AMA Collegiate Competitions

The Sheth Foundation

Founded by Dr. Jagdish & Madhu Sheth, The Sheth Foundation is a nonprofit organization whose mission is to support emerging scholarship in marketing which has significant global reach, societal focus and thought leadership.

The AMA Collegiate Case Competition is an academic year-long event that brings together top marketing students to work on a business challenge submitted by a sponsoring organization. The case sponsor provides a detailed marketing problem and is looking to gain the perspective of AMA students as they develop a marketing strategy in this nationally recognized competition.

The collegiate case competition is open to undergraduate student teams at schools with an AMA-affiliated active collegiate chapter. (Student grads are not eligible to participate in the case competition.)

The first round of the Case Competition will take place on campus as chapter teams work on developing their full written case and submit the strategic plan online on or before the submission deadline date.

After the written submission deadline date, all written case submissions will go through the round 1 review process, and we’ll identify the Top 10 Chapters that will move on to the final round and present in person at the 2024 International Collegiate Conference (ICC).

The 2024 AMA International Collegiate Conference (ICC) will take place in New Orleans, LA

This competition is open to active AMA undergrad student members and schools that have an affiliated undergraduate AMA collegiate chapter.

Non-AMA members may not participate in the case, view the case or assist in developing the written case. Additionally, graduate student members may not contribute to the case efforts. The collegiate chapter is responsible for ensuring all those working on the case are active paid national AMA members.

AMA faculty members using the case as course material must ensure all course registrants are also paid national AMA student members. Failure to comply will result in disqualification.

Only affiliated AMA collegiate chapters may begin the process of signing up. If you would like to participate in the competition but your chapter has not been established, please start a petition to start a collegiate chapter. For more information on starting a chapter or to access the affiliation petition, contact the AMA Customer Support Center at CustomerSupport@ama.org.

We cannot offer Case Competition access to non-affiliated chapters or chapters “in the process of becoming” affiliated.

To review the full list of the Case Competition eligibility, click here.

Case Competition Resources

• Case Competition Rules & Deadlines
• Case Competition Top 10 Tips
• FAQs (coming soon)

The case competition is judged in two rounds: 1st round (in December) by AMA Collegiate faculty and marketing professional volunteers with oversight by the faculty advisor Collegiate Chapters Council (during this judging round, we’ll identify the top chapters moving on to present in-person at ICC).

Judging Rubric and Categories – A total of 100 Points:

Case Setup and Research – 20 Points Value: Demonstrates a thorough understanding of the case challenge and provides a sufficient overview of the situation through primary and secondary research.

Target Marketing, Positioning, Strategy and Objectives – 25 Points Value: Description of the target market(s) for the proposed marketing strategies. Development of positioning and overall strategy, as well as measurable objectives.

Tactical Implementation – 25 Points Value: The tactical plan should be based on the research and situation analysis presented. Proposed timelines and budget effectively communicated.

Metrics – 10 Points Value: Identify the performance measures to be tracked and the benchmarks to be achieved in order to determine if the proposed marketing strategy and tactics are successful.

Presentation and Q&A – 20 Points Value: The presentation is professional in appearance and engaging. Presenters can address the judges’ questions effectively.

Yes.

To participate in Case, chapters acknowledge their intent to register for the 2024 ICC event. All chapter teams selected to move forward as finalists will be required to be pre-registered to attend ICC by January 2024.

• Professional attire is expected.
• Items such as a name badge, t-shirt, or cap that identifies a school should not be worn.

• 1st Place: $3,000 + ICC Plaque
• 2nd Place: $2,000 + ICC Plaque
• 3rd Place: $850 + ICC Plaque

*Winners will receive a special ICC-themed plaque.

*Disclaimer: Any chapters/teams that tie for a position will split the cash prize winnings. All cash prize winners must compete an AMA cash prize claim form, so make sure you have your banking and tax information with you at ICC to help us expedite your claims.

• Demonstrate the value of AMA to members and customers who perform, teach or study marketing functions.
• Demonstrate the value of AMA and AMA Support Center’s drive to support volunteer leaders.
• Educate those outside the marketing department on the impact and value of marketing to the world at large.

Participating in the 2023-2024 Marketing Week competition is an excellent way for chapters to showcase their efforts and be recognized for outstanding activities. During October, chapters are encouraged to celebrate Collegiate Marketing Week and foster opportunities to explore the value of being an AMA member and collaborating as a marketing community.

Social hashtag to include: #WhyAMA

To enter the Collegiate Marketing Week Competition, your chapter will need to submit a Summary Report that includes:

• A description of how your chapter’s marketing week highlighted the following goals. Please specifically state:
  • How did your week “provide a feeling of support and community for marketing students”?
  • How did your week “provide real solutions (Answers in Action)”?
  • How did your week “celebrate the impact of marketing on life and the world”?
• A detailed list of social media activities around your Collegiate Marketing Week and member recruitment promotions, including the social media channels and accounts posted to. (List the channel and the @ handles).
• A list of the activities planned, including any goals specific to individual activities, target audience, location of event, etc.
• Details of how the activities were executed.
• An evaluation of the results of the activities related to the stated goals.  

Summary Report guidelines:

• Two-page (maximum)
• 1-inch margins,12-point font
• Entries must be saved as a PDF with your chapter name – follow this name format (“University Name_Marketing Week”)
• The size is up to you, but note that the document, with visuals, must adhere to the two-page limit.
• Entries must be submitted by the deadline date noted above on or before Noon CT (1:00 p.m. ET / 11:00 a.m. MT / 10:00 a.m. PT).

Remember! Be creative, don’t limit yourself and consider using different formats to design your report. A storytelling style, infographic or magazine article forms are allowed.

The competition is judged by AMA Collegiate students with oversight by the faculty advisor Collegiate Chapters Council.

Goals 30% (overall for Marketing Week and for each individual activity)

• Clearly articulated
• Appropriately ambitious
• Quantified

Activities 40%

• Are there a variety of activities?
• Do the activities show creativity and innovation?
• Are the activities appropriate given the goals?
• Are these activities of high quality?
• Who benefits from these activities (charity, fundraising, etc.)?
• Do programs recognize the needs of target markets?
• How much professional interaction is involved?

Execution 20%

• How well were the activities executed?
• What was the quality/value of the actual activities?
• Were the activities well coordinated? 
• How well was the social media plan being executed to support the activities?
• How many people from the target audience attended each activity?

Results 10%

• Were objectives as outlined in the original Collegiate Marketing Week plan met by activities?
• How successful were the activities in reaching the overall Collegiate Marketing Week goals and individual activity goals?
• Did the chapter gain new members from Collegiate Marketing Week activities?

Winners will be announced and recognized at the 2024 AMA International Collegiate Conference.

Placement for 1st through 3rd Place will receive a placement certificate.

The AMA Collegiate Chapter Website Competition is one of the most valuable competitions your chapter can participate in. Your chapter’s website is one of the most important communications tools for your chapter members and the public at large. We strongly encourage all AMA collegiate chapters to sign up and compete.

The objectives of the Website Competition is to:

• Demonstrate your website’s aesthetics
• Demonstrate your website’s content and functionality
• Demonstrate your website’s engagement and other website elements

To enter the competition, your chapter must:

• Be an active AMA Collegiate Chapter in good standing
• Have an active Collegiate Chapter (or school) website link

Please keep your website current and updated after submitting, as judges will evaluate your website between December 1, 2023 – January 31, 2024.

Entries must be submitted by the deadline date noted above on or before Noon CT (1:00 p.m. ET / 11:00 a.m. MT / 10:00 a.m. PT).

Please note that while it is encouraged, attending the AMA International Collegiate Conference is not required to win.

This competition will go through one round of judging by AMA Collegiate faculty and marketing professional volunteers with oversight by the faculty advisor Collegiate Chapters Council. If the judging scores are close, a second round of judging will be executed to identify the top winners.

Aesthetics (25 points) 

• Creativity, appearance, look, feel, white space, consistent font, use of visuals, judicious use of animation/flash/video/sound, etc.

Content/functionality (25 points)

• Is information and material worthwhile and useful to members? 
• Is relevant information easily found within one or two clicks? 
• Is the information up to date?
• Are the URLs featured on the website easy to navigate?

Engagement (25 points)

• Interactivity, integration of social media, opportunity to engage, etc.

Required elements  (5 points for each below-required element)

• The website uses correct AMA national branding where necessary​
• Link to the AMA Support Center website (www.ama.org) 
• Clear membership information on how someone can join the AMA
• Calendar of events
• Officer/board information

Website Accessibility

Show that your chapter cares about accessibility or that you are working to make changes to ensure no barriers prevent interaction with people with physical disabilities. This includes:

1. Providing appropriate alternative text for all images
2. Providing closed captioning for any videos used, as well as transcripts. If they are needed, be sure to include audio descriptions as well.
3. Following the appropriate heading level structure
4. Ensuring that your website is keyboard accessible
5. Ensuring that your color combinations pass the required minimum ratio

As a resource, visit the WCAG 2.1 AA Guidelines that outline the different accessibility requirements.

Note: We encourage all chapters to have their website up and running during the Website Competition Judging timeline (Dec 1, 2023-Jan 31, 2024) and don’t forget to plan early to include your chapter’s spring calendars too.

1st Place: $250 + Certificate (Certificate distributed in person at 2024 ICC)

2nd Place: $100 + Certificate (Certificate distributed in person at 2024 ICC)

3rd Place: $50 + Certificate (Certificate distributed in person at 2024 ICC)

*Disclaimer: Any chapters/teams that tie for a position will split the cash prize winnings. All cash prize winners must compete an AMA cash prize claim form, so make sure you have your banking and tax information with you at ICC to help us expedite your claims.

Produce a recruitment video highlighting the value and excitement students can get from being involved in your collegiate chapter. Make sure to highlight the experiences your chapter has to offer in a fun and engaging way! 

Your video can be made in any quality you seem that fits your vision (professional and smartphone and drone video is allowed).

The Recruitment process is part of the membership portion of the Annual Report. Membership  counts for 10 out of the 100 total Chapter Award Competition Points. This section places primary importance on activities that use chapter’s “marketing skills”.

Video Requirements:

• Videos can be made in any quality that fits your vision (professional and smartphone).
• Videos is no more than three minutes (3:00) long
• Only YouTube videos will be accepted and viewed by judges.
  • Upload your videos directly to YouTube prior to the competition deadline. AMA judges will not download or view videos from any other video platforms. Video links not associated with YouTube will be disqualified.
  • Share the full YouTube URL to your video(s) when submitting the URL link.
  • Chapters may use drones to make video content.
• All video content must be original, produced by the students who are making the competition submission. Use of any video content produced by or obtained from the client, their agency partners or other third parties is not permitted.​

Entries must be submitted by the deadline date noted above on or before Noon CT (1:00 p.m. ET / 11:00 a.m. MT / 10:00 a.m. PT). Late or incomplete entries will not be considered or accepted.

Recruitment Video Competition Rubric Outline (Maximum Points: 67 Points)

Criteria: Content (Up to 20 Points Max)

Clarity of Message: (1 to 5 Points)

• Is the main message of the recruitment video clear and concise?
• Does it effectively convey what the organization is looking for in potential candidates?

Information Accuracy: (1 to 5 Points)

• Are the details about the organization, benefits, and application process accurate and up-to-date?
• Are there any misleading or incorrect statements in the video?

Engagement: (1 to 5 Points)

• Does the video engage and maintain the viewer’s interest throughout its duration?
• Is the content interesting and relevant to potential member?

Alignment with Organizational Values: (1 to 5 Points)

• Does the video align with the core values and mission of the organization?
• Does it effectively communicate what makes the organization unique?

Criteria: Creativity (Up to 10 Points Max)

The video is highly creative, using innovative approaches, visuals, and storytelling techniques that capture the viewer’s attention and imagination.

Creativity and Innovation: (1 to 10 Points)

• Does the video use creative and innovative elements to stand out?
• Are there unique visuals, animations, or storytelling techniques that make the video memorable?

Criteria: Production Quality (Up to 20 Points Max)

The video is professionally produced with high-quality visuals, clear audio, and smooth transitions. It demonstrates a polished and well-edited appearance.

Visual and Audio Quality: (1 to 5 Points)

• Is the video’s visual and audio quality clear and professional?
• Are there any distracting background noises, pixelation, or low-resolution issues?
• Is the video well-edited with smooth transitions?

Narration and Voiceover: (1 to 5 Points)

• If applicable, is the narration or voiceover clear, engaging, and well-paced?
• Does it enhance the viewer’s understanding of the organization and job opportunities?

Length and Pacing: (1 to 5 Points)

• Is the video an appropriate length, keeping the viewer engaged?
• Is the pacing suitable, maintaining interest without rushing through important information?

Criteria Professional Tone: (1 to 5 Points)

• Does the video maintains a consistently professional tone throughout, using appropriate language, visuals, and messaging.

Criteria: Call to Action (Up to 15 Points Max)

The video leaves a strong, memorable impression and effectively conveys the importance and urgency of the message. It evokes a strong emotional response and inspires action.

Impact of Message: (1 to 5 Points)

• Does the video leave a strong, memorable impression and effectively convey the importance and urgency of the message?
• Does it evoke a strong emotional response?

Call to Apply: (1 to 5 Points)

• Does the video include a clear and compelling call to action for potential applicants to become members?
• Does it provide information on how to apply and where to find more details?

Encouragement: (1 to 5 Points)

• Does the video encourage viewers to take the next step in the recruitment process?
• Does it convey a sense of excitement and opportunity?

Criteria: DEI (2 Points Max)

Diversity and Inclusivity: (2 Points)

• Does the video showcase diversity within the organization?
• Is the content inclusive and considerate of diverse perspectives?

Deduction: Over The Video Time Limit (-20 Points)

• Deduct 20 points if the video is over the 3:00 minutes time limit.

Winners will receive an AMA Competition Certificate and cash prize. AMA will announce winners at the 2024 AMA International Collegiate Conference (ICC). Instructions to claim the cash prize will follow after ICC.

• 1^st Place: $250 + Certificate (Certificate distributed in person at 2024 ICC)
• 2^nd Place: $150 + Certificate (Certificate distributed in person at 2024 ICC)
• 3^rd Place: $100 + Certificate (Certificate distributed in person at 2024 ICC)

*Disclaimer: Any chapters/teams that tie for a position will split the cash prize winnings. All cash prize winners must compete an AMA cash prize claim form, so make sure you have your banking and tax information with you at ICC to help us expedite your claims.

Produce a video to help highlight the social issues or causes your chapter is involved in, such as community service, charity work or sustainability initiatives. The video should be usable by a non-profit client to promote their cause (rather than being a video showcasing your AMA chapter’s work for the cause).

Creativity and connection to the social issue are greatly valued! Your video can be made in any quality you seem that fits your vision (professional and smartphone, and drone video is allowed)

What is the Common Cause?

Unlike in past years, there is no AMA-selected common cause. Instead, chapters may select any “client(s)” locally or nationally that they choose. This will allow you to submit videos for social causes you are already doing or are considering. This style category mirrors the Recruitment & Social Impact category of the Chapter Plan/Annual Report, where “cause” is defined as: “programs and activities that demonstrates the chapter’s commitment to the greater Recruitment in which it operates (e.g., the larger campus community, the local community, national philanthropies) and the social impact of your marketing efforts make.

The Social Impact portion of the Annual Report counts for 15 out of the 100 total Chapter Award Competition Points. This section places primary importance on activities that use chapter’s “marketing skills”.

Video requirements:

• Videos can be made in any quality that fits your vision (professional and smartphone).
• Video is no more than three minutes (3:00) long
• Only YouTube videos will be accepted and viewed by judges.
  • Upload your videos directly to YouTube prior to the competition deadline. AMA judges will not download or view videos from any other video platforms. Video links not associated with YouTube will be disqualified.
  • Share the full YouTube URL to your video(s) when submitting the URL link.
  • Chapters may use drones to make video content.
• All video content must be original, produced by the students who are making the competition submission. Use of any video content produced by or obtained from the client, their agency partners or other third parties is not permitted.​

Entries must be submitted by the deadline date noted above on or before Noon CT (1:00 p.m. ET / 11:00 a.m. MT / 10:00 a.m. PT). Late or incomplete entries will not be considered or accepted.

Social Impact Video Competition Rubric Outline (Maximum Points: 67 Points)

Criteria: Video Content (Up to 20 Points)

The video clearly and succinctly communicates the relevance, the message of the social issue.

Content Relevance: (1 to 5 Points)

• Does the video clearly address a social issue or challenge?
• Is the issue or challenge relevant and significant in today’s society?
• Does the video effectively communicate the impact of the issue?

Clarity of Message: (1 to 5 Points)

• Is the message of the video clear and concise?
• Are the key points well-defined and easy to understand?
• Does the video avoid jargon or overly complex language?

Storytelling and Narrative: (1 to 5 Points)

• Is the video engaging and emotionally compelling?
• Does it effectively use storytelling techniques to convey its message?
• Are there memorable and relatable characters or stories within the video?

Engagement: (1 to 5 Points)

• Does the video maintain the viewer’s interest from start to finish?
• Is the pacing appropriate, and does it hold the viewer’s attention?

Criteria: Originality and Creativity (Up to 10 Points)

Originality: (1 to 5 Points)

• Does the video present a unique perspective or approach to addressing the issue?

Creativity: (1 to 5 Points)

• Are there creative elements such as animations, graphics, or innovative storytelling techniques?

Criteria: Production Quality (Up to 25 Points)

Video and Audio Quality: (1 to 5 Points)

• Is the video’s visual and audio quality clear and professional?
• Are there any distracting background noises, pixelation, or low-resolution issues?
• Is the video well-edited with smooth transitions?

Visual Appeal: (1 to 5 Points)

• Are the visuals engaging and visually appealing?
• Does the video use appropriate graphics, images, or animations to enhance its message?

Narration and Voiceover: (1 to 5 Points)

• If applicable, is the narration or voiceover clear and well-paced?

Length and Pacing: (1 to 5 Points)

• Is the video an appropriate length, keeping the viewer engaged?
• Is the pacing suitable, maintaining interest without rushing through important information?

Professional Tone: (1 to 5 Points)

• Does the video maintain a consistently professional tone throughout, using appropriate language, visuals, and messaging?
• Does it enhance the viewer’s understanding of the content?

Criteria: Impact and Advocacy (Up to 10 Points)

Call to Action: (1 to 5 Points)

• Does the video inspire viewers to take action or make a positive change related to the issue?
• Is there a clear and actionable call to action presented in the video?

Potential for Social Change: (1 to 5 Points)

• Does the video have the potential to make a meaningful impact on the social issue it addresses?
• Does it raise awareness effectively and encourage constructive dialogue?

Criteria: DEIA (2 Points)

Accessibility and Inclusivity: (2 Points)

• Does the video provide subtitles or accessibility features for those with disabilities?
• Is the content inclusive and considerate of diverse perspectives?

Deduction: Over The Video Time Limit (-20 Points)

• Deduct 20 points if the video is over the 3:00 minutes time limit.

Winners will receive an AMA Competition Certificate and cash prize. AMA will announce winners at the 2024 AMA International Collegiate Conference (ICC). Instructions to claim the cash prize will follow after ICC.

• 1st Place: $250 + Certificate (Certificate distributed in person at 2024 ICC)
• 2nd Place: $150 + Certificate (Certificate distributed in person at 2024 ICC)
• 3rd Place: $100 + Certificate (Certificate distributed in person at 2024 ICC)

*Disclaimer: Any chapters/teams that tie for a position will split the cash prize winnings. All cash prize winners must compete an AMA cash prize claim form, so make sure you have your banking and tax information with you at ICC to help us expedite your claims.

Coming soon!

This competition is designed for individuals; not teams. More details are coming soon.

You must be an undergraduate, active AMA student member.

This competition will close after the first 180 entries or on the deadline date noted above at Noon p.m. CT (1:00 p.m. ET / 10:00 a.m. PT)–whichever comes first.

This competition will have two rounds (Round 1 and Finals) 

Round 1

• Round 1 is an appointment-setting call to secure an agreement for a follow-up conversation (3-minute call). Approximately 10-15% will advance to Round 2 (The Finals).
• Round 1 Scenario: Coming soon

The Finals

• The Finals is a discovery call done via Zoom in which students will conduct a Needs Assessment, with the end goal of obtaining a verbal commitment and agreement to a closing meeting (max 10 minutes).
• Finalists will be announced at the 2024 AMA International Collegiate Conference (ICC).
• The Finals Scenario will be emailed to students moving on to the final round.

Round Dates

Time slots for each round will be assigned after the sign-up registration closes

Round 1 Cold Call

10% Approach (Effectively gains attention, professional intro, builds rapport)

40% Needs ID & Value Prop (Challenges with cloud transformation and brief value preview)

10% Objection Handling (Overcoming resistance and composure)

30% Communication Effectiveness (Pacing, articulate, concise, compelling, urgency)

10% Close (Persuasive in presenting a reason for discovery meeting)

*Length of Call: 3-4 Minutes Max*

Finals will be emailed to the students who progress to finals.

Competition winners will be announced at the 2024 AMA International Collegiate Conference.

1st Place, 2nd place, 3rd place will receive a Certificate (distributed in person at 2024 ICC)

Other Recognitions, including Honorable Mentions, Outstanding, and other placements, will receive a digital acknowledgment.

Yes! Chapters can have multiple student members participate in the competition.

Business casual – dress to impress!

The AMA Sales Competition, sponsored by Sherwin-Williams will be held in-person during the International Collegiate Conference (ICC) and it is a 2-round case-based role-play competition that allows AMA student members to compete against one other and an opportunity for students to stand out and showcase their talent as a sales professional.

Students will participate in an individual role-play scenario with corporate recruiters playing the role of a buyer and judges will score everyone’s performance in Round 1.

Once the Round 1 scores have been recorded, AMA will announce the top students that will move on to the Finals during the Friday evening ICC awards reception. Note: Top students moving on will receive an email confirmation with further instructions, and time slot information.

Top students competing in the Final Round will be given one final opportunity to perform in front of judges, and judges will determine who wins the competition. Winners will be announced during the Saturday, Awards Banquet.

Learn more about the competition and get a glimpse of this experience from past students’ points of view!

Learn more about Sherwin-Williams:

• About Sherwin-Williams
• Sherwin-Williams Career Website (learn more about their Management and Sales Training Programs, Sales Summer Internships Programs and their Leadership Development Programs)
  • Sherwin-Williams ET Programs
  • Sherwin-Williams MTP Flyer
  • Sherwin-Williams SDP
• Sherwin-Williams Video
• Sherwin-Williams LinkedIn and Facebook

Learn more about the Sales Competition:

• Round 1 & Finals Scenario
• Round 1 Judging

• NEW SIGN UP PROCESS! This competition has a new sign up process that will be facilitated through the AMA, Award Force platform, and it will require each student to sign in to Award Force or if they are new to the platform, they will be required to set up and create an account. Note: During sign up, you will be required to share your resume, major, graduation month/year, and cell phones – so have your information handy.
  • Students will not be allowed to hold spot for other team members to compete.
• This competition is only open to AMA national undergraduate student members.
• Students competing are required to be in-person at the International Collegiate Conference (ICC) in New Orleans. Slots/assignments will be contingent on conference registration.
• This competition will allow chapters to register multiple student participants that are interested in competing, and will be based on capacity. Competitors receiving a spot will be notified by email after registration closes.
• Confirmed competition participants will receive an email confirming their spot and a final email confirmation with the presentation time slot and competition instructions we go out closer to the event, so make sure you are monitoring the email address you register with for these communications.

Yes. All AMA student members must be registered for ICC before signing up for the competition. Note: If your chapter is currently in the process of paying for the ICC conference registration invoice via the ICC Group Discount purchase, your chapter/members will be allowed to sign up for the ICC in-person competitions. All competition participants will be verified and confirmed before securing a competition spot.

This competition will have a judging scoring process and each competitor will be judged using the AMA Sale Competition Guidelines.

• Round 1 will take place on Friday, April 12, 2024 from 1:00 p.m. – 4:00 p.m. CST.
  • Round 1 Rubric
• Final Round will take place on Saturday, April 13, 2024 from 9:00 a.m. – 1:30 p.m. CST.
  • Final Round Rubric
• Winners will be announced on Saturday during the ICC Awards Ceremony.

• 1^st Place: $600 + Plaques (3 distributed in person at 2024 ICC)
• 2^nd Place: $500 + Certificate (3 distributed in person at 2024 ICC)
• 3^rd Place: $400 + Certificate (3 distributed in person at 2024 ICC)
• 4^th Place: $300 + Certificate (3 distributed in person at 2024 ICC)
• 5^th Place: $200 + Certificate (3 distributed in person at 2024 ICC)

*Disclaimer: All cash prize winners must compete an AMA cash prize claim form onsite, so make sure you have your banking and tax information with you at ICC to help us expedite your claims.

The Perfect Pitch competition, sponsored by Insight Global will be held in-person during the International Collegiate Conference (ICC) and it is a 90-second interview in which you position yourself as being “right for the job.” Like an elevator pitch competition, your goal is to provide two to three key selling points for why you are an ideal candidate and then support these qualifications with examples. And of course, the end goal is to get hired (close the deal)!

Once the Round 1 scores have been recorded, AMA will announce the top students that will move on to the Finals during the Friday evening ICC awards reception. Note: Top students moving on will receive an email confirmation with further instructions, and time slot information.

Top students competing in the Final Round will be given one final opportunity to perform in front of judges, and judges will determine who wins the competition. Winners will be announced during the Saturday, Awards Banquet.

Learn more about the competition and hear words of wisdom from past students!

Learn more about Insight Global:

• Insight Global Website
  • Insight Global Locations
• Insight Global – Our Story
• Insight Global Career and Internship Opportunities
  • Insight Global Hiring Process
  • Insight Global Career Hype Video
  • Insight Global “AMA Perfect Pitch” Video
• Insight Global: LinkedIn | Instagram | YouTube

Learn more about the Perfect Pitch Competition:

• Round 1 and Final Round Scenario
• Round 1 Judging

• NEW SIGN UP PROCESS! This competition has a new sign up process that will be facilitated through the AMA, Award Force platform, and it will require each student to sign in to Award Force or if they are new to the platform, they will be required to set up and create an account. Note: During sign up, you will be required to share your resume, major, graduation month/year, and cell phones – so have your information handy.
  • Students will not be allowed to hold spot for other team members to compete.
• This competition is only open to current AMA national undergraduate student members. 
• Students competing are required to be in-person at the International Collegiate Conference (ICC) in New Orleans. Competition slots/assignments will be contingent on conference registration.
• This competition will allow chapters to register multiple student participants that are interested in competing and will be based on capacity. Competitors receiving a spot will be notified by email after registration closes.
• Confirmed competition participants will receive an email confirming their spot and a final email confirmation with the presentation time slot and competition instructions we go out closer to the event, so make sure you are monitoring the email address you register with for these communications.

Yes. All AMA student members must be registered for ICC before signing up for the competition. Note: If your chapter is currently in the process of paying for the ICC conference registration invoice via the ICC Group Discount purchase, your chapter/members will be allowed to sign up for the ICC in-person competitions. All competition participants will be verified and confirmed before securing a competition spot.

This competition will have a judging scoring process and each competitor will be judged using the AMA Perfect Pitch Competition Guidelines.

• Round 1 will take place on Friday, April 12, 2024 from 9:00 a.m. – 12:00 p.m. CST.
  • Round 1 Rubric
• Final Round will take place on Saturday, April 13, 2024 from 9:00 a.m. – 12:00 p.m. CST.
  • Final Round Rubric
• Winners will be announced on Saturday during the ICC Awards Ceremony

• 1^st Place: $600 + Plaque (2 distributed in person at 2024 ICC)
• 2^nd Place: $500 + Certificate (2 distributed in person at 2024 ICC)
• 3^rd Place: $300 + Certificate (2 distributed in person at 2024 ICC)
• 4^th Place: $200 + Certificate (2 distributed in person at 2024 ICC)
• 5^th Place: $100 + Certificate (2 distributed in person at 2024 ICC)

*Disclaimer: All cash prize winners must compete an AMA cash prize claim form, so make sure you have your banking and tax information with you at ICC to help us expedite your claims.

The objective of the competition is for student teams to think on their feet and use their knowledge on the spot to create a marketing strategy plan. Participants will receive a one-page marketing challenge brief 30-minutes before their presentation slot. Without visual aids, they will present an oral case solution within a 7-minute presentation and will followed a 3-minute Q&A session. Evaluation will focus on the team’s ideas, applied knowledge and communication skills. Judges may pose questions based on the students’ recommendations.

Note: All teams competing in the Marketing Strategy Competition will not be allowed to conduct outside research or use AI assistance to prepare their presentation.

• Marketing Strategy Friday/AM Session Case Brief
  • Friday/AM Case Brief will be handed to team upon the competition check-in (30-minutes before the team’s presenting time)

• Marketing Strategy Friday/PM Session Case Brief
  • Friday/PM Case Brief will be handed to team upon the competition check-in (30-minutes before the team’s presenting time)

• Marketing Strategy Saturday/Final Session Case Brief
  • Saturday/Final Case Brief will be handed to team upon the competition check-in (30-minutes before the team’s presenting time)

Want to see a past Marketing Strategy Case Brief? Click here to access and use it to practice.

• NEW SIGN UP PROCESS! This competition has a new sign up process that will be facilitated through the AMA, Award Force platform, and it will require each team to first identify who the competition primary lead contact will be and the primary contact will need to sign in to Award Force to complete the intent to participate form or if the team is new to the Award Force platform, the primary contact will be required to set up and create an account. Note: During sign up, the primary will be required to share both their information and their teammate – so have your resumes, majors, graduation month/year details, cell phones – so have your information handy.
• Competition is only open to current AMA national undergraduate student members. 
• One team from each AMA Collegiate Chapter may register to compete.
  • Confirmed competition teams will receive an email confirming their spot and a final email confirmation with the presentation time slot and competition instructions we go out closer to the event, so make sure you are monitoring the email address you register with for these communications.
    • Note: The competition lead contact will be responsible for sharing all the communications and competition details with their chapter teammate.
• Teams are a maximum of two student participants.
  • Teams can not hold spot for other team members to compete.
• Each session will have a limit on the number of teams that can participate in – when signing up with the intent to participate, make sure you select the appropriate session you would like to compete in.
  • Available AM time slots.
  • Available PM time slots.
• Students/Teams competing are required to be in-person at the International Collegiate Conference (ICC) in New Orleans.
  • Competition requires participants to attend the ICC conference and slots/assignments will be contingent to conference registration.
• Teams competing will receive a one-page marketing challenge brief 30-minutes before the team’s presentation time slot assigned. The team will be addressing the case challenge with realistic and actionable marketing mix elements.
  • Team are not allowed the use of outside research or the use of AI assistance to prepare presentation.
• The oral presentation, which cannot include visual aids, will be a maximum of 7-minutes with an additional 3-minutes for Q&A, and will be judged based on the team’s ideas, applied knowledge and ability to communicate.
• Remember: All participants must upload their resumes at the time of competition sign up and confirm their majors, graduation month/year details, cell phone and answer a few questions during the process.

Yes. All AMA student members must be registered for ICC before signing up for the competition. Note: If your chapter is currently in the process of paying for the ICC conference registration invoice via the ICC Group Discount purchase, your chapter/members will be allowed to sign up for the ICC in-person competitions. All competition participants will be verified and confirmed before securing a competition spot.

Evaluation will focus on the team’s ideas, applied knowledge and communication skills. Judges may pose questions based on the students’ recommendations and use the rubric outline below.

Marketing Strategy Competition Student Rubric:

• Problem is understood and well defined. (10%)
• Identify the target market in terms of segmentation variables. (10%)
• The team addressed strategic solutions and tactics for the marketing mix elements. (50%)
• Solution is realistic and actionable. (10%)
• The presentation was organized and communicated professionally. (10%)
• The team effectively answered follow-up questions. (10%)

Outline of Competition Rounds:

• Round 1 / AM Session will take place on Friday, April 12, 2024 from 9:00 a.m. – 12:15 p.m. CST.
• Round 1 / PM Session will take place on Friday, April 12, 2024 from 1:30 p.m. – 4:30 p.m. CST.
  • Teams advancing to Final Round will be announced during the Friday, Awards Ceremony.
• Final Round will take place on Saturday, April 13, 2024 from 9:00 a.m. – 1:00 p.m. CST.
  • Winning teams will be announced during the Saturday, Awards Banquet.

• Professional business attire is expected. Look sharp, you want to impress the judges!
• No name badge or school t-shirts/cap that identifies a school name should be worn.

• 1st Place: $900 + ICC Plaque (ICC plaque will be distributed after the 2024 ICC event)
• 2nd Place: $700 + Certificate (Certificate distributed in person at 2024 ICC)
• 3rd Place: $500 + Certificate (Certificate distributed in person at 2024 ICC)
• 4th Place: $300 + Certificate (Certificate distributed in person at 2024 ICC)

*Disclaimer: Any chapters/teams that tie for a position will split the cash prize winnings. All cash prize winners must compete an AMA cash prize claim form, so make sure you have your banking and tax information with you at ICC to help us expedite your claim.

Marketplace Simulations makes marketing games that give you a feel for what it’s like to be behind the desk of a real company:

• Identifying market opportunities
• Designing new products
• Creating ad campaigns
• Managing a sales team
• Reacting to market and industry data
• Growing your bottom line

Chapters can sign up one (1) chapter team to compete against a host of other AMA collegiate chapters.
Up to 60 schools can compete in this competition (first come, first serve).

To learn more about the AMA Marketplace Simulation Competition, check out this video.

• Only current AMA student members with an active membership and affiliated with an undergraduate AMA collegiate chapter may sign up and compete in the simulation. All chapters must have a Faculty Advisor.
• Students part of the chapter team must register and attend the AMA International Collegiate Conference and slots will be contingent on conference registration.
• The chapter team must have the necessary technology to participate – each student team member must have their own laptop (and power cord) to experience the competition. It is the responsibility of the participating chapters to ensure their team has the necessary technology to compete.
• Each AMA chapter may enter one team into the competition with three to five team members.
  • Additional teams could be registered after the registration deadline if space is available. Competitors receiving a spot will be notified by email.
  • The registration form will require team member names, emails and phone numbers. Note: all team members listed on the sign-up will have their memberships and conference registration verified. If your chapter is currently in the process of registering for ICC, your chapter/members will be allowed to sign up for the competitions.

Yes. All AMA student members must be registered for ICC before signing up for the competition. Note: If your chapter is currently in the process of paying for the ICC conference registration invoice via the ICC Group Discount purchase, your chapter/members will be allowed to sign up for the ICC in-person competitions. All competition participants will be verified and confirmed before securing a competition spot.

The competition sign up process will require a Faculty Advisor and a Student Contact Lead’s contact information (emails), in addition, the sign up will also require the contact information for the team (chapter teams can have 3 to 5 team members participate). The sign up form will require names, emails and phone numbers (for all team members during sign up – this information will only be used to share competition updates and information leading up to the competition).

One (1) team per chapter may register. Based on capacity, spots will be allocated according to the order submissions are received. If there are any available spots after the deadline date, sponsor will determine if registration will open to additional teams of the same chapter. Competitors receiving a spot will be notified by email.

The Marketplace Simulations Competition will take place at ICC on Thursday, April 11, 2024 from 8:00am to 12:30pm CST. (Note: Plan your ICC travel early and arrive to NOLA the night before the competition start time of 8:00am.)

You and your teammates could win $500, $300 or $200 and a shout-out to your school in the post-conference announcements if you are among the top 3 teams.

• 1^st Place Winner (Certificate with $500 Gift Card)
• 2^nd Place Winner (Certificate with $300 Gift Card)
• 3^rd Place Winner (Certificate with $200 Gift Card)

**Note: Competition prize will be distributed by the competition sponsor after winners have been identified at ICC during the Friday Award Ceremony.

Produce an Instagram reel highlighting your chapter’s experience at the 2024 AMA International Collegiate Conference.

This competition aims to encourage participants to create engaging and informative Instagram reel videos summarizing key highlights, insights, and experiences from ICC24. The competition is designed to showcase creativity, storytelling skills and the ability to condense complex information into a concise and visually appealing format.

All participating chapters must have an Instagram account and must be following @AMA_Collegiate. Videos shared from personal accounts will not be accepted.

Video Requirements:

• Format- Videos must be uploaded in the Instagram Reels format.
• Resolution- Recommended resolution is 1080 x 1920 pixels (9:16 aspect ratio).
• Raw File Submission Type- When uploading your raw file in the submission form, please use the .mp4 format.
• Sound- Videos can include background music or narration, but it should not violate copyright policies. Provide source credit if using copyrighted music.

What can I use to record content?

• Smartphones only. No professional cameras/equipment allowed. Any submissions using equipment outside of a smartphone will be disqualified.
• Only Instagram reels submitted by the April 17 deadline will be accepted and viewed by judges:
  • Upload your videos directly to Instagram
  • Tag @AMA_Collegiate
  • Use the hashtag #AMAICC and #AMAICCREEL
• All video content must be original and produced by the students who are making the competition submission. Use of any video content produced by or obtained from a client, their agency partners, or other third parties will not permitted or accepted.​

Entries must be submitted by the deadline date noted above – April 17. Late or incomplete entries will not be accepted. Upload raw video file through the form below.

Yes.

Instagram Highlight Reel Rubric Outline (Maximum Points: 40 Points)

Deadline for Submission – April 17, 2024 at 11:59 p.m. CT

Criteria: Content (Up to 5 Points Max)

(1 to 5 Points)

• Does the video engage and maintain your  interest throughout its duration?

Criteria: Creativity (Up to 5 Points Max)

(1 to 5 Points)

• Are there unique visuals, animations, or innovative techniques that make the reel memorable?

Criteria: Production Quality (Up to 5 Points Max)

(1 to 5 Points)

• Is the video’s visual and audio quality clear and professional

Criteria: Call to Action (Up to 5 Points Max)

(1 to 5 Points)

• Does the video include a clear and compelling recap of the ICC 24 experience?

Criteria: DEI (Up to 5 Points Max)

(1 to 5 Points)

• Does the video showcase diversity within the organization?

The Winning chapter will win a (1) complimentary registration to ICC 2025.

Winners will be announced on the @AMA_Collegiate Instagram Page on April 26, 2024.

Get ready for a burst of chapter pride! Chapters will design a Chapter T-Shirt that represents their chapter/university spirit. At ICC, the spotlight is on you as students attending the event will cast their votes and select the ultimate 2024 winning Chapter T-Shirt!

• Only one submission entry per chapter
• Chapter T-Shirt should capture the chapter’s spirit or the 2024 ICC theme
• Design must be original and may not include or contain any copyright materials or recognizable brand image
• Meet the design dimensions: 12″W x 14″L
• Design should include the chapter’s/university’s name
• Need to get the chapter t-shirt made? Contact the AMA partner, MemberPromos.com
  • Free 1st color setup on orders of 12 t-shirts or more
  • Free shipping!
  • To learn more, check out MemberPromos.com

How to participate in the Chapter T-Shirt Competition

• Chapters can enter & sign up for the Chapter T-Shirt competition on-site during the International Collegiate Conference (April 2024) in New Orleans
  • Bring your chapter t-shirt with you to display it at the conference
• Chapter T-Shirts can be dropped off during the chapter sign-up
• Chapter T-Shirts Check-In Location: 5th Floor / Outside of Grand Ballroom
  • Chapter T-Shirts will be on display on Thursday, April 11 for student attendees to view throughout the day of Thursday, April 11 during the conference
• Chapter T-Shirts Competition will open to Students Voting on Thursday, April 11 and winners will be announced during the Friday, April 12 Award Ceremony
  • Only ICC student attendees can vote for the Chapter T-Shirt

No Chapter T-Shirt Competition Pre-Sign Up necessary.

Yes. Chapter entering competition must be in attendance during ICC 2024 to compete.

All ICC Student attending the event will have the opportunity to cast their vote for their favorite Chapter T-Shirt. Voting will take place in-person on Thursday, April 11, 2023.

This competition is sponsored by MemberPromos.com

• Competition Plaques will be awarded to the top 3 chapters at ICC:
  • 1st Place
  • 2nd Place
  • 3rd Place

*Note: Competition plaques will be disbursed at ICC.

The new Design Lab Marketing Challenge will be a 2-hour engaging session that will allow teams to compete against other teams as they design and create a 2-page creative marketing strategy plan. The Design Lab will give teams an opportunity to showcase their creativity, skills and ability to develop a plan. The competition will be opened to all current national AMA undergrad students members from established and non-established collegiate chapters attending the International Collegiate Conference.

The Design Lab, hosted by the Downtown Development District of New Orleans (DDD) will take place on Saturday, April 13 from 2:00 – 4:00 pm CST.

The Design Lab Marketing Challenge will require:

Teams to work together to create a 2-page marketing strategy outline that will include:

• Create a 2-page creative marketing strategy
  • creative generating AI will be allowed
• Social Media Roadmap
• Turnkey and Best Practices For Social Media Solutions

The Design Lab Marketing Challenge will have a limit of 20 teams to participate in the challenge. So sign up early! First come, first serve.

Learn more about Downtown Development District of New Orleans (DDD):

• About Downtown Development District
• Downtown Development District Style Guide
• Downtown Development District Welcome Packet
  • Get to know a local NOLA business: Nostalgia

• The competition will be opened to all current national AMA undergrad students members from established and non-established collegiate chapters attending the International Collegiate Conference.
• The chapter team members must register and attend the AMA International Collegiate Conference and slots will be contingent on conference registration.
  • Note: If your chapter is currently in the process of paying for the ICC conference registration invoice via the ICC Group Discount purchase, your chapter team will be allowed to sign up for the challenge.
• The chapter team members must have the necessary technology (laptop/computer fully charged) to participate in the challenge (no electrical/power strips will be provided). It is the responsibility of the participating chapters to ensure their team is prepared and ready to compete.
• One team from each AMA chapter or institution may enter the challenge with three to five team members per team.

The sign up/registration form will require team member names, emails and phone numbers. Note: all team members listed on the sign-up will have their memberships and conference registration verified.

Yes. All AMA chapter team members must be registered and attend the International Collegiate Conference (ICC). Note: If your chapter team is currently in the process of paying for the ICC conference registration invoice via the ICC Group Discount purchase, your chapter team will be allowed to sign up for the ICC Design Lab Marketing Challenge. All participants will be verified and confirmed before securing a spot in this session.

The Design Lab Marketing Challenge sign up process will open February 5, 2024 and will require a Faculty Advisor and a Student Leader’s contact information (including emails). In addition, the sign up will also require the contact information for the team member’s participating in the challenge (reminder: chapter teams can have 3 to 5 team members participate). The sign up form will require full names, emails and cell phone numbers (cell phone information will only be used to share session updates and information leading up to the conference).

Reminder: Only one (1) team per chapter/institution may register. Based on capacity, spots will be allocated according to the order of sign ups that are received.

This challenge will be judged by session partner and volunteer judges. Below chapter teams can review the challenge student rubric that will be used.

Platform: Yelp (25 points max allowed) | Judging Criteria and Category Points

• High-Quality Photos & Videos(1 to 5 Points/ 5 being highest point)
• Compelling Descriptions(1 to 5 Points/ 5 being highest point)
• Consistent branding(1 to 5 Points/ 5 being highest point)
• Customer testimonials and reviews(1 to 5 Points/ 5 being highest point)
• Offers and promotions(1 to 5 Points/ 5 being highest point)

Platform: Instagram (35 points max allowed) | Judging Criteria and Category Points

• Eye-catching visuals(1 to 5 Points/ 5 being highest point)
• Engaging captions (1 to 5 Points/ 5 being highest point)
• Consistent branding (1 to 5 Points/ 5 being highest point)
• Hashtags (1 to 5 Points/ 5 being highest point)
• Instagram Stories (1 to 5 Points/ 5 being highest point)
• Reels and IGTV (1 to 5 Points/ 5 being highest point)
• Special offers and promotions (1 to 5 Points/ 5 being highest point)

Overall Evaluation of Creative Assets (40 points max allowed) | Judging Criteria and Category Points

• Mobile friendliness (1 to 5 Points/ 5 being highest point)
• Consistent branding across platforms (1 to 5 Points/ 5 being highest point)
• Consistent content across platforms (1 to 5 Points/ 5 being highest point)
• Appeals to target markets (1 to 5 Points/ 5 being highest point)
• Drives engagement (1 to 5 Points/ 5 being highest point)
• Attracts foot traffic/visit (1 to 5 Points/ 5 being highest point)
• Overall quality of the marketing strategy (1 to 5 Points/ 5 being highest point)
• Viability (1 to 5 Points/ 5 being highest point)

The Design Lab Marketing Challenge will identify the following challenge winners:

• One – 1st Place Team: $300 AMA Membership Certificate (10 student memberships)
• Two – Runner Up Teams: $100 AMA Membership Certificate (each team – 4 student memberships)

Winners will be announced at the ICC Saturday Awards Banquet Ceremony.

The Undergraduate Research Poster session is an opportunity for student undergraduates to showcase their research and work they have done in the field of marketing. Examples can be class projects, market analysis, market research, positioning maps, etc.

How do I prepare for this session?

• All submissions must be approved by the faculty member you worked with in the creation of the submitted work along with your chapter faculty advisor
• Submissions must be from current AMA national undergraduate student members (teams of 1 to 2 students only)
• Limit of one poster presentation per collegiate chapter/university will be selected
• Poster abstract should not exceed 100 words (create your abstract in a word document and convert it into a PDF before you submit your abstract)

Do you want your Undergraduate Research poster to be considered for this session? To apply for the session, create your abstract and get it ready for submissions.

Abstract should include:

• Objective
• Hypothesis
• Methodology (including sample and frame)
• And it cannot include current case research
• Poster abstract must not have overlap with current case client

In this session, you may showcase any research you have done in the field of marketing.  Examples can be class projects, market analysis, market research, positioning maps, etc. 

You cannot use current case competition research.

Individual and team presentations are allowed and all participants must be AMA national undergraduate student members. Accepted poster papers will be published digitally on the AMA website.

Requirements for Formatting and Submission Process for Posters-

Prepare your abstract in a word document and convert to a PDF before you submit an electronic PDF document. Please include: 

• Title
• Author Name(s)
• University Name
• Contact Information (for further information, please contact Lead Author: Full Name, Title, Affiliation and Email Address)
• Keywords (please provide a list of 4-5 keywords)
• Description (please provide a one (1) sentence description of your paper)
• Abstract of 100 words (with objective, hypothesis, methodology (including sample and frame)
  • Extended Abstract
    • Research Question – 100 words
    • Method and Data – 100 words
    • Summary of Findings – 100 words
    • Statement of Key Contributions – 100 words
    • No reference list is necessary. If necessary, please simply note “Reference are available upon request.”
    • Please do not include any graphic elements (e.g., display equations, tables, figures, appendices in Extended Abstracts.)  

The Top 30 submissions will be invited to present at ICC and will be judged. Accepted poster authors must agree to prepare a poster for display using a tri-fold poster and will be required to present it during the Undergraduate Research Poster session taking place at ICC:

• Undergraduate Research Poster session | Set-Up: Friday, April 12 from 8:00a – 8:25a
• Preliminary Round 1 Judging: Friday, April 12 from 8:30a – 9:30a
  • Poster authors must be prepared and ready to go next to their poster presentation to discuss their research and answer questions that will be asked by the Undergraduate Research Judges.
  • Judges will submit scores and identify what 6 Undergraduate Research Posters will move on and presenting at session.
  • Accepted posters papers will be included in the proceedings that will be published digitally on the AMA website.
• Advancing Undergraduate Research Posters – Oral Presentation Session: Friday, April 12 from 11:00a – 12:00p
  • Advancing Undergraduate Research Poster authors will have 8-minutes to present and share an overview of their poster. (Oral presentation, no AV.)
• Final Round of Poster Viewings and Judging: Friday, April 12 from 12:30p – 2:00p
  • Final Round will provide judges one last opportunity to review posters and submit final scores to determine the 2024 ICC Best Undergraduate Research Poster.
• Best Undergraduate Research Poster winner will be announced at ICC during the Friday Awards Ceremony
  • Best Poster will receive a $100 prize and an AMA competition certificate

• NEW SIGN UP PROCESS! The call for Undergraduate Research submission has a new application process and it will be facilitated through the AMA, Award Force platform. If the chapter has a team of two authors for the poster submission, the team must first identify who the primary lead contact will be and the primary contact will need to sign in to Award Force to complete the submission process and apply. If the team is new to the Award Force platform, the primary contact will be required to set up and create an account. Note: During sign up, the primary will be required to share both team member’s contact information, so have these details ready.
  • Note: The primary lead contact will be responsible for sharing all the communications and presentation details with their co-authors.
• All submissions should be made electronically via the AMA’s online Undergraduate Research Poster submission form. The deadline date to submit a Undergraduate Research Poster abstract will be Friday, March 1, 2024.

Important Dates:

• Call for Undergraduate Research Poster abstracts Submissions Due Date: March 1, 2024
• Accept/Reject Notifications: Will go out in Mid-March 2024
• ICC Undergraduate Research Poster Presentation Date: Friday, April 12, 2024
• The submissions accepted will receive further instruction and details to prepare for the Undergraduate Research Poster sessions at ICC as we get closer to the event, so be on the lookout for those communications to hit the email inbox you used to apply for the call..

All Undergraduate Research Posters selected to present in-person at the International Collegiate Conference, will be evaluated and judged using the following criteria onsite.

Undergraduate Rubric

Research Question (25 points):

• Clarity (10 points): Clearly articulated and focused research question.
• Relevance (10 points): The question is relevant to the subject and demonstrates a clear understanding of the research area.
• Originality (5 points): The research question shows creativity or innovation in approaching the topic.

Method And Data (25 points):

• Description (10 points): Clearly explains the chosen research method and data collection procedures.
• Appropriateness (10 points): Demonstrates the suitability of the chosen method and data for addressing the research question.
• Rigor (5 points): Reflects a thoughtful consideration of potential biases, limitations, and ethical considerations.

Summary of Findings (25 points):

• Clarity (10 points): Presents the findings in a clear and concise manner.
• Accuracy (10 points): Ensures accuracy in summarizing the key results obtained from the research.
• Relevance (5 points): Relates the findings back to the research question and objectives.

Statement of Key Contributions (25 points):

• Identification (10 points): Clearly identifies and articulates the key contributions of the research.
• Significance (10 points): Demonstrates the significance and impact of the contributions to the field.
• Originality (5 points): Conveys any novel or unique aspects of the research.

• Marketing Education Track: Topics may include measuring student performance, student learning styles in classrooms, experiential learning, technology in classrooms, internships and student projects, or any other topic relating to innovation and advancement of marketing education.
• Curriculum Development Track: Topics may include integration of ethics, management of technology and international issues into the marketing curriculum, integration of student interpersonal competency development, development of institutes, centers, and interest/advisory groups, AACSB curriculum, standards or any other topics relating to curriculum issues.
• Faculty Development Issues Track: Topics may include faculty development and evaluation, methods of validating more broadly defined scholarly activities, integrating and balancing career obligations in teaching, research and service or any other topic relating to faculty development.
• Best Teaching Practices: Papers on best teaching practices at the Community College/University level will also be accepted for consideration.

Faculty presentations will consist of accepted Abstract, Extended Abstract and Full Paper presentations.  Only Full Papers are eligible for awards. All papers will undergo a double-blind review process. Accepted papers proceedings will be published digitally on the AMA website.

All Extended Abstracts MUST be submitted in PDF, double-spaced, in 12-point Times New Roman font on 8.5 x 11 inch paper with 1 inch margins. 

Please begin with the following elements: 

• 1. TITLE (bold, all caps). 
• 2. Author Names, University Affiliations – No titles (Dr., Mr., Ms., etc.) should be used, nor should rank be indicated. 
• 3. Contact Info: Under author names, please include the following statement for the lead author: 
• “For further information, please contact Lead Author’s Full Name, Title, Affiliation (Email Address).” 
• 4. Keywords: Please provide a list of 4-5 keywords.
• 5. Description: Please provide a one (1) sentence description of your paper.

Please then standardize the organization and content of your Extended Abstract in accordance with the following headings: 

• Lead Heading: EXTENDED ABSTRACT (bold, centered, all caps) 
• Heading One: Research Question (bold, left-aligned, title caps)* 
• Heading Two: Method and Data (bold, left-aligned, title caps)* This section is not applicable for nonempirical papers. 
• Heading Three: Summary of Findings (bold, left-aligned, title caps)* 
• Heading Four: Key Contributions (bold, left-aligned, title caps)*
  • *Please limit your discussion under each of these headings to no more than 200 words. 

All submissions should be made electronically via the AMA’s online Faculty Paper and Abstract submission form. The deadline date to submit a Faculty Paper and Abstract will be Friday, March 1, 2024.

Important Dates:

• Call for Faculty Paper and Abstracts Submissions Due: March 1, 2024
• Accept/Reject Notifications: Will go out in Mid-March 2024
• ICC Faculty Paper and Abstract Presentation Date: Friday, April 12, 2024
  • The submissions accepted will receive further instruction and details to prepare for the Faculty Paper and Abstract sessions at ICC.

Past ICC Faculty Proceedings:

Check out some of the past Faculty Proceedings presented a the AMA International Collegiate Conference (ICC).

• 2024 Coming Soon!
• 2023 Postponed
• 2022 Postponed
• 2021 Postponed
• 2020 Faculty Proceedings
• 2019 Faculty Proceedings