Assessing Performance Outcomes in Marketing
Constantine S. Katsikeas, Neil A. Morgan, Leonidas C. Leonidou, and G. Tomas M. Hult
Exploring the Effects of “What” (Product) and “Where” (Website) Characteristics on Online Shopping Behavior
Girish Mallapragada, Sandeep R. Chandukala, and Qing Liu
- This research examines the role of product and website characteristics -- the what and where contextual factors -- on online shopping behavior.
New Product Creativity: Understanding Contract Specificity in New Product Introductions
Tereza Dean, David A. Griffith, and Roger J. Calantone
Washing Away Your Sins? Corporate Social Responsibility, Corporate Social Irresponsibility, and Firm Performance
Charles Kang, Frank Germann, and Rajdeep Grewal
Firms can expect to benefit financially from engaging in Corporate Social Responsibility (CSR). Yet, many firms invest in CSR to make amends for their past Corporate Social Irresponsibility (CSI), and these firms likely will not benefit financially from their CSR investments.
Understanding the Impact of In-Process Promotional Messages: An Application to Online Auctions
Caroline Ducarroz, Sha Yang, and Eric A. Greenleaf
Motivating Sales Reps for Innovation Selling in Different Cultures
Sebastian Hohenberg and Christian Homburg