The AMA is proud to host marketing thought-leaders and innovators from around the world
Chicago, IL—The American Marketing Association (AMA) is set to host the 2025 Winter Academic Conference in Phoenix, AZ on February 14-16, 2025. The theme of the conference—Marketing in Service of Nature and Humanity—focuses on the crucial role marketing plays in expanding beyond traditional profit-centric models.
The conference gives attendees the opportunity to engage in conversation, hear new perspectives, connect with like-minded scholars and celebrate milestones within the community while meeting with colleagues from various disciplines to learn about the latest research in the marketing industry.
Dates and Location
The conference will take place from February 14-16, 2025. A virtual option is available on Monday, February 10, 2025.
The event will take place at the Sheraton Phoenix Hotel, 340 N 3rd St. Phoenix, AZ 85004.
Conference Tracks
Conference tracks include:
- Artificial Intelligence (AI) and Technology
- Consumer Behavior
- Digital and Social Media Marketing
- Marketing Strategy and Global Marketing
- Marketing Research and Innovation
- Retailing and Sales
- Service Research and Customer Experience
- Sustainability and Public Policy
- Vulnerability and Consumer Well-being
Immense gratitude to the event co-chairs for creating great programs and featuring amazing guest-speakers for attendees. The full agenda and list of speakers is available at AMA.org.
Register
To learn more about AMA’s 2025 Winter Academic Conference or to register for this exciting event, please visit AMA.org.
For media questions about the event, please contact Amy Gwiazdowski, VP of Communications.
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About the American Marketing Association (AMA)
As the leading global professional marketing association, the AMA is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The AMA is home to five premier scholarly journals including: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, and Journal of Interactive Marketing. Our industry-leading training events and conferences define future forward practices, while our professional development and PCM® professional certification advance knowledge. With almost 70 chapters and a presence on 350 college campuses across North America, the AMA fosters a vibrant community of marketers. The association’s philanthropic arm, the AMA’s Foundation, is inspiring a more diverse industry and ensuring marketing research impacts public good.
AMA views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about AMA’s learning programs and certifications, conferences and events, and scholarly journals at AMA.org.