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Digital Marketing Certification

Digital Marketing Certification

Build Confidence. Advance Your Career.

Show you have the latest knowledge by becoming a Professional Certified Marketer® in Digital Marketing. We created a program that’s as flexible as your schedule but rigorous enough to prove you have the knowledge needed to advance your digital marketing career.

Our certification covers in-demand topics like analytics, social media, user experience, SEO, online advertising, email, content marketing and more.

Steps for Certification

  1. Learn about the exam. Review the topics you need to know to pass the PCM® Digital Marketing exam.
  2. Evaluate your skills. Take the free practice exam to assess your current marketing management skillset and identify areas of improvement.
  3. Study. Start preparing with the AMA approved Learning Path from LinkedIn Learning. Or attend an in-person AMA Digital Marketing Bootcamp.
  4. Take the exam. The test is made up of 120 multiple-choice questions and can take up to two hours to complete.
  5. Promote and maintain your certification. Passing the PCM® exam is a big accomplishment. Share the news and make sure to keep your certification up-to-date.


AMA Member$249

“The AMA Digital Marketing Certification program helped me to significantly boost my knowledge about the many facets of digital marketing. I was able to put the skills to work immediately and am excited to continue to update my knowledge through this program.”

Patricia Malone, PCM Digital Marketing
Director of Marketing, Sodexo

Eligibility Requirements

While there are no eligibility requirements at this time, we find that PCM® candidates have more success if they have the following minimum level of education or experience:

  • Bachelor’s degree and four years of professional marketing experience 
  • Master’s degree and two years of professional marketing experience
  • 7 years of professional marketing experience 

Body of Knowledge


Certification Exam Topics

Our PCM® Digital Marketing book of knowledge is your guide to discovering all the topics covered on the exam.


Practice Exam

Want to get a feel for what the PCM® Digital Marketing exam is like? The free practice exam gives sample questions like the ones you’d see on the actual test. It’s a great way to find out the topic areas where you might need a little more studying.

Test Your Knowledge!

AMA Digital Marketing Bootcamp

Two days of in-person interactive learning will cover all of the topics you’ll see on the PCM® Digital Marketing exam.

Exam Details

The test is made up of 120 multiple-choice questions and you’ll have two hours to complete it.

To pass, you must receive an overall score ​of 80% or higher and it is not required that you achieve a specific score in each domain. You will receive your scores immediately after completing the exam, including a breakdown by domain.

Your registration for the exam will include three exam attempts that must be completed within one year of registration. If you are unsuccessful in passing the exam, you must wait a minimum of 15 days between exam attempts.

PCM Digital Marketing Certification Exam

What Happens When I Pass?

First, you can proudly add the letters P-C-M behind your name, showing you’ve put in the work to master digital marketing. We’ll also send you a digital certificate to display and badge to use on LinkedIn.

But passing the exam alone doesn’t mean you’re done. While your certification is good for three years, you’ll also have to complete 10 continuing education units (CEUs) each year.


No problem. We realize it’s a big commitment to become a PCM® in Digital Marketing. Check out our FAQ page or email us at

Already a PCM®? Log Your CEUs

If you’ve already passed the PCM® Digital Marketing exam, you can learn more about logging your CEUs here.