AMA 2026 Symposium for the Marketing of Higher Education
Chicago, IL – The American Marketing Association’s (AMA) Symposium for the Marketing of Higher Education is a space where strategy meets execution. As colleges and universities face shifting demographics, rapidly advancing technology and evolving student expectations, this conference equips marketing educators with actionable techniques, peer-backed insights, and forward-looking solutions.
What: The AMA 2026 Symposium for the Marketing of Higher Education is a premier conference focused on higher education marketing, communications, enrollment management, branding and student engagement.
Who: Higher education marketing and communications professionals, enrollment leaders, university administrators, agency partners, industry experts and featured speakers from colleges and universities across North America.
When: November 8-11, 2026
Where: Gaylord Rockies Resort & Convention Center
6700 N Gaylord Rockies Blvd
Aurora, CO 80019
Why: As colleges and universities face enrollment challenges, evolving student expectations, demographic shifts and rapid technological advancement, the Symposium provides attendees with actionable insights, proven strategies and valuable peer connections to help institutions strengthen their brands, engage prospective students and drive organizational success.
More information, full agenda, and a list of featured speakers is available here: Symposium for the Marketing of Higher Education
If you are interested in attending this event, please contact Amy Gwiazdowski for media credentials.
###
About the American Marketing Association (AMA)
As the leading global professional marketing association, the AMA is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The AMA is home to five premier scholarly journals including: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, and Journal of Interactive Marketing. Our industry-leading training events and conferences define future forward practices, while our professional development and PCM® professional certification advance knowledge. With almost 70 chapters and a presence on 350 college campuses across North America, the AMA fosters a vibrant community of marketers.
The association’s philanthropic arm, the AMA’s Foundation, is inspiring a more diverse industry and ensuring marketing research impacts public good. The AMA Foundation strengthens and elevates the marketing profession by advancing knowledge, building a global community of marketing leaders, and supporting marketing initiatives that drive innovation and societal impact.
AMA views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about AMA’s learning programs and certifications, conferences and events, and scholarly journals at AMA.org.