AMA Collegiate Competitions

The Sheth Foundation

Founded by Dr. Jagdish & Madhu Sheth, The Sheth Foundation is a nonprofit organization whose mission is to support emerging scholarship in marketing which has significant global reach, societal focus and thought leadership.

The AMA Collegiate Case Competition is an academic year-long event that brings together top marketing students to work on a business challenge submitted by a sponsoring organization. The case sponsor provides a detailed marketing problem and is looking to gain the perspective of AMA students as they develop a marketing strategy in this nationally recognized competition.

The collegiate case competition is open to undergraduate student teams at schools with an AMA-affiliated active collegiate chapter. (Student grads are not eligible to participate in the case competition.)

The first round of the Case Competition will take place on campus as chapter teams work on developing their full written case and submit the strategic plan online on or before the submission deadline date.

After the written submission deadline date, all written case submissions will go through the round 1 review process, and we’ll identify the Top 10 Chapters that will move on to the final round and present in person at the 2024 International Collegiate Conference (ICC).

The 2024 AMA International Collegiate Conference (ICC) will take place in New Orleans, LA

This competition is open to active AMA undergrad student members and schools that have an affiliated undergraduate AMA collegiate chapter.

Non-AMA members may not participate in the case, view the case or assist in developing the written case. Additionally, graduate student members may not contribute to the case efforts. The collegiate chapter is responsible for ensuring all those working on the case are active paid national AMA members.

AMA faculty members using the case as course material must ensure all course registrants are also paid national AMA student members. Failure to comply will result in disqualification.

Only affiliated AMA collegiate chapters may begin the process of signing up. If you would like to participate in the competition but your chapter has not been established, please start a petition to start a collegiate chapter. For more information on starting a chapter or to access the affiliation petition, contact the AMA Customer Support Center at CustomerSupport@ama.org.

We cannot offer Case Competition access to non-affiliated chapters or chapters “in the process of becoming” affiliated.

To review the full list of the Case Competition eligibility, click here.

Case Competition Resources

• Case Competition Rules & Deadlines
• Case Competition Top 10 Tips
• FAQs (coming soon)

The case competition is judged in two rounds: 1st round (in December) by AMA Collegiate faculty and marketing professional volunteers with oversight by the faculty advisor Collegiate Chapters Council (during this judging round, we’ll identify the top chapters moving on to present in-person at ICC).

Judging Rubric and Categories – A total of 100 Points:

Case Setup and Research – 20 Points Value: Demonstrates a thorough understanding of the case challenge and provides a sufficient overview of the situation through primary and secondary research.

Target Marketing, Positioning, Strategy and Objectives – 25 Points Value: Description of the target market(s) for the proposed marketing strategies. Development of positioning and overall strategy, as well as measurable objectives.

Tactical Implementation – 25 Points Value: The tactical plan should be based on the research and situation analysis presented. Proposed timelines and budget effectively communicated.

Metrics – 10 Points Value: Identify the performance measures to be tracked and the benchmarks to be achieved in order to determine if the proposed marketing strategy and tactics are successful.

Presentation and Q&A – 20 Points Value: The presentation is professional in appearance and engaging. Presenters can address the judges’ questions effectively.

Yes.

To participate in Case, chapters acknowledge their intent to register for the 2024 ICC event. All chapter teams selected to move forward as finalists will be required to be pre-registered to attend ICC by January 2024.

• Professional attire is expected.
• Items such as a name badge, t-shirt, or cap that identifies a school should not be worn.

• 1st Place: $3,000 + ICC Plaque
• 2nd Place: $2,000 + ICC Plaque
• 3rd Place: $850 + ICC Plaque

*Winners will receive a special ICC-themed plaque.

*Disclaimer: Any chapters/teams that tie for a position will split the cash prize winnings, and all cash prize winnings will be disbursed 4-5 weeks after the 2024 AMA International Collegiate Conference.

• Demonstrate the value of AMA to members and customers who perform, teach or study marketing functions.
• Demonstrate the value of AMA and AMA Support Center’s drive to support volunteer leaders.
• Educate those outside the marketing department on the impact and value of marketing to the world at large.

Participating in the 2023-2024 Marketing Week competition is an excellent way for chapters to showcase their efforts and be recognized for outstanding activities. During October, chapters are encouraged to celebrate Collegiate Marketing Week and foster opportunities to explore the value of being an AMA member and collaborating as a marketing community.

Social hashtag to include: #WhyAMA

To enter the Collegiate Marketing Week Competition, your chapter will need to submit a Summary Report that includes:

• A description of how your chapter’s marketing week highlighted the following goals. Please specifically state:
  • How did your week “provide a feeling of support and community for marketing students”?
  • How did your week “provide real solutions (Answers in Action)”?
  • How did your week “celebrate the impact of marketing on life and the world”?
• A detailed list of social media activities around your Collegiate Marketing Week and member recruitment promotions, including the social media channels and accounts posted to. (List the channel and the @ handles).
• A list of the activities planned, including any goals specific to individual activities, target audience, location of event, etc.
• Details of how the activities were executed.
• An evaluation of the results of the activities related to the stated goals.  

Summary Report guidelines:

• Two-page (maximum)
• 1-inch margins,12-point font
• Entries must be saved as a PDF with your chapter name – follow this name format (“University Name_Marketing Week”)
• The size is up to you, but note that the document, with visuals, must adhere to the two-page limit.
• Entries must be submitted by the deadline date noted above on or before Noon CT (1:00 p.m. ET / 11:00 a.m. MT / 10:00 a.m. PT).

Remember! Be creative, don’t limit yourself and consider using different formats to design your report. A storytelling style, infographic or magazine article forms are allowed.

The competition is judged by AMA Collegiate students with oversight by the faculty advisor Collegiate Chapters Council.

Goals 30% (overall for Marketing Week and for each individual activity)

• Clearly articulated
• Appropriately ambitious
• Quantified

Activities 40%

• Are there a variety of activities?
• Do the activities show creativity and innovation?
• Are the activities appropriate given the goals?
• Are these activities of high quality?
• Who benefits from these activities (charity, fundraising, etc.)?
• Do programs recognize the needs of target markets?
• How much professional interaction is involved?

Execution 20%

• How well were the activities executed?
• What was the quality/value of the actual activities?
• Were the activities well coordinated? 
• How well was the social media plan being executed to support the activities?
• How many people from the target audience attended each activity?

Results 10%

• Were objectives as outlined in the original Collegiate Marketing Week plan met by activities?
• How successful were the activities in reaching the overall Collegiate Marketing Week goals and individual activity goals?
• Did the chapter gain new members from Collegiate Marketing Week activities?

Winners will be announced and recognized at the 2024 AMA International Collegiate Conference.

Placement for 1st through 3rd Place will receive a placement certificate.

The AMA Collegiate Chapter Website Competition is one of the most valuable competitions your chapter can participate in. Your chapter’s website is one of the most important communications tools for your chapter members and the public at large. We strongly encourage all AMA collegiate chapters to sign up and compete.

The objectives of the Website Competition is to:

• Demonstrate your website’s aesthetics
• Demonstrate your website’s content and functionality
• Demonstrate your website’s engagement and other website elements

To enter the competition, your chapter must:

• Be an active AMA Collegiate Chapter in good standing
• Have an active Collegiate Chapter (or school) website link

Please keep your website current and updated after submitting, as judges will evaluate your website between December 1, 2023 – January 31, 2024.

Entries must be submitted by the deadline date noted above on or before Noon CT (1:00 p.m. ET / 11:00 a.m. MT / 10:00 a.m. PT).

Please note that while it is encouraged, attending the AMA International Collegiate Conference is not required to win.

This competition will go through one round of judging by AMA Collegiate faculty and marketing professional volunteers with oversight by the faculty advisor Collegiate Chapters Council. If the judging scores are close, a second round of judging will be executed to identify the top winners.

Aesthetics (25 points) 

• Creativity, appearance, look, feel, white space, consistent font, use of visuals, judicious use of animation/flash/video/sound, etc.

Content/functionality (25 points)

• Is information and material worthwhile and useful to members? 
• Is relevant information easily found within one or two clicks? 
• Is the information up to date?
• Are the URLs featured on the website easy to navigate?

Engagement (25 points)

• Interactivity, integration of social media, opportunity to engage, etc.

Required elements  (5 points for each below-required element)

• The website uses correct AMA national branding where necessary​
• Link to the AMA Support Center website (www.ama.org) 
• Clear membership information on how someone can join the AMA
• Calendar of events
• Officer/board information

Website Accessibility

Show that your chapter cares about accessibility or that you are working to make changes to ensure no barriers prevent interaction with people with physical disabilities. This includes:

1. Providing appropriate alternative text for all images
2. Providing closed captioning for any videos used, as well as transcripts. If they are needed, be sure to include audio descriptions as well.
3. Following the appropriate heading level structure
4. Ensuring that your website is keyboard accessible
5. Ensuring that your color combinations pass the required minimum ratio

As a resource, visit the WCAG 2.1 AA Guidelines that outline the different accessibility requirements.

Note: We encourage all chapters to have their website up and running during the Website Competition Judging timeline (Dec 1, 2023-Jan 31, 2024) and don’t forget to plan early to include your chapter’s spring calendars too.

1st Place: $250 + Certificate (Certificate distributed in person at 2024 ICC)

2nd Place: $100 + Certificate (Certificate distributed in person at 2024 ICC)

3rd Place: $100 + Certificate (Certificate distributed in person at 2024 ICC)

*Disclaimer: Any chapters/teams that tie for a position will split the cash prize winnings, and all cash prize winnings will be disbursed 4-5 weeks after the 2024 AMA International Collegiate Conference.

Produce a recruitment video highlighting the value and excitement students can get from being involved in your collegiate chapter. Make sure to highlight the experiences your chapter has to offer in a fun and engaging way! 

Your video can be made in any quality you seem that fits your vision (professional and smartphone and drone video is allowed).

The Recruitment process is part of the membership portion of the Annual Report. Membership  counts for 10 out of the 100 total Chapter Award Competition Points. This section places primary importance on activities that use chapter’s “marketing skills”.

Video Requirements:

• Videos can be made in any quality that fits your vision (professional and smartphone).
• Videos is no more than three minutes (3:00) long
• Only YouTube videos will be accepted and viewed by judges.
  • Upload your videos directly to YouTube prior to the competition deadline. AMA judges will not download or view videos from any other video platforms. Video links not associated with YouTube will be disqualified.
  • Share the full YouTube URL to your video(s) when submitting the URL link.
  • Chapters may use drones to make video content.
• All video content must be original, produced by the students who are making the competition submission. Use of any video content produced by or obtained from the client, their agency partners or other third parties is not permitted.​

Entries must be submitted by the deadline date noted above on or before Noon CT (1:00 p.m. ET / 11:00 a.m. MT / 10:00 a.m. PT). Late or incomplete entries will not be considered or accepted.

Recruitment Video Competition Rubric Outline (Maximum Points: 67 Points)

Criteria: Content (Up to 20 Points Max)

Clarity of Message: (1 to 5 Points)

• Is the main message of the recruitment video clear and concise?
• Does it effectively convey what the organization is looking for in potential candidates?

Information Accuracy: (1 to 5 Points)

• Are the details about the organization, benefits, and application process accurate and up-to-date?
• Are there any misleading or incorrect statements in the video?

Engagement: (1 to 5 Points)

• Does the video engage and maintain the viewer’s interest throughout its duration?
• Is the content interesting and relevant to potential member?

Alignment with Organizational Values: (1 to 5 Points)

• Does the video align with the core values and mission of the organization?
• Does it effectively communicate what makes the organization unique?

Criteria: Creativity (Up to 10 Points Max)

The video is highly creative, using innovative approaches, visuals, and storytelling techniques that capture the viewer’s attention and imagination.

Creativity and Innovation: (1 to 10 Points)

• Does the video use creative and innovative elements to stand out?
• Are there unique visuals, animations, or storytelling techniques that make the video memorable?

Criteria: Production Quality (Up to 20 Points Max)

The video is professionally produced with high-quality visuals, clear audio, and smooth transitions. It demonstrates a polished and well-edited appearance.

Visual and Audio Quality: (1 to 5 Points)

• Is the video’s visual and audio quality clear and professional?
• Are there any distracting background noises, pixelation, or low-resolution issues?
• Is the video well-edited with smooth transitions?

Narration and Voiceover: (1 to 5 Points)

• If applicable, is the narration or voiceover clear, engaging, and well-paced?
• Does it enhance the viewer’s understanding of the organization and job opportunities?

Length and Pacing: (1 to 5 Points)

• Is the video an appropriate length, keeping the viewer engaged?
• Is the pacing suitable, maintaining interest without rushing through important information?

Criteria Professional Tone: (1 to 5 Points)

• Does the video maintains a consistently professional tone throughout, using appropriate language, visuals, and messaging.

Criteria: Call to Action (Up to 15 Points Max)

The video leaves a strong, memorable impression and effectively conveys the importance and urgency of the message. It evokes a strong emotional response and inspires action.

Impact of Message: (1 to 5 Points)

• Does the video leave a strong, memorable impression and effectively convey the importance and urgency of the message?
• Does it evoke a strong emotional response?

Call to Apply: (1 to 5 Points)

• Does the video include a clear and compelling call to action for potential applicants to become members?
• Does it provide information on how to apply and where to find more details?

Encouragement: (1 to 5 Points)

• Does the video encourage viewers to take the next step in the recruitment process?
• Does it convey a sense of excitement and opportunity?

Criteria: DEI (2 Points Max)

Diversity and Inclusivity: (2 Points)

• Does the video showcase diversity within the organization?
• Is the content inclusive and considerate of diverse perspectives?

Deduction: Over The Video Time Limit (-20 Points)

• Deduct 20 points if the video is over the 3:00 minutes time limit.

Winners will receive an AMA Competition Certificate and cash prize. AMA will announce winners at the 2024 AMA International Collegiate Conference (ICC). Instructions to claim the cash prize will follow after ICC.

• 1^st Place: $250 + Certificate (Certificate distributed in person at 2024 ICC)
• 2^nd Place: $150 + Certificate (Certificate distributed in person at 2024 ICC)
• 3^rd Place: $100 + Certificate (Certificate distributed in person at 2024 ICC)

*Disclaimer: Any chapters/teams that tie for a position will split the cash prize winnings, and all cash prize winnings will be disbursed 4-5 weeks after 2024 ICC.

Produce a video to help highlight the social issues or causes your chapter is involved in, such as community service, charity work or sustainability initiatives. The video should be usable by a non-profit client to promote their cause (rather than being a video showcasing your AMA chapter’s work for the cause).

Creativity and connection to the social issue are greatly valued! Your video can be made in any quality you seem that fits your vision (professional and smartphone, and drone video is allowed)

What is the Common Cause?

Unlike in past years, there is no AMA-selected common cause. Instead, chapters may select any “client(s)” locally or nationally that they choose. This will allow you to submit videos for social causes you are already doing or are considering. This style category mirrors the Recruitment & Social Impact category of the Chapter Plan/Annual Report, where “cause” is defined as: “programs and activities that demonstrates the chapter’s commitment to the greater Recruitment in which it operates (e.g., the larger campus community, the local community, national philanthropies) and the social impact of your marketing efforts make.

The Social Impact portion of the Annual Report counts for 15 out of the 100 total Chapter Award Competition Points. This section places primary importance on activities that use chapter’s “marketing skills”.

Video requirements:

• Videos can be made in any quality that fits your vision (professional and smartphone).
• Video is no more than three minutes (3:00) long
• Only YouTube videos will be accepted and viewed by judges.
  • Upload your videos directly to YouTube prior to the competition deadline. AMA judges will not download or view videos from any other video platforms. Video links not associated with YouTube will be disqualified.
  • Share the full YouTube URL to your video(s) when submitting the URL link.
  • Chapters may use drones to make video content.
• All video content must be original, produced by the students who are making the competition submission. Use of any video content produced by or obtained from the client, their agency partners or other third parties is not permitted.​

Entries must be submitted by the deadline date noted above on or before Noon CT (1:00 p.m. ET / 11:00 a.m. MT / 10:00 a.m. PT). Late or incomplete entries will not be considered or accepted.

Social Impact Video Competition Rubric Outline (Maximum Points: 67 Points)

Criteria: Video Content (Up to 20 Points)

The video clearly and succinctly communicates the relevance, the message of the social issue.

Content Relevance: (1 to 5 Points)

• Does the video clearly address a social issue or challenge?
• Is the issue or challenge relevant and significant in today’s society?
• Does the video effectively communicate the impact of the issue?

Clarity of Message: (1 to 5 Points)

• Is the message of the video clear and concise?
• Are the key points well-defined and easy to understand?
• Does the video avoid jargon or overly complex language?

Storytelling and Narrative: (1 to 5 Points)

• Is the video engaging and emotionally compelling?
• Does it effectively use storytelling techniques to convey its message?
• Are there memorable and relatable characters or stories within the video?

Engagement: (1 to 5 Points)

• Does the video maintain the viewer’s interest from start to finish?
• Is the pacing appropriate, and does it hold the viewer’s attention?

Criteria: Originality and Creativity (Up to 10 Points)

Originality: (1 to 5 Points)

• Does the video present a unique perspective or approach to addressing the issue?

Creativity: (1 to 5 Points)

• Are there creative elements such as animations, graphics, or innovative storytelling techniques?

Criteria: Production Quality (Up to 25 Points)

Video and Audio Quality: (1 to 5 Points)

• Is the video’s visual and audio quality clear and professional?
• Are there any distracting background noises, pixelation, or low-resolution issues?
• Is the video well-edited with smooth transitions?

Visual Appeal: (1 to 5 Points)

• Are the visuals engaging and visually appealing?
• Does the video use appropriate graphics, images, or animations to enhance its message?

Narration and Voiceover: (1 to 5 Points)

• If applicable, is the narration or voiceover clear and well-paced?

Length and Pacing: (1 to 5 Points)

• Is the video an appropriate length, keeping the viewer engaged?
• Is the pacing suitable, maintaining interest without rushing through important information?

Professional Tone: (1 to 5 Points)

• Does the video maintain a consistently professional tone throughout, using appropriate language, visuals, and messaging?
• Does it enhance the viewer’s understanding of the content?

Criteria: Impact and Advocacy (Up to 10 Points)

Call to Action: (1 to 5 Points)

• Does the video inspire viewers to take action or make a positive change related to the issue?
• Is there a clear and actionable call to action presented in the video?

Potential for Social Change: (1 to 5 Points)

• Does the video have the potential to make a meaningful impact on the social issue it addresses?
• Does it raise awareness effectively and encourage constructive dialogue?

Criteria: DEIA (2 Points)

Accessibility and Inclusivity: (2 Points)

• Does the video provide subtitles or accessibility features for those with disabilities?
• Is the content inclusive and considerate of diverse perspectives?

Deduction: Over The Video Time Limit (-20 Points)

• Deduct 20 points if the video is over the 3:00 minutes time limit.

Winners will receive an AMA Competition Certificate and cash prize. AMA will announce winners at the 2024 AMA International Collegiate Conference (ICC). Instructions to claim the cash prize will follow after ICC.

• 1st Place: $250 + Certificate (Certificate distributed in person at 2024 ICC)
• 2nd Place: $150 + Certificate (Certificate distributed in person at 2024 ICC)
• 3rd Place: $100 + Certificate (Certificate distributed in person at 2024 ICC)

*Disclaimer: Any chapters/teams that tie for a position will split the cash prize winnings, and all cash prize winnings will be disbursed 4-5 weeks after 2024 ICC.

Coming soon!

This competition is designed for individuals; not teams. More details are coming soon.

You must be an undergraduate, active AMA student member.

This competition will close after the first 180 entries or on the deadline date noted above at Noon p.m. CT (1:00 p.m. ET / 10:00 a.m. PT)–whichever comes first.

This competition will have two rounds (Round 1 and Finals) 

Round 1

• Round 1 is an appointment-setting call to secure an agreement for a follow-up conversation (3-minute call). Approximately 10-15% will advance to Round 2 (The Finals).
• Round 1 Scenario: Coming soon

The Finals

• The Finals is a discovery call done via Zoom in which students will conduct a Needs Assessment, with the end goal of obtaining a verbal commitment and agreement to a closing meeting (max 10 minutes).
• Finalists will be announced at the 2024 AMA International Collegiate Conference (ICC).
• The Finals Scenario will be emailed to students moving on to the final round.

Round Dates

Time slots for each round will be assigned after the sign-up registration closes

Round 1 Cold Call

10% Approach (Effectively gains attention, professional intro, builds rapport)

40% Needs ID & Value Prop (Challenges with cloud transformation and brief value preview)

10% Objection Handling (Overcoming resistance and composure)

30% Communication Effectiveness (Pacing, articulate, concise, compelling, urgency)

10% Close (Persuasive in presenting a reason for discovery meeting)

*Length of Call: 3-4 Minutes Max*

Finals will be emailed to the students who progress to finals.

Competition winners will be announced at the 2024 AMA International Collegiate Conference.

1st Place, 2nd place, 3rd place will receive a Certificate (distributed in person at 2024 ICC)

Other Recognitions, including Honorable Mentions, Outstanding, and other placements, will receive a digital acknowledgment.

Yes! Chapters can have multiple student members participate in the competition.

Business casual – dress to impress!

Coming soon!

• This competition is only open to AMA student members.
• Students competing are required to be in person at the International Collegiate Conference (ICC) in New Orleans. Slots/assignments will be contingent on conference registration.
• All participants must upload their resumes at the time of registration and confirm their graduation date.
• Chapters may register as many participants for this competition that are interested in competing. Based on capacity, spots will be allocated according to the order you submit participants during sign-up (please rank the order of your competitors before sign-up and enter participants with the highest priority first). Competitors receiving a spot will be notified by email after registration closes.
  • Confirmed competition participants will receive an email confirming their spot and a final email confirmation with the presentation time slot and competition instructions will be sent in mid-March, as we get closer to the ICC event.

Yes. All AMA student members must be registered for ICC before signing up for the competition. All competition participants will be verified and confirmed before securing a competition spot.

Coming soon!

• Round 1 will take place on TBD from Noon – 4:00 p.m. CST.
• Final Round will take place on TBD from 9:0 a.m. – 1:30 p.m. CST.
• Winners will be announced on Saturday during the ICC Awards Ceremony.

• 1^st Place: $500 + ICC Plaque (ICC plaque will be distributed after the 2024 ICC event)
• 2^nd Place: $200 + Certificate (Certificate distributed in person at 2024 ICC)
• 3^rd Place: $100 + Certificate (Certificate distributed in person at 2024 ICC)

*Disclaimer: Any ties for a position will split the cash prize winnings, and all cash prize winnings will be disbursed 4-5 weeks after ICC.

Coming soon!

• This competition is only open to current AMA national undergraduate student members. 
• Students competing are required to be in person at the International Collegiate Conference (ICC) in New Orleans. Competition slots/assignments will be contingent on conference registration.
• All participants must upload their resumes at the time of registration and confirm their graduation date.
• There is no limit to the number of students per chapter participating in this competition. Based on capacity, spots will be allocated according to the order you submit participants during sign-up (please rank the order of your competitors before sign-up and enter participants with the highest priority first). Competitors receiving a spot will be notified by email after registration closes.
  • Confirmed competition participants will receive an email confirming their spot, and a final email confirmation with the presentation time slot and competition instructions will be sent in mid-March, as we get closer to the ICC event.

Yes. All AMA chapter team members must be registered for ICC before signing up for the competition. All competition participants will be verified and confirmed before securing a competition spot.

More information is coming soon!

• Round 1: TBD from 9:30 a.m. – Noon CT
• Final Round on TBD from 9:00 a.m. – Noon CT.
• Winners will be announced on Saturday during the ICC Awards Ceremony

• 1st Place: $600 + ICC Plaque (ICC plaque will be distributed after the 2024 ICC event)
• 2nd Place: $500 + Certificate (Certificate distributed in person at 2024 ICC)
• 3rd Place: $400 + Certificate (Certificate distributed in person at 2024 ICC)
• 4th Place: $300 + Certificate (Certificate distributed in person at 2024 ICC)
• 5th Place: $100 + Certificate (Certificate distributed in person at 2024 ICC)

*Disclaimer: Any ties for a position will split the cash prize winnings, and all cash prize winnings will be disbursed 4-5 weeks after ICC.

Participants will receive a one-page marketing challenge brief 30 minutes before their presentation slot. Without visual aids, they will present a case solution within a maximum of 7 minutes, followed by a 3-minute Q&A session. Evaluation will focus on the team’s ideas, applied knowledge and communication skills. Judges may pose questions based on the students’ recommendations.

More information is coming soon!

• Competition is only open to current AMA national undergraduate student members. 
• One team from each AMA Collegiate Chapter may register to compete.
  • Confirmed competition teams will receive an email confirming their spot and a final email confirmation with the assigned time and instructions will be sent in mid-March, as we get closer to the ICC event.
• Teams are a maximum of two student participants.
• Each session will have the maximum capacity of 49 teams.
• Students/Teams competing are required to be in-person at the International Collegiate Conference (ICC) in New Orleans.
  • Competition requires participants to attend the ICC conference and slots/assignments will be contingent to conference registration.
• Teams competing will receive a one-page mini-case outlining a company’s marketing challenge 30 minutes PRIOR to the team’s presentation time slot assigned and will be required to address client deliverables, presenting orally to the judging panel.
• The oral presentation, which cannot include visual aids, will be a maximum of 7 minutes with an additional 3 minutes for Q&A, and will be judged based on the team’s ideas, applied knowledge and ability to communicate.
• All participants must upload their resumes at the time of competition sign up and confirm their graduation date.

Yes. All AMA chapter team members must be registered for ICC before signing up for the competition. All competition participants will be verified and confirmed before securing a competition spot.

Evaluation will focus on the team’s ideas, applied knowledge and communication skills. Judges may pose questions based on the students’ recommendations.

More info is coming soon!

• 1st Place: $900 + ICC Plaque (ICC plaque will be distributed after the 2024 ICC event)
• 2nd Place: $700 + Certificate (Certificate distributed in person at 2024 ICC)
• 3rd Place: $500 + Certificate (Certificate distributed in person at 2024 ICC)
• 4th Place: $300 + Certificate (Certificate distributed in person at 2024 ICC)

*Disclaimer: Any chapters/teams that tie for a position will split the cash prize winnings, and all cash prize winnings will be disbursed 4-5 weeks after ICC.

• Professional attire is expected.
• No item (name badge, t-shirt, cap) that identifies a school should be worn.

Coming soon!

Marketplace Simulations makes marketing games that give you a feel for what it’s like to be behind the desk of a real company:

• Identifying market opportunities
• Designing new products
• Creating ad campaigns
• Managing a sales team
• Reacting to market and industry data
• Growing your bottom line

You will sign up your chapter team to compete against a host of other AMA collegiate chapters.
Up to 50 schools can compete in this competition.

• Only current AMA student members with an active membership and affiliated with an undergraduate AMA collegiate chapter may sign up and compete in the simulation. All chapters must have a Faculty Advisor.
• Students part of the chapter team must be attending the AMA International Collegiate Conference. Slots will be contingent on conference registration.
• The chapter team must have the necessary technology to participate – each student team member must have their own laptop (and power cord) to experience the competition. It is the responsibility of the participating chapters to ensure their team has the necessary technology to compete.
• Each AMA chapter may enter one team into the competition with three to five team members.
  • Additional teams could be registered after the registration deadline if space is available. Competitors receiving a spot will be notified by email.
  • The registration form will require team member names, emails and phone numbers. Note: all team members listed on the sign-up will have their memberships and conference registration verified.

Yes. All AMA chapter team members must be registered for ICC before signing up for the competition. All competition participants will be verified and confirmed before securing a competition spot.

Coming soon!

You and your teammates could win $500, $300 or $200 and a shout-out to your school in the post-conference announcements if you are among the top 3 teams.

• 1^st Place Winner (Certificate with $500 Prize)
• 2^nd Place Winner (Certificate with $300 Prize)
• 3^rd Place Winner (Certificate with $200 Prize)

**Note: Competition prize money will be distributed by the competition sponsor after ICC.

Get ready for a burst of chapter pride! Chapters will design a Chapter T-Shirt that represents their chapter/university spirit. At ICC, the spotlight is on you as students attending the event will cast their votes and select the ultimate 2024 winning Chapter T-Shirt!

• Only one submission entry per chapter
• Chapter T-Shirt should capture the chapter’s spirit or the 2024 ICC theme
• Design must be original and may not include or contain any copyright materials or recognizable brand image
• Meet the design dimensions: 12″W x 14″L
• Design should include the chapter’s/university’s name
• Need to get the chapter t-shirt made? Contact the AMA partner, MemberPromos.com
  • Free 1st color setup on orders of 12 t-shirts or more
  • Free shipping!
  • To learn more, check out MemberPromos.com

How to participate in the Chapter T-Shirt Competition

• Chapters can enter & sign up for the Chapter T-Shirt competition on-site during the International Collegiate Conference (April 2024) in New Orleans
  • Bring your chapter t-shirt with you to display it at the conference
• Chapter T-Shirts can be dropped off during the chapter sign-up
• Chapter T-Shirts Check-In Location: 5th Floor / Outside of Grand Ballroom
  • Chapter T-Shirts will be on display on Thursday, April 11 for student attendees to view throughout the day of Thursday, April 11 during the conference
• Chapter T-Shirts Competition will open to Students Voting on Thursday, April 11 and winners will be announced during the Friday, April 12 Award Ceremony
  • Only ICC student attendees can vote for the Chapter T-Shirt

No Chapter T-Shirt Competition Pre-Sign Up necessary.

Yes.

All ICC Student attending the event will have the opportunity to cast their vote for their favorite Chapter T-Shirt. Voting will take place in-person on Thursday, April 11, 2023.

This competition is sponsored by MemberPromos.com

• Competition Plaques will be awarded after ICC event for:
  • 1st Place
  • 2nd Place
  • 3rd Place

*Note: Competition plaques will be disbursed at ICC.