Training
AMA Training gives your career a momentum boost. You’ll be ready to take on any challenge that comes your way.
Certification
Gain confidence and prove you have the skills to make an impact by becoming a Professional Certified Marketer®
Academic Journals
The AMA is home to five industry-leading journals full of peer-reviewed research to advance our industry.
Events
First-Time Manager Bootcamp: Management and Leadership Essentials
May 29
Online | 10AM-3PM CT
First-Time Manager Bootcamp: Management and Leadership Essentials
Online | 10AM-3PM CTMastering Short-Form Video Content
Online | 4 Hours | BeginnerPower of AI: Personalize the Customer Experience
Online | 2 Hours | IntermediateNews Stand
Marketing News
What is Email Marketing? [An Expert Guide for Beginners]
Email is one of the oldest and biggest digital communication channels, with a user base of over 4.3 billion people. It is also the most effective marketing channel, with an ROI of $36 for every dollar spent. As if that’s not enough, email marketing is 40 times more effective at customer acquisition than Facebook and […]
From Our Partners
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The Power of Professionally Branded Emails
Optimize the high volume of existing 1:1 emails to boost lead generation, improve conversion, and drive revenue.Learn how using professionally branded emails can personally engage your audience with insights from Exclaimer’s research report. Based on surveying over 1000 marketers across the United States, our research shows that adding professional email signatures to your marketing strategy […]
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How to Measure the ROI of Your Brand: 7 Important Metrics
Measure the success of your brand strategy using these key metrics that indicate brand growth. Having a precise picture of the return generated by your brand can help guide the direction of your strategy. Learn 7 ways to measure your brand’s ROI, and how you can use that information to further improve your company. Advertisement
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Competitive Intel Newsletter Guide & Template
Industry best practices and real-life advice from ten Klue customers and experts. Sending a competitive intel newsletter is the easiest way to distribute competitive intel across your organization. But writing a GREAT competitive intel newsletter… not so easy. That’s why we put together a competitive intel newsletter guide with the help of Klue experts, customers […]
Resources
“To the American Marketing Association, I extend my heartfelt thanks. Your commitment to providing such a wonderful event is commendable. This experience has rejuvenated my marketing strategy and revitalized my skills. My confidence has soared, and I now feel armed with cutting-edge strategies that will propel me to new heights in my company and career.”
Parissa Burton
Marketing Manager | Brand Strategist
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