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P.K. Kannan is Dean’s Chair in Marketing Science, University of Maryland, USA.
Measuring the Real-Time Stock Market Impact of Firm-Generated Content
What AI and 100M Social Media Interactions Reveal About Product Markets
4 Reasons to Adopt Front-of-Package Nutrition Labels
3 Strategies to Make Innovation Tournaments More Successful
Marketing Analytics for Data-Rich Environments
The Informational Value of Social Tagging Networks