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Virtual Conference: Build Your Brand

Registration for this virtual conference is free to all attendees.

Join us as we delve into the intricacies of effective brand messaging, discovering how it can nurture customer loyalty and drive referrals. Explore innovative strategies for developing a unified marketing approach across multiple channels, with a special emphasis on leveraging the power of social media to amplify your brand’s visibility and foster engagement.

You’ll gain invaluable insights into building brand equity and cultivating steadfast customer allegiance through cutting-edge social media techniques. Don’t miss this chance to immerse yourself in the ever-evolving world of brand building in the digital era.

Meet The Keynote

Justin Norman

Global Head of Music Marketing, Spotify

By attending this event, you can earn continuing education units (CEUs) toward maintaining any AMA Professional Certified Marketer ® credential. Click here to learn more about pursuing certification or claiming credits.

DAY 1 | ALL TIMES IN CT

Keynote: Disruptors - Keeping 'challenger' brand energy alive in a world of non-believers

In the session, “Disruptors – Keeping ‘Challenger’ Brand Energy Alive in a World of Non-Believers,” Jay Norman, Director of Global Creative Strategy at Spotify, will uncover the thrilling universe of challenger brands. Jay will show how these brands retain their courageous, pioneering spirit despite skepticism and resistance. Jay will provide you with a combination of strategic understanding and enthralling anecdotes from his career, delivering tools to help make your brand current and revolutionary. The talk stresses the need to remain agile, original, and daringly ambitious, stimulating you to turn every doubt into a stepping stone leading to ground-breaking success.

Justin Norman

Global Head of Music Marketing, Spotify

Putting the Consumer at the Heart of Your Brand Strategy

In today’s fast-paced, consumer-centric world, brands must prioritize putting their customers at the heart of their creative processes to drive success. Join Caitlin Galvin, Senior Vice President of Global Enterprise Customers at, Zappi, and Kate Schardt, VP, Global Insights Capabilities & Partnerships at PepsiCo, as they explore how PepsiCo has revolutionized its approach to creative effectiveness by partnering with consumers. Discover the challenges that prevent brands from effectively integrating consumer preferences into their creative processes and how to overcome them. Learn about PepsiCo’s innovative internal management solution, Ada, which serves as a single source of truth, empowering teams across the business to access global insights and iterate on ideas with consumers. Gain insights into balancing global and local imperatives, allowing local teams autonomy while maintaining consumer-centricity at all levels. Attendees will walk away with actionable strategies for fostering a consumer-centric mindset within their organizations, leveraging data-driven insights to inform creative decisions, and ultimately driving creative effectiveness. By embracing a collaborative approach that puts consumers at the forefront, brands can unlock the key to creating impactful, resonant campaigns that drive business success.

Caitlin Galvin

SVP, Global Enterprise Accounts, Zappi

Kate Schardt

VP, Global Insights Capabilities & Partnerships, PepsiCo

Beyond the Logo: Building Brand Identity

Today, building a strong brand goes far beyond just having a recognizable logo. This presentation explores the critical role of brand identity, storytelling, and authenticity in a competitive landscape.

Courtney Hughes

Director of Global Brand Campaigns & Product Launch, Dell

Justin Norman

Global Head of Music Marketing, Spotify

Justin (Jay Norm) Norman is a seasoned creative leader and co-founder with a 15-year track record in crafting marketing campaigns that connect culture with genuine human emotions. Currently the Global Head of Music Marketing at Spotify, Jay has built a career marked by impactful collaborations with international brands, organizations, and artists.

Throughout his agency career, Jay has led campaigns and content for a range of well-known brands, including Dodge, Fiat, Jeep, Country Crock, Bertolli, JBL, Harman Kardon, McDonald’s, NFL Films, Republic Records, Universal Records, Popsicle, and more. As co-founder of the award-winning creative agency Verse + Hook, he’s been part of crafting compelling narratives for brands like Pepsi and Kingsford while also playing a role in bringing artists and musicians into advertising for brands such as Jeep, Bacardi, Paypal, NFL, and ESPN.

Jay Norman’s journey is a testament to his commitment to creating meaningful connections between culture and emotion and his influential role in shaping the creative landscape.

Caitlin Galvin

SVP, Global Enterprise Accounts, Zappi

Kate Schardt

VP, Global Insights Capabilities & Partnerships, PepsiCo

Courtney Hughes

Director of Global Brand Campaigns & Product Launch, Dell

Courtney is the Director of Global Brand Campaigns & Product Launch, leading a team of stellar marketers responsible for bringing the Pan-Dell campaign to life for Consumer, Small Business, Medium Business and Enterprise audiences.
Over the last 11 years at Dell, she held various roles in internal and executive communications. Before joining Dell, Courtney was a writer, video editor, DJ and radio personality.


Courtney is a West Virginia native, who grew up in the small town of Beckley, W.Va. She holds a bachelor’s degree in journalism and a master’s degree in integrated marketing communications from West Virginia University. When she’s not writing and creating, you can find her cooking, painting, taking classes on Peloton and spending time with her daughter McKenzie.


 

 

 

Agenda FAQs

When will the full conference agenda be available?

The conference agenda will be posted to the AMA event page 2.5-3 weeks out from the event start date. Speakers and sponsors will also be posted at this time. Keynote speakers can be found in the “Home” or main tab on the event page.

Login & Registration FAQs

I’ve already registered. Where can I find the link to log in to the conference?

24 hours before the conference begins, an email will be sent out to all registrants with a login link for them to access the conference platform. A link to log in will also be made available on this event page and in the trending bar of ama.org.

When I try to log in, the platform asks for a verification code. Where can I find this?

A verification code will be sent to the email address and/or the phone number used during registration. It should appear within a few minutes. You may want to check your spam or junk folders for this as well. If you have any problems finding your verification code, please reach out to our customer service team for help.

 

On-Demand Content FAQs

Will conference presentations be available on-demand?

All conference material, including presentations, will be available on-demand in the 2024 AMA Virtual Conference: Build Your Brand Attendee Hub within 24 hours, if not sooner.

How long will I have access to the 2024 AMA Virtual Conference: Build Your Brand Attendee Hub?

The Attend Hub will remain open and available for on-demand viewing for 6 months after the event.

 

Technical Support & Recommendations

What browser works best?

We recommend using Chrome or Firefox.

How can I see the attendee list?

Click on the Community tab at the top of the page, then Attendees. Here you will find a list and can message attendees who have opted to be visible in the Attendee Hub.

How can I communicate with other attendees?

Methods of communication include session chat, direct messaging, Sponsor appointments and Sponsor virtual booths.

How do I schedule an appointment with a Sponsor?

On the homepage, you will be able to schedule appointments with sponsors. You will also have the ability to meet with someone from their organization immediately or send a message to be followed up with later in the Sponsor virtual booths.

How do I change my visibility settings?

Click on your initials and view profile in the top right corner. Here you can select visible to appear on the attendee list or hidden.

 

Virtual Conference: Build Your Brand