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V. Kumar, Editor-in-Chief of the Journal of Marketing​ (JM), sat down with the American Marketing Association at Winter AMA 2016 to share a his thoughts on impact, theory, and other topics related to the state of JM as well as scholarly publishing and the peer-review process in general.  (view more here)​

Volume 80, Number 4

July 2016​

Let Your Banner Wave? Antecedents and Performance Implications of Retailers’ Private-Label Branding Strategies
Kristopher O. Keller, Marnik G. Dekimpe, and Inge Geyskens
  • This authors develop and test a conceptual framework of the drivers and performance implications of retailers' private-label branding strategies and find them to be influenced by product tier and retailer- and country-level factors, with positive performance effects for premium private labels.
When It Pays to Wait: Optimizing Release Timing Decisions for Secondary Channels in the Film Industry
Sumaiya Ahmed and Ashish Sinha
  • ​We develop an approach that optimizes the release timing of DVDs (sell-through channel) so that revenue from the box office (theatre) and DVD release increases by 2.5% on average, while revenue from the DVD channel increases by nearly 6%, which, for a billion-dollar industry, represents significant value​.
Relating Online, Regional, and National Advertising to Firm Value
Shrihari Sridhar, Frank Germann, Charles Kang, and Rajdeep Grewal
  • The authors study the individual and joint effectiveness of national, regional, and online advertising to assist firms with advertising allocation decisions, which are growing increasingly complex in the digital age.
Adjusting the Warm-Glow Thermostat: How Incentivizing Participation in Voluntary Green Programs Moderates Their Impact on Service Satisfaction
Michael Giebelhausen, HaeEun Helen Chun, J. Joseph Cronin Jr., and G. Tomas M. Hult
  • Consumers experience a "warm glow" and heightened service satisfaction when they participate in a provider's voluntary green program (and vice versa),  an effect that can be dampened or heightened depending on how participation is incentivized.
Designed to Succeed: Dimensions of Product Design and Their Impact on Market Share
Rupinder P. Jindal, Kumar R. Sarangee, Raj Echambadi, and Sangwon Lee
  • The authors study the impact on market share of three dimensions of design—form, functionality, and ergonomics—and fiund that they are interrelated; once an acceptable level of functionality is achieved, manufacturers are best served to choose between investing in form or in functionality and ergonomics.
Product Concept Demonstrations in Trade Shows and Firm Value
Taewan Kim and Tridib Mazumdar
  • The study investigates how a tradeshow demonstration of a mix of new product concepts at different stages completion and market-ready products influences shareholder value of the demonstrating firm.



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