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David Aaker

David Aaker is vice chairman of Prophet, the author of Aaker on Branding and a member of the Marketing Hall of Fame.

How Does a Brand Regain Consumer Trust After a Crisis?

How to Create a Signature Brand Story

Signature Stories As a Research Tool

Signature Stories As a Research Tool

4 Pitfalls of Storytelling and How to Avoid Them

How to Use Storytelling in B2B Marketing

14 Reasons Your Brand Needs Signature Stories