Build Better (and More Effective) GTM Strategies
This session is designed for early- to mid-career professionals looking to strengthen their product marketing skills and drive more effective, collaborative go-to-market (GTM) strategies. Whether launching a new product, feature, or service, participants will learn to break down internal silos and build cross-functional alignment around a truly customer-centric plan.
Through practical frameworks and team-oriented thinking, attendees will walk away with a clear understanding of how to build and communicate a value proposition, deeply connect with target audiences, and create executable plans that unify sales, marketing, product, and service teams
Online | June 24, 2025 | 10:00 a.m. – 12:00 p.m. CT
Pre-Requisites
- Broad understanding of marketing channels, working knowledge of persona development, familiarity with customer experience interviews, and limited understanding of market research. Note: this session is not about creative (visuals, composition), design, or brand.
Key Takeaways
- Clear understanding of WHY a strong GTM strategy is so important (and the impact of not having one)
- How to clearly define and articulate the right value proposition
- Understanding, relating to, and connecting with your target audience
- Develop a clear plan that sales, marketing, product, and service teams can rally around
Join as a group or team! Get 10% off regular pricing by purchasing 3 or more tickets! Users will be assigned once the purchase is complete.
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
AMA Event Policies
- Welcome & Scene Setting
- Why Most GTM Plans Fail
- The Foundation: Defining Value that Sticks
- Know Thy Audience Better Than Thyself
- Bringing It Together: The GTM Map & how to follow it
- Q&A + Wrap-Up
Meredith Dennis, CDMP, PCM, PMMC
Founder/CEO of Compression MarketingMeredith Dennis is a marketing strategist with 20 years of experience growing B2B organizations. In addition to her Marketing and Journalism degrees, she holds certifications from the American Marketing Association, Digital Marketing Institute, and Product Marketing Alliance.
She primarily serves startups and SMBs on their launch and expansion journeys. Known as a growth multiplier who implements strategies that can drive 200% YoY growth, Meredith keeps people at the center of her work and always aims to eliminate complexity from what can feel like an overwhelming process.
Meredith is the Founder and CEO of Compression Marketing and serves as a Fractional Marketing Executive, public speaker, and business coach while living in Arizona with her husband and three dogs.
Who Should Attend?
- Early-intermediate career level professionals looking to focus on pivoting to or improving their product marketing approach.
- Anyone eager to break down organizational silos and collaborate for truly effective launches.
- Appropriate for professionals in product or service-based businesses with an emphasis on B2B organizations.
- Leaders or independent contributors who are looking to ease the burden of complexity when it comes to executing a successful go to market strategy.
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. Central Time
- Interactive Q&A and Group Discussions
- Access to recording and resources for three months