As a marketing and communications leader, you know the importance of demonstrating how marketing contributes to revenue, growth and strategic business goals. But when your audience isn’t fluent in marketing and communications metrics, even the most impressive results can get lost in translation.Join us for an insight-packed webinar where we’ll break down how to translate marketing metrics into language that resonates across departments. You’ll learn how to tailor your reporting, tell a compelling data-driven story, and build trust with cross-functional teams by connecting marketing and communications performance to business outcomes.
What you’ll learn:
- Which marketing and comms KPIs matter most to non-marketing stakeholders
- Tips for simplifying complex data into clear, actionable insights
- Proven techniques for aligning with sales, finance, HR, and leadership
This session is designed for marketers looking to strengthen cross-functional alignment and position marketing as a strategic growth driver within their organizations.
This webinar airs at 12PM CT and will be available for six months on-demand after airing.
Antonio Ortolani
Vice President of Global Insights, MeltwaterAntonio has over 20 years experience designing and implementing communications-focused analytics and insights. He began his career in London working for Millward Brown and Cision. Currently based in New York, he started insights groups at Weber Shandwick, Edelman, Brunswick Group, and most recently Publicis Groupe. His expertise includes communications measurement, social media analytics, influencer analytics, message testing, and evaluating mis and disinformation. His client experience includes P&G, Toyota, The Bill & Melinda Gates Foundation, Stanford University, Suntory Global Spirits, PwC, Citibank, Starbucks, and Intuit.
