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2024 AMA Symposium for the Marketing of Higher Education

Las Vegas, NV

Unlock Your Winning Strategy

For more than 30 years, the AMA Symposium for the Marketing of Higher Education has been a premier event in evolving the higher education landscape.

Our program of peer-reviewed content is your winning hand for enhancing your marketing strategy, improving your reputation and maintaining financial strength. This year’s event includes important topics such as improving the customer experience, leveraging AI, addressing the enrollment cliff, building community and amplifying student voice. 

Beyond the sessions and presentations, the Symposium is an invaluable resource where knowledge transforms into action and innovation hits the jackpot. It’s a dynamic space, a nexus of ideas and creativity. So register now to join fellow marketers in shaping the future of higher education, fostering growth and ensuring vitality!

Why Should You Attend?

Conference Highlights

Peer-Reviewed Content

Designed by a committee of your peers, this event focuses on innovative best practices to ensure you receive the most relevant and impactful learning experiences.

Interactive Workshops

Arrive early to engage in pre-conference workshops focused on topics that tackle today’s most pressing trends and equip you with actionable techniques to elevate your marketing strategy.

Intentional Collaboration

Tap into a dynamic community where higher education marketers can network, share common challenges, and unlock invaluable benefits through enriching connections and insights from like-minded professionals.

Solution Providers

No event has more higher ed solution providers in one place. Explore an expansive exhibit hall to connect with top companies and discover innovative solutions that will significantly enhance your institution’s impact.



Early-Bird (through Oct. 7): $1,339

Standard (after Oct. 7): $1,539


Early-Bird (through Oct. 7): $1,589

Standard (after Oct. 7) $1,789

Attending as a Group?

Receive a 15% discount on group registrations of 3+ attendees.

Maximize Your Investment

Did you know that by becoming an AMA member and registering for our event, you’ll actually save money? The total cost of a yearly AMA membership, combined with the discounted member registration rate, is less than the price of purchasing the nonmember conference rate alone.

Pre-Conference Workshops

Sunday, November 10, 12:30 – 5:00 p.m.

Further invest in your future by attending pre-conference workshops built around today’s most pressing trends to gain the confidence and skill set you need to succeed.

Senior Leader Experience

Sunday, November 10, Noon – 6:00 p.m.

The Senior Leader Experience at the AMA Symposium for the Marketing of Higher Education is an intentionally programmed time where top campus marketers can share challenges, exchange ideas and make connections to build a lasting support system. Be the leader who values growth, best practices, boosts morale and inspires a high-performing marketing team!

Meet the Planning Committee

Bill Campbell

VP of Marketing and Communications/CEO at  Chatham University

Christie Campbell

Vice President for Marketing and Communications at St. Edward’s University

Marina Cooper

Assistant Vice President for Integrated Marketing and Brand   at Johns Hopkins University

Jaime Hunt

VP Communications and CMO   for Old Dominion University

Stephen Jendraszak

AVP for Marketing at Emory University

Elias Martinez

 Assistant Vice President for Marketing at Texas State University

Santhana Naidu

Vice President of Communications and Marketing at Rose-Hulman Institute of Technology

Lindsay J. Nyquist

Associate Vice President for Marketing and Communications   at the University of Puget Sound

HE Teresa Valerio Parrot

Teresa Valerio Parrot

Principal, TVP Communications

Jenny Petty

Chief Marketing Communications Officer at the University of Montana

Kevin Tyler

Director of Community Engagement at SimpsonScarborough

Nicole Szymczak

Senior Director of Communications and Marketing for Michigan State University Health Sciences

Alonda Thomas

CCO and AVP for Marketing and Communications at Jackson State University

AMA Affinity Group: Marketing for Higher Education

AMA members not only benefit from special conference pricing but also have access to an exclusive online community, keeping them connected with their higher education marketing peers year-round.  

Affinity Groups are Exclusively for AMA Members

AMA Event Policies

The Full Program Launches in August!

Our peer-reviewed program is currently in development! Check back for updates.

Sunday, November 10

Optional Add-On

Senior Leader Experience

Noon – 6:00 p.m.

This is an intentionally programmed time where top campus marketers can share challenges, exchange ideas and make connections to build a lasting support system. This limited-space event is reserved for individuals holding the most senior institution-level marketing role on campus. Request your invitation.

Please note: The Senior Leader Experience and the Pre-Conference Workshops occur simultaneously, so you cannot register for both.

Optional Add-On

Pre-Conference Workshops

12:30 – 5:00 p.m.

These interactive sessions will enhance your skills with practical techniques and insights, refine your strategy, boost your confidence, and equip you with the knowledge needed to thrive in today’s dynamic educational landscape. Learn more.

Add the pre-conference workshops during the Symposium registration checkout process.

Please note: The Pre-Conference Workshops and Senior Leader Experience occur simultaneously, so you cannot register for both.

Event Location

Caesars Palace Las Vegas
3570 Las Vegas Boulevard South
Las Vegas, NV 89109
Phone: (866) 227-5938

Room Reservations

We’ve secured an AMA room block at a special rate of $199.00 single/double occupancy per night (excluding taxes and applicable fees which are currently 13.38% per room night. Taxes and fees are subject to change). Additional persons will be charged at a rate of $30.00 per person, per night, with a maximum of four (4) persons per guestroom. This rate is subject to change.

A daily resort fee of $30.00 per room, per night plus tax will be charged in addition to the room rate. This fee includes: in-room high speed Internet each day (two devices per day), daily access to the fitness center for two, and all local calls.

Reserve your room here:

Or you can call the Reservation Center at (866) 226-5944 and reference AMA Symposium for the Marketing of Higher Education or group code SCAMA4 to reserve your room over the phone. The hotel requires a 72-hour cancellation prior to the arrival date to avoid penalties. However, if the reservation is cancelled less than 72 hours prior to the arrival date, the guest will forfeit their deposit of the 1st night’s room and tax.

Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

The reservation cut-off date is October 11, 2024.

Please know that any hotel room booked outside the AMA negotiated block may not be eligible for the discounted rate. Those reservations may also have a different cancellation policy and will not be eligible for reimbursement in the case of event cancellation.

Area Attractions, Events and Tourism

Please visit Las Vegas Convention and Visitors Authority for area information.

Las Vegas events and culture can be found here.

For information on accessible travel, please visit the Las Vegas Accessible Travel page.


The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center at (800) AMA-1150. A member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

Thank You to Our Sponsors

Presenting Partner



Industry Leaders




Innovation Showcase Sponsors







Pantheon logo


Pantheon LogoPantheon logo




Further Invest in Your Future with Interactive Workshops

November 10, 2024 | Las Vegas

Imagine how much more you could achieve with the latest tools and strategies! The pre-conference workshops are interactive and focused on tangible takeaways to implement into your daily work.

Learn more about Pre-Conference Workshops


2024 AMA Symposium for the Marketing of Higher Education