Training
AMA Training gives your career a momentum boost. You’ll be ready to take on any challenge that comes your way.
Certification
Gain confidence and prove you have the skills to make an impact by becoming a Professional Certified Marketer®
Academic Journals
The AMA is home to five industry-leading journals full of peer-reviewed research to advance our industry.
Events
Project Management for Marketers
February 13
$129 non-members | $99 members
AMA Digital Marketing Bootcamp – Atlanta
Atlanta, GA | 2 Days | IntermediateThe Future of Advertising: Optimize Your Ad Spend With Audience-Based Buying
sponsor 1 Free webinar brought to you by Spectrum Reach.Digital Marketing Bootcamp
Online | April 11-12 | 10AM-5PM CTFirst-Time Manager Bootcamp: Management and Leadership Essentials
Online | 10AM-3PM CTNews Stand
Marketing News
What is Email Marketing? A Guide for Beginners
Email is one of the oldest and biggest digital communication channels, with a user base of over 4.3 billion people. It is also the most effective marketing channel, with an ROI of $36 for every dollar spent. As if that’s not enough, email marketing is 40 times more effective at customer acquisition than Facebook and […]
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Choosing The Perfect Marketing Automation Platform For Your Business
Comparing the Top 5 Marketing Automation Platforms and the business cases they suit best. On a quest to find the best marketing automation platform (MAP) for your organization? MA software can be a major investment. But, when done right, it has the power to transform your marketing processes, and scale your business like never before. […]
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The Creator Journey™ 2024
Insights from LTK’s national shopper study. In this whitepaper, learn insights from LTK’s latest national study and reveal how Creators are disrupting the consumer journey and taking consumers from discovery to purchase in completely new and different ways. Gain insights from LTK national study and proprietary data identify new trends and marketing strategies to drive […]
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Pouring Passion into Profit. The Saint Joseph’s Connection Behind Viniamo’s Success
Meet Brendan Papariello, a Saint Joseph’s University graduate with Entrepreneurship and Food Marketing degrees. Brendan’s journey is more than a success story; it’s a testament to the power of education and passion. Amid a global pandemic, Brendan co-founded Viniamo, a groundbreaking company connecting boutique, family-owned, and Italian wineries directly to American consumers. Viniamo acts as […]
Resources
“To the American Marketing Association, I extend my heartfelt thanks. Your commitment to providing such a wonderful event is commendable. This experience has rejuvenated my marketing strategy and revitalized my skills. My confidence has soared, and I now feel armed with cutting-edge strategies that will propel me to new heights in my company and career.”
Parissa Burton
Marketing Manager | Brand Strategist
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