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Digital Marketing Certification

Digital Marketing Certification

Our Digital Marketing Certification covers in-demand topics like analytics, social media, user experience, SEO, online advertising, email, content marketing and more.

AMA Member$249

How To Earn Your Certification

Eligibility Requirements

While there are no eligibility requirements at this time, we find that PCM® candidates have more success if they have the following minimum level of education or experience:

  • Bachelor’s degree and four years of professional marketing experience 
  • Master’s degree and two years of professional marketing experience
  • 7 years of professional marketing experience 

Exam Details

The test is made up of 120 multiple-choice questions and you’ll have two hours to complete it.

To pass, you must receive an overall score ​of 80% or higher and it is not required that you achieve a specific score in each domain. You will receive your scores immediately after completing the exam, including a breakdown by domain.

Your registration for the exam will include three exam attempts that must be completed within one year of registration. If you are unsuccessful in passing the exam, you must wait a minimum of 15 days between exam attempts.

Exam Preparation


Certification Exam Topics

Our PCM® Digital Marketing body of knowledge is your guide to discovering all the topics covered on the exam.


AMA Digital Marketing Bootcamp

Two days of in-person interactive learning will cover all of the topics you’ll see on the PCM® Digital Marketing exam.


No problem. We realize it’s a big commitment to become a PCM® in Digital Marketing. Check out our FAQ page or email us at pcm@ama.org

If you’ve already passed the PCM® Digital Marketing exam, you can learn more about logging your CEUs here.