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2024 AMA Symposium for the Marketing of Higher Education

Las Vegas, NV

Unlock Your Winning Strategy

For more than 30 years, the AMA Symposium for the Marketing of Higher Education has been a premier event in evolving the higher education landscape.

Our program of peer-reviewed content is your winning hand for enhancing your marketing strategy, improving your reputation and maintaining financial strength. This year’s event includes important topics such as improving the customer experience, leveraging AI, addressing the enrollment cliff, building community and amplifying student voice. 

Beyond the sessions and presentations, the Symposium is an invaluable resource where knowledge transforms into action and innovation hits the jackpot. It’s a dynamic space, a nexus of ideas and creativity. So register now to join fellow marketers in shaping the future of higher education, fostering growth and ensuring vitality!


Why Should You Attend?


Conference Highlights

Peer-Reviewed Content

Designed by a committee of your peers, this event focuses on innovative best practices to ensure you receive the most relevant and impactful learning experiences.

Interactive Workshops

Arrive early to engage in pre-conference workshops focused on topics that tackle today’s most pressing trends and equip you with actionable techniques to elevate your marketing strategy.

Intentional Collaboration

Tap into a dynamic community where higher education marketers can network, share common challenges, and unlock invaluable benefits through enriching connections and insights from like-minded professionals.

Solution Providers

No event has more higher ed solution providers in one place. Explore an expansive exhibit hall to connect with top companies and discover innovative solutions that will significantly enhance your institution’s impact.


Pricing

Members

Early-Bird (through Oct. 7): $1,339

Standard (after Oct. 7): $1,539

Non-Members

Early-Bird (through Oct. 7): $1,589

Standard (after Oct. 7) $1,789

Attending as a Group?

Receive a 15% discount on group registrations of 3+ attendees.

Maximize Your Investment

Did you know that by becoming an AMA member and registering for our event, you’ll actually save money? The total cost of a yearly AMA membership, combined with the discounted member registration rate, is less than the price of purchasing the nonmember conference rate alone.


Pre-Conference Workshops

Sunday, November 10, 12:30 – 5:00 p.m.

Further invest in your future by attending pre-conference workshops built around today’s most pressing trends to gain the confidence and skill set you need to succeed.


Senior Leader Experience

Sunday, November 10, Noon – 6:00 p.m.

The Senior Leader Experience at the AMA Symposium for the Marketing of Higher Education is an intentionally programmed time where top campus marketers can share challenges, exchange ideas and make connections to build a lasting support system. Be the leader who values growth, best practices, boosts morale and inspires a high-performing marketing team!


Professional Certified Marketer® Attendees Can Earn CEUs

The AMA Symposium for the Marketing of Higher Education is an opportunity for a Professional Certified Marketer® to obtain Continuing Education Units (CEUs) to keep your skills fresh and retain your certification. After the event, aggregate your sessions and CEU total within the certification portal. Each session attended equals 1 CEU and can all be logged under one event: Higher Ed.


Need to Convince Your Boss?

We know budgets are tight, and you’re watching every dollar spent. That’s why we’ve created this template to help you show your supervisor the value you’ll get from attending.


Meet the Planning Committee

Bill Campbell

VP of Marketing and Communications/CEO at  Chatham University

Christie Campbell

Vice President for Marketing and Communications at St. Edward’s University

Marina Cooper

Senior Associate Vice President, Integrated Marketing and Brand at Johns Hopkins University

Jaime Hunt

President
Solve Higher Ed Marketing 

Stephen Jendraszak

AVP for Marketing at Emory University

Elias Martinez

 Associate Vice President of University Marketing and Communications

Santhana Naidu

Vice President for Marketing and Communications
Rose-Hulman Institute of Technology

Lindsay J. Nyquist

Chief of Staff
Occidental College

HE Teresa Valerio Parrot

Teresa Valerio Parrot

Principal, TVP Communications

Jenny Petty

Vice President, Marketing Communications, Experience and Engagement, University of Montana

Kevin Tyler

Senior Vice President and Practice Lead, Collaborative Communications Group

Nicole Szymczak

Senior Director of Strategic Communications and Marketing  for Michigan State University Health Sciences

Alonda Thomas

Communications and Marketing Strategist, Alonda Thomas Public Relations


AMA Affinity Group: Marketing for Higher Education

AMA members enjoy special conference pricing and access to an exclusive online community, keeping you connected with higher education marketing peers year-round.

Affinity Groups are Exclusively for AMA Members


AMA Event Policies

Times are subject to change by AMA. Please continue checking back for more sessions and descriptions!

Sunday, November 10 (ALL TIMES IN PT) | LAS VEGAS

Senior Leader Experience

Invite Only

The Senior Leader Experience is an intentionally programmed time where top campus marketers can share challenges, exchange ideas and make connections to build a lasting support system. Be the leader who values growth, best practices, boosts morale and inspires a high-performing marketing team! Learn more.

Pre-Conference Workshop

Advanced Email Strategy and Writing

Email is a secret weapon. It connects people on a personal level–if you can cut through the noise. This workshop covers advanced email writing strategies, how to craft emails people will read, and the tools you need to measure success.
People still read emails, but not the way you think. Practice five tested writing techniques that leverage how people read email. Create better emails with a trusted from name, a clear subject line, simple language, and action-driven links and buttons. You’ll see email designs formatted for scannability, ensuring messages are received and links are clicked. No fancy technology required!

Pre-Registration Required: Choose two of the six available workshops. Your selection occurs on-site. Learn more.

Ashley Budd

Cornell University

Dayana Kibilds

Ologie

Pre-Conference Workshop

Future-Proof Your Marketing: A Hands-On AI Workshop

Discover the transformative potential of generative AI in higher education marketing through this hands-on workshop. Designed for marketers at all levels, the session begins with an overview of essential AI concepts that enhance brand strategy, student recruitment, data analysis, and content creation. Learn about the latest trends and tools, fostering an AI-centric mindset and a culture of innovation.
Participants will engage with practical tools and real-world applications, including interactive discussions and hands-on experiences with technologies like ChatGPT, Claude 3, and Adobe Creative Suite. The intensive practice segment will allow attendees to apply AI to their marketing challenges, gaining actionable insights and skills to implement AI effectively within their institutions.

Pre-Registration Required: Choose two of the six available workshops. Your selection occurs on-site. Learn more.

Gus Bolognesi

Net Natives

Gene Lewis

Digital Pulp

Jake Myers

Atmosphere TV

Jody Perrin

Net Natives

Pre-Conference Workshop

From Principles to Practice: Marketing Essentials for Higher Education

Marketing strategy choices are institutional strategy choices. This deep dive into core marketing strategies and principles will empower you to bring additional value to your institution. Ideal for newer attendees and those seeking a solid foundation on marketing principles applied to higher education and its inherent complexities, this interactive session equips you with practical insights and sets the stage for deeper learning throughout the conference. But just because it’s challenging, doesn’t mean it can’t be done.
Join marketing expert and higher education leader Seth Odell for this interactive two-hour session where we’ll workshop real marketing, enrollment, and institutional problems in real-time. Through a combination of group work and solo self-reflection, you’ll join attendees from across a wide variety of organizations all striving to solve problems unique to their individual institutions.
Over the course of two hours you’ll learn tips, tricks, tools, and strategies to elevate brand and drive business, ensuring you leave ready and able to tackle your biggest challenges and come out on top.

Pre-Registration Required: Choose two of the six available workshops. Your selection occurs on-site. Learn more.

Rob Zinkan

RHB, Inc.

Pre-Conference Workshop

How to Empower Your University to Represent Your Brand

Building a strong university brand takes years, but inconsistent visual identity and messaging can quickly undermine that effort. This session tackles the challenge of maintaining brand integrity while empowering departments to create authentic content. Your creative peers will share practical systems they’ve developed to extend brand consistency across campus without overextending their teams. Learn how to transform brand guidelines from constraining rules into enabling tools that foster creativity and cohesion. Walk away with strategies to turn potential brand disruptors into effective ambassadors, safeguarding and strengthening your university’s brand presence.

Pre-Registration Required: Choose two of the six available workshops. Your selection occurs on-site. Learn more.

Owen Fuller

Marq

Byron Hughey

UNM Health Sciences

Keith Lungwitz

Pepperdine University

Crystal McBrayer

Boise State University

Pre-Conference Workshop

The Future of Discoverability: SEO, AI, and More

Higher education institutions put out a LOT of content. In this age of AI-generated content and social and AI search, it’s not enough to only do search engine optimization. This workshop will dive into different ways and places to be found, how to optimize your content for those channels, SEO, SGE (Search Generative Experience), and AEO (Answer Engine Optimization), and leveraging AI to optimize your workflow to ensure you can create epic content for all those places.
We will be running audits and reports using your content and doing live optimization that will create measurable results.

Pre-Registration Required: Choose two of the six available workshops. Your selection occurs on-site. Learn more.

Brian Piper

University of Rochester

Pre-Conference Workshop

Roadmap to Leadership

Join Melissa Richards and Carrie Phillips for an enriching workshop designed to guide emerging leaders through a structured roadmap to leadership excellence.

This interactive session will delve into personal leadership styles, key competencies such as financial acumen and data-driven decision-making, and strategic planning for the critical first 90 days in a new role. Through a blend of assessments, case studies, and a mentorship panel, participants will leave equipped with actionable strategies and insights. Prepare to engage, reflect, and develop a personalized leadership plan to navigate your journey to the top with confidence and skill.

Pre-Registration Required: Choose two of the six available workshops. Your selection occurs on-site. Learn more.

Carrie Phillips

University of Arkansas at Little Rock

Melissa Richards

iMarketingMix LLC

Pre-Conference Workshop

Redefine Your Higher Ed Brand's Measurement Framework

This workshop redefines traditional brand measurement concepts into an actionable framework for higher education. We’ll go beyond outdated metrics to forge new strategies that better capture your brand’s influence and value. Participants will engage with custom frameworks, explore essential key performance indicators, and tackle current marketing challenges as it related to measurement.
The workshop will feature an in-depth case study from California State University, Chico, demonstrating how they successfully implemented a holistic measurement strategy to align their various marketing efforts with their institutional goals. We’ll pair these learnings with additional case studies to help you develop actionable plans to articulate your brand’s impact to your institutional leaders, ensuring alignment with your core mission.
Whether new to higher ed or a seasoned professional, emerge with a robust measurement strategy that clearly showcases your brand’s impact and value.

Pre-Registration Required: Choose two of the six available workshops. Your selection occurs on-site. Learn more.

Cassie Golda

SimpsonScarborough

Chris Huebner

SimpsonScarborough

Kate Post

California State University, Chico

Sara Wallace

SimpsonScarborough

Welcome Reception

MONDAY, NOVEMBER 11 (ALL TIMES IN PT) | LAS VEGAS, NV

Breakfast

Welcome + Keynote: Your Brain is Good at Inclusion… Except When It’s Not

The “Your Brain is Good at Inclusion… Except When It’s Not” presentation provides an innovative, neuroscience-based look at the benefits of creating inclusive workplaces. Using the fields of cognitive neuroscience, social-psychology, and communication (among others), Dr. Robbins explores the human, hard-wired need to belong – and what happens when that need is not met. He demonstrates how our brain has natural and developed tendencies (e.g. unconscious biases) that can help us achieve goals, but also lead to unintended consequences, like the exclusion of others who are different than us. He provides listeners with terms and a language that invite people into productive conversations about inclusion and diversity.
In the end, Dr. Robbins shows that the key to battling bias and a cultivating a more inclusive organizational culture begins with a practical understanding of how the brain operates, but ultimately requires continuous and intentional practice of fundamental skills (i.e., open-mindedness and mindful engagement). With such skills, organizations have a strong foundation for creating and maintaining an environment that unleashes everyone’s talents and skills.

Steve Robbins

Keynote | S.L. Robbins & Associates

Research & Measurement

The How-Tos and Whys of Reporting Marketing and Communications Results to Leadership

Earn the support for your team’s initiatives from your Board, President, and manager by sharing with them the results of your efforts. This session will provide you with tactics to demonstrate the ROI of your efforts, which fosters leadership’s trust and collaboration, as well as helps secure budgetary resources. Presenters from Babson College will share how they gathered, analyzed, and reported their results. They will talk about what to report and how to report to demonstrate measurable impact of their marketing efforts.

Danielle Perry

Babson College

Kerry Salerno

Babson College

Branding & Content

Game Changer: Unlocking the Brand Potential of Athletics in University Marketing

Athletics can have a big impact on a university’s brand, regardless of the institution’s size or division. In this session, we explore the intricate relationship between athletics and university marketing, revealing strategies to align both for mutual benefit. The secret boils down to strategy, deep partnerships, and a shared recognition that athletics is a “tide that raises all boats.” Attendees will gain insights from DI and DII institutions leveraging sports to boost brand visibility, leaving with pro-tips on everything from aligning logos to fully leveraging the potential of athletics to build audience affinity and brand recognition.

Amy Meckeler

Minnesota State University, Mankato

Anne Peters

The University of Texas at San Antonio

Defining Growth

Truth in Advertising: Unfiltered Answers to Pressing Questions.

Your chance to hear the whole truth and nothing but the truth about advertising. We all get CTRs and KPIs, but there’s a lot under the advertising hood that can be opaque. Black box algorithms. Conversion attribution. Trading. This session will quickly highlight the current landscape of higher ed advertising, then open into an ask-anything, panel-style Q&A. You’ll get the opportunity to have an open and honest discussion about all things advertising and pick the brains of an associate vice president for enrollment and admission services, branding agency, and digital media agency trio. The harder the questions, the better.

April Crabtree

Arizona State University

Josh Erhardt

Brkthru

Heather Lear

Mindpower Inc.

Defining Growth

Nostalgia Meets Innovation: Creative Marketing for Fundraising Success

Discover the successful strategies behind Jackson State University’s annual Day of Giving, which has significantly increased participation and funds raised since its inception in 2015. This session will explore how JSU used creative, nostalgia-driven marketing techniques to engage a broad spectrum of alumni and supporters, effectively boosting both engagement and fundraising outcomes. Participants will learn practical tips on utilizing emotional connections and interactive elements in campaigns, ensuring an innovative approach to university fundraising.

Tangelia Kelly

Jackson State University

Kentrice Rush

Jackson State University

Strategy & Planning

Social Media Has Grown Up, Have You?

Redefining higher education’s approach to social media, this session transitions from traditional metrics to robust community engagement. It demonstrates practical applications for aligning social media with institutional goals, driving change through strategic content, and fostering meaningful interactions to enhance student and alumni experiences. Attendees will learn how to utilize social media to address critical conversations, inspire leadership, and actively engage their communities, ultimately elevating social media to a strategic leadership tool and shaking up the higher education marketing industry.

Jenny Li Fowler

Massachusetts Institute of Technology

Thought Leadership

From Good to Great: Unpacking Four Pillars of Higher Education Marketing with Industry Peer Experts

Join this session as Advance Education hosts a dynamic panel discussion featuring marketing executives from two leading higher education institutions. We will delve into the essential components of higher education enrollment marketing through our exploration of four pillars that shape success in attracting and retaining students, such as:

• Ensuring a Solid Foundation: a well-defined brand, setting strategic goals supported by data and technology infrastructure.
• Developing and Segmenting Audiences: quantitative and qualitative intelligence analysis and the importance of your CRM in developing and segmenting audiences.
• Engaging and Nurturing Relationships: recognizing the entire student journey, aligning strategies with audience segments, earned and paid media.
• Continual Analysis and Optimization: a culture of data-focused decision making, measuring success, optimizing toward conversion.

Gain valuable insights, actionable strategies, and expert guidance to navigate the ever-evolving educational landscape and unlock your institution’s full enrollment potential. Don’t miss this opportunity to learn from industry expert peers and elevate your enrollment marketing efforts to reach your goals.

Sponsored by: Advance Education

Will Hajjar

Advance Local

Kathleen Mabley

Moody College of Communication at The University of Texas at Austin

Anna McBrayer

Fort Lewis College

Randi Ungar

Advance Education

Fireside Chat

Marketing Access Institutions: Unlocking Opportunities and Building Value

This session will explore how marketing strategies for access institutions can effectively promote inclusivity, affordability, and educational value. We’ll examine how these institutions—ranging from community colleges to regional universities—can position themselves to serve diverse student populations while emphasizing quality education and career outcomes. Key topics include crafting clear messaging around affordability, reaching underserved demographics through digital-first strategies, and using alumni success stories to enhance institutional value. By the end of this session, participants will understand how to build a cohesive brand platform that aligns with the access mission while driving enrollment and community impact.

Maya Demishkevich

Carroll Community College

Carrie Pitts-Densmore

Johnston Community College

Idea Exchange

Adopting AI

What Ai tools and strategies have you implemented? What efficiencies and solutions are seeking from AI?

Lance Hydrick

Halda

Dallin Palmer

Halda

Idea Exchange

Freelancer Strategy

How do you use freelancers? What expertise do you most frequently need? What onboarding or systems create efficiencies?

Melissa Richards

iMarketingMix LLC

Idea Exchange

New to Higher Ed

You’re experiencing college from a new angle now. Connect on how to crush the learning curve and lean into the fresh perspective and expertise you bring.

Idea Exchange

Winning Enrollment: Targeted Recruitment Strategies

Your campus culture starts with the students you recruit, and every student is different. Successful recruitment isn’t about luck—it’s about delivering the right content to the right audience at the right time. Targeted strategies help you achieve enrollment goals across various programs and demographics. In this idea exchange, you’ll discuss recruitment goals and challenges with higher ed marketers and experts in enrollment, media, analytics, and content. You’ll leave with a checklist for meeting your goals, inspiration for maintaining a winning attitude, and even prizes for insightful questions and ideas!

Retention & Experience

Say "Hello" to Campus-wide Student Engagement Marketing

Florida State University’s “Hello FSU!” campaign has fueled the campus experience and sparked increased student engagement through this multi-channel marketing and communications movement. Learn how MarComm creatives teamed up with departments across the university to unify branding and messaging to engage students. Session participants will explore tools to create easily shareable branded content while saying hello to automated AI-infused messaging. Gather fresh ideas to promote consistent messaging, grow brand recognition, and learn tips to launch a social media ambassador program that focuses on increasing awareness of important student resources to further aid student retention and success.

Alycia Malicz

Florida State University Division of Student Affairs

Emma Massaglia

Florida State University Division of Student Affairs

Alice Maxwell

Florida State University Division of Student Affairs

Branding & Content

Vision to Visibility: Transforming Strategic Plans into Campaigns

Strategic plans and university visions often do not make it past the eyes of the cabinet, trustees, and a minority of faculty and staff that helped to craft the plan. This begs the question – if these plans represent our most ambitious goals and future plans, why would we not share them with the world? Instead of reserving these plans to track internal progress, what if we turned them into compelling platforms that would unify messaging strategies and create the foundation for brand, enrollment, fundraising, and reputational campaigns? Michigan and Baylor are doing just that.

Jason Cook

Baylor University

Richie Hunter

University of Michigan

Matt McFadden

SimpsonScarborough

Jason Shough

SimpsonScarborough

Defining Growth

The Messenger Matters

Struggling to come up with impactful content and communications that consistently get and keep the attention of Gen Z? Who’s telling your college’s story? The messenger matters! Prospective students want emails and texts from real people, and they crave more content from the current student point of view because it helps develop connections. This session will explain how to make your enrollment communications feel more personal, engaging, and student-centered. We’ll also share how colleges have successfully utilized current students in strategic planning, social media campaigns, events, blogs, podcasts, and influencer marketing… all in the name of increasing enrollment.

Brian Piper

University of Rochester

Jeremy Tiers

Tudor Collegiate Strategies

Leadership

Marketing in The Age Of Instant: Make Culture the Center of Your Institutional Strategy

Rapidly emerging social trends, digital dopamine, and a fractious political landscape are undermining higher education brands and thwarting leaders’ ability to plan for an increasingly unpredictable future. This session will examine Scripps College’s use of deep listening to transcend uncertainty, reclaim its narrative, and drive institutional growth and resilience.
Hear how senior leaders are utilizing data and observation from market research to expose friction between cultural norms and brand identity, merging previously siloed conversations about the College’s strategic direction and the student experience. This session will equip attendees to leverage data to drive cultural alignment, deepen affiliation, and fulfill your brand promise.

Dean Calvo

Scripps College

Binti Harvey

Scripps College

Denise Nelson Nash

Scripps College

Nana Kofi Nti

510media

Mashama Thompson

510media

Search Cliff Catastrophe: This Crisis Could Leave Your Campus a Ghost Town

For years higher ed marketing communications professionals have heard about the dreaded demographic cliff of 2025 — the year when the number of high school graduates will begin to sharply decline. But the demographic cliff isn’t the only challenge on the horizon. Most marketing communications teams are unaware of and unprepared for the “Search Cliff,” a time in the near future where name buying availability will drastically decrease impacting admissions department’s ability to fill the prospective student pipeline. Marketing Communications teams will need to adapt to ensure that their institution is poised to build and deploy lead generation programs ensuring enrollment and revenue goals are met.

Sydney Hovenkotter

University of Montana

Jenny Petty

University of Montana

Innovation Showcase

Navigating Demographic and Market Shifts: Strategies for Gen Alpha and Multi-Generational Engagement

Preparing for Gen Alpha: Insights and Strategies for University Marketers | Ologie

The oldest Gen Alphas will be sophomores next year. They’ll be in your prospect pools before you know it. What do you need to know about this generation and how they might approach their college search? What’s going to be the most important thing in attracting and enrolling this generation? We asked 1,000 parents to find out. Some findings are not surprising: STEM subjects continue to dominate preferences, the cost of college remains a daunting concern, and Gen Alpha’s intrinsic digital sophistication is a given. Yet, it’s their pronounced role in family decision-making, the parental belief in the enduring value of higher education, and concerns about social and ideological belonging that offer new avenues for engagement. When it comes to understanding the parent relationship, we found that parents of Gen Alpha give their children a lot of agency in their own upbringing. They give their children a voice and a vote in personal and family decisions.The parenting relationship is closer to a partnership than a dictatorship. And as a result, they are emotionally closer than previous generations have been. What does this mean for higher ed marketers?

Engaging a Multi-Generational Household Through Digital Marketing | Encoura

In addition to knowing where to engage your Gen Z and Gen Alpha prospective students, it’s equally important to know how to reach their most influential decision-making partners, their families. In fact, campaigns that include families have 4x the engagement when compared to campaigns that reach students alone. Stop by our Innovation Showcase to learn more about—and see examples of—digital tactics to reach and engage multiple generations in a home.

Leverage Social Intelligence for Multi-Generational Engagement | Campus Sonar

Higher ed is in the midst of demographic shifts, prompting a critical need for campuses to develop strategies to engage multi-generational audiences. Social intelligence provides critical insights for knowing and understanding people’s motivations. Campus Sonar has partnered with campuses looking to strengthen relationships with admissions, donor, and alumni audiences. By better understanding these groups’ feelings and attitudes about their campuses, they have been able to build affinity and inform messaging to drive timely top-of-funnel action.

Dayana Kibilds

Ologie

Jason Stevens

Encoura

Kelsey Stockton

Campus Sonar

Fireside Chat

What If You Could Build It From Scratch?

Rebuilding itself from the ground up, San Francisco Bay University’s president and acting CMO share insights on the transformative process of creating a challenger brand from scratch. This session showcases how design thinking and strategic positioning of marketing and communications inform decision-making in building a strong and disruptive brand. Learn actionable insights from our journey to forge a new MarComm unit, and leave with strategies to elevate your own department. Ideal for those looking to inspire change and foster innovation within their own organization. Blank slate optional.

Jamie Ceman

San Francisco Bay University

Nicholas Ladany

San Francisco Bay University

Idea Exchange

Brand Strategy

Unlock fresh perspectives that help you refine or rethink strategies to building and enhancing your institution’s brand.

Idea Exchange

Advancement

Discover best practices, build stronger donor and alumni engagement strategies that drive community, giving, and pride.

Idea Exchange

Martech

Download (or upload) the latest marketing technology solutions with other savvy techies.

Stephanie Geyer

University of Montana

Idea Exchange

Marketing to the Modern Learner: Beyond Demographics & Modalities

How students decide to attend school is no longer determined by age or geographic constraints. In today’s educational landscape, where online study is embraced by a broad spectrum of students, the differentiating factors between historically traditional and historically online or adult student populations has been blurred and blended to the extreme. We have entered the era of the Modern Learner, where age is not a predictor of modality, and all students engage with your school’s brand in a multi-media, multi-touch enrollment process.

During this conversation, we explore the media platforms students trust and utilize the most, dissect the critical role of websites, and discuss a unified brand-building approach that helps schools better serve the modern learner.

Key Takeaways:
• Understand the nuanced dynamics of student interaction with emerging technologies, including FAST and other evolving digital platforms
• Examine the pivotal role of websites in building a unified marketing strategy
• Explore valuable insights into the decision-making processes for the modern learner
• Recognize the potential for enhancing brand awareness through strategic implementation of insights.

Lunch + Networking

Leadership

OOO-no! Creative Solutions for the Chronically Understaffed

Recruiting and retaining talent is a pressing challenge across higher education, and marketing leaders carry the burden of trying to align staffing with institutional expectations of marketing. While our offices may be understaffed, demand for strategic and effective marketing and communications continues to increase at institutions of all sizes. This necessitates agile thinking, an openness to flexible working arrangements, and a lot of patience. Learn how three marketing leaders at three very different institutions have creatively addressed staffing gaps to build stronger, more diverse and more nimble teams and hear about trends from across the sector from the session moderator.

Richard Campbell

Auburn University

Kristen Lainsbury

Bates College

Robin Oliver

Ohio University

Rob Zinkan

RHB, Inc.

Retention & Experience

Beyond Words: Elevate voices through DEI campaigns

Words matter, but action matters more. Have you ever started to create a DEI communication program to meet the needs of your diverse audiences and then stopped dead in your tracks with fear of saying or doing the wrong thing? It can be the most paralyzing barrier to launching an effective inclusive communications initiative on your campus. Learn the three Cs that helped Towson University (TU) overcome fear and drive straight to action: connect, collaborate, communicate… repeat. In this session, we will unpack how TU went from no action to inclusive excellence.

Pam Gorsuch

Towson University

Teri O'Neal

Towson University

Strategy & Planning

Six Key Steps to Building An Effective MarCom Strategic Framework

Michigan State University’s communications and marketing department developed and implemented a repeatable strategic framework process that is documented in a compact visual format. We share tips and tools to connect to organizational business outcomes, support your university strategic plan and demonstrate value to leadership.

This process has driven alignment and prioritization and shifted our team from a channel- and tactic-centric organization to one more focused on audiences and outcomes. Most important, we aligned our contribution toward organizational business goals. For example, we contributed toward an 11% YOY increase in admissions applications. This strategic framework is a must for MarCom teams.

Todd Carter

Michigan State University

Carmen Crist

Michigan State University

Research & Measurement

To Affinity—and Beyond! Ongoing Research & Brand Strength

For many institutions, brand research is a one-and-done exercise that only gets readdressed after staff turnover or a major institutional change. But, while initial research-informed branding is good, ongoing research-strengthened branding is better!
In this session we will make the case for a cadence of brand research. We will share how Duquesne University’s new data excited the campus about the brand equity they helped build, based on research four years prior, and inspired them to protect and grow this core business asset. We’ll also discuss how to intentionally plan for (and fund!) additional waves of research.

Tracy Jackson

Duquesne University

Patty Swisher

Duquesne University

Gabriel Welsch

Duquesne University

Defining Growth

Navigating Strategic Shifts: Elevating Advancement MarComm at Drexel

Explore the evolution of advancement marketing and communications at Drexel University, set against a backdrop of significant institutional changes—including an $800 million+ fundraising campaign, the launch of a new strategic plan, an institutional merger, and organizational restructuring. This session will delve into the intricate challenges faced and strategies implemented to enhance communication efficacy, deepen relationships with stakeholders, and boost constituent engagement. Discover how strategic alignment with university goals and actionable approaches can transform advancement into a pivotal, value-adding partner in driving success during transformative periods.

Dan Giroux

Drexel University

Thought Leadership

How TCU Leads in Addressing Enrollment Challenges with Enhanced Site Search

Discover how Texas Christian University (TCU) is tackling the enrollment challenge head-on by optimizing their site search capabilities. This presentation will explore TCU’s innovative approach to improving the user experience for prospective students, making it easier to find relevant information, programs, and resources. Learn how enhanced site search plays a critical role in attracting and retaining students in a competitive landscape, and gain insights into the key website metrics that matter and best practices that can be applied at your institution.

Sponsored by: SearchStax

Jeff Dillon

SearchStax

Corey Reed

Texas Christian University

Fireside Chat

Conveying the Value of Higher Ed to Skeptical Stakeholders

It’s more important than ever for colleges and universities to effectively communicate the value of higher education. This Fireside Chat will explore effective messaging strategies that connect with key stakeholders, share proven techniques for reshaping public perceptions, and offer insights on fostering collaboration across departments and external partners. By the end of the session, attendees will leave with actionable tips for creating messaging that moves the needle and examples of how to measure and analyze the effectiveness of these strategies in driving engagement and support.

Lauren Griswold

Boise State University

Dave Kuntz

University of Montana

Idea Exchange

Confessions of an Enrollment Marketer

Learn innovative strategies, share insights, and address common challenges, leading to more effective recruitment.

Emily Smith

CollegeVine

Idea Exchange

Celebrating Institutional Milestones and Anniversaries

Don’t let a milestone go to waste. Let’s hear how you celebrated and capitalized on a commemorative institutional moment.

Kerry Salerno

Babson College

Idea Exchange

Athletics & Licensing

Fred Demarest

Idea Exchange

Harnessing AI for Higher Ed: Transform Your Digital Marketing Strategy

In this session we will explore how AI is revolutionizing digital marketing for universities, focusing on tools and strategies that can enhance personalization, streamline content creation, and boost engagement. Bring your experiences and questions as we collaborate on practical ways to integrate AI into marketing workflows specific to higher education. Whether you’re new to AI or already using it, this discussion will offer valuable insights and shared experiences to help transform your digital strategy with AI-driven innovations.

Exhibit Hall Break

Defining Growth

Which comes first: rebranding, fundraising campaign, or both?

In an ideal world, branding comes first, and campaigns second. But in higher ed, a fundraising campaign will sometimes reveal a need to update your university’s brand. What you do next makes all the difference. Join our insightful panel of leaders from American University and Sullivan as they share how university marketing, advancement, and communications came together to create a successful new comprehensive campaign and a powerful new brand—all at the same time. Learn tips to help you tear down silos and work across teams, create efficiencies, and build the most effective advancement strategy for your institution.

Matthew Bennett

American University

Nicole Ferry

Sullivan

Courtney Surls

American University

Julie Zito

American University

Leadership

Navigating the Scrutiny: Utah’s Collective Approach to Redefining the Value of Higher Ed

Amidst nationwide scrutiny of higher education’s value, Utah’s Board of Higher Education launched a transformative communication campaign. This initiative leverages the collective strength of all 16 public institutions within the Utah System of Higher Education (USHE) to educate stakeholders about the benefits of pursuing higher education. A strike team of communication professionals from across the state have crafted an inspiring messaging platform emphasizing affordability, individual ROI, and economic impact. This presentation shares insights into the campaign’s strategy and aims to inspire similar collective efforts nationwide, reshaping perceptions of higher education’s value.

Amanda DeRito

Utah State University

Nikki Koontz

Southern Utah University

Chris Nelson

University of Utah

Branding & Content

Mastering the Art of the Brand Shoot

In our visually driven market, great photos and videos are the key to creating an emotional connection with your audience. Our workshop will equip you with the knowledge and skills to execute a successful photo or video shoot tailored to your school’s goals and unique identity — regardless of budget constraints.
You’ll learn how to confidently plan a shoot in seven easy steps. It starts with understanding your brand’s visual identity and covers concept development, location scouting, working with student models, styling and using props, and even applying tools like AI. You’ll also receive some of the best tried-and-true templates.

Elyse Boutall

Purdue University

Carly Eastman

Purdue University

Emily Richwine

Purdue University

Leadership

Using Human-Centered Design to Enable Team Engagement

As leaders, we strive to be good shepherds of the resources in our care – including the diverse people on our teams. To do this – and to realize the greatest benefits for our organizations – we need to ensure our teammates feel safe bringing their unique experiences and best self to their work. By incorporating human-centered design /design thinking methodologies into your servant leadership toolkit, you will be able to lower barriers to your team’s success.

Erik Rueter

American Marketing Association

Leadership

Lead Today From Anywhere

Lyndsay Nyquist

Occidental College

Nicole Szymczak

Michigan State University

Innovation Showcase

From Creation to Action: Leveraging Active Brand Management for Enrollment and Marketing Synergy

Breaking Down Silos: Uniting Enrollment and Marketing for Higher Ed Success | GMB

Join GMB at the AMA Higher Ed Symposium for an insightful session on fostering collaboration between enrollment and marketing teams. Discover the pitfalls of departmental silos and learn how to build a cohesive strategy that drives both brand recognition and enrollment growth. Hear from a former higher ed CMO who has successfully navigated these challenges and gain practical insights on achieving partnership and synergy within your institution. Don’t miss this opportunity to enhance your institution’s impact by aligning your teams towards common goals.

Shifting the Brand Paradigm: Building a Crisis-Proof Vest | Zillion

Brands are often seen as the drivers of big revenue sources, specifically the big three of Admissions, Advancement, and Athletics. But as Warren Buffet famously said, a reputation takes 20 years to make and 5 mins to ruin. As communications and marketing meld, and with a 24-hour news cycle and a constant barrage of “facts” in the marketplace, we will arm you with the ability to honestly say to Presidents and Provosts that building a strong brand needs to be a fiscal and operational priority.

Why Brands Matter | NextGrad

This presentation will address branding, positioning, messaging, and the power of storytelling in higher education marketing. Rafkin will cover a wide range of branding best practices and discuss how research-driven storytelling can connect with students and stakeholders. Rafkin will reinforce these learnings with a case study of work he completed for the University of Maryland Eastern Shore, a Top-20 HBCU, by listening to the concerns of stakeholders, unifying a fragmented campus, increasing engagement with faculty and staff, and raising awareness of the university’s distinct heritage and elite HBCU status. By the end of the panel, attendees will understand why brands matter in the development of successful positioning, branding, and communication strategies for higher education institutions.

Brian MacDonald

Zillion

Lee Rafkin

NextGrad

Michele Gaither Sparks

GMB

Fireside Chat

Navigating Higher Ed Marketing and Protecting Your Brand in a Divisive World

Join us for a thought-provoking discussion on the challenges and opportunities of higher education marketing in today’s polarized world. Our panelists will share their insights on crafting inclusive and authentic messaging, leveraging social media for positive impact, and protecting your brand reputation amidst controversy. Don’t miss this chance to gain valuable strategies and insights to navigate the complexities of higher education marketing in the midst of a culture war.

Idea Exchange

Social Media

Read the comments. Swap insights that supercharge your social media game.

Jenny Li Fowler

Massachusetts Institute of Technology

Idea Exchange

Career Advancement

Accelerate your professional growth within your organization or beyond. Trade tips on personal branding, credentials, search firms, social networking, and more.

Idea Exchange

Post-Election

Share strategies on how your institutions and leaders are planning, programming, communicating in the post-election era.

Dave Kuntz

University of Montana

Idea Exchange

Women and Leadership

This idea exchange will focus on networking and sharing resources and experiences in our work in higher ed. All roles are welcome.

Behind the Curtain: Student Insights from U.S. News

Jennie Johnson

U.S. News & World Report

Keynote: Non-Obvious Thinking: How To See What Others Miss

How can you learn to be more innovative and creative in a noisy world? Inspired by a combination of more than 15 years of trend analysis and hundreds of workshops taught to some of the most pioneering groups in the world from NASA to Disney, this keynote will reveal a proven four-step method to having better ideas, inspiring more creativity and being more innovative every day.

Rohit Bhargava

Keynote | Non-Obvious Company

TUESDAY, NOVEMBER 12 (ALL TIMES IN PT) | LAS VEGAS, NV

Breakfast

Keynote: Mastering Gentelligence®: Understanding & Leveraging Generational Diversity in the Workplace

Featured in Harvard Business Review, The Washington Post, Time Magazine, NBC News, and more, Gentelligence® was developed to help organizations change how they approach generational differences. Learn why the Gentelligence approach was named a Harvard Business Review Big Idea in 2022 and chosen as one of the 10 most definitive management ideas of the year in 2024!

With five generations currently in the workplace, many leaders view this dynamic as frustrating and challenging. In this engaging workshop, you will go beyond the core concepts to now activate and apply the strategies of Gentelligence® to your organization’s unique generational challenges.

We will:

– Explore the barriers that often prevent organizations (and individuals) from effective intergenerational collaboration.

– Conduct an assumption audit to push beyond lazy stereotypes to understand generational and age differences as a valuable and complex form of diversity.

– Practice replacing generational judgment with curiosity

– Examine how to develop organizational cultures that normalize intergenerational learning and collaboration.

– Learn how to have smarter intergenerational conversations using power questions

Dr. Megan W. Gerhardt

Keynote | Miami University

Defining Growth

Using Data to Compete for Online Students

The competition for online programs has never been greater. To rise above, you need to identify prospects who will apply, enroll, start, and succeed. Discover how Abilene Christian University Online COO Steven Rutt uses data science to consistently increase enrollments to the university’s online division. Partnering with his digital marketing agency CloudControlMedia, Steven has developed data-driven prospect marketing that drives enrollments. Leveraging data insights and scoring media sources based on down funnel attribution, ACU optimizes its digital media investment to identify the leads most likely to turn into students.

Chris Roberts

CloudControlMedia, LLC

Steven Rutt

Abilene Christian University

Retention & Experience

Reframing DEI: Building Bridges Despite Division

Diversity, equity and inclusion (DEI) programs have become flashpoints on campuses around the country: championed by some, derided by others. Efforts to “rebrand” DEI offices as “community engagement” or “access and belonging” have had mixed success at best.
This session explores whether we need to “reframe” DEI given the country’s current political division and examines what solutions have worked amid heated political, community and institutional conversations.
Attendees will take part in an engaging and candid discussion among higher ed marketing and DEI leaders about how to navigate today’s confusing, inconsistent landscape and … how to work together moving forward.

Grant Heston

Virginia Commonwealth University

Karyn Hollingsworth

UNLV

Marsha McGriff

University of Massachusetts Amherst

Christine Dellert Mullon

Sonder Says

Jose Villalba

Wake Forest University

Branding & Content

Unbundled and Unconventional: Brand Development Without (Upfront) Buy-in or Budgets

When budgets are tight and short-term performance improvements are nonnegotiable, a traditional brand development process doesn’t always cut it. In this session, Kin Sejpal and Seth Odell share their journey in navigating the challenges of limited resources and urgent performance demands to create an engaging brand campaign while simultaneously decreasing costs. Using an unconventional, unbundled approach and leveraging existing research and paid media results, they succeeded in driving performance and garnering unwavering support for and a renewed focus on brand enhancement initiatives.

Seth Odell

Kanahoma

Kin Sejpal

University of Redlands

Strategy & Planning

Rethinking Marketing in America: Unpacking Multicultural Nuances

This session will demonstrate the essential implementation of a comprehensive multicultural and Hispanic marketing strategy that appreciates cultural intelligence and nuances, highlighting the undeniable importance of integrating these strategies into the broader university marketing framework.
You will learn insights about how a multicultural marketing strategy and a DEI-inclusive communications plan can be seamlessly woven into universities’ overall marketing strategy, ensuring it complements broader objectives.
We will explore four key goals: multicultural marketing, inclusive communications, community partnerships, and student preparation for a diverse global workforce. Each of these goals will be addressed as interconnected links to a university’s comprehensive marketing plan.

Christian Ponce

Old Dominion University

Ana Williams

Old Dominion University

Defining Growth

Today I learned (TIL): Reddit advertising

Meet our new best friend: Reddit. It calls us back. It costs less. It offers better results! In 2022, we started experimenting and loved it. Now, this two-person ad team from a small undergraduate college has moved the bulk of its paid social advertising budget to the weirdest platform on the web. The result? Lower costs per mille, (way) better click-through rates, and a whole lot less stress (looking at you, Meta).
We’ll cover:
Who is on Reddit (Redditors)Content for Reddit’s culture (Reddiquette)Maximizing ROI (r/thatshowthingswork)
Rated PG-13 (it is Reddit after all)

Julia Marco

Skidmore College

Meghan Thornton

Skidmore College

Thought Leadership

Hits Different(iated): Crafting Higher Ed Marketing that Stands Out

Differentiation is top-of-mind for most colleges and universities at this moment of increased competition and change. When we fail to stand out in our brand and marketing campaigns, we lose students to competitors. When our creative and content look like everyone else’s, we devalue our institutions. And when our messaging is too salesy and transactional, we lose prospects’ trust and interest.

Gen-Z and Gen-Alpha are looking for authentic connection, values alignment, and a unique fit. In this presentation, Dr. Suzan Brinker, co-founder and CEO of Viv Higher Education, and her team will present a 4-prong approach consisting of 1) brand anthropology, 2) competitor analysis, 3) student demand analysis, and 4) labor market demand analysis. Following this approach unlocks roadmaps for differentiated full-funnel campaigns — uncovering opportunities for distinct messaging, targeting, and channel strategies.

Sponsored by: Viv Higher Education

Dr. Suzan Brinker

Viv Higher Education

Audra DeLaney-Hall

Viv Higher Education

Beyond the Keynote: An Open Dialogue with Rohit Bhargava and AMA CEO, Bennie Johnson

Join keynote speaker and trend specialist, Rohit Bhargava, and AMA CEO, Bennie F. Johnson, for a fireside chat about marketing’s future. This interactive session offers a unique opportunity to ask your burning questions, explore the non-obvious, and discuss the specific challenges and opportunities facing the higher ed marketing community. With an “ask me anything” approach, this promises to be a candid and thought-provoking conversation.

Rohit Bhargava

Keynote | Non-Obvious Company

Bennie Johnson

American Marketing Association

Idea Exchange

Adopting AI

What Ai tools and strategies have you implemented? What efficiencies and solutions are seeking from AI?

Lance Hydrick

Halda

Dallin Palmer

Halda

Idea Exchange

Freelancer Strategy

How do you use freelancers? What expertise do you most frequently need? What onboarding or systems create efficiencies?

Melissa Richards

iMarketingMix LLC

Idea Exchange

New to Higher Ed

You’re experiencing college from a new angle now. Connect on how to crush the learning curve and lean into the fresh perspective and expertise you bring.

Luca Magnanini

Emory University

Idea Exchange

Winning Enrollment: Targeted Recruitment Strategies

Your campus culture starts with the students you recruit, and every student is different. Successful recruitment isn’t about luck—it’s about delivering the right content to the right audience at the right time. Targeted strategies help you achieve enrollment goals across various programs and demographics. In this idea exchange, you’ll discuss recruitment goals and challenges with higher ed marketers and experts in enrollment, media, analytics, and content. You’ll leave with a checklist for meeting your goals, inspiration for maintaining a winning attitude, and even prizes for insightful questions and ideas!

Research & Measurement

Assessing Attitude in Academia with Analytical AI

This cutting-edge session explores how artificial intelligence (AI) is revolutionizing market research and engagement across internal and external stakeholder groups in higher education. Attendees will learn to leverage AI-powered tools to gain deeper insights into key audience members’ preferences and behaviors, optimize enrollment management and academic offerings, and pinpoint brand positioning.

Denise Durenberger

University of Findlay

James Vineburgh

Carnegie

Strategy & Planning

Reverse Engineering a Brand: Good Idea or Playing it Safe?

In today’s hyper-competitive market, all higher ed brands must be well-defined, understood, and highly differentiated. But the path to getting there can take many forms. Do you start from scratch with a blank sheet of paper? Or build on something that already exists but perhaps is not fully evolved? For example, at some schools, a single TV spot might become so embraced by stakeholders that it could be the best place to start when crafting a unifying brand strategy. At other institutions, successful brands have evolved from anniversary campaigns, enrollment messaging, advancement campaigns, and even athletic marketing. The presenters will share how the brand development process can sometimes work backward to thoughtfully reverse engineer a successful brand platform. And what higher ed marketers should consider when deciding to start from scratch versus evolve something that’s already in place.

Bill Faust

Ologie

Melanie Schramm

Rice University

Defining Growth

Humble Pie: Two-Year Institutions Are Doing It Better

The challenges facing higher ed marketers are unprecedented, right? Wrong. Dwindling budgets. Under-resourced teams. Changing student populations. A value proposition that’s suddenly suspect. The truth is, four-year institutions are getting just a taste of the challenges two-year schools have been grappling with for decades. Another hard truth: many of the two-years are better at this. Join VisionPoint Marketing and some of the best community college marketers in the business as we share best practices and practical tips four-year, online, and graduate program marketers can employ to win, even in the face of 2024’s unique headwinds.

Laurie Jorgensen

College of DuPage

David McLain

San Mateo Community College District

Matt Walters

VisionPoint Marketing

Branding & Content

Incorporating Influencer Marketing Into Your Media Strategy

Colleges, universities, and educational organizations have a world of opportunity leveraging their advocates and turning them into micro-influencers. In this panel, hear how a public university system, a small private college and other educational organizations and corporations have used influencer marketing to infuse authenticity into their brand, build awareness and reach, and recruit students of all kinds.

Anice Barbosa

Wheaton College (Massachusetts)

Chandra Carson

University of New Hampshire

Lindsey Gamble

Lindsey Gamble Media LLC

Alyssa Stevens

Connelly Partners

Innovation Showcase

Influencing Factors: The Strategies and Socio-Politcal Dynamics That Help Shape Student Enrollment

Engaging the Academic Journey: Successful Marketing Strategies Across the Student Lifecycle | Emma by Marigold
In this session, we’ll take a look at some of the successful marketing strategies that have helped universities engage their target audience. With an emphasis on brand management and compelling storytelling, learn best practices for marketing for the entire student lifecycle from enrollment to alumni.

The State of the American College Student | Fuseideas
Justin Vogt, Senior Vice President/Head of Client Services of Fuseideas will present the findings from a perennial national survey of prospective and current college students. This research shares critical trends built upon benchmarks established in 2021, providing insights on students’ personal motivations for choosing an institution, as well as identifying key emotional and behavioral factors impacting students today.

How Politics Influences Where Students Enroll | Echo Delta
We’ll explore the results of a new nationwide study looking at how our current political climate influences where high school students plan to enroll. We’ll reveal the specific ways students believe politics could impact their college experience, how they balance political concerns against other factors like cost and reputation, the extent to which their parents’ political views influence their choices, the states that concern students most, and much more. As a bonus, attendees will receive a hard copy of our research report.

Christy Davis

Marigold

Grant De Roo

ADV Market Research

Jarrett Smith

Echo Delta

Justin Vogt

Fuseideas

Finding a Senior Leader’s Seat and Voice: Leading at the Cabinet Level and with the Board

When you secure your spot as the vice president or CMO, your work gets infinitely more complex. Now you report to the president and lead the marcom conversations and decision-making for your institution, which could make or break enrollment, advancement, and brand recognition goals and metrics. This session will help you to develop a strategy to start smartly and hold your own from day one.

A three-time sitting president with experience at diverse institutional types shares perspectives on how to become a full partner within the cabinet, assist your president as they develop campus strategy, present to the board with confidence, and authentically and comprehensively represent your team with trustworthiness and integrity across campus.

The session will be interactive and experiential, including mini-case studies drawn from real situations vice presidents face in these settings to answer three key questions: When budgets are tight, how do you make the case to retain or even increase the resources available to you and your team? When your president’s message is off or missing the mark, how do you approach them to make a tactical adjustment? In a sea of KPIs and metrics, how do you choose which to bring forward and for which audiences?

Thom Chesney

Southwestern College

Fireside Chat

Leadership Means Taking the Long View

As an industry, higher education communications and marketing is at an inflection point. Our teams are on the front lines navigating disruptive changes that have significant implications for marketing and communications, while at the same time working to mitigate and reverse the public’s declining faith in our institutions. While it can be tempting for us to turn to “flash and sizzle”, what’s critically needed is a long view focused on building our value proposition.
In this fireside chat, two respected leaders who now lead large marketing and communications teams at a flagship public university and a highly selective private university will share perspectives on a pressing priority: fostering a generation of leaders who can help our industry embrace these dual challenges by centering their efforts on the (less flashy but critically needed) foundational work of building value. While it may feel natural to seek attention for smart creative or other transient work, Carol and Luke will make the case that a sustainable and successful careers require taking the long view, focused on generating value, highlighting the impact of what higher education does best, and supporting and sharing the successes of your team.

Luke Anderson

Emory University

Carol Keese

University of Oregon

Idea Exchange

Brand Strategy

Unlock fresh perspectives that help you refine or rethink strategies to building and enhancing your institution’s brand.

Corynn Myers

SimpsonScarborough

Idea Exchange

Advancement

Discover best practices, build stronger donor and alumni engagement strategies that drive community, giving, and pride.

Maria Kuntz

University of Colorado Boulder

Idea Exchange

Martech

Download (or upload) the latest marketing technology solutions with other savvy techies.

Stephanie Geyer

University of Montana

Idea Exchange

Marketing to the Modern Learner: Beyond Demographics & Modalities

How students decide to attend school is no longer determined by age or geographic constraints. In today’s educational landscape, where online study is embraced by a broad spectrum of students, the differentiating factors between historically traditional and historically online or adult student populations has been blurred and blended to the extreme. We have entered the era of the Modern Learner, where age is not a predictor of modality, and all students engage with your school’s brand in a multi-media, multi-touch enrollment process.

During this conversation, we explore the media platforms students trust and utilize the most, dissect the critical role of websites, and discuss a unified brand-building approach that helps schools better serve the modern learner.

Key Takeaways:
• Understand the nuanced dynamics of student interaction with emerging technologies, including FAST and other evolving digital platforms
• Examine the pivotal role of websites in building a unified marketing strategy
• Explore valuable insights into the decision-making processes for the modern learner
• Recognize the potential for enhancing brand awareness through strategic implementation of insights.

Sponsored by Education Dynamics

Lunch + Networking

Leadership

How to be a Good Client (and Why That Matters)

How can you ensure your institution gets the best investment and output from your agency partners? How do you inspire your agency’s best work?

The stakes are higher than ever in education. Institutions must invest strategically, function with aligned leadership teams, and get the very best out of their agency and other external partners to ensure their organization’s success in this new era.

During this session, a panel of agency leaders moderated by a current higher education CMO will host a candid and constructive conversation on what makes for successful collaborations and how to maximize your agency partnerships.

Ryan Brown

160over90

Matt Dewey

Texas Tech University

Anthony Robinson

The Devoted

Michele Gaither Sparks

GMB

Defining Growth

Admissions Marketing Reimagined

Facing declining applications or worried about the enrollment cliff? You’re not alone. In 2019, Bucknell University was in the same boat — but today, we’re seeing record application numbers. How did we turn things around? Join us for an insightful session where we’ll unveil the strategies that revitalized our admissions marketing over five years. You’ll walk away not just with the story of our success but with actionable strategies and insights that you can apply at your institution to drive similar results. Don’t miss this opportunity to transform your admissions marketing approach and achieve real results.

Brandy Kift

Bucknell University

Leah Mallett

Bucknell University

Research & Measurement

It's Never Too Late: Recruiting the Adult Learner

For years, higher education marketers have studied what it takes to recruit and retain adult learners. While the numbers suggest that this focus is well-worth the effort, adult learner prospects can be the most elusive and challenging to convince.

Join us for a deep dive into a wealth of quantitative data from a consumer intelligence platform gathering data from 230 million adults in real time. We’ll identify insights about prospective adult learners that can inform compelling messaging for those ready to take their next step, as well as channel selection to meet them where they are.

Kirsten Fedderke

Yes& Lipman Hearne

Cassie Mathes

Ozarks Technical Community College System

Caitlin Moynihan

Yes& Lipman Hearne

Defining Growth

The Power of Personalization for Enrollment Marketing

Are you looking for ways to deliver personalized digital content to meet the needs of your prospective student markets (and their parents)? This session, presented by Stephanie Geyer at the University of Montana, will deliver strategies to combine effective content strategy with website personalization to increase engagement, conversion, and yield. According to RNLs latest E-Expectations Report, 56% of students like or expect websites to show personalized content. It’s time to adapt to the modern learner and create website experiences that help them along their journey to enrollment.

Stephanie Geyer

University of Montana

Jeremy Rex

Modern Campus

Jennifer Sauer

University of Montana

Strategy & Planning

Happy Birthday to Us!

Do you have an upcoming milestone anniversary? How does the marketing or communications team earn a seat at the table or actually lead the planning? An anniversary is an occasion to engage your community and to raise the public profile of your institution. Learn about the process and how to deliver a full plan to gain buy-in and energize your community. When Trinity College began its bicentennial planning, the marcomm team embraced its leadership role, making the most of an opportunity to celebrate and instill pride. Share and learn tips for planning and promotion. Make the most of your birthday!

Hellen Hom-Diamond

Trinity College

Thought Leadership

Creating Outstanding Student Videos: A How-To Guide

You know you need authentic student-generated video content. But getting quality content at scale is hard and very time-consuming. In this dynamic conversation, CampusReel Co-Founder’s Nick Freud and Rob Carroll will be joined by Slippery Rock University’s Kayla Hersperger to discuss best practices around creating, curating and deploying student-generated video content.

Video is the most powerful tool we have on the internet to support digital marketing and recruitment initiatives. In addition to video creation tactics, CampusReel will share it’s playbook on how to maximize the ROI of each video created across each distinct platform (Social Media, Email Campaigns & Institutional websites).

Sponsored by: CampusReel

Rob Carroll

CampusReel

Nick Freud

CampusReel

Kayla Hersperger

Slippery Rock

Fireside Chat

AMA Higher Ed Behind the Scenes

For well over 30 years, this Symposium has been where the higher education marketing community comes together. Have you ever wondered what goes on behind the scenes to make the conference happen? Between the two of them, planning committee co-chair Stephen Jendraszak and former committee member Tony Poillucci account for nearly a decade of volunteer service with the AMA, and they’re ready to pull back the curtain. Whether you’re interested in volunteering yourself, wonder how the committee evaluates proposals, or are just curious to know more about the event and how it works, this is the session for you.

Stephen Jendraszak

Emory University

Tony Poillucci

VisionPoint Marketing

Idea Exchange

Enrollment Marketing

Learn innovative strategies, share insights, and address common challenges, leading to more effective recruitment.

Emily Smith

CollegeVine

Idea Exchange

Celebrating Institutional Milestones and Anniversaries

Don’t let a milestone go to waste. Let’s hear how you celebrated and capitalized on a commemorative institutional moment.

Kerry Salerno

Babson College

Idea Exchange

Athletics & Licensing

Anne Peters

The University of Texas at San Antonio

Idea Exchange

Harnessing AI for Higher Ed: Transform Your Digital Marketing Strategy

In this session we will explore how AI is revolutionizing digital marketing for universities, focusing on tools and strategies that can enhance personalization, streamline content creation, and boost engagement. Bring your experiences and questions as we collaborate on practical ways to integrate AI into marketing workflows specific to higher education. Whether you’re new to AI or already using it, this discussion will offer valuable insights and shared experiences to help transform your digital strategy with AI-driven innovations.

Sponsored by KWALL

Exhibit Hall Break

Retention & Experience

Humanizing Higher Ed: Integrating Student Care Within Your Marketing Team

Discover Forsyth Tech’s groundbreaking integration of a Student Care model within their marketing framework, which was adopted in 2022, helping achieve unparalleled student engagement and support. This approach centers around a concierge-like service, offering a warm, human touch at student interaction points, focused on the steps from inquiry to enrollment. Witness how this model has redefined the marketing funnel, contributing to double-digit enrollment increases as well as increases in student completion and retention. This session explores the power of blending human-centric student care with strategic marketing, providing actionable insights for institutions aiming to elevate their student experience and success metrics.

Devin Purgason

Forsyth Tech Community College

Lauren Werner

Forsyth Tech Community College

Defining Growth

Balancing Act: Engaging Multiple Generations with Digital Ads That Convert

Is your marketing team preparing for the largest generation to start engaging with your college’s content? The oldest members of Gen Alpha are about to enter high school, which means it’s time to understand how—and where—to reach them. Backed by Eduventures Research and supported by Encoura’s Digital Solutions, this session will explore how to engage multiple student and parent generations. You’ll hear firsthand the tactics that University of the Pacific has used to successfully engage the entire household throughout the funnel.

Mary Beth Marks

University of the Pacific

Jason Stevens

Encoura

Johanna Trovato

Encoura

Branding & Content

Going Global: Adapting Your Brand to New Markets

Higher education is changing rapidly. As we launch new campuses and degrees, we have to adapt our brand to new cultures and audiences. This presentation is a case study on how we adapted the Georgetown McDonough brand to a new culture in the Middle East when we opened a satellite campus and launched a new degree. Through adapting messaging, visual identity and target personas, we created a brand identity that was both different, but complimentary, to our existing brand. We learned which media tactics resonate with different cultures. This session will share best practices and lessons learned from going global.

Shelly Heinrich

SMU, Cox School of Business

Teresa Mannix

Georgetown University McDonough School of Business

Leadership

View from the Table: The First Year

For years, higher ed marketers have been advocating for a seat at the leadership table. But what happens when you get there? In this panel discussion, hear from three higher ed veterans finishing their first year in their CMO roles at Duke, Temple, and the University of Oregon. This session will provide a view “from the table” that can help marketing leaders better understand the dynamics, opportunities and challenges they are likely to face as a CMO in the first year. Attendees will gain insight and practical strategies for anyone preparing for a leadership position, particularly in a new organization.

Carol Keese

University of Oregon

Angela Polec

Temple University

Frank Tramble

Duke University

Innovation Showcase

Future-Proof Marketing: Key Tools and Techniques to Help Your University Continue to Evolve and Thrive in our Everchanging World

Thriving in a Privacy-First Paradigm: Future-Proof Student Marketing | Net Natives
Third-party cookie deprecation and regulatory shifts are upon us! This poses new challenges to your
marketing and measurement efforts.
Join this session and learn innovative strategies from Net Natives to navigate the privacy-centric
future of Media 3.0.

What you’ll learn:
● What is Media 3.0 and how will it impact you?
● What do students think?
● Strategies to avoid measurement blindness, compliance headaches, and losing students’
trust.
● What tactics and techniques will help you thrive?

Join this session and learn innovative strategies from Net Natives to navigate the future of advertising
and student marketing – and stay ahead of your competition.

ATMOSPHERE TV

Beyond the Chatbot: The Future of AI-Powered Marketing | Digital Pulp
We’re just scratching the surface of how to use AI for higher education marketing. Most AI implementations have improved on existing marketing efforts, like generating social posts or building a better chatbot. It’s a good start, but not the revolution AI promised. As higher education marketers, we’re often trying to connect to someone who’s not in the room—the college student. Digging deeper into AI’s capabilities can help bridge that gap. In this talk, we’ll discuss how to use AI to create advanced personas that reflect the diverse needs, hopes and dreams of your student audiences. Then, we’ll show examples of how these dynamic personas can help shape your digital marketing strategy. You’ll walk away with a fresh take on AI, along with actionable insights and practical tips on how to supercharge your marketing while saving time and resources.

Gus Bolognesi

Net Natives

Gene Lewis

Digital Pulp

Jake Myers

Atmosphere TV

Jody Perrin

Net Natives

Closing the Gap: New Research on Student Expectations and Marketers’ Opportunities

Do you know what students really want from your institution’s digital channels? Do you know who they trust and want to hear from to inform decisions?
We’ll detail our original research highlighting how student preference for platforms like YouTube and TikTok to research colleges, and how higher ed marketers are allocating resources. For example, 45% of students trust YouTube for information, while 18% of marketers are investing in the platform.
We’ll identify strategic gaps between student preference and marketer strategies, and share actionable insights, such as how the University of Miami is leveraging UGC video content to engage students effectively.

Geisha Garcia

University of Miami

Lauren Hillery

LaneTerralever

Jason Keath

Convince & Convert

Fireside Chat

Build Your Community for Professional Confidence

Marketing excellence requires self-assurance—whether you’re presenting to trustees, launching a brand refresh, or building an AI-ready team. Building a supportive community with intention can be a key to unlocking that confidence. It becomes a vital source for reenergizing, fostering divergent thinking, receiving honest feedback, and affirming decisions. This session will explore how to cultivate meaningful, lasting relationships that not only fuel personal growth but also boost professional effectiveness. Learn how to build with purpose, engage deeply in your profession, and leverage your community.

Tony Proudfoot

Western Michigan University

Mallory Willsea

Enrollify

Idea Exchange

Social Media

Read the comments. Swap insights that supercharge your social media game.

Jenny Li Fowler

Massachusetts Institute of Technology

Idea Exchange

Career Advancement

Accelerate your professional growth within your organization or beyond. Trade tips on personal branding, credentials, search firms, social networking, and more.

Vanessa Theoharis

SimpsonScarborough

Idea Exchange

Post-Election

Share strategies on how your institutions and leaders are plannning, programming, communicating in the post-election era.

Dave Kuntz

University of Montana

Idea Exchange

Women and Leadership

This idea exchange will focus on networking and sharing resources and experiences in our work in higher ed. All roles are welcome.

Award Presentation

Keynote

Carri Twigg

Keynote | Culture House Media

Networking Reception

WEDNESDAY, NOVEMBER 13 (ALL TIMES IN PT) | LAS VEGAS, NV

Breakfast

Leadership

AI: From buzzword to blueprint for team success

Are you ready to hire a new employee who can quickly sift through data, foresee results, and streamline everyday tasks? Meet artificial intelligence (AI), the powerhouse set to transform your work. This session will explore how you can harness AI to drive innovation and elevate your team’s capabilities. It’s an opportunity to become a trailblazer, adopting AI to navigate the challenges of the modern workplace and unlock your team’s true potential. This is an opportunity to explore how your team can adopt similar approaches to achieve remarkable results and establish your institution as a beacon of progress and innovation.

Tina Miller

Arizona State University

Retention & Experience

Reframing Failure: Community Interventions for Student Wellbeing

Emory University shares their multi-channel campaign focused on stories of toxic perfectionism from faculty and staff, normalizing challenges we all face and encouraging students to join one another in conversation through in-person engagement opportunities. Attendees will engage with the marketing campaign and its bold yet intimate visuals, learning about the deployment strategy and on-going creative strategies for addressing student mental health on campus. The presentation will highlight ideas for leveraging your brand beyond reputational efforts to solve real-time campus issues, strategies to expand social campaign impacts into physical spaces, and methods for building student buy-in.

Jennifer Checkner

Emory University

James Raper

Emory University

Sara Tanner

Emory University

Branding & Content

Score Big! 5 Plays to Turn Athletics Wins Into a Brand Touchdown

Reflecting on over a decade of athletic triumphs (and one significant setback), TCU recognizes the profound impact of college sports on brand awareness and perception. This session uses case studies like “Horned Frogs Thrive in the Desert” and “Here for a Hollywood Ending” to offer five actionable tips (“plays”) for creating compelling campaigns with tangible benefits: increased web traffic, social engagement, applications and philanthropic support, as well as ad value equivalencies unmatched by paid tactics. The key plays are applicable for universities of all sizes and will provide best practices on interdepartmental collaboration, leveraging unique channels to encourage user-generated content and media coverage, connecting athletic and academic success and engaging with community and local partners.

Kris Copeland

Texas Christian University

Megan Murphey-Jones

Texas Christian University

Amy Peterson

Texas Christian University

Meet the Committee: Ask Us Anything

Join the marketers from around the country who help plan the AMA Higher Ed conference. We represent institutions large and small, publics and privates, agency partners, and diverse roles across marketing and communication responsibilities. We will share trends from the 2024 AMA planning, how we get involved across higher ed, network and find inspiration throughout the year. This informal panel will be driven by audience Q+A to delve into your questions about broader topics across higher ed marketing and communications. We are looking forward to talking with you in this session and throughout the conference.

Fireside Chat

Navigating Higher Ed Marketing and Protecting Your Brand in a Divisive World

Our current national climate floods us with messages and feelings of both division and hope. Join us for a thought-provoking, candid discussion about this collective tension and its impact on the higher education industry and how we communicate the collegiate experience. Our panelists will share their insights on how to be an inclusive marketer and positively influence the sense of belonging in your work and on your campus. This fireside chat will leave you with valuable strategies and new perspectives to inspire you to lead with and model an inclusive and belonging mindset.

Myla Edmond

RW Jones Agency

Shelley Willingham

The Diversity Movement

Thought Leadership

From Content Chaos to Clarity: Gannon University's Journey with Digital Asset Management

Marketers in higher education often face overwhelming demands for more content, channels, and campaigns. Andy Lapiska, Associate Director of Marketing at Gannon University, grew frustrated with inefficient content and creative workflows making his team’s job harder than it needed to be.

Gannon University struggled with disorganized assets, bogged-down processes, and inconsistent branding, which slowed campaigns and stifled creativity. What they needed was a digital asset management (DAM) system that would make everyone’s jobs easier, not more difficult— and enable them to deliver consistently high-quality content with agility.

Once implemented, Canto’s DAM software helped Andy’s team by:
• Improving asset organization and searchability with metadata and innovative AI features like facial recognition
• Ensuring unwavering brand consistency across all marketing materials.
• Streamlining workflows and cross-functional collaboration with seamless integrations between Canto and Adobe’s Creative Cloud tools.
• Speeding up time to market and reducing manual labor, empowering the team to focus on strategic initiatives.
Now, with improved campaign impact and a stronger brand identity, Andy and his marketing team are enabled to make their small university stand out in a crowded marketplace.
Join us for an in-depth exploration of Gannon University’s digital transformation. You’ll gain valuable insights into the benefits of adopting a digital asset management solution and how DAM can be effectively integrated into your organization’s existing marketing operations.

Ariana Keil

Canto

Andy Lapiska

Gannon University

Award Presentation + Closing Keynote

Leadership and Crisis Communications in Action: Insights from the University of Idaho

For many chief marketing officers, securing a seat at the leadership table is often viewed as having achieved success. However, true impact comes from cultivating a trusted partnership with the institution’s president, leadership team, and campus community, especially in times of crisis. In this personal fireside chat, University of Idaho President Scott Green and Co-Chief Marketing Officer and Executive Director of Communications Jodi Walker will share their unique journey. Upon his arrival as president, they navigated an 18-month budget crisis, led a return to in-person learning during COVID in fall 2020, and faced an off-campus capital crime in 2022.

This personal fireside chat will explore why the president prioritized internal communications and healing during these highly public crises, why this approach was essential to restoring and maintaining trust across campus, and how their communications collaboration led to six consecutive semesters of record enrollment. Attendees will also gain insight into their current preparations for the upcoming trial, offering valuable lessons for any CMO aiming to build a resilient and trusting relationship with their president and community.

President Scott Green

University of Idaho

Jodi Walker

University of Idaho

Rohit Bhargava

Keynote | Non-Obvious Company

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the 3-time Wall Street Journal and USA Today bestselling author of nine books and is widely considered one of the most entertaining and original speakers on trends, innovation and marketing in the world. Rohit has been invited to deliver sold-out keynotes and workshops in 32 countries around the world to change the way teams and leaders think at the World Bank, NASA, Intel, LinkedIn, MetLife, Under Armour, Univision, Disney and hundreds of other well-known organizations. Prior to becoming an entrepreneur and founding two companies, he spent 15 years leading brand strategy at Ogilvy and Leo Burnett where he advised global brands on human behavior, marketing and storytelling. Outside his speaking and consulting, Rohit has taught persuasive speaking and global marketing as an adjunct professor at Georgetown University, is frequently quoted in the global media and writes a monthly column on trends for GQ magazine in Brazil. Rohit lives in the Washington DC area with his wife and is a proud dad of two boys. He loves the Olympics (he’s been to five!) and actively hates cauliflower.

Dr. Megan W. Gerhardt

Keynote | Miami University

Megan W. Gerhardt, Ph.D. is a Professor of Management and Leadership at the Farmer School of Business at Miami University, where she also serves as Robert D. Johnson Director of Leadership Development.  Megan speaks and consults with top organizations around the world on ways to leverage generational diversity in the workplace. In addition to her academic research, she is author of the book Gentelligence: A Revolutionary Approach to Leading an Intergenerational Workforce. Her Gentelligence work has been showcased as Harvard Business Review’s Big Idea in March 2022 and was also chosen as one of Harvard Business Review’s Top 10 Must Reads for 2024.  Megan’s work on leveraging generational diversity has also been featured in the Wall Street Journal, Time Magazine, NBC News, The Washington Post, and CNN, among others. All of Dr. Gerhardt’s work (www.profgerhardt.com) focuses on leveraging unique differences to achieve impact and extraordinary levels of performance.

Steve Robbins

Keynote | S.L. Robbins & Associates

A thought leader and innovator, Dr. Robbins’ unique, science-based approach to inclusion and diversity has captured wide acclaim from numerous audiences and organizations across the world, employing neuroscience and the science of human behavior to encourage individuals and organizations to be more open-minded, mindful, and intentional about inclusion and valuing people for their unique gifts, abilities, and experiences. Dr. Robbins’ newly created HERO Skills Challenge (Humility, Empathy, Reflection and Open-mindedness) is being used by many to create more human-centered organizations, ones in which the human brain can perform at its best.

Dr. Robbins earned an undergraduate degree in Communication from Calvin College, and his master’s and doctorate in Communication Science from Michigan State University.  His background in communication, social-psychology and cognitive neuroscience drives his work with individuals and organizations – the core of the work is about understanding human behavior and leveraging human talent in a fast-paced, ever-changing 21st century world.

A powerful storyteller with a powerful story to tell, Dr. Steve L. Robbins has an uncanny ability to inspire people, even in the midst of disrupting and challenging the ways they think about the world. Born in Vietnam, Dr. Robbins immigrated as a little child with his mother to the United States where they faced many challenges during a time when there was much anti-war and anti-Vietnamese sentiment. 

 

Working through and rising out of the challenges of poverty, discrimination and the tough streets of Los Angeles, Dr. Robbins now brings insightful perspectives on issues of inclusion & innovation, leadership, and the power of caring.  Drawing upon a compelling life journey, his talks and workshops are filled with intriguing stories, laugh-out-loud humor and a keen understanding of human behavior. 

 

Dr. Robbins uniquely knows how to simultaneously challenge and motivate people with a dynamic use of storytelling, humor and extensive knowledge of pertinent issues and concepts. The inclusive power of his message are why organizations like Amazon, Chase Bank, Coca-Cola, Disney, Ford Motor Company, Microsoft, Pepsi, Pixar, NASA, The NBA, Victoria’s Secret, Walmart and numerous others call on Dr. Robbins to inspire, educate and prepare their people for the exciting challenges of dynamic and diverse environments.

Carri Twigg

Keynote | Culture House Media

Carri Twigg is Co-founder and Head of Development for Culture House media, a Black, Brown, women owned, premium film and TV production services and immersive experiences company that specializes in storytelling about the cultural questions that shape society, politics, and identity.

Before her incredibly successful pivot to media, Carri spent 15 years working at every level of American politics and government. Working for the Governor of Ohio to the then United States Senator and presidential candidate Barack Obama, Carri saw up close and around the country how storytelling is the fundamental ingredient to a successful campaign of any kind. Carri went on to serve in the Obama White House as Special Assistant to the President and Director of Public Engagement for then Vice President Biden.

Current series from Culture House include Ladies First: A story of Women in Hip Hop, a Netflix worldwide Top Ten series, and past series include The Hair Tales for Hulu and OWN and Growing Up for Disney+. Carri also leads Culture House’s consultancy work, collaborating with major studios like Paramount Pictures, and creatives to ensure their projects are culturally productive.

In 2022, Carri was appointed by President Biden to the President’s Advisory Committee on the Arts and the Kennedy Center board, where she will advise the administration and the Kennedy Center on diversifying national programming and arts funding.

Carri has been a featured speaker at SXSW, TEDx Women, Boston College, Goldman Sachs, The Aspen Institute and many more.

Josie Ahlquist

Dr. Josie Ahlquist, Inc.

Josie Ahlquist empowers leaders, organizations, and students to embrace purposeful digital leadership through her dynamic speaking engagements, personalized coaching, and expert consulting services. Her approach is deeply rooted in her grant-funded and award-winning research, which has equipped her to train thousands worldwide and coach executives on effective and personalized digital strategies.

Luke Anderson

Emory University

Luke Anderson is the Vice President for Communications & Marketing at Emory University, where he has broad responsibility for advancing and protecting Emory’s global brand across three campuses, nine academic colleges and schools, and a robust academic health system. Prior to joining Emory in 2022, Luke was the Associate Vice President for Strategic Communications & Chief Marketing Officer at the University of Florida, and the Assistant Vice President for Communications at the University of Virginia, his alma mater.

Anice Barbosa

Wheaton College (Massachusetts)

Anice Rodrigues Barbosa is a seasoned professional with a strong background in digital marketing and communications. Holding an MBA from the UMass Amherst Isenberg School of Management, she leverages her expertise to drive impactful strategies in her role as Digital Marketing Director at Wheaton College.
Anice earned dual degrees in Public Relations and Communication Studies from the University of Rhode Island’s Harrington School of Communication and Media. Early in her career, she honed her skills as a Social Media Manager at a full-service marketing firm, pioneering community-building digital strategies for diverse clients.

Matthew Bennett

American University

Matthew Bennett is American University’s Vice President and Chief Communications Officer. Before joining AU in 2019, Matt was Executive VP, Global Communications at the Motion Picture Association of America (MPAA), where he led their worldwide communications enterprise. Matt previously held senior positions at Racepoint Global, the Pharmaceutical Research and Manufacturers of America (PhRMA), and GolinHarris (now Golin).

With 20 years of experience in strategic communications, issues management, and brand development, Matt has designed and implemented comprehensive campaigns focused on advancing business and policy priorities, developing thought leadership platforms, and building trusted connections with influencers and key audiences.

Gus Bolognesi

Net Natives

Having worked at Net Natives for over 8 years, Gus oversees the strategy and success of clients. Gus is accountable for the success of strategic partnerships in North America, providing consultancy to over 25 education institutions on their marketing strategies, including content, brand, analytics, paid advertising, media buying, measurement and CRM integrations. Gus has supported many institutions with broad objectives – to their ultimate goal of increasing student enrolments. Gus leads on Net Native’s initiatives and collaborative research to benefit our partners and the HE sector. Gus graduated from University of Portsmouth with a bachelor’s degree in International Business, gained a graduate certificate in Business Administration from University of Newcastle, plus a Mini-MBA in Marketing and a Mini-MBA in Management.

Elyse Boutall

Purdue University

As a designer, dot-connector, detail-obsessor and inspiring leader with over 10 years of experience in art direction and graphic design, Elyse leverages technical design skills alongside marketing insights to deliver compelling creative that moves the needle. As Associate Creative Director for Purdue University, she leads a team of designers and photographers. Prior to joining Purdue, Elyse’s creative concepting flourished in her work with brands like Vera Bradley and Matilda Jane. Elyse attended Purdue University Fort Wayne, where she graduated with a double major in graphic design and business.

Dr. Suzan Brinker

Viv Higher Education

Suzan Brinker, PhD is a higher education strategist, marketer, author, and podcast host. She is the co-founder and CEO of Viv Higher Education, a Boston-based, woman-owned full-service marketing agency for colleges and universities.

Suzan is the author of Pass / Fail: The Urgent Need for Strategic Leadership in Higher Education, published in 2024. She also hosts the Higher Ed Leaders Podcast.

Suzan and her collaborative team specialize in helping colleges and universities differentiate themselves through market-aligned brands and programs rooted in market research, strategic planning, and a content-first approach to authentic marketing that builds trust and engages prospects at every stage of the funnel.

In addition to leading her agency team’s work across projects with institutions of all types and sizes for the past five years, Suzan brings in-house experience from her roles as Director of Marketing at Penn State World Campus Director of Marketing at Northeastern University Fractional CMO at Assumption University

Jenny Brower

Ryan Brown

160over90

Ryan joined the 160over90 team in 2006 and has managed teams and led strategy development for mission-driven organizations like the University of Virginia, Yale University, and the Philadelphia Eagles, consumer brands like Under Armour, Ferrari North America, and AAA, and nonprofits like the One Campaign and US Soccer Foundation. With a background in brand strategy and partnering with creative, Ryan currently oversees the agency’s branding, video, and media offerings and draws on his deep experience in institutional brand alignment, positioning and messaging, advancement communications, sports, health systems, and consumer branding to guide the way forward for clients across diverse categories.

Ashley Budd

Cornell University

Ashley Budd is senior director of advancement marketing at Cornell University. She lives in upstate New York with her family and two beloved peach trees. Ashley speaks regularly at marketing conferences and on podcasts. She consults with colleges, universities, and other nonprofit organizations. You can find her speaking about email and hosting workshops with teams across all kinds of industries. Ashley is author of the new book Mailed It! A Guide to Crafting Emails That Build Relationships and Get Results and the popular industry newsletter Ashley In Your Inbox.

Dean Calvo

Scripps College

Dean Calvo was appointed the Vice President for Business Affairs and Treasurer at Scripps College, a member of the Claremont Colleges, in July 2015. In this role, he is responsible for administering business services for the College, including accounting, information technology, operating and capital budgeting, investment management, risk manage-ment, buildings, grounds, construction, human resources, and dining services.
Mr. Calvo also served at another Claremont College as the Vice President for Finance and Administration/Treasurer of Claremont Graduate University (CGU) from January 2014 through July 2015. Working at CGU since 2009, he previously served as Associate Vice President for Finance and Administration until his promotion to Vice President.
Prior to CGU, Mr. Calvo served as Executive Director of Cal State L.A. University Auxiliary Services Inc., a not-for-profit auxiliary corporation serving Cal State University Los Angeles. Appointed in 2002, he provided executive leadership to a diverse portfolio of operating units. Mr. Calvo served in progressive positions over a seventeen-year period at The University Corporation at Cal State Northridge, culminating in the role of Associate Executive Director/Chief Operating Officer of the University Corporation at CSUN.
He served as a member of the Board of Directors of the Western Association of College and University Business Officers (WACUBO) from 2011 through 2021. In addition, he has worked as a business consultant to higher education, restaurant, and health services industry clients. Mr. Calvo holds a Master of Business Administration degree from Loyola Marymount University and a Bachelor of Arts degree in Music from Sacramento State University.

Richard Campbell

Auburn University

Richard Campbell serves as the chief communications officer for Auburn University, where he leads a team of talented communicators who provide the leadership, strategy, services, and support to develop and execute the strategic communications and marketing initiatives that elevate the university’s brand and advance its mission. Richard previously was vice chancellor for strategic communications at the University of North Carolina Greensboro. Richard also served as NC State University College of Agriculture and Life Sciences’ chief communications officer. He has also served as president at Carolina Broadcasting and Publishing. He holds a bachelor’s degree in broadcast communications from Elon University.

Rob Carroll

CampusReel

Rob is one of CampusReel’s Co-Founders and oversees the company’s New University Partnerships division. Rob has lead the charge on building out a suite of robust video creation and distribution technology, and deeply enjoys working with educational leaders to maximize the ROI of each digital asset created. Rob is a self-proclaimed expert in Search Engine Optimization and Website Conversion, and can’t wait to share his insights with the community.

Chandra Carson

University of New Hampshire

Chandra Carson has 20+ years of experience, specializing in content strategy, social media, and influencer relations. She’s played key roles at Stonyfield Yogurt and Lindt Chocolate, developing and executing marketing strategies that elevated brand engagement and presence.
Currently, she’s Executive Director of Content Marketing at the University of New Hampshire, leading content creation and implementation across platforms, ensuring UNH’s messaging connects with key audiences.
Off the clock, Chandra unwinds with a good book, live music, or playing taxi driver for her sports-crazy boys. Chandra’s professional acumen and pop culture knowledge blend, making her a dynamic leader (and great trivia partner).

Todd Carter

Michigan State University

Todd Carter plays an integral role leading strategic initiatives with units across Michigan State University, including Admissions, Advancement, and the University Communicators Network of more than 200 members across campus. His focus is on using compelling storytelling to elevate affinity and esteem for MSU through branding and content. Carter led the team’s work on the Who Will? Spartans Will. integrated brand campaign that won the CASE Platinum Award for Best Practices in Communications and Marketing in 2015.
Prior to joining MSU in 2013, Carter spent more than two decades in marketing and advertising at several nationally recognized agencies. 

Bart Caylor

Caylor Solutions

Bart Caylor, founder and president of Caylor Solutions, leverages over 35 years of experience in higher education marketing. A first-generation college graduate, he passionately advances educational institutions by focusing on attracting mission-fit students who embody their institutions’ values. Bart co-hosts the Higher Ed Marketer Podcast, discussing innovative marketing strategies and trends. He is also the author of the bestselling book, “Chasing Mission Fit,” offering practical guidance for aligning marketing efforts with institutional goals. An avid AI enthusiast, Bart is committed to integrating generative artificial intelligence into marketing to enhance engagement and institutional success.

Jamie Ceman

San Francisco Bay University

Dr. Jamie Ceman leads brand and marketing at RW Jones Agency, overseeing integrated marketing strategies nationwide. As a fractional CMO/CCO, she offers deep expertise as an integral part of university leadership teams. Joining RWJ in 2023 after nearly two decades in both private sector and academia, Jamie received her second American Marketing Association Higher Education Marketer of the Year Award for her transformative work at Chapman University where she developed the university’s first branding strategy, elevating its profile and driving record enrollment and fundraising. She holds a master’s from WVU and a doctorate from USC in leadership and organizational change.

Jennifer Checkner

Emory University

Jennifer Checkner is an Emmy award-winning integrated marketing and production professional with extensive marketing, brand management and media experience. She specializes in creating and executing campaigns across traditional, digital and social media. In her current role, she leads photo, video, design and web teams. Before joining Emory, Jen led the Cox Content Studio, supporting the Cox Media Group TV, Radio and Newspaper markets to create content solutions for advertisers. Prior to joining CMG, she worked in multiple roles at CNN including Executive Producer for CNN’s Branded Content Studio where she specialized in traditional broadcast and digital marketing content solutions.

Thom Chesney

Southwestern College

Thom joined SWC as president in July 2024, following presidencies at Clarke University (IA) and Brookhaven College (TX) and prior roles as Associate Professor of Humanities and Associate Provost for Student Success and Assessment, The University of Texas at Dallas; District VP of Academic Affairs and Provost, Collin College (TX); and various faculty and staff positions at Pennsylvania College of Technology, Texas Wesleyan University, East Tennessee State University, and Whitman College. He earned an A.B. degree in Spanish at Washington University in St. Louis, an M.A. in Creative Writing at Minnesota State University, Mankato, and a Ph.D. in English Literature from Florida State University where he was among the first group of teaching assistants to incorporate student-centered, experiential and service learning into the curriculum, an approach he has used ever since in and beyond the classroom. An avid and accessible mentor and coach to aspiring education and community leaders and governing boards, Thom has been recognized for his transparent approach to personal and institutional storytelling on social media platforms such as LinkedIn and Instagram. A staunch practitioner of life/work balance, Thom reenergizes outdoors through planting and caring for trees and landscapes, hiking and biking, and caring for Creation. Indoor pursuits include cooking for others, tasting and reviewing craft beers, playing poker, and watching English Premier League football and American soccer. Thom’s wife Noelle is an accomplished college educator, award-winning performer and producer of musical theatre and opera, and a mission-living non-profit executive. Together they have two adult children and a small support team of canine and feline housemates who are as much rescuers as they are rescued.

Jason Cook

Baylor University

Jason Cook has served as vice president for marketing and communications and CMO for Baylor University since 2016 and has launched major brand initiatives to elevate its status as a preeminent Christian research university.  Previously, Cook served as senior associate athletics director for external affairs at Texas A&M University from 2013-16, following a stint as vice president for marketing and communications from 2008-13. He also worked six years as assistant vice president of media and communications for HealthSouth Corp., then a Fortune 500 member.   Cook is a Mississippi State University alumnus. He earned an accreditation in public relations in 2000.

Kris Copeland

Texas Christian University

Kris Copeland joined TCU as creative director in 2019 after nearly two decades leading award-winning creative teams in the marketing and advertising industry. Determined to capitalize on the growing national profile of the university, he and his design team work tirelessly to bring the TCU story to life utilizing nearly every tactic in the book. A 2001 graduate of The University of Texas at Austin, Kris has embraced the Horned Frog spirit, swapping (most of) his burnt orange for purple as he wholeheartedly fulfills his role shaping TCU’s creative landscape.

April Crabtree

Arizona State University

April Crabtree currently serves as the associate vice president for enrollment and admission services at Arizona State University. Prior to this role, she served as the vice provost for strategic enrollment management at the University of San Francisco. April holds a Bachelor of Arts degree in anthropology from Eckerd College and a Master of Science degree in Cultural Studies in Educational Foundations from the University of Tennessee, Knoxville. April’s master’s thesis was a culmination of research completed on a Fulbright Research Fellowship in Poland focusing on Holocaust Education. April has served in various leadership roles in international, regional, and state consortia during her career. She has presented internationally and nationally on issues in higher education such as access for underserved students, supporting international students and counselors as they explore colleges and universities in the United States, and many other topics related to the college search. In her free time, April is a faithful but slow runner, rock climbs, and enjoys adventuring with her son.

Carmen Crist

Michigan State University

Carmen is a marketing operations executive with a passion for improving digital experiences and business results through effective use of integrated marketing technologies and a relentless pursuit of insight through data, analytics, and research.His current role at Michigan State University involves leading enterprise marketing technology initiatives that will transform the way the university engages with its constituents and leading the creation of a central insights team that will help leaders and communications professionals gain critical insights into constituent goals, interests, and preferences.

Meagan Davidson

Campbellsville University

Christy Davis

Marigold

Christy Davis is the Manager of the Commercial Customer Success team at Marigold. After over a decade in higher education, Christy uses her higher education background to provide strategic advice to Universities using Emma by Marigold.

Audra DeLaney-Hall

Viv Higher Education

Audra DeLaney-Hall is working to transform higher education workplace culture through purpose and process. She is the Vice President of People Operations for Viv Higher Education, a Boston-based, woman-owned full-service marketing agency for colleges and universities. She also co-hosts the Higher Ed Leaders Podcast with Suzan Brinker, Ph.D.

The heart of the Viv team is the power of stories. Stories of university impact, faculty support, and student success. The Viv team helps colleges and universities set themselves apart by rooting their marketing efforts in only the stories they can tell. This creates immediate differentiation in the marketplace, resulting in higher enrollments, and reminds us all of the profound ways education impacts our human experience.

Audra’s previous experiences at Bowling Green State University and Williams College taught her the importance of cross-functional strategic collaboration and interdisciplinary approaches to enrollment marketing strategies, organizational alignment, and leadership.

Audra holds an undergraduate degree from Bowling Green State University and is actively pursuing a master’s degree in Industrial-Organizational Psychology from Harvard Extension School. Audra believes that higher education institutions will see their most innovative ideas take hold when they embrace people-first management styles and organizational practices rooted in strategy and sustained by mission.

Fred Demarest

Maya Demishkevich

Carroll Community College

Maya Demishkevich is a distinguished marketing and communications professional, currently serving as the Chief Marketing Officer at Carroll Community College. With over 15 years of experience in higher education marketing, Maya has developed a reputation for excellence, particularly in the realms of digital media and education marketing. Her expertise extends to leveraging academic research and industry best practices to drive success in various marketing initiatives. Under Maya’s leadership, the Marketing and Creative Services team at Carroll Community College has achieved significant recognition for their innovative and impactful work. The team’s efforts have been honored with six Medallion Awards from the National Council for Marketing & Public Relations (NCMPR), showcasing outstanding achievement in design and communication. These accolades include three Gold Awards, one of which celebrated the redesign of the College’s website for its user-friendly interface and vibrant portrayal of campus life, significantly enhancing the institution’s online presence and accessibility. Maya’s strategic approach to social media and marketing has been instrumental in addressing challenges related to content development and engagement, setting a standard for excellence in community college marketing. Her work not only supports Carroll Community College’s strategic goals but also positively impacts students’ lives by highlighting the value and opportunities offered by the institution.

Amanda DeRito

Utah State University

Amanda DeRito is the associate vice president for strategic communications at Utah State University, overseeing media relations and crisis communications, the university’s online news service, and the Utah State Magazine. Amanda has a B.S. and M.S. in public administration from USU and an M.A. in agricultural economics from Washington State University. She has over 20 years of communications experience across a variety of industries. Amanda has served in USU’s central communications team for 10 years, including as the previous director of crisis communications and issues management.

Grant De Roo

ADV Market Research

As ADV’s Founder and Principal, Grant leads all research ADV conducts for colleges and universities around the nation. Prior to founding ADV, Grant was the research director at a large national agency and formerly served as the Associate Director of Admissions at Elon University where he learned how to collect, analyze, and act on data in recruitment and enrollment. Today, Grant’s work includes extensive research on institutional brand perception, program demand, enrollment modeling, program modality, pricing and marketability, and competitive analysis. Grant is a frequent presenter at industry conferences and holds an MBA in Data Analytics from Elon University.

Matt Dewey

Texas Tech University

Matt Dewey, Chief Marketing & Communications Officer, leads Texas Tech University’s overall marketing, communications, research-based messaging, and branding to advance the university’s mission, reputation and strategic priorities. With over 22 years of marketing and communication experience, Dewey has served in senior leadership roles at the University of Michigan, Santa Clara University, and the University of Illinois.

Jeff Dillon

SearchStax

Jeff Dillon is the Digital Strategist for Higher Education at SearchStax and is the founder of EdTech Connect, a technology marketplace designed exclusively for the higher education community. Jeff has more than 20 years of leadership experience in the higher education technology sector with expertise in search engines, artificial intelligence, digital experience platforms, personalization strategies and communication tools.

Cathy Donovan

Denise Durenberger

University of Findlay

Carly Eastman

Purdue University

With a keen eye for detail and a talent for building relationships, Carly excels in coordinating timelines and communicating goals effectively. Carly holds a Bachelor of Science in Organizational Leadership and a Master of Science in Communication, both from Purdue University.
In her role as Senior Brand Strategist, Carly leverages her skills to share Purdue’s stories and elevate the university’s brand. Her optimism and commitment to excellence inspire those around her to strive for success.

Myla Edmond

RW Jones Agency

Myla Edmond is a collaborative innovator with nearly 20 years of experience in higher education marketing and brand elevation. She has established and expanded marketing and communications strategies for academic affairs, alumni relations, international education, and university enrollment marketing at several institutions, including private and public universities. As senior vice president at the RW Jones Agency, Myla helps develop and evolve the agency’s fractional Chief Marketing and Communications Officer (CMCO) offerings. In addition to building the CMCO focus area, Myla serves as a fractional CMCO and senior advisor and conducts organizational audits to make recommendations to elevate strategic marketing and communications. Myla’s commitment to the higher education marketing industry has been evidenced by her volunteer work. She was a planning committee member for the American Marketing Association Symposium for the Marketing of Higher Education for five years, including leading the committee as co-chair in 2022 and 2023. Most recently, she joined the PRSA Counselors to Higher Education Executive Committee to help better equip and support senior leaders in public relations and communications. Myla earned her bachelor’s of business administration from Western Michigan University, majoring in marketing and psychology, and a master’s of English from the University of Indianapolis. She is also a proud alumna of Semester at Sea, a multi-country, comparative study abroad program. Although she is grateful to have been raised in the mighty Midwest, Myla resides and prefers the winters in Southern California.

Dana Edwards

Josh Erhardt

Brkthru

Josh Erhardt is currently a Senior Director of Client Success at Brkthru. In this role Josh works with higher education clients and branding agency teams to drive meaningful campaign outcomes. Josh draws from a diverse advertising background working for publishers, demand side platforms, and supply side platforms in addition to traditional media companies and advertising agencies. Josh’s key focus is using all of the data and tools available to plan, execute, and report on holistic digital campaigns across every channel. Currently residing in Pittsburgh, PA with his wife Sarah, Josh is an alumni of Dickinson College and an avid musician.

Bill Faust

Ologie

Bill is President of Ologie. He works with colleges and universities to help them uncover market insights and effectively evolve their brands. With a unique background in design and business, he spends most of his time developing strategies that positively impact enrollment and institutional advancement. He has worked with a range of institutions including William and Mary, Virginia Tech, University of Pittsburgh, Occidental College, Purdue University, and West Virginia University.
Prior to joining Ologie, Bill spent 12 years at Fitch Worldwide, his last as North American CEO where he oversaw more than 300 consultants in offices from Boston to Seattle.

Kirsten Fedderke

Yes& Lipman Hearne

In nearly 15 years with Yes& Lipman Hearne, and a more than 20-year communications career working with nonprofit organizations, Kirsten knows how to identify a client’s unique strengths and turn those strengths into real results. She leads the firm’s work with Saint Peter’s University, AJCU, Loyola University Chicago, Southern Utah University, and many others. Kirsten holds a B.A. in art history and French from Smith College and an MBA with a finance emphasis from Loyola University Chicago. In her free time, she enjoys trying to keep up with the antics of her twin sons.

Nicole Ferry

Sullivan

As Partner and Chief Strategy Officer at Sullivan, Nicole has decades of experience working with higher education institutions—helping them communicate their POV with pride to evolve branding, support admissions, build fundraising communications, and elevate digital experiences. Her clients include Duke University, Stony Brook University, and Virginia Tech, along with organizations like American Express and LinkedIn.

Prior to joining Sullivan, Nicole held strategy roles at Siegel+Gale, BBDO, and Grey Advertising. As a founding member of the McIntire Marketing Advisory Committee at her alma mater, the University of Virginia, Nicole provides input to faculty on curriculum, industry insights, and hiring trends.

Jenny Li Fowler

Massachusetts Institute of Technology

Jenny Li Fowler is the director of social media strategy at the Massachusetts Institute of Technology (MIT) and author of “Organic Social Media, How to Build Flourishing Online Communities”. She is also the host of the podcast, “Confessions of a Higher Ed Social Media Manager”.

Justin Fraase

University of Iowa

Justin Fraase became the Senior Director of Strategic Communications for Human Resources at the University of Iowa in 2023. Since then, his focus has been on implementing an employee value proposition that represents more than 33,000 individuals across the university and its academic health care system. The employer brand at Iowa is built around three key themes: Support, Livability, and Culture. These themes showcase the benefits of working at Iowa, position UI as a top choice institution, and align with the university’s overall brand. Before joining Iowa, Fraase held various leadership roles in higher education, including enrollment, communications, and marketing. He earned a Bachelor of Science in Mass Communication and a Master of Business Administration, both from North Dakota State University. His previous work experience includes the University of North Dakota, Northern State University in Aberdeen, South Dakota, the hospitality industry, and an engineering consulting firm.

Eddie Francis

Edify Ventures

Eddie Francis is a brand strategist who led marketing and communications most recently at Dillard University. Prior to Dillard, he led marcomm at Southern University at New Orleans and Paul Quinn College. Currently, he hosts the Enrollify podcast “I Wanna Work There!,” one of Hannon Hill’s Best Higher Ed Marketing Podcasts for 2024. He is a former planning committee member for the American Marketing Association Symposium for the Marketing of Higher Education and was nominated twice for Higher Education Marketer of the Year.

The principal of Edify Ventures LLC, Eddie has been featured and quoted about higher ed marketing and employer branding in The Chronicle of Higher Education, Inside Higher Ed, Diverse: Issues in Higher Education and on podcasts such as “The Higher Ed Marketer,” “Higher Voltage,” and “Confessions of a Higher Ed CMO.” He also contributed to the book Epic Content Marketing for Higher Education. Eddie holds a master’s degree in strategic leadership from Tennessee State University and a bachelor’s in mass communication from Loyola University New Orleans. He is a member of the American Marketing Association, the Press Club of New Orleans, and Alpha Phi Alpha Fraternity Inc.

Nick Freud

CampusReel

Nick is one of CampusReel’s Co-Founders, and heads up the company’s Account Management division. Nick has supported 190+ Higher Education institutions throughout the world through a streamlined and robust video creation and dissemination process. Nick has personally worked with over 10,000 college student content creators, and has a wealth of video knowledge and experience to share with the community.

Owen Fuller

Marq

Lindsey Gamble

Lindsey Gamble Media LLC

Lindsey Gamble is an influencer marketing and creator economy consultant, advisor, and speaker. With over seven years of experience helping enterprise consumer brands develop their influencer marketing programs and a deep understanding of the creator economy, he specializes in guiding brands and agencies through new and emerging trends and opportunities across social media, influencer marketing, and the creator economy.
Previously, Lindsey was the Associate Director of Influencer Innovation at Later (formerly Mavrck), where he led influencer marketing innovation. His client roster included Tyson Foods, SharkNinja, HotelTonight, GoPro, Chobani, Wilson Tennis, Weber Grills, Fanatics, Samsung, The Scott’s Company, Burt’s Bees, and more.
Lindsey also writes a weekly newsletter that explores key social media and influencer marketing news and trends, offering actionable insights for creators and marketers. Buffer named it one of the best marketing newsletters to subscribe to in 2024.
His work and expertise has been recognized by LinkedIn as a Top Voice in the Creator Economy, by Business Insider as a Rising Star of the Creator Economy and a Top Creator Economy & Influencer Marketing Expert, and by Hello Partner as a Top US Changemaker. ​​His insights have also been featured in leading industry publications, including Business Insider, Vogue Business, Ad Age, Digiday, The Information, The Drum, Marketing Brew, and Social Media Today.

Geisha Garcia

University of Miami

Geisha Garcia is the Director of Digital and Social Media at the University of Miami and the founder of GG Communications, a social media agency dedicated to driving organic strategies. With over 15 years of experience in the creative industry, Geisha has been instrumental in developing and executing comprehensive social media strategies that amplify brand presence and engagement. At the University of Miami, she leads the charge in showcasing the university experience across digital platforms, crafting targeted and innovative content that resonates with students, alumni, and the broader community. Her expertise lies in leveraging data-driven insights to shape editorial calendars and optimize content performance. Geisha holds a business degree from Florida International University, and her work has consistently contributed to elevating brands in highly competitive markets.

Stephanie Geyer

University of Montana

Stephanie leads a small, but mighty team at the University of Montana who are always looking for innovative ways to make the most of our digital ecosystem with personalization, chatbots, AI experiences, fancy maps, and custom search.
With 35 years in higher education marketing as a consultant, practitioner, and senior executive, she cares deeply about market research and working to support marketing colleagues to experiment, invent and iterate. Lately she’s especially into user testing and performance dashboards.

Dan Giroux

Drexel University

For 20 years, Dan has refocused brands and marketing programs for organizations across a variety of industries — from Fortune 100 companies and elite universities to small businesses and everything in-between. In 2017, he left the agency world to pursue his passion for higher education marketing at Drexel University. As AVP of Advancement Communications & Stewardship, Dan leads a centralized, multifunctional team responsible for engaging a global, R1 research institution’s 180,000+ alumni and donors.Dan’s work has been recognized by top industry awards and media like The New York Times, Wall Street Journal, Chronicle of Higher Education, and Associated Press.

Cassie Golda

SimpsonScarborough

Cassie collaborates with internal and external clients to establish relevant KPIs and metrics that translate into reporting. Her work provides clients with insights and optimizations while helping them clearly understand how to measure the success of their various efforts (like media campaigns and website performance). Prior to joining SimpsonScarborough, she spent four years at an agency supporting clients in the telecom, healthcare, and education industries. In the last year, she’s further developed her expertise in higher education marketing.

Pam Gorsuch

Towson University

With nearly 20 years of experience in the public relations and communication industry, Pam Gorsuch currently leads the diversity, equity and inclusion communications work for Towson University. In her role as assistance director of university communications, Pam heads up all internal communications for the diverse and vibrant campus of nearly 20,000 students, and 3,000 faculty and staff. Her dedication and commitment to ensure every person is seen, heard and feels a sense of belonging on TU’s campus is evident by the DEI campaigns she spearheaded, created and deployed over the last two years. Pam serves as a beacon to all partners in bringing together the necessary resources to have courageous conversation, inspiring action.

President Scott Green

University of Idaho

C. Scott Green took office as the 19th president of the University of Idaho on July 1, 2019. President Green joins U of I as a highly accomplished executive with a career in global finance, operations and administration. He is also a proud alumnus of the university, graduating in 1984 with a bachelor of science in accounting.
Born in Moscow, Green’s family moved to Boise, where he graduated from Boise High School. Following his degree from the University of Idaho, the third-generation Vandal went to work for Boise Cascade Corporation. He went on to attend Harvard Business School and received a Master of Business Administration in 1989.
Green worked for Deloitte and Touche as part of its accelerated career program from 1989-1994. He then worked in banking, serving in various management roles for Goldman Sachs and ING Barings. He published two books on the Sarbanes-Oxley Act of 2002, which reformed regulations around auditing and financial reporting.
Green went on to leadership in global law firms, including service as CEO at Pepper Hamilton and as executive director at WilmerHale. He most recently served as the chief operating and financial officer for Hogan Lovells, one of the largest law firms in the world, with annual revenues of over $2 billion. Green led all of the firm’s worldwide operations, technology, conflicts and finance functions. He has had global responsibility for more than 3,000 employees in more than 30 countries.
The first non-lawyer to run an American Lawyer 100 law firm, Green was recognized as one of the Top 50 Big Law Innovators of the Last 50 Years by The American Lawyer magazine in 2013. A certified public accountant, Green was inducted into the American Institute of Certified Public Accountants’ Business and Industry Hall of Fame in 2006. He won the Institute of Internal Auditors Outstanding Contributor Award in 2004 and 2006.
Green’s commitment to the University of Idaho over many years has included service on the U of I Alumni Association’s national Board of Directors, the College of Business and Economics Advisory Board and on the U of I Foundation Board. He is also a Vandal Scholarship Fund supporter.
Scott and his wife, Gabriella, an interior design project manager, have two adult children: Nicholas and Christina.

Lauren Griswold

Boise State University

Lauren joined Boise State in 2019 as Associate Vice President for Creative Strategy and was promoted in 2020 to oversee Boise State’s Office of Communications and Marketing. Lauren is an innovator, storyteller and culture keeper who has worked in higher education at both the community college and university levels. She has expertise in building brand reputation, as well as leading and creating strategy and successfully scaling it across enterprises for local, national and global organizations.

Prior to joining Boise State, Lauren worked at Arizona State University, Mt. Hood Community College, Edelman Public Relations, Microsoft and Major League Baseball. She has a wide range of experiences from sales, marketing, communications, community relations and creative strategy. Lauren has a master’s degree in communication studies from Arizona State University and a bachelor’s degree in journalism from Eastern Washington University.

Will Hajjar

Advance Local

William (Will) Hajjar is an executive with more than 25 years of experience driving business strategy through decision science, market intelligence, and opinion research. He holds a master’s degree in economics from Louisiana State University (LSU) having studied econometrics with Dr. Carter Hill and marketing analytics with Dr. William Black. He currently serves as the Head of Advanced Analytics & Business Intelligence for Advance Local, part of a century-old media and consulting company based in New York City. Will brings creative and innovative solutions to a range of clients across most major verticals. In addition to his private sector work, Will teaches graduate and undergraduate courses in Business Strategy, Consumer Behavior, Data Science, and Research Methods at Kean University and Saint Peter’s University. His approach blends academic theory with practical applications to prepare students to think critically through real-world problems.

Binti Harvey

Scripps College

Binti Harvey is a seasoned strategist, coalition builder, and innovator with a significant record of empowering leaders, teams, and institutions to achieve reputational and financial goals. As the Vice President for External Relations and Institutional Advancement, she advances Scripps College’s mission by amplifying the institutional brand, increasing philanthropic support, and deepening constituent engagement. Her diverse leadership experience spans marketing, communications, and public affairs roles in educational, governmental, and non-profit organizations. Ms. Harvey earned her BA from UCLA, MS from University of Southern California, and is currently pursuing her EdD in Leadership and Innovation at New York University.

Gerald Hector

University of Central Florida

Gerald L. Hector, CPA is currently Senior Vice President for Administration and Finance at the University of Central Florida in Orlando, Florida. He also held similar positions in higher education at Morehouse College, Cornell University, Ithaca College, and Johnson C. Smith University. His experiences span all aspects of higher education management that include, treasurer, debt management, controller’s office, information technology, post award management, policy office, student accounts/bursar, facilities, grounds, business operations, auxiliary services, risk management, purchasing and procurement, legal, financial aid, campus safety, compliance, and public private partnerships. He has also served as a liaison with local elected officials for construction projects.

With over twenty-four years of progressive leadership in finance and operations in higher education, he is known for his collaborative and focused leadership style that garners trust and builds confidence in his divisions and units to deliver on the mission of the institutions he serves. In addition to being a finance and operations professional, he is an advocate for diversity, equity, and inclusion after being thrusted into this work after racial tensions on college campuses across the nation in the fall of 2015. He hosted and appeared on national webinars, podcasts, and other media to continue sharing the message that diversity, equity and inclusion are not only moral issues, but given the continuing changing demographics in the nation, they are economic variables that must be addressed in a comprehensive way for the future financial health and vibrancy of institutions of higher education. He is a published author and has written several articles and white papers that are still must reads. His landmark white paper, “Navigating the New Normal, Financial Imperatives for MSI Effectiveness and Avoiding Financial Exigency” is still read extensively by MSI leaders and stakeholders. His first published book, “It’s Easy Son, Quit Making Things Difficult” (It’s Easy ‘Son’, Quit Making Things Difficult: Lasting Life Lessons from a Coach and Mentor: Hector, Gerald: 9781732478114: Amazon.com: Books) chronicles his journey from Kingston, Jamaica on a track and field scholarship to the varied roles he has occupied including Deloitte and UNCF. The book birthed a podcast of the same name, that features, corporate leaders, college presidents, Olympians, spiritual leaders, and educators. The show airs every Wednesday at 8pm on the HBCU Nation Radio Network and attracts an international audience (Stream TheHBCUNation | Listen to IT’S EASY SON-Life Lessons on the Journey to Your Promise with Gerald Hector playlist online for free on SoundCloud).

He is a sought-after speaker on matters of higher education finances and operations and continues to give back to the industry by offering his services as a peer reviewer with the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) and as a mentor and advisor of the Educational Leadership Internship at Clark Atlanta University. He is a honors graduate of Howard University in Washington DC where he majored in Accounting, and holds a master’s degree in Christian Thought from the Gordon Conwell Theological Seminary in Charlotte, NC (where he currently serves as the Treasurer of the Board). He is known for his quick wit, and constant reminder to everyone working with him that, “we can’t fix what we won’t face.” A reminder that applies to finances, operations and culture. He is married to his college sweetheart, Sharon-Kaye, and their union produced three beautiful and accomplished children, Joshua, Timothy and Kezia. He is an avid reader, golfer, and writer who blogs on his own website at https://geraldhector.com/. He is currently writing his second book about the nuances of higher education institutions from the perspective of a senior executive at both Predominantly White Institutions (PWIs) and Historically Black Colleges and Universities (HBCUs). His research focuses on how both impact and shape the future of our nation and the world.

Shelly Heinrich

SMU, Cox School of Business

Senior marketing and recruitment professional with 20 years in the higher education, corporate, and nonprofit sectors. She leads the marketing, recruitment and admissions strategy for five degree programs. These strategies have included paid social, search, native, out-of-home, digital, radio, TV, and organic social, video, blog, event, and email communication campaigns. She has taught marketing to higher education marketing executives at the GMAC Annual Conference two years in a row and recently taught a Digital Marketing Analytics MBA elective at Georgetown. She has an MBA and Certificate in Marketing from Georgetown University, an M.Ed., from UT-Austin and a BBA from TCU.

Kayla Hersperger

Slippery Rock

Kayla Hersperger, the Online Design and Communication Specialist at Slippery Rock University, specializes in digital marketing, website content, social media strategy, and video production. Capitalizing on her English background, she is a highly skilled communicator and excels in collaborative environments. Having nearly 15 years of experience reporting directly to the chief enrollment management officer at SRU, she has a foundation in higher education and understands the strategies necessary to achieve enrollment goals. She thrives on problem-solving and content creation. She presents at a national level on marketing and recruitment in admissions.

Grant Heston

Virginia Commonwealth University

Grant J. Heston is vice president for Enterprise Marketing and Communications for Virginia Commonwealth University and VCU Health. He oversees marketing, branding, communications, events, social media and special projects for the university and health system.
VCU is a majority-minority institution located in downtown Richmond, the former capital of the Confederate South. The university regularly manages current and historic issues at the intersections of race, higher education and healthcare.
Grant previously worked as vice president for Communications and Marketing at the University of Central Florida, where he also served as chief of staff for two presidents.

Lauren Hillery

LaneTerralever

Lauren Hillery is a seasoned creative strategist at LT. With over a decade of experience in brand strategy and insight-driven go-to-market planning, Lauren’s passion lies in uncovering actionable insights that propel brands toward success. Throughout her career, Lauren has worked with some of the most recognizable brands, including PetSmart, Massage Envy, the Stratosphere, and Toyota. Her expertise also extends to research initiatives in education, where she has supported organizations such as K12 Education, Rio Salado College, and Southern California University of Health Sciences.

Karyn Hollingsworth

UNLV

Dr. Karyn S. Hollingsworth has an extensive background in communications, marketing, public relations, advertising and media relations at minority-serving institutions (MSI). A former journalist and award-winning marcomm practitioner, she has taught UNLV’s First-Year Seminar and served as co-advisor of the First Generation Club.
She previously served on the UNLV Anti-Black Racism Task Force and is a member of the communications subcommittee of UNLV’s MSI Task Force.Karyn promotes and actively participates in her college’s student engagement and diversity programs and the university’s DEI initiatives aimed at helping students feel a stronger sense of belonging and connection.

Hellen Hom-Diamond

Trinity College

Hellen Hom-Diamond is the Vice President of Strategic Marketing and Communications at Trinity College. She leads leadership, media, digital, marketing, crisis, and communications strategies. She is the co-chair of Trinity’s Bicentennial Planning Committee, which concluded a yearlong celebration in May. Prior to Trinity, Hellen served as the chief communications officer at Sidwell Friends School and The Hotchkiss School. She served as the director of campus communications in Yale’s Office of Public Affairs and Communications, managing the storytelling on YaleNews. At UCLA, she created digital strategies to engage alumni globally. Hellen earned her bachelor’s degree from Columbia University.

Jesse Homan

Sydney Hovenkotter

University of Montana

Sydney joined the University of Montana in 2022 as the Associate Director of Enrollment Marketing. She is passionate about higher education marketing, digital engagement and enhancing the customer journey. With a strong foundation in marketing, communication and technology, Sydney is committed to driving innovation and advancing the future of enrollment marketing. She has experience in both private and public educational institutions, leading strategy development and storytelling to engage audiences while strengthening brand and public perception.

Chris Huebner

SimpsonScarborough

Chris, SimpsonScarborough’s Director of Strategy Planning, brings strategic rigor to the intersection of media and brand communications, uncovering the perfect blends of media, moments, and message. Chris has worked in higher ed marketing both agency and institution-side, where he has planned and executed comprehensive marketing and recruitment strategies across multiple program types and institutions. His work has been published in Journal of Education Advancement & Marketing, Journal of Digital and Social Media, and the Journal of Brand Strategy.

Byron Hughey

UNM Health Sciences

David Hunt

ODU Global

Dave Hunt is a creative strategist with deep expertise in branding, design, writing, editing, marketing plan development, audio/video, print production, art direction and project management. He is currently the executive creative director for Old Dominion University’s Division of Digital Transformation and Technology. In his role, he oversees a team responsible for the creative expression of the ODUGlobal brand, as well as graphic design, content strategy, and social media in support of student recruitment. Prior to his current role, he was the director of strategic digital marketing for Miami Online at Miami University, graphic design manager and art director for the Wake Forest School of Business, and director of communications for the Virginia Tech Alumni Association. A first-generation college graduate, Dave holds a bachelor’s degree from the University of Wisconsin Oshkosh.

Jaime Hunt

Solve Higher Ed Marketing

After a 20-year career in higher education – including nine years as a chief marketing officer – Jaime founded Solve Higher Ed Marketing in 2024. To this consultancy, Jaime brings a passion for building brands, telling stories, and leading with empathy. Transformation and innovation have been hallmarks of her career. She has extensive expertise in brand strategy, recruitment marketing, internal communications, crisis communications, issues management, online innovation, and media relations. A first-generation college graduate, she earned her bachelor’s degree in journalism from the University of Minnesota and her master’s degree in integrated marketing communications from West Virginia University.

Richie Hunter

University of Michigan

Lance Hydrick

Halda

Lance Hydrick is an entrepreneur with 15+ years of experience building and positioning software to help schools engage with students. He finds new ways to make the student journey more personalized and efficient, so that schools and students can find the right educational fit–fast. As a first-gen student from a single parent household, he cares deeply about students, building healthy institutions of higher education, and keeping pineapple off of pizza.

Tracy Jackson

Duquesne University

Tracy Jackson has been with Duquesne University since 2016 and serves as the Executive Director of Marketing in the Division of Marketing and Communications (DMC). As part of the Division’s leadership, Tracy leads a team of advertising and marketing professionals who manage all University and school-based recruitment, advertising and marketing initiatives. Tracy works alongside her DMC colleagues managing multimedia design, video, web, media, print production and social media.

Stephen Jendraszak

Emory University

Stephen Jendraszak has more than 15 years of experience in higher education marketing and serves as assistant vice president for marketing at Emory University. In that role, he leads Emory’s central marketing team, including oversight of brand strategy and management, advertising, marketing research, and trademarks and licensing. Prior to joining Emory, Stephen’s roles included associate vice president for marketing and communication at Augsburg University in Minneapolis and director of marketing at Ball State University in Muncie, IN. Stephen serves as co-chair of the volunteer planning committee for the American Marketing Association’s Symposium for the Marketing of Higher Education and has been a member of the committee since 2021. He is a frequent presenter at national conferences, including the Symposium, and has served on the conference faculty for CASE’s Annual Conference on Marketing and Branding and its Institute for Senior Communications and Marketing Professionals. Stephen earned his bachelor’s degree in journalism and his master’s degree in public relations from Ball State.

Bennie Johnson

American Marketing Association

Jennie Johnson

U.S. News & World Report

An accomplished leader in product management and strategic development, Jennie Johnson is the General Manager of Education at U.S. News & World Report. Jennie joined U.S. News in 2021, and has been at the helm of the Education vertical since 2023, guiding the product, marketing, and sales teams to empower students and families in making informed educational choices. Prior to U.S. News, Jennie co-founded Retirement Atlas where she served as CEO until August 2021. A visionary in the education space, Jennie previously worked at Niche.com, leading the product management team and focusing on user research and data-driven decision-making to aid users in finding the best schools, neighborhoods, and companies.

Laurie Jorgensen

College of DuPage

Laurie Jorgensen boasts two decades of expertise in marketing and design, adeptly steering creative teams across various platforms. For 14 years, she has served as Director of Marketing and Creative Services at College of DuPage, leading her team by nurturing career growth and crafting impactful marketing strategies. Laurie’s commitment extends to collaborating on non-profit endeavors, blending traditional and social marketing approaches. Beyond her professional endeavors, Laurie is a devoted private pilot, contributing her time to EAA Young Eagles and Women in Aviation Chicago’s Leading Edge Chapter. Additionally, she lends support to The Sisters of St. Francis in alumni engagement initiatives.

Jason Keath

Convince & Convert

Jason Keath is a leading expert in digital media and creative strategy. He is a strategist at Convince & Convert and the co-founder of Social Fresh, a creative strategy agency and conference for brand marketers since 2008. Keath specializes in brand research, social media strategy, trends reporting, and performance marketing. He is a highly sought after keynote speaker and thought leader in marketing, media, creativity, and brand innovation. His forthcoming book, “The Case for More Bad Ideas,” advocates for embracing seemingly counterintuitive ideas to foster breakthrough thinking. Keath’s clients include HubSpot, Robinhood, Credit Karma, The University of North Carolina, and the State University of New York system. He’s been featured in The New York Times, Wall Street Journal, LA Times, Forbes, and MSNBC among others.

Carol Keese

University of Oregon

Carol Keese is Vice President and Chief Marketing Officer at the University of Oregon. In that role she is responsible for institutional brand strategy and oversees marketing, digital strategy, communications, news and content, issues and licensing. Carol previously served as Associate VP for Marketing and Brand Strategy for the University of Virginia. Carol is an advocate for value-focused marketing approaches and has presented on marketing issues in higher education at American Marketing Association, the Association of American Universities (AAU), and SXSWEd.

Ariana Keil

Canto

Ariana Keil is Growth Marketing Manager, North America for Canto. A seasoned marketing leader with over a decade of experience in strategic branding, digital marketing, and customer engagement, she has an appreciation for GTM strategies that holistically target the entire buyer’s journey. With a strong background in the software, agency, and finance sectors, she is passionate about harnessing the power of content to drive revenue.

Tangelia Kelly

Jackson State University

Dr. Tangelia Kelly serves as Chief Communications Officer and Executive Director of University Communications at Jackson State University (JSU). She is a highly creative, award-winning, and results-driven Certified Digital Marketing Professional (CDMP) with over sixteen years of higher education experience. A proven leader in her field, Kelly has a record of accomplishments in developing and leading marketing and communication strategies supporting University goals and objectives. Kelly received her marketing degree from Jackson State in 2004, her Master’s in Business Administration from Belhaven University in 2006, and her Ph.D. in Educational Administration and Supervision with a concentration in Higher Education from Jackson State in 2016.

Anne Kenworthy

University of Findlay

Dr. Kenworthy is the Vice President for Enrollment, Marketing, and Strategic Initiatives at the University of Findlay. She is on the leadership team guiding the University through a merger with Bluffton University. Before this position, she served as Associate Vice President for Donor Relations at Christian Brothers University (CBU) for two years and for eight years as CBU’s Vice President for Enrollment, where she led efforts yielding both the largest freshman classes and the largest traditional enrollment in the university’s history and secured the largest scholarship gift in the history of the university.

Dayana Kibilds

Ologie

Day is vice president of strategy at Ologie, an employee-owned marketing and branding agency built for education. For over a decade, Day has been leading innovative, digital marketing work with universities worldwide, pushing institutions to use their communications as tools for equity and access. She is an international keynote speaker on enrollment marketing, email strategy, productivity, and stakeholder management. Day is the co-author of Mailed It! and host of Enrollify’s Talking Tactics podcast.

Brandy Kift

Bucknell University

Brandy Kift is an accomplished marketing strategist with two decades of diverse experience spanning healthcare, K-12 software, and higher education. As the Director of Marketing Strategy at Bucknell University, Brandy leverages her extensive background to spearhead innovative branding, reputation enhancement, and recruitment marketing initiatives. In her five years at Bucknell, Brandy has cultivated an exceptional team of marketers and content creators who have driven record applications to the University and produced award-winning creative assets and campaigns. Beyond her professional endeavors, Brandy is an active volunteer with youth programs and enjoys gardening, baking, and adventures with her husband and two children.

Adrienne King

Indiana University

Kevin Knezic

Nikki Koontz

Southern Utah University

Nikki Koontz is a creative and business-savvy professional with a career record of delivering multi-channel marketing and brand awareness campaigns across diverse industries. As the Assistant Vice President of Marketing Communication at Southern Utah University, she is responsible for creating effective public relations campaigns, developing compelling marketing strategies, influencing buyer behavior, strategic storytelling, leading high-performance teams and driving change across the workplace.
She is a dynamic communicator who thrives in fast-paced environments where attention to detail, discretion, resilience, and a positive demeanor are critical to producing excellence.

Dave Kuntz

University of Montana

In this role, he oversees university communications and media relations, as well as serves as the spokesperson and lobbyist for the university. Since arriving at UM in 2020, Dave and his talented team have played an important role in the university’s resurgence after a period of enrollment decline. Over the past three years, UM’s enrollment has increased 14%—marking the largest jump at the university in nearly two decades. Additionally, state appropriations to UM are up over 10% during that same period.

Prior to his current role, Dave worked for Montana Governor Steve Bullock and U.S. Senator Jon Tester in communications and advising roles. He also served as a communications director for the Climate and Political Affairs Divisions of the Environmental Defense Fund. Dave has bachelor’s degrees in political science and communication studies from the University of Montana.

Maria Kuntz

University of Colorado Boulder

Nicholas Ladany

San Francisco Bay University

Nick Ladany, Ph.D., is the President of San Francisco Bay University (SFBU), an innovative institution in higher education emphasizing accessibility, affordability, and public good. SFBU’s approach is based on six pillars: praxis academics, life literacy, wellness, meaningful relationships, career readiness, and financial support, targeting effective student outcomes. Previously, Ladany was President of Oglethorpe University and held leadership roles at the University of San Diego, Santa Clara University, Loyola Marymount, and Lehigh University. He earned his Ph.D. from the University at Albany and has authored over 80 publications, including six books, with numerous global presentations.

Kristen Lainsbury

Bates College

Kristen Lainsbury oversees the development, implementation and refinement of integrated marketing and communications strategies at Bates College. In close partnership with the Bates Communications Office team and many campus stakeholders, Kristen works to tell the Bates story in compelling, innovative and impactful ways to internal and external audiences. Kristen came to Bates from Earlham College, where she served as vice president for marketing and communications since 2021. She previously held progressively senior marketing and communications roles at Providence College in Rhode Island and the University of Maine in Orono, where she was a co-author of The Blue Sky Plan. Kristen has a consistent record of helping campus partners reach and exceed their goals for admission, fundraising and constituent engagement. Before moving into higher education, Lainsbury spent more than a decade as a feature writer and columnist for the Bangor Daily News. She earned her B.A. in journalism from the University of Maine.

Andy Lapiska

Gannon University

With nearly 20 years of professional experience dedicated solely to higher education, Andy Lapiska has held various leadership roles at Gannon University (Erie, Pa.), including graphic designer, art director, director of creative services, brand manager, and experience designer. Currently, as the associate director of marketing and communications, Andy leads a team focused on shaping the university’s brand and enhancing both student and campus experiences through creative and strategic marketing initiatives. Additionally, Andy brings a photographic eye to campus, capturing many of the images used in the university’s marketing materials. He holds a bachelor’s degree in art with a concentration in graphic design and photography from Mercyhurst University and earned an MBA in marketing management from Gannon University.

Heather Lear

Mindpower Inc.

As Director of Client Services, Heather is the resident expert when it comes to media strategy and workflow – budgets, teams, and timelines. Her superpower? Using data to maximize results. She earned her ABJ in Advertising with a certificate in New Media from the University of Georgia. Before joining Mindpower, she led teams at a digital media agency overseeing strategy and execution of programmatic campaigns and was an account executive at Florida-based agencies, managing accounts ranging from healthcare to manufacturing and non-profit to finance. When Heather’s not working her left-brained magic, find her researching new restaurants and travel destinations.

Gene Lewis

Digital Pulp

Gene began his career in digital marketing when the blink tag was still popular. His fascination with the experiments and puzzles of the early web bloomed into an obsession with digital media. It’s a focus that is fundamentally driven by his love of technology, a passion for clarity in communication and the power of engagement. Gene is a founding partner of Digital Pulp and now leads the agency’s creative force – and is celebrated as a thought leader by his peers in the industry. Gene studied English at Vassar College, and emphatically insists that there aren’t two spaces after a period. Dedicated to learning his client’s professional language and adapting to their needs, he balances concerns of marketing, design, branding, technology and content to communicate with precision and transform ideas into experiential realities.

Keith Lungwitz

Pepperdine University

Keith has served on the marketing team at Pepperdine University since 2001 and has held the creative director position since 2014. He supervises the University design team and the in-house print shop and is the chief administrator of the Marq platform. His other duties include developing and managing the University brand identity, licensing and trademarking brand assets, and creating the brand strategy for major university initiatives and building projects. Keith is also an artist and sells his paintings online. He lives in Ventura, California with his wife and two dogs.

Kathleen Mabley

Moody College of Communication at The University of Texas at Austin

Kathleen Mabley is responsible for overseeing strategic marketing communications programs to build the brand of Moody College of Communication in order to attract top talent, build community and increase support. She oversees the marketing and communications team, including brand strategy, enrollment marketing for graduate and undergraduate programs, executive communications, social and digital media, storytelling, graphic design and identity management and website UX, content strategy and development.

Kathleen has worked at UT Austin since 2006 in marketing and communications roles in the Graduate School, University Communications and the Texas Extended Campus. Her pre-university years were spent in corporate America with Cars.com, Eli Lilly and Sara Lee Bakery, where, after numerous taste tests, she launched Cheesecake Bites and Slices.

A native of Shaker Heights Ohio and graduate of Miami University in Ohio, Kathleen is married to fellow UT Austin McCombs School of Business MBA classmate Lou Mabley and lives in Austin, TX. When she isn’t cheering on the Longhorns, she can be found on the sidelines of various sporting activities cheering on one of her three sons.

Luca Magnanini

Emory University

Alycia Malicz

Florida State University Division of Student Affairs

Alycia Malicz is a graphic designer and a lover of all things creative. She lives in Tallahassee, Florida, and is a known fiber addict who has her own yarn-dying business. Alycia has a geeky love for typography and cold brew and works at Florida State University in the Division of Student Affairs Office of Communications and Marketing.

Leah Mallett

Bucknell University

Leah is a marketing professional with ten years of experience working in industries including non-profits, finance and higher education. She is currently the Associate Director of Marketing Strategy at Bucknell University, where she is responsible for executing integrated marketing strategies in support of the University’s goals.A graduate of Eastern University with a Bachelor of Science in Communications, she is passionate about working at the intersection of digital marketing and storytelling.When she is off campus, she enjoys a good book, bike ride and having a trip planned. She lives in Pennsylvania with her husband and young daughter.

Teresa Mannix

Georgetown University McDonough School of Business

As the Chief Marketing and Communications Officer at Georgetown McDonough, Teresa Mannix oversees the school’s integrated marketing and communications efforts, as well as events and brand experience. She joined McDonough in 2009 as Director of Media Relations, and she previously was Director of News and Information and spokeswoman at the University of Mary Washington. She is a board member and past president of the College Communicators Association of Virginia and D.C., and she sits on the Georgetown Staff Council. She holds a B.A. from Mary Washington, an M.A. from George Mason University, and certificates in marketing and leadership from Georgetown.

Julia Marco

Skidmore College

Julia Marco is the Director of Marketing and Engagement at Skidmore College. In 2023, she spoke at the AMA Symposium for the Marketing of Higher Education about rebuilding a culture and the highs and lows of being a new leader. Now, she’s back again with her signature honesty, vulnerability, and awkward jokes to help inspire the best marketers in the world. Julia earned a bachelor’s from Nazareth College in English and a master’s from Syracuse University in public relations.

Mary Beth Marks

University of the Pacific

Throughout her career, Mary Beth has worked to improve student recruitment and retention efforts at a variety of institutions. Prior to her current role at the University of the Pacific, she held leadership positions in admissions and recruiting at the University of New Orleans and Sul Ross State University. She has presented at regional and national conferences as well as appeared as a guest on higher education podcasts.

Marks also works as an associate consultant at Ruffalo Noel Levitz. She moved to California where she enjoys trail running, surfing and skiing along with 300 days of sunshine.

Emma Massaglia

Florida State University Division of Student Affairs

Emma Massaglia is the Web Development Strategist for the Division of Student Affairs Marketing and Communications Office, and was filling the role of Social Media Manager at the start of the Hello FSU campaign. Emma has been working in the communications field for over ten years in social media management and strategic marketing positions that encompass content creation and design, copy editing, writing and website administration.

Cassie Mathes

Ozarks Technical Community College System

Alice Maxwell

Florida State University Division of Student Affairs

Alice Maxwell serves as the Senior Director of Marketing and Communications in the Division of Student Affairs at Florida State University. Alice has over 20 years of leadership experience in higher education marketing, communications and change management and has led college-wide initiatives while collaborating with administration, faculty, staff and students. In addition to her work with her fabulous creative team, she also teaches a marketing class in one of FSU’s Living Learning Communities. Alice is passionate about contributing to student success and truly enjoys working with her team and building relationships.

Anna McBrayer

Fort Lewis College

With over 20 years of experience in marketing and design, Anna is innovating creative leadership, brand management, and marketing strategy at Fort Lewis College, the public Liberal Arts institution of Colorado. Serving over 50% first-generation and Indigenous students, her focus on hospitality through user experience across enrollment and student-facing departments ensures building empathy and accessibility for the unique students at FLC. She is a champion for campus-wide collaboration and brand building through building a customer-first culture. Anna holds certifications in UX design and digital marketing. She is a new member of the American Marketing Association and a long-time member of the Interaction Design Foundation and the University & College Design Association.

Crystal McBrayer

Boise State University

Brian MacDonald

Zillion

Brian is a creative leader with a long history of award-winning work in print, broadcast, digital, and social media channels. Brian brought his consumer-packaged-goods background to many higher education brands, grocery, and consumer services. Previously at Ogilvy & Mather, Brian worked on global consumer brands such as Dove’s campaign for Real Beauty, American Express’ Realize the Potential campaign, Hellmann’s, KFC, Magnum Ice Cream, and Scotiabank. And at Leo Burnett, Brian worked on a wide array of brands across the local/global spectrum, including P&G’s laundry portfolio, Kellogg’s snack foods and cereals, Wrigley’s gum and mints, and Visa. Brian has a Bachelors degree from the University of Chicago and a Masters Degree from the Johns Hopkins University

Matt McFadden

SimpsonScarborough

Matt is SimpsonScarborough’s non-fiction version of Ted Lasso and one of the leading higher education brand strategy experts anywhere in the country. He’s played a key leadership role in the agency’s evolution into a full-service, integrated agency but is much prouder of the internal culture cultivated in the process. Today, he leads agency partnerships across higher ed with the University of Michigan, Franklin & Marshall, Baylor University, Bucknell University, Cal Poly Humboldt, South Louisiana Community College, and many others. Matt earned his B.S. in Marketing from Auburn University and lives in Columbus, OH, with his wife and two daughters.

Marsha McGriff

University of Massachusetts Amherst

Dr. Marsha McGriff is a seasoned higher education leader who was recently appointed as vice chancellor for Equity and Inclusion at the University of Massachusetts Amherst. With a career spanning more than two decades, Marsha has been dedicated to fostering inclusive environments and advancing social justice in higher education.
Her expertise lies in developing strategic initiatives that promote diversity, equity and inclusion across campus communities. Former Chief Diversity Officer and Senior Advisor to the President at the University of Florida, Marsha has seen first hand how DEI has become polarized in some areas of the country.

David McLain

San Mateo Community College District

David McLain is the Executive Director of Community & Government Relations at San Mateo County Community College District based in San Mateo, California. Previously, David was the Director of Community Relations & Marketing at College of San Mateo and also held positions at Cañada College and Viognier Restaurant. David received a Associate of Arts degree from College Of San Mateo and a Bachelor of Arts from Menlo College.

Amy Meckeler

Minnesota State University, Mankato

Amy Meckeler is Associate Vice President of University Marketing and Communications at Minnesota State University. Amy has worked in higher education marketing and communications for 23 years. Serving at three large public institutions, one private college, and an Ivy League, land-grant university, Amy has a comprehensive portfolio of experience from multiple perspectives. As chief strategic communications officer at Minnesota State University, Mankato, Amy oversees university brand positioning, creative production, web marketing, media relations, and other broadcast strategies for institutional strategic growth. She holds a B.A. in English and M.A. in Sociology and Social Justice from Kean University.

Jason Meriwether

Campbellsville University

Tina Miller

Arizona State University

Tina Miller, Executive Director of Creative and Communications at Arizona State University’s Enterprise Technology, brings nearly three decades of experience from Fortune 500 companies, government, and academia. She spearheads initiatives highlighting the division’s dedication to innovation and digital excellence, reimagining how technology enhances the human experience. Dedicated to advancing artificial intelligence, Tina leverages AI to optimize team communication and improve efficiency. Her previous leadership roles include significant contributions at Universal Technical Institute, Inc. and Maricopa Community Colleges District. Tina earned her MBA from the University of Phoenix and her journalism degree from the University of Missouri–Columbia.

Caitlin Moynihan

Yes& Lipman Hearne

Caitlin K. Moynihan is a Vice President with Yes& Lipman Hearne leading research across higher education, government, non-profit and association, and commercial sectors. She has over 15 years of experience in designing and executing mixed methods research that drives impactful campaigns and brands that influence human behavior and achieve business goals. Caitlin holds a B.A. in International Affairs and an MPH in Health Communications and Marketing, both from The George Washington University.

Christine Dellert Mullon

Sonder Says

Christine Dellert Mullon is founder and chief strategist at Sonder Says, a communications and thought leadership group that helps leaders redefine their message, reach the right audiences and inspire change.
A former higher education administrator in Florida, Christine has provided crisis communications counsel to university presidents and led teams that developed award-winning content strategy, media relations, and public affairs and marketing campaigns around politically charged issues and challenges.

Megan Murphey-Jones

Texas Christian University

As director of marketing, Megan Murphey-Jones oversees TCU’s institutional advertising and branding campaign, “Lead On,” as well as the marketing for key initiatives like the 2023 CFP National Championship and Sesquicentennial celebration. She played a pivotal role in strategizing and implementing TCU’s ongoing peer advertising campaign, which helped advance the university’s national rankings. Megan is passionate about research and harnessing data-driven insights to create engaging branded content that resonates with audiences. She earned dual bachelor’s degrees and a master’s from TCU and worked in the ad agency world before following her heart to transition to higher education marketing in 2013.

Corynn Myers

SimpsonScarborough

Corynn is an award-winning marketer with a concerning amount of enthusiasm for brand and customer experience. As SimpsonScarborough’s Associate Vice President of Strategy Planning, Corynn oversees the coordination of cross-functional teams and the coordinated development of effective brand and marketing strategies by ensuring experience is at the core of every solution. Previously, Corynn worked across a variety of industries including automotive, healthcare, and higher education. Most recently, she consulted for national brands on multi-channel content and experience strategies and oversaw digital strategy at the University of Michigan as the Associate Director of Marketing.

Jake Myers

Atmosphere TV

Jake Myers is the embodiment of innovation and excellence within the advertising industry, serving as the driving force behind the meteoric rise of Atmosphere’s regional advertising department. For the past two years, Jake has been instrumental in crafting and nurturing this department into a powerhouse of creativity, strategy, and effectiveness.
In his role as the architect of Atmosphere’s regional advertising arm, Jake’s journey has been nothing short of extraordinary. With a blend of visionary leadership, strategic foresight, and an unwavering commitment to excellence, he has transformed the department into a dynamic hub of ingenuity and forward-thinking.
In his role as the architect of Atmosphere’s regional advertising arm, Jake’s journey has been nothing short of extraordinary. With a blend of visionary leadership, strategic foresight, and an unwavering commitment to excellence, he has transformed the department into a dynamic hub of ingenuity and forward-thinking.
With a keen focus on diverse areas including advertising technology (AdTech) and consumer behavior, Jake is at the forefront of understanding and shaping the ever-evolving landscape of modern marketing. His expertise extends to 1:1 marketing, new business development, digital media, and strategic planning, where he consistently delivers innovative solutions and drives tangible results.

Denise Nelson Nash

Scripps College

With a career spanning over 25 years in higher education, Dr. Nelson Nash has held numerous leadership positions and proven herself as a skilled facilitator, collaborator, and implementer of impactful practices, projects, and initiatives. Since 2013, she has been an integral part of Scripps College, serving as Vice President and Secretary of the Board of Trustees, as well as the convener of the IDEA Initiative – a framework and platform for fostering equity and inclusion.

Dr. Nelson Nash’s role at Scripps College encompasses a wide range of responsibilities. She advises the president and board chair, provides coordination and support to the governing body, contributes to the development of institutional policy, procedures, and governance, and actively collaborates with the equity and justice leadership team to advance the college’s mission. Additionally, she plays a vital role in various strategic initiatives that advance and shape the future of the college.

Prior to her tenure at Scripps College, she made significant contributions to Caltech, where she served the Institute in a variety of capacities for over 15 years, including as Assistant Vice President for Campus and Community Relations. Her expertise was also utilized as the Executive Director of the Cultural Planning Division for the City of Pasadena and as the Director of the Plaza de la Raza School of Performing and Visual Arts. Beyond her professional achievements, she has further demonstrated her commitment to foster dialogue and sharing knowledge. As the co-creator and co-host of the podcast “Life in Higher Ed,” she engages in thought-provoking conversations with an array of guests offering practical tips and advice for professional and personal growth. Her research on “Increasing the California Latinx Private College Applicant Pool: Understanding the Factors that Influence Latinx College Choice” was recently published, demonstrating her dedication to addressing critical issues in education.

Dr. Nelson Nash’s accomplishments have earned her numerous awards and recognitions. She has been honored as a Contemporary History Maker by the Pasadena Museum of History, named a 27th Congressional District Woman of the Year, and received the City of Pasadena Raymond Pitts Human Relations Award. In addition to her work at Scripps College, she serves on the Association of Governing Boards (AGB) Board Professionals Council, is the past chair of the AGB Board Professionals Leadership Group and sits on the Board of Trustees of Polytechnic School in Pasadena, California. Nelson Nash received her doctorate in Leadership and Innovation from New York University, a Master of Fine Arts degree from the University of Michigan, and a bachelor’s degree from Scripps College.

Chris Nelson

University of Utah

Chris Nelson is the chief university relations officer and secretary to the University of Utah Board of Trustees. Over the course of his 28-year career at the university, Nelson has held senior roles in strategic communications, marketing and fundraising, including: assistant vice president for communications and marketing at University of Utah Health and executive director of the University of Utah Hospital Foundation. He holds a master’s degree in public administration, bachelor’s degrees in mass communication and political science, and a graduate certificate in integrated marketing communications—all from the University of Utah.

Nana Kofi Nti

510media

Nana Kofi Nti held several leadership positions before founding 510 Media in 2005, including roles in Information Technology and Non-Profit branding. Nana has two major roles for 510 Media: First, as the account director, Nana has more than twelve years of experience that runs the gamut of the digital world from web production and online marketing to project management, corporate branding and client services. Including projects for San Francisco Public Health Department, Alameda County Health Department, Center for Disease control, Marin County Housing Department and Children’s Hospital Oakland. These projects ranged from HIV, Black Infant Mortality,Heart Health Mental Health and Sexual Health. In addition, Nana serves as head of the commercial photography department for 510media, having produced and overseen the development of commercial imagery for a wide range of clients over the last twelve years.

Lyndsay Nyquist

Occidental College

Lindsay Nyquist brings over 15 years of higher education and marketing experience to her role as the Associate Vice President for Marketing & Communications at the University of Puget Sound. She leads a team of creative professionals in articulating the Puget Sound brand, engaging with the community, coordinating memorable events, and telling the stories of Loggers everywhere. She is passionate about building better systems, branding consistency, creating a fun and productive workplace culture, and ultimately changing lives by connecting individuals to educational opportunities. Nyquist holds a bachelor’s degree in English, communication, and art from the University of Delaware; a master’s degree in higher education administration and organizational leadership from Drexel University; and a certificate in marketing strategy from Cornell University. She also serves as a trustee for the youth development organization A Thousand Summers and as a commissioner on the CASE Commission for Communications & Marketing. She lives with her husband in Tacoma, Washington, and they travel as often as they can. 

Seth Odell

Kanahoma

Widely considered one of the industry’s leading enrollment marketing experts, Seth Odell brings nearly 20 years of education marketing experience at some of our sector’s top organizations, including Southern New Hampshire University, UCLA, National University System, and more. Today, he is Founder and CEO of Kanahoma, one of the fastest growing digital marketing agencies in higher education.

Robin Oliver

Ohio University

Robin C. Oliver serves as the Vice President of University Communications and Marketing at Ohio University where she leads a central team of more than 60 staff members managing marketing and brand strategy, creative development, market research, web content and design, social media, media relations, internal communications and university publications. Having served at Ohio University for five years, Oliver has more than 10 years of experience in higher education and 20+ years of experience recruiting and retaining top talent in marketing and communications, including extensive experience working in rural markets.

Teri O'Neal

Towson University

Teri O’Neal, APR, is a senior executive with over 25 years of experience in strategic communications, public relations and marketing. She has a proven track record of developing and implementing successful communications campaigns for organizations in various industries. Passionate about diversity, equity and inclusion (DEI), Teri led several initiatives to promote DEI within organizations and communities. She is a skilled presenter and has conducted workshops and presentations on various public relations and strategic communications topics. Teri holds a bachelor’s degree in mass communications and achieved her accreditation in public relations (APR) from the Public Relations Society of America. 

Dallin Palmer

Halda

Jim Paskill

Jody Perrin

Net Natives

Jody has worked in higher education for 16 years as a creative, driven, and visionary professional with experience in marketing, communications, and art direction. Prior to joining Net Natives, she served as the Director of Marketing and Communications at SUNY Jamestown Community College for nine years and was responsible for the success and management of the brand, website, communications, strategic marketing, content optimization, SEO, organic and paid social media, and creative assets. With a focus on developing leadership skills and strategic thinking, her expertise lies in successfully conceptualizing and implementing plans that drive solid results toward institutional goals. Jody earned her bachelor’s degree in Fine Arts with a focus in design and advertising from Youngstown State University.

Danielle Perry

Babson College

As assistant vice president of marketing and communications strategy at Babson College, Danielle Perry spearheads content strategy and integrated marketing efforts to enhance brand recognition, reputation, and enrollment.
Previously, Perry was the vice president of public relations and strategic initiatives at Anna Jaques Hospital, where she played a key role in fostering sustained growth, enhancing reputation, and community engagement. She also led the public relations efforts for AT&T Wireless and Monster.com, strengthening brand relevance, thought leadership, and share of voice.
Perry holds an MA in Communications from Rutgers University–New Brunswick and a BA in International Business from Lehigh University.

Anne Peters

The University of Texas at San Antonio

Anne Peters is Associate VP for University Marketing & Special Projects at The University of Texas at San Antonio. Anne has over two decades of experience in higher education marketing and communications with a career that spans a wide variety of institutions, from residential liberal arts colleges to large public research universities. A frequent presenter at AMA and CASE, Anne’s role as CMO includes oversight of institutional brand, website development, presidential communication and university special events. She holds a B.A. in Communications from Stanford University, and an M.Ed. in Higher Education and Student Affairs Administration from the University of Vermont.

Amy Peterson

Texas Christian University

Amy Peterson, TCU’s assistant director of social and multimedia strategy, is passionate about storytelling, digital engagement and all things TCU. Under her leadership, Rival IQ ranked TCU’s social media No. 3 in the nation in 2023. With more than 15 years working in social media, Amy is driven by a commitment to community building and creativity. She ensures that TCU’s digital presence reflects the deep sense of community and pride found on campus. She works with a talented team of content creators, including one full-time social media specialist and eight student interns.

Jenny Petty

University of Montana

Jenny Petty left the corporate world where she worked with some of the world’s biggest brands including Dolly Parton, Family Guy, Harley Davidson, Phantom of the Opera and The Ellen DeGeneres Show and joined the world of higher ed over a decade ago. She currently serves as the Chief Marketing and Communications Officer at the University of Montana. In this role she oversees brand strategy, digital innovation, enrollment marketing, creative services, strategic communications, brand experience as well as the public media arm of the University and the Alumni Association. She finds joy in building teams and helping others grow, as well as flexing her creative muscles whenever she can. She’s a graduate of the Reynolds School of Journalism at the University of Nevada and has a Master’s degree in Organizational Leadership from Gonzaga University where her studies focused on the intersection of Servant Leadership and the marketing profession. She’s the host of “The Servant Marketer,” a podcast featuring marketing leaders, marketers, creatives, academics and entrepreneurs and shares thoughts on how marketers and leaders can serve first at servantmarketer.co.

Carrie Phillips

University of Arkansas at Little Rock

Dr. Carrie Phillips is an accomplished leader with more than 15 years experience in communications, marketing, and enrollment strategy. As the Chief Communications and Marketing Officer at UA Little Rock, she played a key role in reversing enrollment declines, initiating a bold affordability strategy, and launching the largest capital campaign in university history.
Dr. Phillips holds a doctorate from Texas Tech, where she explored how universities are utilizing marketing to address enrollment challenges.
She’s nationally recognized by CASE and UCDA, and she has been named a top higher education marketer. Carrie frequently presents at AMA, HighEdWeb, and CASE.

Brian Piper

University of Rochester

Brian Piper is an author, international keynote speaker, and consultant. Brian has been optimizing digital content since 1996. He has created training programs for hundreds of companies including Xerox, IBM, and Volvo. He has spent the last eight years focusing on data analytics, digital marketing, and content strategy. Since 2021, he has been diving into AI, community, and web3. He wrote Epic Content Marketing for Higher Education and has co-authored and contributed to three other books.

When he’s not creating data visualizations, he teaches wingsuit skydiving and spends time with his wife and six children.

Carrie Pitts-Densmore

Johnston Community College

Carrie Pitts-Densmore is the Vice President of Enrollment and Marketing at Johnston Community College. She has 25 years of communications experience. Carrie began her career as a television news journalist, where she won a national award for a documentary on domestic violence and covered major news stories in Myrtle Beach, Buffalo, and Raleigh. She spent her post-news days consulting organizations on video production, media relations, and integrated marketing. She also spent a few years as an award-winning real estate agent, where she honed her customer relations and technology skills. She’s found herself in higher education at the most exciting time – during the intersection of tech and storytelling. Carrie has an Accreditation in Public Relations (APR) and a Master of Science in Communications degree from Purdue University. She is mom to Archer and wife to Shawn. In her free time, she likes to do yoga and watch documentaries.

Tony Poillucci

VisionPoint Marketing

As our vice president and creative director, Tony does a little bit of everything. He is heavily involved in the early stages of projects that require strong strategic direction, decision-making, and consensus-building. He sometimes finds himself in the position of information architect, responsible for translating goals and strategies into the intuitive and user-friendly organization of content on an institution’s website. When projects move into the design phase, Tony puts on his creative director hat. He enjoys collaborating with VisionPoint’s designers and our client partners to find the best creative solutions. Tony is always quick to remind us that we need to have a reason behind every decision.

Whether he’s delivering a strategy presentation on a university campus, sharing a sitemap on a conference call, or presenting a case study at a higher ed conference, Tony is no stranger to the spotlight – and let’s be honest, he loves it! He’s our all-star speaker when we need to bring out the big guns. Some might even call him “The Ringer.”

Tony graduated from the Massachusetts College of Art & Design with a Bachelor of Fine Arts in graphic design. He’s worked in several different fields and in a host of interesting places. Prior to joining VisionPoint, he was president of aHA! Factory, a highly successful consulting, design, and web development firm based in Miami.

Angela Polec

Temple University

Angela Polec, Ed.D., is Vice President for Strategic Marketing and Communications at Temple University. Angela previously held chief marketing officer roles at La Salle University and Montgomery County Community College. Her doctoral dissertation explored the role of the CMO in higher education and how they can effect change.
Angela also serves as affiliated faculty in the University of Pennsylvania’s Global Higher Education Management program.

Christian Ponce

Old Dominion University

Christian Ponce is an award-winning marketing leader, currently serving as the Associate Vice President for Marketing at Old Dominion University. With an extensive background in higher education and advertising agencies, Christian excels in multicultural, branding, and enrollment marketing strategies that resonate across diverse audiences. His leadership at Ashland University and Miami University among other organizations has consistently elevated institutional brand profiles. A trilingual marketer, Christian leads diverse teams including marketers, web and digital strategists, designers, and videographers to turn ideas into impactful realities making him a champion in adapting brands for today’s diverse marketplace.

Kate Post

California State University, Chico

Kate is a strategic communicator with over a decade of experience in higher education with a record of success creating innovative communications and marketing campaigns. As Chico State’s director of digital engagement and marketing, she manages brand and enrollment marketing, web and social strategy, email marketing, and crowdfunding. She excels at big picture and collaborative thinking, building relationships across organizational lines to drive positive change. Kate is also sixth degree black belt in Okinawan karate and fourth degree black belt in kobudo (weapons), with more than 30 years of experience teaching and training around the world.

Tony Proudfoot

Western Michigan University

Tony Proudfoot serves as Vice President for Marketing and Strategic Communications at Western Michigan University where he leads the creation and execution of its brand strategy. The brand is fueled by the $550 million Empowering Futures Gift–the largest single gift for any public university in American history–and it aspires to a holistic, Experience Driven education that places WMU at the top for student success in Michigan. Tony focuses his leadership at the intersection of brand and organizational strategy. He has been repositioning universities for more than 29 years at Indiana University, Ball State University, and The University of Arizona and is proud to be serving his second term as a CASE Trustee.

Devin Purgason

Forsyth Tech Community College

As Executive Director of Marketing and Student Care at Forsyth Tech, Devin brings a rich blend of visual creativity and a deep commitment to education. Devin’s evolution as a media professional enriches his innovative strategies in higher education marketing. Esteemed for his contributions, he has been honored with Winston Salem’s Under 40 Leadership Award, NC Triad Business Journal’s 40 under 40 and a CASE award. His academic achievements include graduating summa cum laude from Piedmont International University, earning a master’s in historical theology, and securing a graduate certificate from Duke University, reflecting his dedication to leadership and community transformation.

Lee Rafkin

NextGrad

Lee Rafkin is the CMO of NextGrad, North America’s largest media network for higher education marketers, located inside high schools across Canada and the United States. Rafkin is also the Founder & CEO of Rafkin Brand Consulting, an independent strategy, branding, identity and communications firm founded in 2002 in New York City. Rafkin has over 25 years of experience creating, building, and leading brands, for over 100 clients on four continents. His work spans start-ups to Fortune 100 global companies, including Aetna, American Express, Estée Lauder, Johnson & Johnson, Medtronic, Nestlé, Pepsi, Starbucks, and University of Maryland. For more, please visit www.rafkin.com.

James Raper

Emory University

Dr. James Raper is dedicated to creating a community at Emory that facilitates wellbeing for every student. With more than 20 years of experience as a psychotherapist, clinical supervisor, and student affairs administrator, he builds broad campus partnerships and employs qualitative and quantitative data to develop a shared vision for campus wellbeing – a vision that strengthens the student experience and enables each student to bring their full selves. His research and publications center on crisis intervention, clinical burnout, and suicide intervention.

Corey Reed

Texas Christian University

Corey Reed is the Director of Website Management at Texas Christian University. Corey focuses on increasing website usability, accessibility and search engine visibility of website content in order for current and prospective students to find what they are looking for. Motivated by new techniques and technology, along with the surge in popularity of cloud-based solutions and mobile applications, Corey says that overall usability design is more mission-critical than ever before.

Nancy Rewis

Berry College

Nancy Rewis is Vice President of Marketing and Communications for Berry College. She leads the Marketing and Communications teams actively supporting the strategic goals of the College. Nancy is responsible for managing a comprehensive marketing strategy for the institution and works across all departments to tell Berry’s story through public relations, digital marketing, creative services, video, and photography. Over the last five years, Nancy has led comprehensive market research and a rebranding of the college. She spearheaded the development of a new brand platform and implemented a multi-channel marketing strategy to increase and diversify enrollment at the institution. In partnership with Enrollment Management and IT, Berry grew first-year enrollment by 48 percent from 2018-23 while also increasing enrollment of students of color by 90 percent. In addition, the college increased the high school GPA of its incoming classes for three straight years. Prior to her role at Berry, Nancy was Vice President of Marketing and eCommerce at Gem Shopping Network in Atlanta. From 1994-2014, she served in a variety of roles at Turner Broadcasting including Vice President of Marketing and Brand Development. She was also Senior Director of Brand Partnerships and Director of Marketing for Turner Classic Movies. As a strategic leader, Nancy consistently delivered results through integrated marketing, partnerships, and brand extensions. She built a portfolio of five businesses generating more than $70 million in gross revenue and directed product development and multi-platform marketing. Nancy earned a Bachelor of Arts degree in broadcast journalism from the University of Mississippi. She is a member of American Marketing Association, CASE District III, Women We Admire and has served as Executive Mentor, Turner Women Today.

Jeremy Rex

Modern Campus

Jeremy joined Modern Campus in 2008 and is responsible for sourcing new business opportunities, as well as communicating the Modern Campus message to higher education everywhere. Jeremy has worked with hundreds of colleges and universities developing enrollment and recruitment plans and strategies to working specifically on websites to ensure the institution’s website is their biggest marketing and recruitment tool.

Melissa Richards

iMarketingMix LLC

Author, and Principal and Founder of iMarketingMix LLC. Melissa Farmer Richards, MPA, APR is a frequent presenter at local, regional, and national events. She has led in such roles as chief of staff and a vice president overseeing communications, marketing, and enrollment serving liberal arts colleges and a large public university. She is now the principal and founder of iMarketingMix LLC providing consulting and executive coaching services, designing leadership retreats and programs, teaching as an adjunct instructor, and serving fractional C-suite roles.
Prior to her 15-year career in higher education, Melissa spent 16 years in the corporate sector where she held senior positions at start-up software companies and global technology organizations. She founded two small businesses and co-founded two nonprofits – a children’s museum and a rare disease genetic research foundation. She is a member of CHIEF, a private networking and mentoring organization designed for women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them.
Melissa earned a Master of Public Administration at Virginia Tech and a Bachelor of Arts at the University of Virginia. She achieved the Accreditation in Public Relations credential and the Association of Governing Boards (AGB) Board Professional Certificate. Her book, The 30-60-90 Day Handbook: A Book of Checklists for Communications and Marketing Leaders in Higher Education, is scheduled to be published by the Council of Advancement and Support of Education (CASE) this fall.
She is a member of the American Marketing Association (AMA), Council for Advancement and Support of Education (CASE), and the Public Relations Society of America (PRSA). In 2023, she spearheaded the national PRSA Counselors to Higher Education (CHE) Senior Summit. She currently serves as president for the PRSA-Central New York Chapter and chair-elect for PRSA Northeast District. She teaches part-time as an adjunct instructor for Aurora University, Utica University, and the S.I. Newhouse School of Public Communications at Syracuse University.

Emily Richwine

Purdue University

A storyteller at heart, Emily is always after finding the emotional spark in every campaign. As Senior Director of Creative Services for Purdue University she leads and energizes creative teams to craft engaging and memorable content. Before joining Purdue, she led creative storytelling for Vera Bradley and national clients like Arhaus, Peter Millar, Sherwin-Williams, HGTV and Dutch Boy. Prior to marketing, Emily spent a decade as a story-driven journalist, serving as the editor of Los Angeles-based Minority Business Entrepreneur. Emily graduated from Purdue University with a BA in communication in 2003.

Chris Roberts

CloudControlMedia, LLC

As General Manager of CloudControlMedia, Christopher N. Roberts brings a wealth of digital marketing knowledge and expertise to the table. He has nearly 30 years in the industry and has spearheaded website development, digital lead generation, branding, media placements, technological innovation, call center management, integrated offline marketing programs, business operations, and client strategy for CCM’s clients. Chris helped CCM grow from a lean agency staffed with a few savvy digital marketers to an important member of the Quinstreet, Inc. family, a publicly-traded performance-based marketing giant. Chris has been instrumental in building CloudControlMedia’s agency business in the EDU space.

Anthony Robinson

The Devoted

Anthony has worked at various agencies over the years (most recently as SVP of Digital Strategy with Yes& Lipman Hearne) focused on growing businesses, building teams, and helping create impactful brand experiences. But then… that’s what everyone says about themselves. What Anthony found during this time, however, is that leveraging his unique background in sociology, comedy and brand strategy allowed him to create breakthroughs within the relationships he built. Now, with The Devoted, Anthony aims to connect the most talented marketing experts of diverse backgrounds to organizations who aren’t afraid of a different approach.

Brian Rosenberg

Macalester College

Brian Rosenberg is currently Visiting Professor at the Harvard Graduate School of Education. From 2003 until 2020, he served as the 16th President of Macalester College. He is the author of “Whatever It Is, I’m Against It: Resistance to Change in Higher Education (2023), a frank and often provocative book in which he draws on decades of experience to expose the entrenched structures, practices, and cultures that inhibit meaningful postsecondary reform. His articles on higher education appear regularly in The Chronicle of Higher Education and have also appeared in publications including The New York Times, the Washington Post, and the Los Angeles Times. He serves as Senior Advisor and Director at the African Leadership University and as a member of the board of the Teagle Foundation. Rosenberg received his B.A. from Cornell University and his Ph.D. in English from Columbia University. Prior to arriving at Macalester, he served as Dean of the Faculty at Lawrence University and as Professor and Chair of the English Department at Allegheny College. He is the author of two books and many articles on Victorian literature.

Erik Rueter

American Marketing Association

Kentrice Rush

Jackson State University

Kentrice S. Rush is the digital media manager at Jackson State University (JSU). During her time at JSU, the HBCU has achieved much success on social media, including its Facebook page ranking third among NCAA Division I universities nationwide. Kentrice’s videography has been shared by Time Magazine and YouTube Originals, and her photography has been used in stories by The Washington Post, CBS Sports, and the TODAY Show.
Kentrice holds a Bachelor of Business Administration degree in marketing from Jackson State University and a Master of Business Administration (MBA) with a concentration in marketing from Clark Atlanta University.

Steven Rutt

Abilene Christian University

As Chief Operating Officer for Abilene Christian University, Steven brings more than 20+ years of online higher education experience across multiple functions including marketing, finance, business intelligence, and analytics. He has a proven success record at drawing insights from operational and financial data and then transferring that into clear strategies and execution plans. He has led numerous projects across performance marketing, CRMs, brand management, data and analytics, and financial operations. Steven held key roles at University of Phoenix within performance marketing and marketing analytics.

Kerry Salerno

Babson College

Kerry Salerno serves as Babson College’s chief marketing and communications officer, overseeing brand, reputation, and enrollment driving marketing and communication efforts. She is responsible for building brand awareness, engagement, adoption, and advocacy for the institution and each of its revenue generating programs. Salerno is also responsible for institutional communications strategies, thought leadership, and crisis communication. Previously, Salerno served in various roles at Northeastern University including vice president of enrollment, marking and recruitment for Northeastern’s Professional Advancement Network where she provided leadership and strategic direction to the enrollment organization. Salerno received her B.S. in Marketing and her MBA from Bentley University.

Jennifer Sauer

University of Montana

Melanie Schramm

Rice University

Kin Sejpal

University of Redlands

Kinnari “Kin” Sejpal is the Vice President of Marketing and Communications/Chief Marketing Officer at University of Redlands where she oversees brand management, enrollment marketing, and communications and digital teams. Before joining Redlands, Kin served as the Associate Vice President, Marketing and Creative Services at Rochester Institute of Technology (RIT). Among her many accomplishments there, Kin developed RIT’s brand strategy and launched its first national reputation campaign.
Dedicated to advancing higher education and the importance of marketing in shaping the perception of our industry, Kin serves in prominent positions with CASE, CIC, and PRSA.

Jason Shough

SimpsonScarborough

For 10+ years, Jason has been a brand builder and creative leader at integrated agencies with portfolios in education, healthcare, financial services, and nonprofit organizations. As head of the creative studio at SimpsonScarborough, he works with some of the most passionate and talented writers and designers alive, clearing the way for conceptual brand and campaign work that’s fearless, original, and game-changing for our clients.

Emily Smith

CollegeVine

Emily Smith is VP Partner Success at CollegeVine and is a lifer in the higher ed tech and consulting space. Emily has worked with the enrollment, marcomm, and student success organizations of over 500 institutions in more than 20 years. She is a rehabber of systems and processes, implementer of technology, innovator of Student Search efforts, and creator and deployer of enrollment & marketing strategy. Emily hosts the VineDown, the podcast that explores the intersection of humans, tech and admissions/enrollment with candor, humor, and occasional curse words.

Jarrett Smith

Echo Delta

Jarrett is Echo Delta’s Senior Vice President of Strategy and a partner at the firm. A cross-disciplinary marketer with expertise in research, web design, media, and analytics, Jarrett works to continually advance Echo Delta’s offerings to ensure they deliver exceptional value and exceed clients’ expectations. Jarrett is also the host of Echo Delta’s popular Higher Ed Marketing Lab Podcast, where he engages with some of the brightest minds in higher ed and the broader world of marketing.

Michele Gaither Sparks

GMB

Michele Gaither Sparks brings nearly three decades of expertise in marketing and communications to her role as VP of Client Strategy at GMB. With this strong background, Michele has held pivotal leadership positions in higher education, including Vice President at Transylvania University and Chief Marketing & Communications Officer at Miami University (OH). Michele’s extensive experience in brand development and media relations, coupled with her deep understanding of the higher education landscape, enables her to deliver strategic and creative solutions that drive success for GMB’s higher ed clients.

Alyssa Stevens

Connelly Partners

Alyssa Stevens is Director of Public Relations, Social Media & Influencer Marketing at global advertising agency, Connelly Partners. There, she conceptualizes and executes strategic, integrated campaigns for a diverse array of clients.
Recently, her team’s influencer program for a legacy CPG brand won the AdAge “Best Use of TikTok” award. As a result, Alyssa appeared on TikTok’s “Talking Creative” YouTube series where she was interviewed about her approach to co-creation and influencer relations.
Outside of the office, she’s the editor of lifestyle blog, The A-Lyst, giving her a unique perspective as both an influencer and an influencer marketing strategist.

Jason Stevens

Encoura

As Vice President, Jason Stevens leads the Encoura Digital Solutions team and strategy. Previously, Jason served as a senior digital strategist serving Northeastern US and key accounts across the country – managing media strategy, implementation, and analytics and reporting for a robust portfolio of both undergrad and grad clients. Jason has worked in digital marketing for over 15 years. He launched a digital agency for a large traditional mass media company and has helped usher thousands of businesses and organizations through marketing and branding transitions to thrive in the digital space. Jason received his BA from Franciscan University of Steubenville.

Kelsey Stockton

Campus Sonar

Kelsey is in her third year with Campus Sonar, partnering with campuses and organizations on strategic goals and audience engagement. With more than 10 years of experience working with orientation and enrollment management, housing and residence life, and cross-campus partnerships, Kelsey has worked with public and private institutions on diverse projects and initiatives. Always looking for opportunities to strengthen campus work, she is motivated by the power of data to tell compelling stories and improve decision-making.

Courtney Surls

American University

Courtney Surls served as Vice President for University Advancement at American University, retiring at the successful conclusion of the university’s $500 million Change Can’t Wait campaign. As VP, she worked with university leadership, alumni, and donors to support AU’s strategic priorities, attract new funding, and build lifelong relationships between AU and more than 150,000 alumni. Prior to coming to American University in 2015, Surls served as Senior Vice President for Development at the Newseum. She also served as Vice President of Development at the University of Southern California, held positions in development and advancement at Loyola Marymount, and worked as a teacher and development director in Los Angeles.

Patty Swisher

Duquesne University

As AVP of Marketing and Communications at Duquesne University (located in Pittsburgh, Pa.), Patty Swisher leads content strategy, oversees both the media relations team and the University’s central web team and serves as Editor of the Duquesne magazine. Celebrating 4 years at Duquesne backed by 25+ years of experience, her role unites her marketing, digital and media expertise and keen focus on content creation and delivery in pursuit of strategic divisional and University goals. Patty also brings the perspectives of staff-member, content strategist, alumna and proud parent of a Duquesne student to her daily work.

Nicole Szymczak

Michigan State University

Nicole Szymczak is the Senior Director of Communications and Marketing for Michigan State University Health Sciences. A division that includes two medical schools, with campuses across the state of Michigan, a college of nursing, MSU Health Care clinical operation, partnerships for innovation, research and education a new entity formed with Henry Ford Health.

Prior to accepting this inaugural position, Nicole led communications for the College of Communication Arts and Sciences, initiating a transformation of all digital properties, launching a new brand identity campaign, and marketing the first online master’s program for professionals.

Nicole’s first role in higher education was in 2010, leading the transformation of an in-house agency for Lansing Community College. As a former journalist, she reorganized the editorial function of the agency into a beat structure where teams led the colleges’ first storytelling and content marketing campaigns with great success. Empathy and inclusion were key values of the campaigns and resulted in emotional storytelling, driving results in the form of enrollment, and enhanced internal culture. Nicole also worked to oversee public relations, executive communications and the strategy surrounding a major physical campus revitalization. Over her career, Nicole and her teams have earned numerous awards for creative campaigns aimed at potential and current students and alumni.

As a trained journalist, Nicole spent ten years as a television producer for NBC. She worked for stations across Michigan, including Detroit and in Las Vegas producing nightly news programs, large-scale Emmy-nominated broadcast events and marketing and commercial productions.

Nicole was a first-generation student at Michigan State University where she graduated with a bachelor’s degree.  Her love of visual storytelling inspired her as co-founder and current board president of the Capital City Film Festival. The international festival was created as a celebration of film, art, multimedia, and music and is celebrating its 12th year.

Nicole resides in Greater Lansing with her husband Mark and their three young children.

Sara Tanner

Emory University

Sara Tanner is a senior communications and marketing professional with extensive project and partnership management experience across multiple disciplines including advertising, creative production, public affairs, and higher education. Prior to joining Emory, Sara served as chief of staff to vice president for Student Life and director of marketing and strategic communications at the University of Florida. She has also worked as a producer at boutique production company, Straw Hat Visuals, supporting award-winning documentary projects for clients such as BBDO, ESPN, Nikon, and Sports Illustrated.

Vanessa Theoharis

SimpsonScarborough

Mashama Thompson

510media

Mashama is the co-founder and creative director for 510media. He is the brand specialist as well as lead campaign strategist. Over the past twelve years, Mashama has led both creative and strategic teams, in both the physical and digital space and across lifestyle, education, entertainment and technology industries. Including projects for San Francisco Public Health Department, Alameda County Health Department, Center for Disease control, Marin County Housing Department and Children’s Hospital Oakland. These projects ranged from HIV, Black Infant Mortality, Heart Health Mental Health and Sexual Health. His work is driven by a simple thesis, communicating each client’s message through the creation of beautifully simple, direct, and bold designs. This work rises above the noise and articulates the client’s passions and stories, while remaining clean, fresh, and engaging.

Meghan Thornton

Skidmore College

Meghan Thornton is the Digital Marketing Strategist at Skidmore College. With front-line perspectives on both Gen-Z and Gen-Alpha, she’s dedicated to authentic social media marketing, digital analytics, aligning content with context, and, no cap, helping Gen-X and Millennials not embarrass themselves in front of prospective students. Meghan earned a bachelor’s from Skidmore College in management and business.

Jeremy Tiers

Tudor Collegiate Strategies

Over the past 10 years, Jeremy Tiers has helped thousands of Higher Ed enrollment and marketing professionals become better writers, communicators, recruiters, and leaders through comprehensive training workshops and mentoring. Jeremy also leads a division at Tudor Collegiate Strategies that helps colleges achieve and exceed their enrollment, marketing, and other departmental goals by creating personalized and engaging communication plans and campaigns that are more relational and less transactional. In addition, Jeremy hosts the popular ‘Mission Admissions’ podcast, and is the editor of a well-known, weekly college admissions and marketing email newsletter/blog.

Rebekah Tilley

University of Iowa Center for Advancement

Frank Tramble

Duke University

Frank Tramble is Vice President for Communications, Marketing and Public Affairs for Duke University. Prior to his position at Duke, Frank served as VP and Chief Communications Officer for Howard University. Frank is also an international, award-winning speaker, coach, entrepreneur, and adjunct professor for Georgetown School of Continuing Studies, and a member of the Board of Trustees for the Institute for Public Relations.

Johanna Trovato

Encoura

Johanna serves as a strategic thought partner for higher education leaders across the student lifecycle. She is passionate about client-facing work and utilizing her quantitative and qualitative skillset to meet her clients’ needs. Originally from Germany, she graduated from Justus Liebig University in Giessen with a Diplom degree (equivalent of an M.S.) in Social Sciences before she relocated to the United States.

Randi Ungar

Advance Education

Randi brings 24 years of digital media and marketing experience to Advance Education. Having started her career within the Advance family, she understands the value data has in shaping and executing digital strategies for higher education institutions. As the digital landscape shifts towards a cookie-less world, Randi is passionate about how Advance Education’s first-party data can become a powerful asset and differentiator for many schools to deliver more personalized and results-driven marketing campaigns. From targeting to finding best-fit students to understanding enrollment trends, Randi’s expertise in data-driven marketing, and deep understanding of data segmentation, has helped frame the way Advance Education supports our partners in driving leads, increasing enrollments, and shaping overall marketing strategy.

Jose Villalba

Wake Forest University

Dr. José Villalba, Chief Diversity Officer and vice president of Diversity and Inclusion at Wake Forest University, is responsible for the Office of Diversity and Inclusion, Intercultural Center, the Women’s Center, the LGBTQ+ Center and the Diversity Education Unit.
José facilitates diversity and inclusion efforts for staff, faculty and students in an effort to address issues of access and equity across campus. He teaches courses in multicultural counseling, school counseling, and health and human services.
His research interests include health disparities in Latina/o youth, as well as Latina/o access to and completion of higher education options.

James Vineburgh

Carnegie

Dr. James Vineburgh leads product development efforts for Carnegie Communications with a focus on the use of artificial intelligence (AI) to support various institutional recruitment and marketing initiatives . Passionate about market research, data science, digital marketing, and the development of meaningful partnerships, James is a widely published scholar and frequent conference presenter on topics such as how to optimize enrollment with predictive modeling and how to maximize social media ROI. He earned a PhD in Educational Policy and Leadership Studies from the University of Iowa as well as a B.A. and M.A. from Tufts University in English and Educational Studies.

Justin Vogt

Fuseideas

With 25 years of marketing and advertising experience, Justin brings a unique blend of account service, business development, and operations management to Fuseideas. Having worked across many categories during his career, Justin has grown a special concentration in higher education and consistently delivers a strong commitment to strategic vision, organizational growth, continuous innovation, and evolution for clients such as Georgetown University, University of North Carolina Charlotte, and University of Baltimore to name a few. In 2021, Justin spearheaded the State of the American College Student, a perennial research study focused on providing insights on current and prospective students’ personal motivations for choosing a higher education institution, as well as identifying key emotional and behavioral factors impacting students in a post-pandemic society. Justin began his career in the advertising business in account service and business development in Philadelphia and has spent the last 18 years driving growth and success for agencies and consultancies in Boston. Justin holds a Bachelor’s degree in English from Franklin & Marshall College, and currently resides in Medfield, MA with his family.

Jodi Walker

University of Idaho

Jodi Walker is a recovering journalist who is passionate about reputation management, crisis communication and University of Idaho.
A fouth-generation Idahoan, Jodi was raised on a farm in rural Idaho and understands well the place of Idaho’s land-grant institution in the heart and minds of its alumni. She worked as an award-winning print journalist for fifteen years prior to moving into public relations. Knowing she could make that switch only for something she believed in; it is no wonder she ended up at U of I.
Jodi started as the marketing and communications manager in the College of Natural Resources, for which she continues to have a soft spot. Now as the co-chief marketing officer and executive director of communications she leads the university’s storytelling and communications efforts.
Jodi is married, with two grown children. In her spare time, she is an Advanced EMT and volunteers with her local fire department.

Sara Wallace

SimpsonScarborough

Matt Walters

VisionPoint Marketing

Matt Walters is the Chief Services Officer at VisionPoint Marketing, one of the nation’s leading higher ed marketing agencies. Matt has spent nearly two decades – and his entire professional career – on or around college campuses. At VisionPoint, he oversees the Services Department, managing the teams of leaders who steward projects from start to finish.
Before joining the VisionPoint team, Matt earned a B.A. in English from Gardner-Webb University, and his master’s in English from the University of Tennessee, winning awards for teaching and for his work in the writing center.

Gabriel Welsch

Duquesne University

Gabriel Welsch is VP for marketing and communications at Duquesne University. In his five years at Duquesne, he spearheaded a research-driven overhaul of the University’s brand platform, led development of a new, award-winning University website, implemented school-/college-level strategic communications plans and metrics, and drove efforts to redesign flagship admissions and advancement publications. Simultaneously, Welsch introduced a culture of data-informed collaborative decision. Prior to Duquesne, Welsch served multiple executive functions at Juniata College. Welsch started his career in advancement communications for Penn State’s College of the Liberal Arts. He is past-president of the board of directors of CUPRAP.

Angela Wenner

Lauren Werner

Forsyth Tech Community College

Lauren Werner serves as the Director of Communications at Forsyth Tech, and blends 15+ years in nonprofit leadership with a global outlook from her Peace Corps service. Her expertise in strategic communication and commitment to education fuel the college’s mission. A graduate of UNC Chapel Hill, she champions community engagement, diversity, and accessible education to enhance Forsyth Tech’s local and broader impact. Lauren’s work has been published on Forbes.com, CBSMoneywatch.com and within KPMG’s Global Newsletter. Recently, she was honored alongside members of the Forsyth Tech marketing team with a CASE District III Award for the college’s 2022 Annual Report.

Mallory Willsea

Enrollify

Mallory Willsea is the Chief Strategist and Producer of Enrollify — higher ed’s largest podcast network. Her insights on best practices and new trends are informed by her sector research and more than 16 years of experience. Mallory has held executive leadership roles in ed tech and at agencies spanning customer success, marketing, and business development. Her superpower is building media brands to reach, educate, and inspire forward-thinking higher education leaders.

Ana Williams

Old Dominion University

Dr. Ana Luz Williams, Ed.D., is the Associate Director of Undergraduate Admissions Marketing at Old Dominion University. A transformational bilingual leader, she excels in networking, relationship building, and enhancing student engagement. Dr. Williams serves as Vice-President of the Hispanic/Latino Employee Association and advises groups including the ODU Latinos Alumni Chapter and Sigma Lambda Upsilon/Señoritas Latinas Unidas Sorority, Inc. Additionally, she is a Board Member of the Chamber of Hispanic Progress. Her academic credentials include a Doctorate in Education from Regent University, with a focus on advanced educational leadership. Dr. Williams is recognized for her strategic initiatives in multicultural inclusion.

Shelley Willingham

The Diversity Movement

Shelley Willingham is a seasoned entrepreneur and C-suite executive with a proven track record of driving business growth and fostering inclusive cultures. As Chief Revenue Officer at The Diversity Movement, a Workplace Options company, she leads client acquisition and supports business unit development. Renowned for her expertise in business strategy, inclusive marketing, and leadership, Shelley is a sought-after speaker, coach, and consultant. She has also appeared on CNBC and MSNBC to share her insights on various business topics. Shelley holds degrees from The University of North Carolina at Chapel Hill and Northeastern University.

Rob Zinkan

RHB, Inc.

Rob Zinkan, Ed.D., is Vice President for Marketing Leadership at RHB. He leads the firm’s practice in institutional marketing, guiding colleges and universities toward greater relevance and organizational capability. Rob joined RHB after more than two decades in higher education administration. He spent 17 years at Indiana University in a variety of senior roles from campus-level vice chancellor to system-wide associate vice president. A recent AMA Symposium for the Marketing of Higher Education committee member and CASE commissioner, Rob is co-author of What Makes a Strategic Plan ‘Strategic’? and co-editor and contributor to Inside Higher Ed’s “Call to Action” blog.

Julie Zito

American University

Julie oversees American University’s institutional advertising and branding, including the Challenge Accepted campaign, AU’s web and social media presence, and brand video. With more than two decades of experience as a strategic and creative marketing professional, Julie is fortunate to work with an award-winning team. Prior to joining AU, Julie was the Creative Marketing Director at the Robert H. Smith School of Business at UMD. Before transitioning to higher education, Julie spent more than 15 years in entertainment marketing, where she led the development of consumer campaigns for Discovery Channel, Animal Planet, and the Science Channel.

Event Location

Caesars Palace Las Vegas
3570 Las Vegas Boulevard South
Las Vegas, NV 89109
Phone: (866) 227-5938


Room Reservations

The AMA room block at Caesars Palace is fully booked. If you prefer to stay at the venue, please feel free to reserve a room at Caesars Palace at the best available rate, or you can call the Reservation Center at (866) 227-5944.

 

Overflow Room Block:

The LINQ Hotel

3535 Las Vegas Blvd South

Las Vegas, NV 89109

Reservations: 1-866-523-2781

We’ve secured an AMA room block at a special rate of $129.00 single/double occupancy per night (excluding taxes and applicable fees which are currently 13.38% per room night. Taxes and fees are subject to change). The AMA rate will be based on availability.

A daily resort fee of $30.00 per room, per night plus tax will be charged in addition to the room rate. This fee includes: in-room high speed Internet each day (two devices per day), daily access to the fitness center for two, and all local calls.

Reserve your room here: https://book.passkey.com/go/SQAMA4

Or you can call the Reservation Center at (866) 523-2781 and reference AMA Symposium for the Marketing of Higher Education to reserve your room over the phone.

The hotel requires a 72-hour cancellation prior to the arrival date to avoid penalties. However, if the reservation is cancelled less than 72 hours prior to the arrival date, the guest will forfeit their deposit of the 1st night’s room and tax.

Please know that any hotel room booked outside the AMA negotiated block may not be eligible for the discounted rate. Those reservations may also have a different cancellation policy and will not be eligible for reimbursement in the case of event cancellation.


Area Attractions, Events and Tourism

Please visit Las Vegas Convention and Visitors Authority for area information.

Las Vegas events and culture can be found here.

For information on accessible travel, please visit the Las Vegas Accessible Travel page.


ADA

The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center at (800) AMA-1150. A member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

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Further Invest in Your Future with Interactive Workshops

November 10, 2024 | Las Vegas

Imagine how much more you could achieve with the latest tools and strategies! The pre-conference workshops are interactive and focused on tangible takeaways to implement into your daily work.

Learn more about Pre-Conference Workshops

 

2024 AMA Symposium for the Marketing of Higher Education

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