Three things marketers should consider as they pursue IoT in their product and service offerings.
Conceptualizing empathy may be what sets Uber apart in the ride-sharing app market.
Some brands and personalities have figured out how to capitalize on the platform while many still struggle to use it best.
Brands and marketers could take a cue from Kim Kardashian, so argues celebrity branding expert Jeetendr Sehdev.
"People don’t remember stats, they remember stories. And memorable stories are personal and impactful."
Innovation chief says to look for unexpected connections that technology can make to enhance customer experience.
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