It takes leadership, passion and flexibility to embrace and encourage new approaches and creative ideas, writes columnist Diane Gage Lofgren.
British Airways showed its empathy for Canadian travelers weary of being mistaken for Americans with an ad campaign that harnessed Canadian national pride.
Here’s how to use stakeholder analysis to create greater value in your B-to-B market plan.
While the speed of change has swept the marketing world, we continue to lag behind in understanding and creating relevant, insights-driven connections with multicultural consumers.
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