Content Governance Frameworks That Drive Consistency and Growth
Struggling to translate your content strategy into daily team output? Need to scale your content operation without becoming the bottleneck? Want consistent brand voice across all channels and creators?
Join content strategist Erika Heald for a hands-on workshop that delivers a practical governance framework that actually works. You’ll learn to:
> Document clear roles and responsibilities
> Create efficient content workflows
> Codify your brand voice to ensure consistency
> Build systems that enable collaboration and growth
Through real-world examples and interactive exercises, you’ll identify gaps in your current approach and leave with actionable tools to create sustainable governance systems that scale with your content program.
Perfect for content leaders managing growing teams or those navigating cross-functional content challenges. Align your content operations with business goals while future-proofing for what’s next.
Online | June 12, 2025 | 11:00 a.m. – 1:00 p.m. CT
Key Takeaways
- Understand what content governance is—and what it’s not—and why it’s essential for scaling content operations in a rapidly evolving landscape.
- Identify and prioritize the foundational components of a governance framework tailored to their team size, structure, and goals.
- Evaluate gaps in their current governance approach using real-world frameworks and examples.
Join as a group or team! Get 10% off regular pricing by purchasing 3 or more tickets! Users will be assigned once the purchase is complete.
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
AMA Event Policies
Section 1: Understanding the Role of Content Governance
Section 2: The Building Blocks of a Governance Framework
Section 3: Frameworks in Action
Section 4: Evolving Your Governance for Growth and AI
Section 5: Making Governance Stick
Wrap-Up and Final Q&A
Erika Heald
Founder of Erika Heald Marketing ConsultingAs a content marketing strategist and consultant, Erika specializes in crafting content strategies that drive engagement and business growth. In 2016, she founded Erika Heald Marketing Consulting, to help content-first organizations create impactful content and social media programs.
Erika also hosts #ContentChat, a weekly LinkedIn conversation where marketing professionals discuss content strategy, trends, and best practices. She has spoken at dozens of industry conferences and events like Content Marketing World and MarketingProfs B2B Forum, sharing insights on content governance, AI-driven content strategy, and scaling content teams.
What’s Included?
- 2 hours of live instruction starting at 11:00 a.m. CT
- Interactive Q&A
- Resources, tips and best practices
- Access to recording and resources for three months
Who Should Attend?
Anyone who:
- Works within or closely with a content, marketing, or digital communications team
- Often collaborates cross-functionally with subject matter experts, product, brand, or comms
- May be the “first content hire” in a growing org or managing an established team ready to scale
Ideal for Content Marketing Manager, Content Strategist, Marketing Director, Communications Manager or anyone with responsibility for content processes, workflows, or quality.
Can’t Attend Live But Want the Information?
We will send a link to the recording and resources within one business day of the event to registrants! Access will be available for three months.