Editorial Mission
Journal of Marketing Research (JMR) delves into the latest thinking in marketing research concepts, methods, and applications from a broad range of scholars. It is included in both the Financial Times top 50 business journals and the University of Texas at Dallas research rankings journal list. Learn more about the editorial mission here.
2-Year Impact Factor: 6.3
5-Year Impact Factor: 8.5
AMA Members have access to all Journal of Marketing Research articles via AMA’s partner, SAGE Publishing. To access the full catalog of articles, please log in at the top of this page.
Recommended Reading
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Scholarly Insight
Less Spending, Higher Revenue: How Mergers and Acquisitions Affect Marketing Decisions in the Biopharma Industry
When it comes to mergers and acquisitions in the pharma industry, a Journal of Marketing Research study finds that acquiring firms consistently cut promotional spending on acquired products, yet the remaining marketing spending becomes more effective per dollar spent.
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Scholarly Insight
Why Doctors Avoid AI When Patients Need It Most—and Why They Rely on It When It's Less Useful
Doctors hesitate to use AI exactly when patients need it most. This Journal of Marketing Research study explores a key reason behind this paradox, showing how legal liability and financial incentives shape—and sometimes distort—physicians’ decisions about using AI.
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Scholarly Insight
Weigh Your Options: How Price Format Can Boost Sales Without Changing the Price
Depending on the weight of a product (i.e., less than or greater than one measurement unit), consumers will view unit-based vs. weight-based pricing differently—translating into real sales.
For Authors
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IMpact at jmr
Linking the Value of Customers to Enterprise Value
Customer lifetime value (CLV), customer equity (CE), and customer-based corporate valuation (CBCV) can be used in tandem help marketing, finance, and accounting speak the same language, identify changes in customer health earlier, and improve strategic planning.
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