Marketers need to keep their companies abreast of the new opportunities opened by Chinese market initiatives, writes columnist Milton Kotler.
E-mail marketing is a tried-and-true technique for boosting lead gen efforts within the B-to-B space—one that marketers are continuing to invest in.
Gap is teaming up with packaged water company Boxed Water Is Better to conduct a sampling effort in its Banana Republic stores.
Shahe Manoukian of Whole Foods discusses using data to inform product choices and the importance of internal relationship building.
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