The American Marketing Association (AMA) is the essential
community for marketers.
In 1953, Neil Borden transformed the business world when he
articulated the strategy of “Marketing Mix” in his AMA presidential address.
Borden was just one of many AMA leaders who were not satisfied with existing
best practices. These thought leaders sought answers for the future that would
propel business growth and elevate the role of marketing.
Today, the AMA leads an unparalleled discussion on marketing
excellence. Continuing in the tradition of Borden and so many others, the AMA
offers differentiated content that focuses on the tension between Best Versus
With content coming from unrivaled scholarly
journals, like the Journal of Marketing, and award-winning publications, like
Marketing News, the AMA offers a robust perspective that understands marketer
are expected to provide both solutions for today and solutions for tomorrow.
No other organization provides more ways for marketers and
academics to connect with the people and resources they need to be successful.
The AMA strives to be the most relevant force and voice
shaping marketing around the world; an essential community for marketers.
In 2015, the “Next AMA” launched four transformational
strategies for its North American operations:
to Service Leadership to customers, members and stakeholders.
a proactive, differentiated and modern voice for a single unified, One AMA
brand, One AMA Community.
an Intellectual Agenda that is harmonized across all platforms and
channels based on an editorial strategy to feature the tension between Best
Versus Next Practices™.
4. Building a
personalized and connected Marketplace of knowledge that engages the AMA
in a single community—always on, always connected…One AMA Community.
Learn About Membership
For more information on AMA membership offerings and benefits, visit our membership
page or explore our Online Guide
to AMA Membership Benefits.
For international members, we offer membership dues based
on a global tiered World Bank “fair pricing” policy for every country around
the world. Learn more about international
membership benefits today.
Explore our Group
Membership program - save money on membership for 4 or
more people from the same organization.
AMA Job Opportunities
Learn more about joining our team by visiting the AMA
Careers page, home to our online employment application
system. Here you can search for open positions, create an account to
apply and manage your application(s), as well as set “job alerts” so that you
are among the first to know if a new position opens that matches your
requirements. We are pleased to bring these opportunities to the
marketplace and hope that you take a moment to explore the possibilities!
AMA Thought Leadership & Content
We invite you to get engaged with us. We think you'll find it to be beneficial.