Editorial Mission
Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive marketing scholarship. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline.
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Impact factor: 12.9
AMA Members have access to all Journal of Marketing articles via AMA’s partner, SAGE Publishing. To access the full catalog of articles, please log in at the top of this page.
What's New
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Scholarly Insight
A Research-Proven Way to Build a Bigger Social Audience: Target Followers of Followers
Time to rethink your influencer marketing efforts? A new Journal of Marketing study shows that firms aiming to build a large follower base are better off targeting followers of followers than cherry-picking remote influencers.
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Podcast
Should Hospitals Specialize in an Area or Diversify?
Specialize? Diversify? Do patients care? This Journal of Marketing study assesses the impact of a hospital’s portfolio of services on patient demand 🎧
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Special issue
Marketing in the Health Care Sector
This Journal of Marketing special issue addresses the complexities arising from disruption in the health care industry while paving the way for further research into how marketing can empower choice, foster competition, and improve health outcomes.
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Marketing Insights from AMA Fellows
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Article
A Lifetime in Marketing: Lessons Learned and the Way Ahead, by Philip Kotler
Phil Kotler, the “father of modern marketing,” reflects on the past and future of the discipline.
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DEI Commitment
Journal of Marketing is committed to a diverse, inclusive, and welcoming publishing environment that includes editorial teams and scholars of all races, genders, sexual orientations, and religious affiliations around the world. JM‘s marketplace of ideas thrives when diverse people and perspectives come together to tackle important marketing questions and problems facing our world.