Like marketers, politicians are looking beyond stereotypes and using Vine, Snapchat and YouTube stars to reach younger people.
Insights 2020 is a major study that highly correlates the investment in deep customer analytics with outsized company growth.
Not all leads are equally valuable. Here’s how B-to-B marketers balance new media with the old.
At the “Impossible to Ignore” forum at Advertising Week XII, industry leaders discuss the enduring best practices of traditional ad techniques and the role that they play in today’s fractured media environment.
Four industry leaders discuss how influencer marketing is becoming the norm rather than the exception.
Creative agency pokes fun at one of Coca-Cola’s most successful marketing efforts.
Back to Top
The American Marketing Association
311 S. Wacker Drive, Suite 5800
Chicago, IL 60606
Tel:(800)AMA-1150 or (312)542-9000
Copyright 2015 American Marketing Association
This site content may not be copied, reproduced, or redistributed without the prior written permission of the American Marketing Association or its affiliates.