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Mastering Short-Form Video Content

Online | 4 Hours | Beginner

Build confidence on camera and combat Imposter Syndrome

In today’s social media landscape, short-form video content is taking the reigns. If you aren’t in the game, now is the time to level up your video presence. When you only have a few seconds to capture your audience, your short-form video strategy can make or break whether you get their attention or not. 

This 1-day bootcamp will help you boost your confidence in creating short-form video content efficiently and effectively. Learn about best practices for content creation, the impact of different types of short-form video, and how to strategically repurpose video content you already have.

June 12, 2024 | Online | 10:00 AM – 2:30 PM CT

Key Takeaways

  • How to build confidence on camera and combat Imposter Syndrome 
  • Understanding the power of short-form video in today’s social media landscape
  • How to strategically repurpose content from collateral you already have
  • Identifying your “anchor” piece of content
  • Developing your repurposing strategy and system
  • Create a short-form video






AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Are you an AMA Professional Certified Marketer®️? This training is worth 5 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

AMA Event Policies

Karlyn Ankrom

CEO/ Oh Snap! Social

Karlyn Ankrom is the founder and lead strategist of Oh Snap! Social and creator of the Fan Firestarter Framework, a new approach to social media marketing made specifically for businesses “tempted to fake their own death and flee to Tahiti at the mere thought of content creation.”

Backed by a journalism degree, Karlyn has always been creative and loved writing. As the world transitioned from Web2 to Web3, she has seen the evolution of social media taking the place of traditional PR, with businesses utilizing it to get information to potential clients and the press without the traditional press release.

Karlyn developed her user-friendly strategy after working for a decade with a variety of brick-and-mortar businesses that were decidedly social media allergic, not because they didn’t want to do social media, but because they were intimidated by it. In response, her new system helps newbies get on the fast track to “unsticking their social media” in just one hour per week.

Karlyn has written for the Social Media Examiner, been highlighted in Business Insider, and appeared on ABC 7 news.

Contact Karlyn:

What’s Included?

  • 2 sessions of live instruction starting at 10:00 a.m. CT
  • Interactive Q&A
  • Tips and best practices
  • Access to recording and resources for three months

Who Should Attend?

Social media managers who are in charge of content creation and want to focus on a simple direction for short form video. They’re looking for strategies to double the amount of content they create in less time. 

Thought leaders who are looking to uplevel their brand on social media by leverage one content type that they can then use in different ways across different platforms. 

Marketers who are looking to jumpstart or revamp their social media using short form video with intention. 

Can’t Attend Live But Want the Information?

We will send a link to the recording and presentation within one business day of the event to registrants! Access will be available for three months.


Mastering Short-Form Video Content