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Retro AMA: 1986 Marketing Innovations & Trends
1986 is the throwback of marketing in the analog age.
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Retro AMA: 1986 Marketing Innovations & Trends
B2B Priorities for 2016
A look at where B2B marketers and managers should be investing in 2016.
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B2B Priorities for 2016
MTV Chooses New Name for Post-Millennial Generation
MTV and Red Peak Youth surveyed post-millennials to pick a new name for the generation: the founders.

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MTV Chooses New Name for Post-Millennial Generation

Periscope for Marketers: Five Simple Rules
How to make the most of Periscope in your social media efforts.
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Goodwill's Thrifty Retail Strategy
Thrift store chain Goodwill's brand strategy markets resale to the young and upscale with stylish secondhand boutiques and fashion-focused marketing tactics
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Business Growth and Content Marketing Biggest 'Pain Points' in 2016, AMA Study Shows
Marketers weigh in on their anticipated challenges and opportunities for 2016. Read on for the full findings from the AMA 2016 Marketing Pain Points Survey.
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Redesigning the Emotions Behind Facebook’s ‘Like’
In October, Facebook launched ‘reactions’ in a test market, which is a set of emojis used to convey six additional feelings such as love, anger or sadness.
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Hollywood Develops Virtual Reality for New Cinematic Experience
20th Century Fox uses a futuristic innovation lab to test virtual reality as a standalone storytelling medium rather than the marketing medium it's been recently.
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Emotional Branding and Cause-Marketing: The Ideal Partnership
While cause-marketing has been around for over 30 years, it has developed significantly over time.
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