Editorial Mission
Journal of Marketing Research (JMR) delves into the latest thinking in marketing research concepts, methods, and applications from a broad range of scholars. It is included in both the Financial Times top 50 business journals and the University of Texas at Dallas research rankings journal list. Learn more about the editorial mission here.
2-Year Impact Factor: 6.3
5-Year Impact Factor: 8.5
AMA Members have access to all Journal of Marketing Research articles via AMA’s partner, SAGE Publishing. To access the full catalog of articles, please log in at the top of this page.
Recommended Reading
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Scholarly Insight
The Face That Launched a Thousand Follows: Using AI to Predict Celebrity Potential
Does your spokesperson need to be physically attractive? A Journal of Marketing Research study identifies 11 facial features that may predict celebrity potential by virtue of their purported relationship with charisma.
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Scholarly Insight
Less Spending, Higher Revenue: How Mergers and Acquisitions Affect Marketing Decisions in the Biopharma Industry
When it comes to mergers and acquisitions in the pharma industry, a Journal of Marketing Research study finds that acquiring firms consistently cut promotional spending on acquired products, yet the remaining marketing spending becomes more effective per dollar spent.
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Scholarly Insight
Why Doctors Avoid AI When Patients Need It Most—and Why They Rely on It When It's Less Useful
Doctors hesitate to use AI exactly when patients need it most. This Journal of Marketing Research study explores a key reason behind this paradox, showing how legal liability and financial incentives shape—and sometimes distort—physicians’ decisions about using AI.
For Authors
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IMpact at jmr
Linking the Value of Customers to Enterprise Value
Customer lifetime value (CLV), customer equity (CE), and customer-based corporate valuation (CBCV) can be used in tandem help marketing, finance, and accounting speak the same language, identify changes in customer health earlier, and improve strategic planning.
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