Starbucks launched an effort aimed at getting baristas and customers chatting about race-related issues in the U.S., and by the end of the week, the company pulled the plug on what many consider to have been a watered-down concept.
Celebrity endorsements are a key element of many brands’ marketing strategies, and pharmaceutical brands are no exception.
Millennials multitask more while watching TV and use more devices than other age groups, according to a new study.
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