Building a Brighter Future for Higher Education
November 9-12, 2025 at the Gaylord Resort in National Harbor, MD
Chicago, IL—This November, the American Marketing Association (AMA) is hosting the 2025 AMA Symposium for the Marketing of Higher Education at the Gaylord Resort in National Harbor, MD.
What makes AMA’s Symposium stand out? Peer-reviewed content ensures trusted, credible content is incorporated into sessions, interactive workshops focus on current trends, and several networking opportunities where attendees can share challenges, exchange ideas and make connections. Beyond the sessions and presentations, the Symposium offers a collaborative space where ideas turn into action and innovation drives progress.
Dates and Location
The 2025 AMA Symposium for the Marketing Higher Education will take place November 9 – 12, 2025 at the Gaylord National Resort & Convention Center, National Harbor, MD. Registration information is here.
Join the breakouts, Idea Exchanges, Innovation Showcases, Fireside Chats, Pre-Conference Workshops, Senior Leader Experience and networking opportunities that will address the critical topics in higher ed marketing at the Symposium, including:
- Research & Impact
- Strategy & Planning
- Branding & Content
- Enrollment, Retention & Fundraising
- Marketing Technologies (MarTech) & AI
- Leadership & Organization
- Reputation & Communications
- Future Horizons
Agenda and full list of speakers is available here.
Register now to join fellow marketers in shaping the future of higher education, fostering growth and ensuring vitality! More information is available on AMA.org.
###
About the American Marketing Association (AMA)
As the leading global professional marketing association, the AMA is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The AMA is home to five premier scholarly journals including: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, and Journal of Interactive Marketing. Our industry-leading training events and conferences define future forward practices, while our professional development and PCM® professional certification advance knowledge. With almost 70 chapters and a presence on 350 college campuses across North America, the AMA fosters a vibrant community of marketers.
The association’s philanthropic arm, the AMA’s Foundation, is inspiring a more diverse industry and ensuring marketing research impacts public good. The AMA Foundation strengthens and elevates the marketing profession by advancing knowledge, building a global community of marketing leaders, and supporting marketing initiatives that drive innovation and societal impact. Gifts to the AMA Foundation empower the next generation of marketing students, develop forward-thinking faculty, support passionate professionals, build a dynamic community, and celebrate influential and transformative marketers and their work. Learn more about the AMA Foundation’s impact and ways to get involved here.
AMA views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about AMA’s learning programs and certifications, conferences and events, and scholarly journals at AMA.org.