TV must evolve to remain relevant in the social society.
United’s brand took a nearly $800 million loss after a video of a customer being violently pulled off a plane went viral.
Crisis communications can’t be the only tactic firms use to smooth over breaches of customer trust. They need to deploy a thoughtful combination of programs and messaging that conveys a higher purpose.
A new social platform cushions the blow of job rejection with free training.
Unilever looks to divest margarine, Verizon looses ground in the cellphone wars and Kobe Bryant makes a commercial.
A new app-based social network from LEGO appears to be doing the extraordinary: providing a safe space for children online while winning plaudits from parents.
The fourth iteration of Phil Kotler’s landmark work
emphasizes the convergence of new and traditional
marketing to lead consumers to brand advocacy.
Managers of brands big and small, local and international can leverage the nationalist sentiment swaying consumers’ purchases.
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