Experienced Leaders Need Next Level Knowledge
Being an expert is about seeing a bigger vision and having the skills and insight to make it happen. It means having real and tangible capabilities to take your message, brand and career into unexplored territories.
- Learn Online
- 120 Hours Self-Paced Learning
- Dual PCM Digital Marketing and DMI Certified Digital Marketing Expert
DMI Graduates Work for Companies Like
One Test = Two Marketing Certifications
We’ve partnered with the Digital Marketing Institute, a world leader in professional digital marketing certification, to provide online learning and a meaningful assessment. When you complete the Digital Marketing Expert program, you will become dually certified with the AMA and DMI with two credentials: PCM® Advanced Digital Marketing and Certified Digital Marketing Expert.
How Certification Works
Enrollment for the Digital Marketing Expert program happens through our partners at DMI. The program will take around 120 hours to complete. You’ll have access to self-paced online learning and your final assessment will be two 5000 word assignments – a digital marketing research paper and a digital marketing strategy document. What you produce is a meaningful digital marketing campaign, from conception to completion.
- Digital Strategy and PlanningSearch and Digital Channels
- Digital Selling
- Customer Experience
- Social Media
- eCommerce and Conversion Rate Optimization
- Project Planning and Creative Skills
- Leadership and Management
If you live outside of the U.S. and would like to pursue dual-certification, please contact DMI Customer Support.
of DMI graduates have said that our digital marketing course has had a positive impact on their career.
of DMI graduates have been promoted after completing one of our digital marketing programs.
of DMI graduates are working at senior or management level.
Looking for Something Else?
You have options! We also offer the Digital Marketing Pro certification program. It’s 30 hours of video learning with an online final exam. It’s a more comprehensive curriculum covering broad knowledge areas intended for less senior professionals.
I Already Have a PCM® Digital Marketing
Awesome! Your credential helps you stand out as someone committed to using their skills to make an impact. Don’t forget to report your Continuing Education Units (CEUs) to the AMA.
If you need support and are outside of the U.S. please click here.