Infographic: Black Friday 2017 by the Numbers

Zach Brooke
Marketing News Weekly
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Key Takeaways

What? 2017's Black Friday surged past expectations to register roughly 18% more sales than a year ago.

So what? Big gains in smartphone shopping portend that we've finally arrived in the age of mobile.

Now what? Assess the trends and compare to your organization's performance. Are you ready for Black Friday 2018?​

November 27, 2017

The numbers are in for this year's Black Friday

According to Adobe Analytics, U.S. retailers earned a record $7.9 billion on Nov. 24, an increase of nearly 18% from a year ago. Adobe further predicted that Cyber Monday would bring an additional $6.6 billion in internet sales, good enough to be the largest online shopping day in history. 

The activity pushed Amazon founder Jeff Bezos's net worth past $100 billion the day after Thanksgiving.

Mobile phone purchases are one area that saw big gains. Commerce marketing firm Criteo reports that 40% of all Black Friday online transactions took place on smartphones, up 11% from Black Friday 2016. Total Black Friday e-commerce purchases occurring on desktop surpassed $2 billion for the first time ever, according to comScore.

The bump in spending does not appear to have instigated large declines in physical shopping. Retail research firm ShopperTrak says store traffic declined less than 1% this Black Friday, a smaller decline than initial projections. Fair weather aided bricks-and-mortar shops, according to the National Retail Federation, which will release 2017 holiday sales data on Tuesday. 

Prior to the big event, Shopping.fm published a detailed infographic giving additional context to the importance of Black Friday, and includes a brief history of Black Friday, online versus offline statistics, mobile spending, 2016 numbers and Cyber Monday data. That infographic is included below.



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Author Bio:

https://auth.ama.org/publishingimages/zack_bio.jpg
Zach Brooke
Zach Brooke is a staff writer for the AMA’s magazines and e-newsletters. He can be reached at zbrooke@ama.org or on Twitter at @Zach_Brooke.
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