AMA Fellows


About the AMA Fellows



The distinction of “AMA Fellow” is given to members in good standing of the AMA who have made significant contributions to the research, theory and practice of marketing, and/or to the service and activities of the AMA over a prolonged period of time. The AMA Fellow designation is intended to recognize marketing academics’ achievement, but it is also designed to create a space or fellowship, discussion, collaboration and continued contributions to the discipline.  Each year a new cohort is nominated from the academic community, selected by a group of distinguished peers and honored at Winter AMA.


AMA Fellows

Ajay Kohli,  Georgia Institute of Technology
V. Kumar, Georgia State University
John Lynch, University of Colorado
Christine Moorman, Duke University

Ruth Bolton, Arizona State University
Katherine Lemon, Boston College
A. Parsu Parasuraman, University of Miami
Vithala Rao, Cornell University

2015 Fellows (Inaugural Year)
​Richard Bagozzi, University of Michigan 
Frank Bass, University of Texas-Dallas* 
Leonard Berry, Texas A&M University 
James Bettman, Duke University 
Gilbert Churchill, University of Wisconsin-Madison 
George Day, University of Pennsylvania 
Paul Green, University of Pennsylvania*
Shelby Hunt, Texas Tech University 
Philip Kotler, Northwestern University 
William Lazer, Michigan State University 
Donald Lehmann, Columbia University
Sidney Levy, University of Arizona
Gary Lilien, Pennsylvania State University
Robert Lusch, University of Arizona
Richard Lutz, University of Florida
Kent Monroe, University of Illinois
Leigh McAlister, University of Texas
Donald Morrison, UCLA
William Perreault, University of North Carolina
Robert Peterson, University of Texas at Austin
Roland Rust, University of Maryland
Jagdish Sheth, Emory University
Richard Staelin, Duke University
Louis Stern, Northwestern University
Rajan Varadarajan, Texas A&M University
Barton Weitz, University of Florida
William Wilkie, University of Notre Dame
Yoram Wind, University of Pennsylvania
Russell Winer, New York University
Gerald Zaltman, Harvard University
Valarie Zeithaml, University of North Carolina

AMA Fellow Criteria

Three criteria are considered when evaluating nominees:

Research Contributions

  • Contributions to marketing scholarship are the most important criterion considered in the evaluation process. A nominee’s research should have had a major impact on marketing thought, theory, education, practice or other research. AMA expects that AMA Fellows research contributions reflect the diversity in scholarship in marketing.

General Creativity/Innovativeness

  • ​Contributions including creativity and innovativeness may take a variety of forms.  For example, an individual receiving this honor may have been the initiator of new marketing concepts, may have established new approaches to the application of marketing, may have developed new marketing theories, or may have developed new ways to analyze or utilize data.

Service and participation within AMA

  • Nominees must be current and long standing (minimum of five years of membership, consecutive years are not necessary) members of the AMA. A history of active contributions to and participation within AMA will also be considered during the evaluation process.  These contributions can include, but are not be limited to: editors AMA journals, AMA editorial review board membership, conference or track chairs at an AMA conference, SIG leadership, or AMA Academic Council or Board of Directors membership.

Such contributions should take a variety of forms and should not be limited to a single professional achievement such as research or administration. It is intended that the candidates be living and it is expected that candidates hold a position at a degree-granting academic institution.​


Nomination Process

Nominations are invited from individuals and marketing departments.  The nominations should be submitted in electronic form and should include:

  1. ​A letter (not to exceed four pages) summarizing the nominee’s research contributions, creative/innovative accomplishments and AMA service/participation.

  2. A current curriculum vita for the nominee.

The AMA Fellows Committee will select the 2018 cohort from the nominations received. Electronic copies of submission materials should be sent by October 2, 2017 to the chair of the AMA Fellows selection committee:

2017-18 Immediate Past President of the AMA Academic Council
Linda Price
University of Oregon

Carryover Policy
It is committee policy to evaluate a nominee up to three times - the year initially nominated and, if applicable, the subsequent two years. Thus, individuals nominated in, but not selected for 2018 would also be considered in 2019 and 2020.
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