Admired by an increasing loyal customer base, Red Bull has surpassed being a beverage company to become a lifestyle icon.
Heather Dunn of DLA Piper discusses the importance of endorser disclosures and where advertisers' responsibilities lie.
In an effort to capture a younger, Millennial male market without completely alienating its original fan base, Harley Davidson adopted the principles of retro branding.
Marketing and sales don’t always work hand in hand. Experts discuss how the two functions should work together toward a common goal.
Thrift store chain Goodwill's brand strategy markets resale to the young and upscale with stylish secondhand boutiques and fashion-focused marketing tactics
Here's how to demonstrate your abilities and accomplishments to pitch a salary increase.
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