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About AMA

As the leading global professional marketing association, the AMA is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The AMA is home to five premier scholarly journals including: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, and Journal of Interactive Marketing. Our industry-leading training events and conferences define future forward practices, while our professional development and PCM® professional certification advance knowledge. With 70 chapters and a presence on 350 college campuses across North America, the AMA fosters a vibrant community of marketers.


The association’s philanthropic arm, the AMA’s Foundation, is inspiring a more diverse industry and ensuring marketing research impacts public good. The AMA Foundation strengthens and elevates the marketing profession by advancing knowledge, building a global community of marketing leaders, and supporting marketing initiatives that drive innovation and societal impact. Gifts to the AMA Foundation empower the next generation of marketing students, develop forward-thinking faculty, support passionate professionals, build a dynamic community, and celebrate influential and transformative marketers and their work. Learn more about the AMA Foundation’s impact and ways to get involved here.


AMA views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about AMA’s learning programs and certifications, conferences and events, and scholarly journals at AMA.org.

Media Contact

For media questions and interviews, contact Amy Gwiazdowski, Vice President, Communications
Email

Speaking Requests

If you have a speaking request for AMA’s CEO, Bennie F. Johnson, submit your request here.

Media Resources

AMA’s Chief Executive Officer, Bennie F. Johnson
AMA’s Leadership and Board of Directors
Diversity, Equity, and Inclusion
AMA Foundation

Marketing Research + Resources

Marketing Industry Stats and Information

Report–Marketing in the Age of Disruption: The Skills Marketers Need in 2025 and Beyond (AMA Research)

Report–The Bottom Line: A New Era of Top-Down Digital Transformation (Research with AMA partner, Lightricks)

Generative AI Takes Off with Marketers (Research with AMA partner, Lightricks)

Best Cities in the U.S. to Launch a Marketing Career in 2025 (AMA Research)

Considering a Marketing Major? Essential Facts for Prospective Students (AMA Research)

AMA Annual Report (FY25)

Text based design with the title of the podcast, Marketing /And with Bennie F. Johnson. It is red, purple and white.

In a world where marketing is everything, and everything is marketing, we explore the world through the reflection of marketing. Everything can be a marketing conversation, we’ll take it one step further and explore the space at the intersection of marketing and…

Interested in joining us for a conversation? Send an email to Amy Gwiazdowski to learn more.

Listen to AMA’s new podcast Marketing / And –> Season 6 is now live!

AMA’s Marketing / And — 2025 Silver Award Winner, Genre-Thought Leadership

Press Releases

View All Press Releases

AMA in the News

AMA Community

  • Research

    Based on a survey of 1,200+ marketers, over 450 job postings and interviews with industry experts, this report lays out the new realities shaping the field of marketing—including the AI transformation, shifting consumer expectations and unprecedented changes to marketing channels—as well as the skills marketers will need to stay ahead.

  • Article

    What connects the recent Barbie movie, the return of McDonald’s Grimace, Pepsi’s adoption of an ’80s style logo, and Clairol’s partnership with Amazon Prime’s “Daisy Jones & The Six?” They all tap into the past, reminding us of simpler and happier times.


  • Marketing / And Podcast

    Islam ElDessouky, Global Vice President Creative Strategy & Content for Coca-Cola, joins AMA’s CEO and podcast host, Bennie F. Johnson, for a conversation about how kindness can change the world, what it means to be given the keys to an iconic brand, and why it’s important to find the unexpected in a partnership. 

AMA Journals

AMA Academic Journals

AMA Academic Journals publish the latest peer-reviewed research aimed at advancing our industry and equipping business professionals with the insight needed to make better managerial decisions. Digital access to all five of our journals is an included benefit that comes with being an AMA member.

Learn more about AMA’s Academic Journals

Read the AMA Journal of Marketing Scholarly Insights

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