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DeSarbo, Srinivasan, and Wedel Join Ranks of AMA Fellows in 2018

Matt Weingarden

The American Marketing Association is pleased to announce the selection of three extraordinary scholars to be inducted as AMA Fellows. The new Fellows will be honored at Winter AMA 2018 in New Orleans on February 23, 2018 at a special reception.

Wayne DeSarbo, Pennsylvania State University
Wayne S. DeSarbo is the Distinguished Emeritus Professor of Marketing at the Smeal College of Business at the Pennsylvania State University. His quantitative research interests lie in multidimensional scaling, classification, and multivariate statistics, especially as they pertain to substantive marketing problems in positioning, market structure, consumer choice, market segmentation, and sports marketing. He has published over 210 articles in such journals as the Journal of Marketing Research, Journal of Consumer Research, Marketing Science, Journal of Marketing, Psychometrika, and Management Science.  He received his B.S. degree from the Wharton School of the University of Pennsylvania, his M.A. degrees from Yale University and the University of Pennsylvania, his Ph.D. in Marketing and Statistics from the University of Pennsylvania, as well as post-doctorate work there in Econometrics and Operations Research.


V. Srinivasan, Stanford University Professor 
V. “Seenu” Srinivasan is currently the Adams Distinguished Professor of Management, Emeritus at the Stanford Business School. Professor Srinivasan’s primary research interest is in the measurement of customer preference structures (conjoint analysis) and its role in product and service planning and pricing. The name “Conjoint Analysis” was coined by him and the late Prof. Paul Green in a research paper in 1978. He received the Parlin Award for outstanding contributions to marketing research, the Churchill Award for lifetime achievement in marketing research, the Converse Award for outstanding contributions to the development of the science of marketing, the ”Buck” Weaver Award for lifetime contributions to the advancement of theory and practice in marketing science, and eleven other best research paper awards. He received a B.S. from the Indian Institute of Technology, Madras, and M.S. and Ph.D. from Carnegie-Mellon University.

Michel Wedel, University of Maryland 
Michel Wedel holds the PepsiCo Chair in Consumer Science at the Robert H. Smith School of Business at the University of Maryland and was named a Distinguished University Professor in July 2015. His main research interest is in Consumer Science: the application of statistical and econometric methods to further the understanding of consumer behavior and to improve marketing decision making. Much of his recent work has measured the effectiveness of visual marketing using eye-tracking technology. He has been published in the Journal of Marketing, Journal of Marketing Research, Marketing Science as well as leading journals outside of the Marketing discipline. He teaches models for Marketing decision making for MBA students, advanced Marketing analytics for MS students, and Bayesian statistics for Ph.D. students. He holds a M.S. from University of Delft, M.S.C. from University of Leiden, MS  from Netherlands Society for OR and Statistics, and Ph.D. from University of Wageningen.

The distinction of “AMA Fellow” is given to members in good standing of the AMA who have made significant contributions to the research, theory and practice of marketing, and/or to the service and activities of the AMA over a prolonged period of time. The AMA Fellow designation is intended to recognize marketing academics’ achievement, but it is also designed to create a space or fellowship, discussion, collaboration and continued contributions to the discipline.  Each year a new cohort is nominated from the academic community, selected by a group of distinguished peers and honored at Winter AMA. Since the program’s inaugural year, over 40 scholars have been inducted as AMA Fellows. Nominations for new fellows are accepted on an annual basis. Learn more about the AMA Fellows and the nomination process​ today.​

Matt Weingarden, Vice President, Communities & Journals, leads the diverse team that supports the AMA’s network of community leaders from its three broad communities and four scholarly journals.