The American Marketing Association publishes a variety of magazines, journals and e-newsletters directed to both practitioners and academics. Considered leaders in their respective fields, these publications provide readers with leading-edge ideas, strategic thinking and practical solutions to challenges facing marketers.
Marketing News has a fresh take on all aspects of marketing, from advertising to sales, B-to-B to CPG, research to promotion. The monthly magazine looks at the issues driving marketing, including strategy, innovation, best practices, branding, technology and globalization. Marketing News also covers the industry's basics, the core concepts around which winning programs are built. And Marketing News tells these stories through case studies and conversations with marketing's thought leaders. AMA members and subscribers find relevant and timely content in every issue.
Marketing Insights is the AMA's bimonthly magazine written for marketers, those who work with research and those who work with the resulting insights—which, in this data-driven marketplace, encompasses marketers of every industry. The magazine thinks beyond the survey or analysis to the actionable insights that can be parsed from the data, and can lead to a deeper understanding of customers, competitors and the marketplace as a whole. With a forward-looking editorial strategy, Marketing Insights provides coverage of traditional research theories, techniques and tools, tempered with content focusing on business insights and analytics activities, allowing marketers from both sides of the research equation to see how information is best gathered and acted on to drive profitable business growth.
Marketing professionals looking for new ways to market their health care organization need look no further. Marketing Health Services, a quarterly magazine specifically aimed at senior-level health care marketers and managers, offers targeted information, practical strategies and thought-provoking commentary to help achieve your goals and shape your vision. Marketing Health Services tackles some of the biggest issues facing health care marketers today, including e-health, DTC marketing, legislative developments, healthcare ROI and database marketing. Regular features include revealing case studies as well as roundtables with the leading thinkers in the constantly changing field.
For more than seven decades, Journal of Marketing has been a vibrant outlet for the communication of ideas and thought leadership in marketing, bridging the gap between theory and application. By providing thought-provoking, in-depth articles covering vital aspects of the marketing industry, Journal of Marketing is the premier publication for academics and practitioners. Each issue includes original research on all aspects of marketing.
Journal of Marketing Research delves into the latest thinking in marketing research, from philosophy and theories to methods and techniques. Written for technically oriented research analysts, educators and statisticians, Journal of Marketing Research covers a wide range of marketing research concepts, methods, and applications. You'll read about new techniques, contributions to knowledge based on experimental methods, and developments in related fields that have a bearing on marketing research.
Readers rely on Journal of International Marketing for the latest in global marketing issues. Geared both to international marketing and business scholars and to senior- and mid-level practitioners, Journal of International Marketing features analysis of the latest marketing theories, in-depth articles and coverage of new methods. Also included are scholarly and managerially relevant articles on international marketing and timely insights from executives on new trends and tactics. Journal of International Marketing is the foremost resource on today's international marketing environment.
Addressing the dynamic relationship between marketing and the public interest, Journal of Public Policy & Marketing is a source for understanding today's most important issues. Each issue features a wide-ranging forum for the research, findings and discussion of marketing subjects related to business and government, including issues of nutrition and health, ethics and social responsibility, antitrust, privacy, and copyright and trademarks, as well as policy implications from the Federal Trade Commission and the Food and Drug Administration. Journal of Public Policy & Marketing illustrates the important role of marketing in the legal and regulatory venues.
The AMA's portfolio of e-newsletters delivers timely, topical marketing content tailored to your areas of interest, from general marketing news and insights, to industry-specific updates, to career advice, to global thought leadership, and information on the burgeoning fields of marketing research, Big Data and analytics.
Subscriptions | Magazines & Journals
Subscriptions | e-Newsletters