AMA Collegiate Competitions

Yes.

To participate and submit a written case, teams do not have to be registered to attend ICC. However, the teams selected to move forward as finalists have to be registered to attend ICC since the final round happens at the conference.

The first round takes place on your own campuses, as teams get together to develop their written cases and submit them online.

The final round takes place in person at the 2023 AMA International Collegiate Conference in New Orleans, LA

• The AMA Collegiate Case Competition is an academic year-long event that brings together top marketing students to work on a business challenge submitted by a sponsoring organization. The 2024 case sponsor, will provide a detailed marketing problem and is looking to gain the perspective of AMA students as they develop a marketing strategy in this nationally recognized competition.

Case Competition Eligibility

The AMA Collegiate Case Competition is open to active AMA student members and schools that have an affiliated undergraduate AMA collegiate chapter.

Non-AMA members may not participate in the case, view the case, or assist in the development of the written case. Additionally, graduate student members may not contribute to the case efforts. It is the collegiate chapter’s responsibility to ensure all those working on the case are active paid national AMA members.

AMA faculty members using the case as course material must ensure all course registrants are also paid national AMA student members. Failure to comply will result in disqualification.
Only affiliated AMA collegiate chapters may begin the process to sign-up with the Case Competition Intent to Participate form. If you would like to participate in the competition, but your chapter has not been established, please start a petition to Start a Collegiate Chapter. For more information on starting a chapter or to access the affiliation petition, visit the Start a Chapter dedicated landing page or contact the AMA Customer Support Center at CustomerSupport@ama.org. We cannot offer Case Competition access to non-affiliated chapters or chapters “in the process of become” affiliated.

• Professional attire is expected.
• No item (name badge, t-shirt, cap) that identifies a school should be worn.

• 1st Place: $3,000 + ICC Plaque (ICC plaque will be distributed after the 2024 ICC event)
• 2nd Place: $2,000 + ICC Plaque (ICC plaque will be distributed after the 2024 ICC event)
• 3rd Place: $850 + ICC Plaque (ICC plaque will be distributed after the 2024 ICC event)

*Winners will receive a special ICC themed plaque which will be disbursed after the ICC event.

*Disclaimer: Any chapters/teams that tie for a position will split the cash prize winnings, and all cash prize winnings will be disbursed 4-5 weeks after ICC.

• About Us

No.

This competition takes place virtually.

The Outbound Sales Competition is designed to improve students’ telephone and video conferencing communication skills. 180 AMA student members will be able to compete on a first come, first serve basis – so make sure you sign up ASAP!

Individual Competition.

Registration is open to anyone interested in participating in competing and must be an active AMA student member (competition is only open to undergrad AMA student members).

This competition will have two 2-Rounds (Round 1 and Finals) 

• Round 1: is an appointment setting call with the goal of securing agreement for a follow-up conversation (3 minute call); approximately 10-15% will advance to Round 2 (The Finals). The Finals is a discovery call done via Zoom in which students will conduct a Needs Assessment, with the end goal being to secure a final meeting to close the deal (max 10 minutes).
• Finals: Students will review what they had learned from the earlier meeting and try to obtain a verbal commitment and agreement to a closing meeting. The Finals will be conducted via video-conferencing software. Finalists will be announced at the International Collegiate Conference 2024 (ICC).
• Round 1 Scenario
• Finals Scenario – will be shared with students moving on to the final round via email
• Round Dates
  • Time Slots For Each Round – will be assigned after sign up registration closes
  • Round 1: taking place TBD
  • Finals: taking place TBD

Yes! Chapters can have multiple student members participate in the competition.

Judging Criteria – Round 1 Cold Call

10% Approach (Effectively gains attention, professional intro, builds rapport)

40% Needs ID & Value Prop (Challenges with cloud transformation and brief value preview)

10% Objection Handling (Overcoming resistance and composure)

30% Communication Effectiveness (Pacing, articulate, concise, compelling, urgency)

10% Close (Persuasive in presenting a reason for discovery meeting)

*Length of Call: 3-4 Minutes Max*

Judging Criteria – Finals will be emailed to the students that move on to finals.

This competition will have 180 spots available and early registration is encouraged. Students interested in competing should register ASAP or before the deadline date of TBD at 12:00PM CST. Note: Once the 180 spots fill up, the competition will close.

Outbound Sales Competition is business casual – dress to impress.

Outbound Sales Competition Winners will be announced at ICC 2024

1st Place, 2nd place, 3rd place (Certificate distributed in person at 2024ICC)

Other Recognitions: Honorable Mentions, Outstanding and other placements will receive a Digital Acknowledgement.

No.

This competition takes place virtually.

• AMA Marketing Week provides AMA Collegiate Chapters with an opportunity to showcase career opportunities in marketing and highlight the benefits of AMA membership though programming on their local campus.

Objectives:

• Demonstrate the value of AMA to members and customers that perform, teach or study marketing functions
• Demonstrate the value of AMA and AMA Support Center’s drive to support volunteer leaders
• Educate those outside the  marketing department on the impact and value of marketing to the world at large

Participating in the collegiate Marketing Week Competition is an excellent way for chapters to showcase their efforts and be recognized for your outstanding activities. During the month of October, chapters are encouraged to celebrate Marketing Week and foster opportunities to explore the value of being an AMA member and collaborating together as a marketing community.

• Social hashtag to include: #WhyAMA

To enter the Marketing Week Competition your chapter will need to submit a report following these guidelines:

• Marketing Week Guidelines
  • Be creative
  • Use infographics and magazine-style storytelling
  • Don’t limit yourselves
  • Consider using different formats to design your Marketing Week report
• Two-page maximum
  • review guidelines for font size, line spacing, margins, etc.
• No more than two visuals embedded within the document. Size is up to you but note that the document, with visuals, must adhere to the two-page limit.
• Entries must be saved as a PDF with your chapter name – follow this name format (“University Name_Marketing Week”)
• Entries must be receive on or before the deadline date of TBD by 12:00PM CST (1:00PM EST / 10:00AM PST)

What to include in the summary report:

1. Based on its success in collegiate chapters like yours, the AMA is now celebrating Marketing Week across all of its levels and activities. Your planning and your summary report should describe how your chapter’s marketing week highlighted the following the goals established for AMA Marketing Week nationally.
2. A detailed list of social media activities around your Marketing Week and member recruitment promotions, including the social media channels and accounts posted to. (List the channel and the @ handles).
3. A list of the activities planned; including any goals specific to individual activities, target audience, location of event, etc.
4.  Details of how the activities were executed.
5. Evaluation of the results of the activities in terms of the stated goals.  

Goals 30% (overall for Marketing Week and for each individual activity)

• Clearly articulated
• Appropriately ambitious
• Quantified

Activities 40%

• Are there a variety of activities?
• Do the activities show creativity and innovation?
• Are the activities appropriate given the goals?
• Are these activities of high quality?
• Who benefits from these activities (charity, fundraising, etc.)?
• Do programs recognize the needs of target markets?
• How much professional interaction is involved?

Execution 20%

• How well were the activities executed?
• What was the quality/value of the actual activities?
• Were the activities well coordinated? 
• How well was the social media plan being executed to support the activities?
• How many people from the target audience attended each activity?

Results 10%

• Were objectives as set forth in the original Marketing Week plan met by activities?
• How successful were the activities in reaching the overall Marketing Week goals and individual activity goals?
• Did the chapter gain new members from Marketing Week activities?

This is a competition judged by AMA collegiate students with oversight by the faculty advisor Collegiate Chapters Council.​ 

Submitting Your Marketing Week Report

• Entries must be submitted as a PDF file and must include with your chapter’s name – use this name format (“University Name_Marketing Week”).
• Submit and ​​​upload your Marketing Week report using the Google Submissions Form link noted above.
• Submissions must be uploaded on or before the deadline date of Wednesday, TBD by 12:00PM CST (1:00PM EST / 10:00AM PST).
• Submissions will not be accepted via email.

No.

This competition takes place virtually.

The AMA Collegiate Chapter Website Competition is one of our most valuable competitions. Your chapter’s website is one of the most important communication tools for your chapter members and the public at large. We strongly encourage all AMA collegiate chapters to sign up for this competition. 

Sites will be evaluated on aesthetics, content, functionality, engagement, and other required elements.

To Be Eligible the Chapter Must:

• Be an Active AMA Collegiate Chapter in Good Standing
• Must have an active Collegiate Chapter (or school) Website Link

Please keep your website current and updated after submitting as judges will visit your site in order to evaluate it.

You do not need to attend ICC to win. 

Aesthetics (25 points) 

• Creativity, appearance, look, feel, white space, consistent font, use of visuals, judicious use of animation/flash/video/sound, etc.

Content/functionality (25 points)

• Is information and material worthwhile and useful to members? 
• Is relevant information easily found within one or two clicks? 
• Is the information up to date?
• Are the URL, links, and structure generally functional and easy to navigate?

Engagement (25 points)

• Interactivity, integration of social media, opportunity to engage, etc.

Required elements  (5 points for each below-required element)

• The website uses correct AMA national branding where necessary​
• Link to the AMA Support Center website (www.ama.org) 
• Clear membership information on how someone can join the AMA
• Calendar of events
• Officer/board information

Website Accessibility

Show that your chapter cares about accessibility or that you are working to make changes to ensure there are no barriers that prevent interaction with people with physical disabilities. This includes:

1. Providing appropriate alternative text for all images
2. Providing closed captioning for any videos used, as well as transcripts. If they are needed, be sure to include audio descriptions as well
3. Following the appropriate heading level structure
4. Ensuring that your website is keyboard accessible
5. Ensuring that your color combinations pass the required minimum ratio

As a resource, visit the WCAG 2.1 AA Guidelines that outline the different accessibility requirements.

1st Place: $250 + Certificate (Certificate distributed in person at 2024 ICC)

2nd Place: $100 + Certificate (Certificate distributed in person at 2024 ICC)

3rd Place: $100 + Certificate (Certificate distributed in person at 2024 ICC)

*Disclaimer: Any chapters/teams that tie for a position will split the cash prize winnings, and all cash prize winnings will be disbursed 4-5 weeks after ICC.

Yes.

This competition takes place in person at the 2024 AMA International Collegiate Conference in New Orleans, LA.

Looking for an additional academic reason to attend the in-person AMA International Collegiate Conference in New Orleans?  The undergraduate research competition is a great way for you to showcase your research and can assist in getting travel funding from your school or department. 

In this session, you may showcase any research you have done in the field of marketing. Examples can be class projects, market analysis, market research, positioning maps, etc. You cannot use current case competition research. Individuals and team presentations are allowed an all participants must be AMA undergraduate student members. (All presenter names must be listed on the abstracts – no substitutions are permitted.)

All submissions must be approved by the faculty member you worked with in the creation of the submitted work along with your chapter faculty advisor.

Requirements:

• Complete the Google Intent Submission form proposing an abstract.
• Undergraduate Research Competition will only take place in-person during the 2024 International Collegiate Conference (ICC).
• All submissions must be from current AMA undergraduate student members (team of 1 to 2 students only).
• Limit to one presentation per AMA Collegiate Chapter/University.
• Abstract should not exceed 100 words and should include components: Objective, Hypothesis, Methodology (including sample and frame) and cannot include current case research. Abstract must also include the name(s) of presenters – no substitutions are allowed.
• Guidelines for your presentation will be emailed after all submissions have been reviewed, and we select the chosen abstracts to present in person at the 2024 AMA International Collegiate Conference in New Orleans. (Maximum of 30 submissions will be accepted.)
• 2024 International Collegiate Conference will take place April 11-13. The Undergraduate Research Competition will take place on Thru, April 11. Further details on presentation time and instructions will follow after submissions are selected.

To be considered to present, you must submit your Undergraduate Research Abstract by completing the Google Submission Form on or before TBD by 12:00PM CST (1:00PM EST/10:00AM PST).

Guidelines and further instructions will follow after the submission reviewing process is complete and we have identified the presenting abstracts.  

1st Place: $100 + Certificate (Certificate distributed in person at 2024 ICC)

2nd Place: Certificate (Certificate distributed in person at 2024 ICC)

3rd Place: Certificate (Certificate distributed in person at 2024 ICC)

*Disclaimer: Any chapters/teams that tie for a position will split the cash prize winnings, and all cash prize winnings will be disbursed 4-5 weeks after ICC.

Yes. The AMA student members must ALL be registered for ICC prior to signing up to the competition – all participants will be verified and confirmed before securing a competition spot.

In-Person. This competition takes place at the 2024 AMA International Collegiate Conference in New Orleans, LA.

​The AMA Sales Competition is an ideal opportunity to compete one-on-one against other marketing students. You can test your ability to close a sale and win cash prizes!

• Round 1 will take place on TBD from 12:00pm to 4:00pm CST.
• Final Round will take place on TBD from 9:00am to 1:30pm CST.
• Winners will be announced on Saturday during the ICC Awards Ceremony.
   

Requirements & Important things to know about the Competition-

• Competition sign up will open in early/mid February 2024.
• Competition is only open to current AMA national student members. 
• Students competing are required to be in-person at the International Collegiate Conference (ICC) in New Orleans.
  • Competition requires participants to attend the ICC and slots/assignments will be contingent to conference registration.
• All participants must upload their resumes at the time of registration and confirm their graduation date.
• Chapters may register as many participants for this competition that are interested in competing. Based on capacity, spots will be allocated according to the order you submit participants during sign up (please rank the order of your competitors prior to sign up and enter participants with the highest priority first). Competitors receiving a spot will be notified by email after registration closes.
  • Confirmed competition participants will receive an email confirming their spot and a final email confirmation with the presentation time slot and competition instructions will be sent in mid-March, as we get closer to the ICC event.

Prepare for the Competition-

• Round 1 Scenario
• Round 1 Judging Rubric
• Final Round Judging Rubric
• Sherwin-Williams Supporting Resources & Links
  • About Sherwin-Williams
    • Pro App (Learn more about the Pro App)
  • Sherwin-Williams Career Website (Visit us today and learn about our Sales & Management, Training, or Internship opportunities!)
  • Sherwin-Williams Facebook
  • Sherwin-Williams LinkedIn
  • Sherwin-Williams Video – Vimeo

• 1^st Place: $500 + ICC Plaque (ICC plaque will be distributed after the 2024 ICC event)
• 2^nd Place: $200 + Certificate (Certificate distributed in person at 2024 ICC)
• 3^rd Place: $100 + Certificate (Certificate distributed in person at 2024 ICC)

*Disclaimer: Any ties for a position will split the cash prize winnings, and all cash prize winnings will be disbursed 4-5 weeks after ICC.

Yes. The chapter team members must ALL be registered for ICC prior to signing up to the competition – all participants will be verified and confirmed before securing a competition spot.

This competition takes place in person at the 2024 AMA International Collegiate Conference in New Orleans, LA.

​This is a skill that every marketing professional needs to develop. While not truly a sales-specific role-play, the AMA Perfect Pitch Competition is a 90-second interview in which you position yourself as being “right for the job.” Like an elevator pitch competition, your goal is to provide two to three key selling points for why you are an ideal candidate and then support these qualifications with examples. And of course, the end goal is to get hired (close the deal). Get ready to compete – the competition will take place at ICC with:

• Round 1 on TBD from 9:30am to 12:00pm CST.
• Final Round on TBD from 9:00am to 12:00pm CST.
• Winners will be announced on Saturday during the ICC Awards Ceremony.

Requirements & Important things to know about the Competition-

• Competition sign up will open in early/mid February 2024.
• Competition is only open to current AMA national undergraduate student members. 
• Students competing are required to be in-person at the International Collegiate Conference (ICC) in New Orleans.
  • Competition requires participants to attend the ICC conference and slots/assignments will be contingent to conference registration.
• All participants must upload their resumes at the time of registration and confirm their graduation date.
• There is no limit to the number of students per chapter that can participate in this competition. Chapters may register as many participants for this competition that are interested in competing. Based on capacity, spots will be allocated according to the order you submit participants during sign up (please rank the order of your competitors prior to sign up and enter participants with the highest priority first). Competitors receiving a spot will be notified by email after registration closes.
  • Confirmed competition participants will receive an email confirming their spot and a final email confirmation with the presentation time slot and competition instructions will be sent in mid-March, as we get closer to the ICC event.

Prepare for the Competition-

As you prepare for the Perfect Pitch Competition, please review the Round 1 scenario and check out any additional resources linked below to help you get ready for the competition.

• Perfect Pitch Round 1 Scenario (includes judging rubric)

• 1st Place: $600 + ICC Plaque (ICC plaque will be distributed after the 2024 ICC event)
• 2nd Place: $500 + Certificate (Certificate distributed in person at 2024 ICC)
• 3rd Place: $400 + Certificate (Certificate distributed in person at 2024 ICC)
• 4th Place: $300 + Certificate (Certificate distributed in person at 2024 ICC)
• 5th Place: $100 + Certificate (Certificate distributed in person at 2024 ICC)

*Disclaimer: Any ties for a position will split the cash prize winnings, and all cash prize winnings will be disbursed 4-5 weeks after ICC.

Yes. The chapter team members must ALL be registered for ICC prior to signing up to the competition – all participants will be verified and confirmed before securing a competition spot.

This competition takes place in-person at the 2024 AMA International Collegiate Conference in New Orleans, LA.

The Marketing Strategy Competition will challenge your team’s wit, speed, and presentation skills. During this competition, you will receive a marketing challenge brief (one-page mini-case outlining a company’s marketing challenge) 30 minutes BEFORE YOUR PRESENTATION TIME, and you will use your knowledge and experience to quickly present a case solution for a marketing challenge. The oral presentation, which cannot include visual aids, will be a maximum of 7 minutes (with an additional 3 minutes for Q&A) and you will be judged based on the team’s ideas, applied knowledge and ability to communicate. At the end of the presentation, judges will follow up with questions based on students’ recommendations.

The competition will offer two sessions to compete in, AM and PM on TBD (you can only participate in one time slot) and Final Round on TBD.

• AM Session: will take place from 9:00am to 12:00pm CST (AM session will require mandatory check-in and further instructions will be provided after sign up is confirmed).
• PM Session: will take place from 2:00pm to 5:00pm CST (PM session will require mandatory check-in and further instructions will be provided after sign up is confirmed).
  • Each session will have the maximum capacity of 49 teams.
• Final Round will take place on TBD from 9:00am to 12:45pm CST.
  • Teams advancing to the Final Round will be notified during Friday’s Award Ceremony and will be required to compete on Saturday morning.
• Winners will be announced on Saturday during the ICC Awards Ceremony.

Requirements & Important things to know about the Competition-

• Competition sign up will open in early/mid February 2024.
• Competition is only open to current AMA national undergraduate student members. 
• One team from each AMA Collegiate Chapter may register to compete.
  • Confirmed competition teams will receive an email confirming their spot and a final email confirmation with the assigned time and instructions will be sent in mid-March, as we get closer to the ICC event.
• Teams are a maximum of two student participants.
• Each session will have the maximum capacity of 49 teams.
• Students/Teams competing are required to be in-person at the International Collegiate Conference (ICC) in New Orleans.
  • Competition requires participants to attend the ICC conference and slots/assignments will be contingent to conference registration.
• Teams competing will receive a one-page mini-case outlining a company’s marketing challenge 30 minutes PRIOR to the team’s presentation time slot assigned and will be required to address client deliverables, presenting orally to the judging panel.
• The oral presentation, which cannot include visual aids, will be a maximum of 7 minutes with an additional 3 minutes for Q&A, and will be judged based on the team’s ideas, applied knowledge and ability to communicate.
• Professional attire is expected. No items (name badge, t-shirts/polos or caps) that identifies your school should be worn.
• At the end of the presentation, judges will follow up with questions based on students’ recommendations.
• All participants must upload their resumes at the time of competition sign up and confirm their graduation date.

• Professional attire is expected.
• No item (name badge, t-shirt, cap) that identifies a school should be worn.

• 1st Place: $900 + ICC Plaque (ICC plaque will be distributed after the 2024 ICC event)
• 2nd Place: $700 + Certificate (Certificate distributed in person at 2024 ICC)
• 3rd Place: $500 + Certificate (Certificate distributed in person at 2024 ICC)
• 4th Place: $300 + Certificate (Certificate distributed in person at 2024 ICC)

*Disclaimer: Any chapters/teams that tie for a position will split the cash prize winnings, and all cash prize winnings will be disbursed 4-5 weeks after ICC.

Yes. The chapter team members must ALL be registered for ICC prior to signing up to the competition – all participants will be verified and confirmed before securing a competition spot.

This competition takes place in person at the 2024 AMA International Collegiate Conference in New Orleans, LA.

The AMA International Collegiate Conference Chapter Exhibit Competition is presented in a trade show fashion by AMA collegiate chapters, giving them an opportunity to be creative and show off their accomplishments. Fellow students, as well as guest judges, will select the winners!

Requirements & Important things to know about the Competition:

• Chapter Exhibits Rules & Guidelines (coming soon)
• Competition sign up will open in early/mid February 2024.
• Competition is only open to active AMA Collegiate Chapters in good standing.
• Chapter team members competing are required to be in-person at the International Collegiate Conference (ICC).
  • Competition requires Chapter to attend the ICC conference and booth assignments will be contingent to the chapter team members conference registration.
• Exhibits should focus on chapter activities.
  • Don’t forget to showcase your chapter’s events and activities within the display.  After all, this is about the excellent work chapters do throughout the year!
• Creativity and out-of-the-box thinking is strongly encouraged.  
• Exhibit space is 10’x10′ and each space comes with a 6’x30″ table w/table skirt. Space assignments will be conducted by the AMA on first come first serve and confirmation details will follow after sign-up, and chapter participation is confirmed. 
• Space is limited to 30 exhibit spaces (first-come-first-serve basis).
• Exhibit spaces will not have electricity nor will electrical be provided, so we encourage you to be creative and use battery operated items to bring your chapter exhibit booth to life.
• AMA is waiving the $40 competition sign up in 2024.
• Any chapter that is a no show and doesn’t check-in on TBD by 12:00pm CST will be removed and will risk eligibility to participate the following year.
• Awards will be given out in several categories for the Chapter Exhibits Competition.

Chapter Exhibit Judging will take place on Thursday, April 11. (Note: Further details, including time to come soon.)

During the judging process, your chapter will be required to have two student representatives attend a private judging screening with our Chapter Exhibit Judges. At that time, you will be able to briefly explain your chapter exhibit concept to the judges in a quiet environment and answer any questions they may have.

After the Thursday Keynote Speaker session, student attendees will have an opportunity to cast their vote and select the Student Choice category. (Note: Only students attending ICC will be allowed to vote.)

Winners will be announced during the ICC Competitions Ceremony on Friday, March 31st.

Best Overall Exhibits Categories (Selected by Chapter Exhibit Judges):

• Best Communications of Chapter Actives (Certificates awarded to 1st, 2nd, and 3rd Place.)
• Best Educational Value (Certificates awarded to 1st, 2nd, and 3rd Place.)

Student Choice

• One chapter will be selected for this category via Student Attendee Voting and awarded a certificate.

**Note: This competition does not include a cash prize.

Yes. The chapter team members must ALL be registered for ICC prior to signing up to the competition – all participants will be verified and confirmed before securing a competition spot.

This competition takes place in-person at the 2024 AMA International Collegiate Conference in New Orleans, LA.

The Marketplace Simulations Competition will put you at the helm of your own marketing department for an up and coming niche bicycle industry, in which you will compete against other schools, putting your skills to the test to become the industry leader!

Marketplace Simulations makes marketing games that give you a feel for what it’s like to be behind the desk of a real company: identifying market opportunities, designing new products, creating ad campaigns, managing a sales team, reacting to market and industry data, and growing your bottom line.

Want to test your skills and show the AMA, and the world, what your school is made of?

Sign up your chapter team to compete against a host of other AMA collegiate chapters in the in-person Marketplace Simulations Competition taking place at the AMA International Collegiate Conference (ICC).

Up to 50 schools will be able to compete in the Marketplace Simulations Competition, and your school can be one of them! Spots are limited and they fill up fast, so make sure you secure your spot early!

The Marketplace Marketing Simulations Competition will take place at ICC on TBD from 8:30am to 12:30pm CST.

To learn more about the Marketplace Simulations Competition, check out this informative video.

To compete in this competition – the chapter must meet these requirements:

• Only current AMA student members with an active membership and affiliated with an undergraduate AMA collegiate chapters may sign up and compete in the simulation. All chapters must have a Faculty Advisor.
• Students must be attending in-person the AMA International Collegiate Conference.
  • Competition requires Chapter team to attend the ICC conference and slots will be contingent to conference registration.
• Chapter team must have the necessary technology to participate (each student team member must have their own laptop to experience the competition) and it is the responsibility of the participating chapters to ensure their team have the necessary technology to compete. Team members should bring their own power cords as well.
• Each AMA chapter may enter one team into the competition with three to five team members.  If there is space available, additional teams could be registered after the registration deadline. The registration form will require team member names, emails and phone numbers (all team members listed on the sign up will have their memberships and conference registration verified).
• Sign up deadline will be TBD or when the first 50 teams spots fill up.
• One team per chapter may register. Based on capacity, spots will be allocated according to the order in which submissions are received. If there are any available spots after the deadline, registration will open to additional teams of the same chapter. Competitors receiving a spot will be notified by email.
• Simulations Competition winners will be identified and announced during the ICC Awards Ceremony.

You and your teammates could win $500, $300, or $200 and a shout-out to your school in the post-conference announcements if you are among the top 3 teams.

1^st Place Winner (Certificate with $500 Prize)

2^nd Place Winner (Certificate with $300 Prize)

3^rd Place Winner (Certificate with $200 Prize)

**Note: Competition prize money will be distributed by the competition sponsor after ICC.

Yes.

This competition takes place in person at the 2024 AMA International Collegiate Conference in New Orleans, LA.

Chapters are encouraged to participate in designing a Chapter T-Shirt that represents their chapter/university spirit and students attending this year’s ICC event in person will have the opportunity to view and vote on the 2024 winning Chapter T-Shirt. 

Chapter T-Shirt Competition requirements and guidelines:

• Chapter T-Shirt should capture the chapter’s spirit or the 2024 ICC Theme
• Design must be original and may not include or contain any copyright materials or recognizable brand images – so be creative
• Only one submission entry per chapter
• Meet the design dimensions: 12″W x 14″L
• Design should include the chapter’s/university name
• Need to get the chapter t-shirt made? Contact the AMA partner, MemberPromos.com
  • Free 1st color setup on orders of 12 t-shirts or more
  • Free shipping!
  • To learn more, check out MemberPromos.com

How to participate in the Chapter T-Shirt Competition

• Chapters can enter & sign up for the Chapter T-Shirt competition on-site during the International Collegiate Conference (April 2024) in New Orleans
  • Bring your chapter t-shirt with you to display it at the conference
• Chapter T-Shirts can be dropped off during the chapter sign up
• Chapter T-Shirts Check-In Location: 5th Floor / Outside of Grand Ballroom
  • Chapter T-Shirts will be on display on Thursday, April 11 for student attendees to view throughout the day of Thursday, April 11 during the conference
• Chapter T-Shirts Competition will open Students Voting on Thursday, April 11 and winners will be announced during the Friday, April 12 Award Ceremony

No Chapter T-Shirt Competition Pre-Sign Up Necessary.

Competition sponsored by MemberPromos.com

• Competition Plaques will be awarded after ICC event
  • 1st Place
  • 2nd Place
  • 3rd Place

*Note: Competition plaques will be disbursed 4-5 weeks after ICC, and AMA will follow up with competition winners with further instructions.

No, your chapter does not need to present at ICC to win.

This competition takes place online and winners will be announced at the 2024 AMA International Collegiate Conference in New Orleans, LA.

​What is this Competition?

This is a competition where AMA collegiate chapters can create a video worthy to be posted on their chapter website, social media or a client’s website to help showcase the chapter and create excitement around recruiting new members or social causes. The videos should be usable by a non-profit client to promote their cause (rather than being a video showcasing your AMA chapter’s work for the cause). The Recruitment and Social Impact portion of the Annual Report counts for 15 out of the 100 total Chapter Award Competition Points.  This section places primary importance on activities that use chapter’s “marketing skills”.

What is the Cause?

What are the Two Video Style Categories of the Best Recruitment and Social Impact Video Competition that my chapter can compete in?
 

Best Recruitment Video

This category lets chapters put together their best AMA recruitment video. In this category, you should highlight the value and excitement that members can get from being involved in your collegiate chapter. Make sure to highlight the experiences your chapter has to offer in a fun and engaging way! 

• Video can be made in any quality you seem that fits your vision (professional and smartphone)
• Your video may be no more than three minutes (3:00)

All video content must be original, produced by the students who are making the competition submission. Use of any video content produced by or obtained from the client, their agency partners or other third parties is not permitted.​

Social Impact Video

Creativity and connection to the social issue are greatly valued!

• Video can be made in any quality you seem that fits your vision (professional and smartphone)
• Your video may be no more than three minutes (3:00)

Unlike in past years, there is NO AMA-selected common cause. Instead, chapters may select any “client(s)” locally or nationally that they choose.

This will allow you to submit videos for social causes you are already doing or are considering. This style category mirrors the Recruitment & Social Impact category of the Chapter Plan/Annual Report, where “cause” is defined as: “programs and activities that demonstrates the chapter’s commitment to the greater Recruitment in which it operates (e.g., the larger campus community, the local community, national philanthropies) and the social impact of your marketing efforts make.

All video content must be original, produced by the students who are making the competition submission. Use of any video content produced by or obtained from the client, their agency partners or other their parties is not permitted.

You may submit to both categories, or to just one if you choose. Awards will be given for best videos in both categories.

Video Requirements:

• Videos can be made in any quality you seem that fits your vision (professional and smartphone).
• Videos must be 3:00 minutes long (do not exceed the video time limit).
• Only YouTube videos will be accepted and viewed by judges.
  • Upload your videos directly to YouTube prior to the competition deadline. AMA judges will not download or view videos from any other video platforms – videos links not associated with YouTube will be disqualified.
  • Share the full YouTube URL to your video(s) when submitting URL link.

Submission Process:

• Videos can be submitted on or before the deadline date of TBD at 12:00pm CST (1:00pm EST / 10:00am PST).
  • Remember: Videos must be 3:00 minutes long (do not exceed the time limit)
• Videos can be submitted via the Best Recruitment and Social Impact Competition Google Submission Form.
• Late or incomplete entries will not be considered or accepted.

Winners will receive an AMA Competition Certificate with a Cash Prize (instructions to claim cash prize will follow after ICC conference):

Best Recruitment Video Category:

1^st Place: $250 + Certificate (Certificate distributed in person at 2024 ICC)

2^nd Place: $150 + Certificate (Certificate distributed in person at 2024 ICC)

3^rd Place: $100 + Certificate (Certificate distributed in person at 2024 ICC)

Best Social Impact Video Category:

1st Place: $250 + Certificate (Certificate distributed in person at 2024 ICC)

2nd Place: $150 + Certificate (Certificate distributed in person at 2024 ICC)

3rd Place: $100 + Certificate (Certificate distributed in person at 2024 ICC)

*Disclaimer: Any chapters/teams that tie for a position will split the cash prize winnings, and all cash prize winnings will be disbursed 4-5 weeks after ICC.