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AMA PCM Digital Marketing Exam Instagram’s New Logo: Delightful or a Disaster? Could Marketing Reverse the Uber Rebrand Backlash?








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V. Kumar, Editor-in-Chief of the Journal of Marketing​ (JM), sat down with the American Marketing Association at Winter AMA 2016 to share a his thoughts on impact, theory, and other topics related to the state of JM as well as scholarly publishing and the peer-review process in general.  (view more here)​

 

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