Hal Conick, Author at American Marketing Association

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Hal Conick

Hal Conick is a freelance writer for the AMA’s magazines and e-newsletters. He can be reached at halconick@gmail.com or on Twitter at @HalConick.

magnet propelling toward heart bubbles

Reassuring Consumers on the Use of Their Data

illustration of green products on shelves

How Brands Can Help Consumers Green Up Their Act

Super Mario Bros.-esque level design

Gamification is Manipulative. Is It Ethical?

two pairs of hands, one transparent, handing gifts forward against a yellow background

6 Ways Marketers Can Win High-Value Attention with Gifts

square block fitting unsuccessfully into a round hole, with a man standing beside it

The West’s Great Marketing Opportunity in China

Impractical Jokers of truTV

What’s truTV? Oh, You Poor Soul.