Warren Tomlin of IBM says investing in employee experience is one of the most overlooked drivers of great customer experiences.
Marketers feel challenged to innovate with products and nail down internal processes like CRM.
The acquisition of digital marketing skills is not keeping pace with demand.
The first contact is critical for health care marketers to get right in initiating a customer journey marked by excellent customer experiences.
Want to become a high-paid CEO? Work in marketing first.
Swinand says "multi-touch data," blending quantitative and qualitative data, will be the crux of data and creativity.
A CEO with prior marketing experience paired with a CMO could mean a $94 million increase in brand value, the study finds.
What happens when a small cookware startup hires
professional marketers to run its crowdfunding?
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