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Content Marketing Certification

Content Marketing Certification

The Content Marketing Certification ensures you know the strategy, planning, production, promotion and measurement techniques needed to stand out from the competition.

AMA Member$249
Non-AMA Member$349

What’s Included

  • Book of Knowledge that recommends learning paths to prepare for the exam.
  • Three attempts at the PCM® Content Marketing exam

How To Earn Your Certification

  • Prepare for the exam. Download the Book of Knowledge to review the topics and key terms you need to know to pass the PCM® Content Marketing exam.
  • Evaluate your skills. Take the free practice exam to assess your current content marketing skill set and identify areas of improvement.
  • Study. You can study for the exam in any way you choose based on how you did on the practice exam. The AMA recommends the learning paths outlined in the Book of Knowledge.
  • Take the exam. The online test is made up of multiple-choice questions and can take up to two hours to complete.
  • Promote and maintain your certification. Passing the PCM® exam is a big accomplishment. Share the news and make sure to keep your certification up-to-date.

Eligibility Requirements

While there are no eligibility requirements at this time, we find that PCM® candidates have more success if they have the following minimum level of education or experience:

  • Bachelor’s degree and four years of professional marketing experience 
  • Master’s degree and two years of professional marketing experience
  • 7 years of professional marketing experience 

Exam Details

The test is given online and is made up of multiple-choice questions. You’ll have two hours to complete it.

To pass, you must receive an overall score ​of 80% or higher and it is not required that you achieve a specific score in each domain. You will receive your scores immediately after completing the exam, including a breakdown by domain.

Your registration for the exam will include three exam attempts that must be completed within one year of registration. If you are unsuccessful in passing the exam, you must wait a minimum of 15 days between exam attempts.

Exam Preparation


No problem. We realize it’s a big commitment to become a PCM® in Content Marketing. Check out our FAQ page or email us at

If you’ve already passed the PCM®, you can learn more about logging your CEUs here.