Marketers making adjustments to focus on millenial parents.
Heather Dunn of DLA Piper discusses the importance of endorser disclosures and where advertisers' responsibilities lie.
Social media affects the brain in the same way that a hug does. Here’s how it works, and what marketers can do about it.
As legalization spreads, marketers are battling legal red tape and stoner stereotypes to attract a new generation of cannabis consumers.
At the university level, sales education is becoming increasingly important for today’s graduates, write Riley Dugan, Ric Sweeney and James Kellaris.
In an effort to capture a younger, Millennial male market without completely alienating its original fan base, Harley Davidson adopted the principles of retro branding.
Here's how to use SEO to maximize your content investments in 2016.
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