Experienced Leaders Need Next Level Knowledge
Being an expert is about seeing a bigger vision and having the skills and insight to make it happen. It means having real and tangible capabilities to take your message, brand and career into unexplored territories.
One Program = Two Certifications
We’ve partnered with the Digital Marketing Institute, a world leader in professional digital marketing certification, to provide online learning and a meaningful assessment. When you complete the Digital Marketing Expert program, you will become dually certified with the AMA and DMI with two credentials: PCM® Advanced Digital Marketing and Certified Digital Marketing Expert.
How it Works
Enrollment for the Digital Marketing Expert program happens through our partners at DMI. The program will take around 120 hours to complete. You’ll have access to self-paced online learning and your final assessment will be two 5000 word assignments – a digital marketing research paper and a digital marketing strategy document. What you produce is a meaningful digital marketing campaign, from conception to completion.
If you live outside of the U.S. and would like to pursue dual-certification, please contact DMI Customer Support.
- Digital Strategy and Planning
- Search and Digital Channels
- Digital Selling
- Customer Experience
- Social Media
- eCommerce and Conversion Rate Optimization
- Project Planning and Creative Skills
- Leadership and Management
of participants say this program has had a positive effect on their career
of graduates have been promoted after completing DMI certification
of professionals who finished a DMI certification work at senior or management levels
Looking for Something Different?
You have options! We also offer the Digital Marketing Pro certification program. It’s 30 hours of video learning with an online final exam. It’s a more comprehensive curriculum covering broad knowledge areas intended for less senior professionals.