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Mastering Product Positioning & Messaging

Online | 2 Hours | Beginner

Crafting a Winning Product Marketing Strategy

Product messaging and positioning work in tandem to create a consistent brand narrative. When done effectively, organizations that invest in product positioning and messaging are more likely to see a positive impact on their bottom line.

This workshop will show you the power of positioning and messaging to drive internal stakeholder engagement and resonate with your customers. Learn why crafting compelling positioning and messaging for your organization are critical PMM skills.

Gain the confidence to navigate common pitfalls, secure buy-in and create messaging that cuts through the noise in crowded markets.

May 9, 2024 | 10:00 a.m. – Noon CT

Key Takeaways

  • Define the concepts of positioning and messaging in the context of their own organization
  • Evaluate the importance of positioning and messaging to set a product apart from competitors
  • Build a framework for stakeholder buy-in to positioning and messaging
  • Create powerful value proposition statements and messaging for their own products

Mastering Product Positioning & Messaging (May 2024)






AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

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Elena Madrigal

EVP of Product and Product Marketing

Elena started her career in design and found her jam in product marketing. After working for big tech corporations like Nokia and Microsoft in London, she moved to Boston to build up the Product Marketing function at various startups like MOO and Canva. After leading Product Marketing for Mobile at GoDaddy, she now is an instructor at PMA and the VP of Product Marketing at Amaze, the tech and e-commerce platform empowering creators to scale their creative passion into a thriving business.

What’s Included?

  • 2 hours of live instruction starting at 10:00 a.m. CT
  • Interactive Q&A
  • Tips and best practices
  • Access to recording and resources for three months

Who Should Attend?

This workshop is intended for those who are new to product marketing – either brand new or within the first few years of their career – as well as marketers of any background who are hoping to learn more about product marketing. Even those who do not have a marketing background (so those in product), will find real benefit in understanding how positioning and messaging can make your product stand out in a crowded market.

More seasoned product marketers are also welcomed as the session will allow them the chance to examine best practice, compare what happens at their organization and walk away with fresh ideas and frameworks to implement in their roles.

Can’t Attend Live But Want the Information?

We will send a link to the recording and presentation within one business day of the event to registrants! Access will be available for three months.


Mastering Product Positioning & Messaging