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AMA Collegiate Competitions

AMA Collegiate Competitions

Fall 2022

AMA Collegiate Case Competition

Important Details:

  • Sponsor: The Wall Street Journal
  • Sign Up to Open: Thursday, September 22, 2022 
  • Intent to Participate Sign Up Deadline: Wednesday, November 16, 2022 at 12:00PM CST (1:00PM EST/10:00AM PST)
    • Competition sign up opens when the case competition is officially released (mid-September) and the sign up deadline date will be Wednesday, November 16, 2022. The full case brief will be sent to the chapter president and faculty advisor listed on the sign up form. 
    • Reminder: All participating chapter members must have an active AMA membership in order for the chapter to receive and access the full case (AMA will verify memberships before the information is released to the chapter – verification process can take up to 48hrs before access is given).
  • Full Written Case Submission Deadline: Wednesday, December 14, 2022 at 12:00PM CST (1:00PM EST/10:00AM PST)
  • Google Form Sign Up Link: Submit Your Case Intent to Participate Form Here

Yes.

To participate and submit a written case, teams do not have to be registered to attend ICC. However, the teams selected to move forward as finalists have to be registered to attend ICC since the final round happens at the conference.

The first round takes place on your own campuses, as teams get together to develop their written cases and submit them online.

The final round takes place in person at the 2023 AMA International Collegiate Conference in New Orleans, LA

  • The AMA Collegiate Case Competition is an academic year-long event that brings together top marketing students to work on a business challenge submitted by a sponsoring organization. The 2023 case sponsor, The Wall Street Journal, will provide a detailed marketing problem and is looking to gain the perspective of AMA students as they develop a marketing strategy in this nationally recognized competition.

Case Competition Eligibility

The AMA Collegiate Case Competition is open to active AMA student members and schools that have an affiliated undergraduate AMA collegiate chapter.

Non-AMA members may not participate in the case, view the case, or assist in the development of the written case. Additionally, graduate student members may not contribute to the case efforts. It is the collegiate chapter’s responsibility to ensure all those working on the case are active paid national AMA members.

AMA faculty members using the case as course material must ensure all course registrants are also paid national AMA student members. Failure to comply will result in disqualification.
Only affiliated AMA collegiate chapters may begin the process to sign-up with the Case Competition Intent to Participate form. If you would like to participate in the competition, but your chapter has not been established, please start a petition to Start a Collegiate Chapter. For more information on starting a chapter or to access the affiliation petition, visit the Start a Chapter dedicated landing page or contact the AMA Customer Support Center at CustomerSupport@ama.org. We cannot offer Case Competition access to non-affiliated chapters or chapters “in the process of become” affiliated.

  • Professional attire is expected.
  • No item (name badge, t-shirt, cap) that identifies a school should be worn.
  • 1st Place: $3,000
  • 2nd Place: $2,000
  • 3rd Place: $1,000

Winners will also receive a themed ICC plaque given after the event.

*Disclaimer: Any chapters/teams that tie for a position will split the cash prize winnings.

Outbound Sales Competition

Important Details:

  • Sign Up to Open: Friday, September 30, 2022
  • Sign Up Deadline: First 180 sign up spots or will close on Wednesday, October 12, 2022 at 12:00PM CST (1:00PM EST / 10:00AM PST) – whichever comes first. | DEADLINE EXTENDED TO WED, OCT 20TH!
  • Google Form Sign Up Link: Register for Outbound Sales Competition Here
Outbound Sales Competition Sponsor

No.

This competition takes place virtually.

The Outbound Sales Competition is designed to improve students’ telephone and video conferencing communication skills. 180 AMA student members will be able to compete on a first come, first serve basis – so make sure you sign up ASAP!

Individual Competition.

Registration is open to anyone interested in participating in competing and must be an active AMA student member (competition is only open to undergrad AMA student members).

This competition will have two 2-Rounds (Round 1 and Finals) 

  • Round 1: is an appointment setting call with the goal of securing agreement for a follow-up conversation (3 minute call); approximately 10-15% will advance to Round 2 (The Finals). The Finals is a discovery call done via Zoom in which students will conduct a Needs Assessment, with the end goal being to secure a final meeting to close the deal (max 10 minutes).
  • Finals: Students will review what they had learned from the earlier meeting and try to obtain a verbal commitment and agreement to a closing meeting. The Finals will be conducted via video-conferencing software. Finalists will be announced at the International Collegiate Conference 2023 (ICC).
  • Round 1 Scenario
  • Finals Scenario – will be shared with students moving on to the final round via email
  • Round Dates
    • Time Slots For Each Round – will be assigned after sign up registration closes
    • Round 1: taking place the 4th week in October
    • Finals: taking place November 15th

Yes! Chapters can have multiple student members participate in the competition.

Judging Criteria – Round 1 Cold Call

10% Approach (Effectively gains attention, professional intro, builds rapport)

40% Needs ID & Value Prop (Challenges with cloud transformation and brief value preview)

10% Objection Handling (Overcoming resistance and composure)

30% Communication Effectiveness (Pacing, articulate, concise, compelling, urgency)

10% Close (Persuasive in presenting a reason for discovery meeting)

*Length of Call: 3-4 Minutes Max*

Judging Criteria – Finals will be emailed to the students that move on to finals.

This competition will have 180 spots available and early registration is encouraged. Students interested in competing should register ASAP or before the deadline date of Wednesday, October 12, 2022 at 12:00PM CST. Note: Once the 180 spots fill up, the competition will close.

Outbound Sales Competition is business casual – dress to impress.

Outbound Sales Competition Winners will be announced at ICC 2023

1st Place, 2nd place, 3rd place (Certificates)

Other Recognitions: Honorable Mentions, Outstanding and other placements will receive a Digital Acknowledgement.

AMA Collegiate Marketing Week Competition

Important Details:

  • Sign Up Open Date: Wednesday, September 21, 2022 (Note: Chapters may celebrate Collegiate Marketing Week anytime in October)
  • Sign Up Deadline: Wednesday, November 2, 2022 at 12:00PM CST/1:00PM EST/10:00AM PST
  • Google Form Submissions Link: Submit Marketing Week Competition Here

No.

This competition takes place virtually.

  • AMA Marketing Week provides AMA Collegiate Chapters with an opportunity to showcase career opportunities in marketing and highlight the benefits of AMA membership though programming on their local campus.

Objectives:

  • Demonstrate the value of AMA to members and customers that perform, teach or study marketing functions
  • Demonstrate the value of AMA and AMA Support Center’s drive to support volunteer leaders
  • Educate those outside the  marketing department on the impact and value of marketing to the world at large

Participating in the collegiate Marketing Week Competition is an excellent way for chapters to showcase their efforts and be recognized for your outstanding activities. During the month of October, chapters are encouraged to celebrate Marketing Week and foster opportunities to explore the value of being an AMA member and collaborating together as a marketing community.

  • Social hashtag to include: #WhyAMA

To enter the Marketing Week Competition your chapter will need to submit a report following these guidelines:

  • Marketing Week Guidelines
    • Be creative
    • Use infographics and magazine-style storytelling
    • Don’t limit yourselves
    • Consider using different formats to design your Marketing Week report
  • Two-page maximum
    • review guidelines for font size, line spacing, margins, etc.
  • No more than two visuals embedded within the document. Size is up to you but note that the document, with visuals, must adhere to the two-page limit.
  • Entries must be saved as a PDF with your chapter name – follow this name format (“University Name_Marketing Week”)
  • Entries must be receive on or before the deadline date of Wednesday, November 2, 2022 by 12:00PM CST (1:00PM EST / 10:00AM PST)

What to include in the summary report:

  1. Based on its success in collegiate chapters like yours, the AMA is now celebrating Marketing Week across all of its levels and activities. Your planning and your summary report should describe how your chapter’s marketing week highlighted the following the goals established for AMA Marketing Week nationally.
  2. A detailed list of social media activities around your Marketing Week and member recruitment promotions, including the social media channels and accounts posted to. (List the channel and the @ handles).
  3. A list of the activities planned; including any goals specific to individual activities, target audience, location of event, etc.
  4.  Details of how the activities were executed.
  5. Evaluation of the results of the activities in terms of the stated goals.  

Goals 30% (overall for Marketing Week and for each individual activity)

  • Clearly articulated
  • Appropriately ambitious
  • Quantified

Activities 40%

  • Are there a variety of activities?
  • Do the activities show creativity and innovation?
  • Are the activities appropriate given the goals?
  • Are these activities of high quality?
  • Who benefits from these activities (charity, fundraising, etc.)?
  • Do programs recognize the needs of target markets?
  • How much professional interaction is involved?

Execution 20%

  • How well were the activities executed?
  • What was the quality/value of the actual activities?
  • Were the activities well coordinated? 
  • How well was the social media plan being executed to support the activities?
  • How many people from the target audience attended each activity?

Results 10%

  • Were objectives as set forth in the original Marketing Week plan met by activities?
  • How successful were the activities in reaching the overall Marketing Week goals and individual activity goals?
  • Did the chapter gain new members from Marketing Week activities?

This is a competition judged by AMA collegiate students with oversight by the faculty advisor Collegiate Chapters Council.​ 

Submitting Your Marketing Week Report

  • Entries must be submitted as a PDF file and must include with your chapter’s name – use this name format (“University Name_Marketing Week”).
  • Submit and ​​​upload your Marketing Week report using the Google Submissions Form link noted above.
  • Submissions must be uploaded on or before the deadline date of Wednesday, November 2, 2022 by 12:00PM CST (1:00PM EST / 10:00AM PST).
  • Submissions will not be accepted via email.

AMA Collegiate Website Competition

Important Details:

  • Sign Up Opens: Wednesday, September 21, 2022
  • Sign Up Deadline: Wednesday, November 2, 2022 at 12:00PM CST (1:00PM EST / 10:00AM PST)
  • Google Form Submissions Link: Register for Website Competition Here
Website Competition Sponsor

No.

This competition takes place virtually.

The AMA Collegiate Chapter Website Competition is one of our most valuable competitions. Your chapter’s website is one of the most important communication tools for your chapter members and the public at large. We strongly encourage all AMA collegiate chapters to sign up for this competition. 

Sites will be evaluated on aesthetics, content, functionality, engagement, and other required elements.

To Be Eligible the Chapter Must:

  • Be an Active AMA Collegiate Chapter in Good Standing
  • Must have an active Collegiate Chapter (or school) Website Link

Please keep your website current and updated after submitting as judges will visit your site in order to evaluate it.

You do not need to attend ICC to win. 

Aesthetics (25 points) 

  • Creativity, appearance, look, feel, white space, consistent font, use of visuals, judicious use of animation/flash/video/sound, etc.

Content/functionality (25 points)

  • Is information and material worthwhile and useful to members? 
  • Is relevant information easily found within one or two clicks? 
  • Is the information up to date?
  • Are the URL, links, and structure generally functional and easy to navigate?

Engagement (25 points)

  • Interactivity, integration of social media, opportunity to engage, etc.

Required elements  (5 points for each below-required element)

  • The website uses correct AMA national branding where necessary​
  • Link to the AMA Support Center website (www.ama.org
  • Clear membership information on how someone can join the AMA
  • Calendar of events
  • Officer/board information

Website Accessibility

Show that your chapter cares about accessibility or that you are working to make changes to ensure there are no barriers that prevent interaction with people with physical disabilities. This includes:

  1. Providing appropriate alternative text for all images
  2. Providing closed captioning for any videos used, as well as transcripts. If they are needed, be sure to include audio descriptions as well
  3. Following the appropriate heading level structure
  4. Ensuring that your website is keyboard accessible
  5. Ensuring that your color combinations pass the required minimum ratio

As a resource, visit the WCAG 2.1 AA Guidelines that outline the different accessibility requirements.

1st Place: $250 + Certificate

2nd Place: $100 + Certificate

*Disclaimer: Any chapters/teams that tie for a position will split the cash prize winnings.

Undergraduate Research Competition

Important Details:

Yes.

This competition takes place in person at the 2023 AMA International Collegiate Conference in New Orleans, LA.

Looking for an additional academic reason to attend the in-person AMA International Collegiate Conference in New Orleans?  The undergraduate research competition is a great way for you to showcase your research and can assist in getting travel funding from your school or department. 

In this session, you may showcase any research you have done in the field of marketing. Examples can be class projects, market analysis, market research, positioning maps, etc. You cannot use current case competition research. Individuals and team presentations are allowed an all participants must be AMA undergraduate student members. (All presenter names must be listed on the abstracts – no substitutions are permitted.)

All submissions must be approved by the faculty member you worked with in the creation of the submitted work along with your chapter faculty advisor.

Requirements:

  • Complete the Google Intent Submission form proposing an abstract.
  • Undergraduate Research Competition will only take place in-person during the 2023 International Collegiate Conference (ICC).
  • All submissions must be from current AMA undergraduate student members (team of 1 to 2 students only).
  • Limit to one presentation per AMA Collegiate Chapter/University.
  • Abstract should not exceed 100 words and should include components: Objective, Hypothesis, Methodology (including sample and frame) and cannot include current case research. Abstract must also include the name(s) of presenters – no substitutions are allowed.
  • Guidelines for your presentation will be emailed after all submissions have been reviewed, and we select the chosen abstracts to present in person at the 2023 AMA International Collegiate Conference in New Orleans. (Maximum of 30 submissions will be accepted.)
  • 2023 International Collegiate Conference will take place March 30 thru April 1, 2023. The Undergraduate Research Competition will take place on Thru, March 30. Further details on presentation time and instructions will follow after submissions are selected.

To be considered to present, you must submit your Undergraduate Research Abstract by completing the Google Submission Form on or before Wednesday, January 18, 2023 by 12:00PM CST (1:00PM EST/10:00AM PST).

Guidelines and further instructions will follow after the submission reviewing process is complete and we have identified the presenting abstracts.  

Presenting certificates with placement: 1st through 3rd will be given.

Sales Competition

Important Details:

  • Sign Up Opens: (Tentative) Wednesday, January 4, 2023
  • Sign Up Deadline: (Tentative) Wednesday, February 1, 2023 12:00PM CST/ 1:00PM EST/ 10:00AM PST
  • Submission Form Links: Coming soon.

Yes.

This competition takes place in person at the 2023 AMA International Collegiate Conference in New Orleans, LA.

​The AMA Sales Competition is an ideal opportunity to compete one-on-one against other marketing students. You can test your ability to close a sale and win cash prizes!
 

More information regarding the requirements for this competition is coming soon.

  • 1st Place: $500 + ICC Plaque (One spot: individuals split cash prize)
  • 2nd Place: $200 + ICC Plaque (One spot: individuals split cash prize)
  • 3rd Place: $100 + ICC Plaque (One spot: individuals split cash prize)

*Disclaimer: Any chapters/teams that tie for a position will split the cash prize winnings.

Perfect Pitch Competition

Important Details:

  • Sign Up Opens: (Tentative) Wednesday, January 4, 2023
  • Sign Up Deadline: (Tentative) Wednesday, February 1, 2023 12:00PM CST/ 1:00PM EST/ 10:00AM PST
  • Submission Form Links: Coming soon.

Yes.

This competition takes place in person at the 2023 AMA International Collegiate Conference in New Orleans, LA.

​This is a skill that every marketing professional needs to develop. While not truly a sales-specific role-play, the AMA Perfect Pitch Competition is a 90-second interview in which you position yourself as being “right for the job.” Like an elevator pitch competition, your goal is to provide two to three key selling points for why you are an ideal candidate and then support these qualifications with examples. And of course, the end goal is to get hired (close the deal). 


 

More information regarding the requirements for this competition is coming soon.

  • 1st Place: $600 + ICC Plaque
  • 2nd Place: $500 + Certificate (Certificate distributed in person at 2023 ICC)
  • 3rd Place: $400 + Certificate (Certificate distributed in person at 2023 ICC)
  • 4th Place: $300 + Certificate (Certificate distributed in person at 2023 ICC)
  • 5th Place: $100 + Certificate (Certificate distributed in person at 2023 ICC)

*Disclaimer: Any chapters/teams that tie for a position will split the cash prize winnings.

Marketing Strategy Competition

Important Details:

  • Sign Up Opens: (Tentative) Wednesday, January 4, 2023
  • Sign Up Deadline: (Tentative) Wednesday, February 1, 2023 12:00PM CST/ 1:00PM EST/ 10:00AM PST
  • Submission Form Links: Coming soon.

Yes.

This competition takes place in person at the 2023 AMA International Collegiate Conference in New Orleans, LA.

  • This competition taking place at the AMA International Collegiate Conference will challenge your wit, speed, and presentation skills while leveling the playing field for all schools – big, small, commuter – from many resources to no resources!
    • Participants who sign up will receive a one-page mini-case outlining a company’s marketing challenge 30 minutes prior to their presentation time slot and will be required to address client deliverables, presenting orally to the judging panel.
    • The oral presentation, which cannot include visual aids, will be a maximum of 7 minutes (with an additional 3 minutes for Q&A) and will be judged based on the team’s ideas, applied knowledge and ability to communicate.
    • At the end of the presentation, judges will follow up with questions based on students’ recommendations.
  • More information coming soon.

More information coming soon.

  • Professional attire is expected.
  • No item (name badge, t-shirt, cap) that identifies a school should be worn.
  • 1st Place: $900 + ICC Plaque (One spot)
  • 2nd Place: $700 + Certificate (One spot | Certificate distributed in person at 2023 ICC)
  • 3rd Place: $500 + Certificate (One spot | Certificate distributed in person at 2023 ICC)
  • 4th Place: $300 + Certificate (One spot | Certificate distributed in person at 2023 ICC)

*Disclaimer: Any chapters/teams that tie for a position will split the cash prize winnings.

Collegiate Chapter Exhibit Competition

Important Details:

  • Sign Up Opens: (Tentative) Wednesday, January 4, 2023
  • Sign Up Deadline: (Tentative) Wednesday, February 1, 2023 12:00PM CST/ 1:00PM EST/ 10:00AM PST
  • Submission Form Links: Coming soon.

Yes.

This competition takes place in person at the 2023 AMA International Collegiate Conference in New Orleans, LA.

  • The AMA International Collegiate Conference chapter exhibits presented in trade show fashion by AMA collegiate chapters, give chapters an opportunity to be creative and show off their accomplishments. Fellow students, as well as guest judges, will select the winners!

More information coming soon.

There will be 2 rounds of judging for this competition (1 in the afternoon, 1 in the eventing).

More information coming soon.

There is no cash prize for this competition.

  • 1st Place: Certificate
  • 2nd Place: Certificate
  • 3rd Place: Certificate

Marketplace Marketing Simulations Competition

Important Details:

  • Sign Up Opens: (Tentative) Wednesday, January 4, 2023
  • Sign Up Deadline: (Tentative) Wednesday, February 1, 2023 12:00PM CST/ 1:00PM EST/ 10:00AM PST
  • Submission Form Links: Coming soon.

Yes.

This competition takes place in person at the 2023 AMA International Collegiate Conference in New Orleans, LA.

More information coming soon.

More information coming soon.

You and your teammates could win $500, $300, or $200 and a shout-out to your school in the post-conference announcements if you are among the top 3 teams.

More official prize information coming soon.

Chapter T-Shirt Competition

Important Details:

  • Sign Up Opens: (Tentative) Wednesday, December 7, 2023
  • Sign Up Deadline: (Tentative) Wednesday, February 1, 2023 12:00PM CST/ 1:00PM EST/ 10:00AM PST
  • Submission Form Links: Coming soon.

Yes.

This competition takes place in person at the 2023 AMA International Collegiate Conference in New Orleans, LA.

Chapters are encouraged to participate in designing a Chapter T-Shirt that represents their chapter/university spirit and students attending this year’s ICC event in person will have the opportunity to view and vote on the 2023 winning Chapter T-Shirt. 

More information coming soon.

  • More information coming soon.

Best Recruitment and Social Impact Video Competition

Important Details:

  • Sign Up Opens: (Tentative) Wednesday, January 4, 2023
  • Sign Up Deadline: (Tentative) Wednesday, February 1, 2023 12:00PM CST/ 1:00PM EST/ 10:00AM PST
  • Submission Form Links: Coming soon.

No, your chapter does not need to present at ICC to win.

This competition takes place on-site at 2023 AMA International Collegiate Conference in New Orleans, LA.

​What is this Competition?

This is a competition where AMA collegiate chapters can create a video worthy to be posted on their chapter website, social media or a client’s website to help showcase the chapter and create excitement around recruiting new members or social causes. The videos should be usable by a non-profit client to promote their cause (rather than being a video showcasing your AMA chapter’s work for the cause). The Recruitment and Social Impact portion of the Annual Report counts for 15 out of the 100 total Chapter Award Competition Points.  This section places primary importance on activities that use chapter’s “marketing skills”.

What is the Cause?

What are the Two Video Style Categories of the Best Recruitment and Social Impact Video Competition that my chapter can compete in?
 

Best Recruitment Video

This category lets chapters put together their best AMA recruitment video. In this category, you should highlight the value and excitement that members can get from being involved in your collegiate chapter. Make sure to highlight the experiences your chapter has to offer in a fun and engaging way! 

  • Video can be made in any quality you seem that fits your vision (professional and smartphone)
  • Your video may be no more than three minutes (3:00)

All video content must be original, produced by the students who are making the competition submission. Use of any video content produced by or obtained from the client, their agency partners or other third parties is not permitted.​

Social Impact Video

Creativity and connection to the social issue are greatly valued!

  • Video can be made in any quality you seem that fits your vision (professional and smartphone)
  • Your video may be no more than three minutes (3:00)

Unlike in past years, there is NO AMA-selected common cause. Instead, chapters may select any “client(s)” locally or nationally that they choose.

This will allow you to submit videos for social causes you are already doing or are considering. This style category mirrors the Recruitment & Social Impact category of the Chapter Plan/Annual Report, where “cause” is defined as: “programs and activities that demonstrates the chapter’s commitment to the greater Recruitment in which it operates (e.g., the larger campus community, the local community, national philanthropies) and the social impact of your marketing efforts make.

All video content must be original, produced by the students who are making the competition submission. Use of any video content produced by or obtained from the client, their agency partners or other their parties is not permitted.

You may submit to both categories, or to just one if you choose. Awards will be given for best videos in both categories.

 

More information coming soon.

  • 1st Place: $250 + Certificate (One spot)
  • 2nd Place: $100 + Certificate (One spot)
  • 3rd Place: $50 + Certificate (One spot)

*Disclaimer: Any chapters/teams that tie for a position will split the cash prize winnings.