Brand Buzz in the Echoverse
Kelly Hewett, William Rand, Roland T. Rust, and Harald J. van Heerde
This study empirically documents the existence of a
reverberating echoverse for brand communication, in which there are complex
feedback loops (“echoes”) between the “universe” of corporate communications,
news media, and user-generated social media.
When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage
Andrea Kähr, Bettina Nyffenegger, Harley Krohmer, and Wayne D. Hoyer
Authority Relinquishment in Agency Relationships
Gülnur Tumbat and Kent Grayson
We study "authority relinquishment," an unexplored type of agreement between a principal (buyer) and an agent (seller), that reverses traditional authority relationships assumed in agency theory, and identify its conditions, benefits, and drawbacks using commercial mountaineering as its context.
What Counts Versus What Can Be Counted: The Complex Interplay of Market Orientation and Marketing Performance Measurement
Johanna Frösén, Jukka Luoma, Matti Jaakkola, Henrikki Tikkanen, and Jaakko Aspara
What Drives a Firm’s Choice of Product Recall Remedy? The Impact of Remedy Cost, Product Hazard, and the CEO
Angela Xia Liu, Yong Liu, and Ting Luo
- During product recalls, companies' recall
remedy decisions are influenced not only by remedy cost and consumer harm but
also by the CEOs’ personal financial interests.
How Business Customers Judge Solutions: Solution Quality and Value in Use
Emma K. Macdonald, Michael Kleinaltenkamp, and Hugh N. Wilson
- This article describes how business customers evaluate
manufacturers' solutions that integrate products and services.