Thick data is the stuff of human existence and connection behind the data, which can be like rocket fuel for a brand when harnessed effectively.
Three things marketers should consider as they pursue IoT in their product and service offerings.
Conceptualizing empathy may be what sets Uber apart in the ride-sharing app market.
Some brands and personalities have figured out how to capitalize on the platform while many still struggle to use it best.
The future poses an especially interesting challenge to brands delivering customer experiences. Are they ready to market themselves to artificial intelligence?
Marketers are not earning their seat at the executive table because they are not demonstrating their contribution to revenue. Follow these three steps to earn your seat.
Brands and marketers could take a cue from Kim Kardashian, so argues celebrity branding expert Jeetendr Sehdev.
"People don’t remember stats, they remember stories. And memorable stories are personal and impactful."
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