Skip to Content Skip to Footer
  • 2025 AMA Winter Academic Conference: Call for Papers

    Deadline: Wednesday, August 28, 2024

    Submission Link Coming Soon

Marketing in Service of Nature and Humanity

February 10, Virtual | February 14-16, Phoenix, AZ

The theme Marketing in Service of Nature and Humanity emphasizes the vital role of marketing in expanding traditional profit-centric models in pursuit of planetary well-being and the collective good. It also highlights the importance of inclusivity and support for the underserved and populations experiencing vulnerability at the core of marketing practices.

This broadened focus underscores the need for marketing strategies and innovative technologies that champion environmental stewardship, social responsibility, and now, more than ever, social inclusivity and support for marginalized groups. This expanded vision necessitates that marketing strategies be crafted with a profound appreciation for the varied needs and challenges encountered by diverse communities, underpinned by a dedication to cultural sensitivity, social equity and harmony, economic and social inclusivity, and collective prosperity and empowerment.

The conference, therefore, welcomes ideas and submissions from diverse theoretical and methodological perspectives, which can contribute to a more integrated and holistic approach to marketing and recognize the interconnectedness of the environment, all people, and communities and the importance of uplifting the most vulnerable among us.

Lock in the lowest price for the 2025 conference – Register before the super early-bird rate ends on April 27.


Conference Co-Chairs

Linda Alkire

Texas State University

Nailya Ordabayeva

Dartmouth College


Conference Tracks


Submission Types

Submission Template – Competitive Papers

Manuscripts addressing substantive or theoretical topics are sought for competitive paper sessions.

It is mandatory that at least one author of all accepted papers register for, and present the paper at, the conference. Submission of the same (or substantially overlapping) manuscript(s) to multiple themes is not permitted. As a reminder, papers are reviewed following a double-anonymized process; reviewers will not know who authored the papers, nor will authors know the names of their reviewers.

Format and Style for Competitive Papers:

Prepare and submit electronic documents in PDF format.  Please include 1) Title, 2) Extended Abstract (175 word limit), 3) Key Contributions to academe and practitioners (300 words) 4) Manuscript (up to 3,600 words), 5) Table or Figure (optional) and 6) Selected references. Authors have the option of including one table summarizing results and/or one figure (these do not count against the word limit). References also do not count against the word limit.

[Please note that submissions with text longer than 4,100 words will not be reviewed].

To assure an anonymous review, authors must avoid revealing their identities in the body or reference section of the paper. Authors should do the following:

  • Do not save the file with author-identifying information in the file name.
  • Do not include a front page with author-identifying information.
  • Remove the author identifying information from the document’s file properties.

Confirmation that your paper was submitted successfully will be sent via email to the submitter.

Authors of accepted competitive papers have the option of publishing either an extended abstract or a full paper in the conference proceedings. Choosing to publish an Extended Abstract gives authors the option to submit the paper elsewhere for publication after the conference.

Submission Template – Poster Presentation

Poster sessions provide an opportunity to share research in the working stage, i.e., with at least part of the data having been collected and analyzed, but not necessarily ready for submission to a journal. They are presented as part of poster sessions. Poster sessions can be particularly useful for getting input at intermediate stages of a research project. All poster abstract submissions must be directed to only one track.

By submitting a poster abstract, the author affirms that he/she will register for and appear at the conference to participate in the poster session.

Format and Submission Process for Posters:

Prepare and submit electronic documents in PDF format. Please include 1) Title, 2) Key Contributions to academe and practitioners (300 words), 3) Extended Abstract (1,000 word limit), 4) Table or Figure (optional) and 5) Selected references. Authors have the option of including one table summarizing results and/or one figure (these do not count against the word limit). References also do not count against the word limit.

Please note that submissions with text longer than 1,300 words will not be reviewed].

To assure an anonymous review, authors must avoid revealing their identities in the body or reference section of the paper. Authors should do the following:

  • Do not save the file with author-identifying information in the file name.
  • Do not include a front page with author-identifying information.
  • Remove the author identifying information from the document’s file properties

Confirmation that your abstract was submitted successfully will be sent via email to the submitter.

Accepted poster authors must agree to prepare a poster for display during the session and be available to discuss your research and answer questions at the invited poster session.

Submission Template – Panel

If you are seeking to submit a special session proposal, please submit through the “Panels” option.

Panels, previously known as special sessions, provide a good vehicle to acquaint marketing academics with new perspectives, theories, and provocative ideas, to bring diverse participants together around a common theme, or to integrate academically-minded practitioners into the conference. Panels involving participants from multiple countries, focusing on theory development or cutting-edge research directions, and offering insights regarding academic-business partnerships for teaching or research are particularly encouraged.

Panels should feature three or four presentations on a related theme. Another possibility is an interactive discussion among 4-6 panelists and a moderator. Other creative panel formats are encouraged, particularly those that generate attendee interaction.

All panel proposal submissions must be directed to only one track. Proposals for panels should describe the topic and its importance to marketing, summarize the issues to be covered, and identify all individuals (with their qualifications) who will formally participate.

Only panels being submitted on behalf of SIG Leadership teams should be submitted to the SIG Programming Track.

Anyone may organize and propose a panel, although those who are unfamiliar with AMA conference panels are encouraged to discuss their ideas with the conference co-chairs or track chairs for developmental feedback before submitting a proposal.

Format and Submission Process for Panels:

Prepare and submit an extended abstract in Microsoft Word format. Panel proposals must include the title of the session and an extended abstract of 3,600 words maximum. The proposal should describe the objective of the panel, its structure and general orientation, likely audience, key issues, and topics to be covered, as well as a description of why the panel is likely to make an important contribution to the discipline. Also, include a brief description of each paper in the panel.

The text of the panel proposal must not exceed 3,600 words and should be submitted in the double-spaced format, prepared in 12-point font.

Due to the unique nature of panels, presenter names and information should be included in the proposal and will be noted as a part of the review process.

Confirmation that your proposal was submitted successfully will be sent via email to the submitter. Panel participants are all expected to register for the conference.


How Do I Submit My Paper?

All submissions should be made electronically via the AMA’s online submission management system (Ex Ordo). If you have submitted to an AMA academic conference in the last year, you should be able to use the same username and password. The deadline for submission will be Wednesday, August 28.

Submission Link Coming Soon



Code of Ethics

Authors submitting papers to American Marketing Association academic conferences must adhere to the following code of ethics:

  • Submission of the same (or substantially overlapping) manuscript, panel proposal, or working paper abstract to multiple themes is not permitted.
  • Submitting authors should specify who will present papers being considered for Panels or Competitive Paper presentations. An author can be listed as a presenter for no more than two submissions but can be listed as the co-author of multiple submissions. This restriction is to encourage authors to submit their best work and to allow a wider range of presenters.
  • Submissions should not already be published in any journal or publication (including online journals, books, and book chapters). Submitting authors should monitor this issue carefully.
  • Competitive Paper and Poster submissions should not include content that has been presented at earlier AMA conferences.