The Super Bowl is not just the ultimate competition in American sports, it's the ultimate competition for marketers.
The Super Bowl is not just the ultimate competition in American sports, it's the ultimate competition for marketers. It's where brands compete to create differentiation and expand their markets.
A single 30-second spot can be a defining moment for a brand - both positively and negatively. The stakes are high, and many CMOs and agency executives are as nervous on Super Bowl night as the players and the coaches.
This didn't happen suddenly. It evolved over time. Below, you can see how Super Bowl ad costs have grown over the years.
We hope you find this as surprising as we did when researching for this piece.
Advertisers may not be dancing in the endzone over the $5 million pricetag but the Super Bowl gives brands the opportunity to show their swagger.
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