Top Scholars and Industry Leaders Awarded Honors during the 2025 AMA Winter Academic Conference
Chicago, IL— The AMA Foundation (AMAF) is proud to announce the winners of the 2025 Winter Academic Conference, who were awarded at the conference in Phoenix, AZ. Each honoree personified exemplary standards in marketing and education for the industry.
“We’re thrilled to be celebrating our amazing community of academics and researchers in marketing,” stated AMA CEO, Bennie F. Johnson. “These recipients showcase the bright future of our industry and through their hard work and dedication they are changing and building the future of our marketing profession.”
This year’s winners are:
- John G. Lynch (University of Colorado-Boulder): 2025 AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award
- Maayan Malter (Hebrew University Business School): 2024 John A. Howard/AMA Doctoral Dissertation Award
- David W. Stewart (Loyola Marymount University): William L. Wilkie “Marketing for a Better World” Award
- Julian R.K. Wichmann (Tilburg University): Robert Lusch Early Career Research Award
- Anna Tuchman (Northwestern University): 2025 Erin Anderson Award for an Emerging Female Marketing Scholar and Mentor
- Sundar G. Bharadwaj (University of Georgia), Rajesh K. Chandy (London Business School), Rajdeep Grewal (University of North Carolina at Chapel Hill), Kevin Lane Keller (Dartmouth College), and Rebecca Slotegraaf (Indiana University): 2025 AMA Fellows
- “Sustainable Marketing: The Industry’s Role in a Sustainable Future” by Paul Randle and Alexis Eyre: 2024 Leonard L. Berry Marketing Book Award
- V. “Seenu” Srinivasan: 2025 V. Kumar Doctoral Student Mentorship Award
John G. Lynch Jr. (University of Colorado-Boulder) is named the 2025 AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award recipient. The award honors living marketing educators for their work and contributions to the industry over an extended period of time.
The winner of the 2024 John A. Howard/AMA Doctoral Dissertation Award is Maayan Malter (Hebrew University Business School) for her dissertation, “Essays on Disability: Consumer Needs, Tradeoffs, and New Product Design.” Malter’s dissertation advocates for greater recognition and inclusion of the large and growing population of disabled people as an integral part of the marketplace and in marketing research.
David W. Stewart (Loyola Marymount University) is awarded the William L. Wilkie “Marketing for a Better World” Award. This award recognizes marketing researchers who have made significant contributions to the understanding and appreciation for marketing’s potential to better our world.
Julian R.K. Wichmann (Tilburg University), wins the Robert Lusch Early Career Research Award. This award for early-career marketing scholars showcases new ideas and innovative theories/frameworks pushing the boundaries of marketing. Wichmann is recognized for his 2022 Journal of Marketing article, “The Platformization of Brands.”
Anna Tuchman (Northwestern University) receives the 2025 Erin Anderson Award for an Emerging Female Marketing Scholar and Mentor. This award recognizes emerging female marketing scholars and mentors, embracing the legacy of Erin Anderson. Tuchman’s respected role in research goes beyond standard studies to support students in a mentorship role.
Sundar G. Bharadwaj (University of Georgia), Rajesh K. Chandy (London Business School), Rajdeep Grewal (University of North Carolina at Chapel Hill), Kevin Lane Keller (Dartmouth College), and Rebecca Slotegraaf (Indiana University) are selected as 2025 AMA Fellows. This is the 10th anniversary of the AMA Fellows distinction, which highlights the extensive contributions these academics have made to the AMA and to the discipline of marketing.
“Sustainable Marketing: The Industry’s Role in a Sustainable Future” by Paul Randle & Alexis Eyre receives the 2024 Leonard L. Berry Marketing Book Award. “Sustainable Marketing” presents innovative ideas about the role of sustainability within the marketing industry. Randle and Eyre bring decades of industry experience to challenge and rethink traditional marketing using insights to bring change, which they further exemplify in their book.
V. “Seenu” Srinivasan wins the 2025 V. Kumar Doctoral Student Mentorship Award. This honor recognizes scholars who have made lasting impacts on doctoral students in marketing. It also highlights the winner’s contributions to the marketing discipline through research, teaching and service.
Learn more about AMA’s Foundation and these awards, visit AMA.org.
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About the American Marketing Association (AMA)
As the leading global professional marketing association, the AMA is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The AMA is home to five premier scholarly journals including: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, and Journal of Interactive Marketing. Our industry-leading training events and conferences define future forward practices, while our professional development and PCM® professional certification advance knowledge. With almost 70 chapters and a presence on 350 college campuses across North America, the AMA fosters a vibrant community of marketers. The association’s philanthropic arm, the AMA’s Foundation, is inspiring a more diverse industry and ensuring marketing research impacts public good.
AMA views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about AMA’s learning programs and certifications, conferences and events, and scholarly journals at AMA.org.