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Professional Certifications

When you’re ready to advance your career, AMA Professional Certification can help you gain confidence and prove you have the skills to make an impact. Our programs are as flexible as your schedule but rigorous enough to show you have stand-out knowledge to solve modern business challenges.

AMA offers Professional Certified Marketer® (PCM®) credentials in:

Digital Marketing | Marketing Management | Content Marketing

Digital Marketing

We’ve partnered with the Digital Marketing Institute, a worldwide leader in professional certification, to provide the most up-to-date teaching and testing. When you complete one of the digital marketing certifications listed below, you will become dually certified with the AMA and DMI.

Digital Marketing Pro

30 hours of online learning
Professional Certification

Topics Covered

  • Social Media  
  • PPC/Paid Search
  • Email Marketing
  • SEO and Analytics
  • Content Marketing

Digital Marketing Expert

16 months of online learning
Advanced Certification

Topics Covered

  • Professional & Digital Skills for Marketing Practitioners
  • Search Marketing & Demand Generation
  • Social Media Marketing
  • Digital Marketing Analytics & Planning
  • Digital Business Strategy & Management

Marketing Management

As a member of a small team, a leader of a large department, or an entrepreneur on your own, becoming an AMA PCM®️ in Marketing Management is a way to prove you have the knowledge you need across a broad spectrum of marketing topics, including:

  • Marketing Strategy
  • Marketing Research and Data Analytics
  • Pricing Strategy
  • Customer Behavior and Segmentation
  • Product and Services Positioning

Content Marketing

Only the best content stands out in a cluttered marketing world. Becoming an AMA PCM®️ in Content Marketing will bridge your knowledge gaps, elevate your career and prove you are at the forefront of the dynamic world of content marketing.

  • Modern Content Marketing
  • Building Your Team
  • Operations and Content Modeling
  • Standards and Guidelines
  • Audience
  • Product Development
  • Storytelling
  • Measurement
  • Storymapping

Have questions? Check out our FAQ

“I am really looking forward to marketing myself with the American Marketing Association PCM credential.  As a marketer, it’s wonderful to be recognized in the industry as a professional who has mastered core knowledge and principles.”

Angela Jiskoot

Already a Professional Certified Marketer®?

Congratulations! Your PCM® credential shows your commitment to understanding the most impactful trends in marketing. Report your Continuing Education Units (CEUs) to the AMA.