Apple is sinking its teeth into health care’s newest trend: data-tracking.
Prime-time TV is an aging medium. According to Nutley, N.J.-based media research firm Media Dynamics Inc., the average viewer who watches prime-time TV on NBC, ABC and CBS is 57, while the average age of the total population is 38.
When Budweiser launched an ad that mocked craft beer, some craft brewers decided to demonstrate the truth in the message.
Developing a marketing plan is Marketing 101 fodder, but the rules have changed in the digital era. Here’s how to build a successful marketing plan today.
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