Call for Proposals are open for the 2025 AMA Symposium for the Marketing of Higher Education! Join the conversation and engage with your community as a conference presenter. Learn more about proposal requirements and submit here.
Building a Brighter Future for Higher Ed Together
For over 30 years, the AMA Symposium for the Marketing of Higher Education has been a leading event in shaping the future of higher ed marketing.
Our peer-reviewed program is designed to help you refine your strategy, strengthen your institution’s reputation and ensure long-term financial health. Beyond the sessions and presentations, the Symposium offers a collaborative space where ideas turn into action and innovation drives progress. Join fellow marketers in building a brighter future for higher education—register today to be part of this transformative experience.
Pricing
Members
Early-Bird (through Oct. 6): $1,339
Standard (after Oct 6): $1,539
Non-Members
Early-Bird (through Oct. 6): $1,599
Standard (after Oct 6): $1,799
Attending as a Group?
Receive a 10% discount on group registrations of 3+ attendees.
Maximize Your Investment
Did you know that by becoming an AMA member and registering for our event, you’ll actually save money? The total cost of a yearly AMA membership, combined with the discounted member registration rate, is less than the price of purchasing the nonmember conference rate alone.
Sponsorship Opportunities
This event has a strong focus on networking and collaborative problem-solving. As a sponsor, you’ll be uniquely positioned to directly connect with decision-makers from top colleges and universities across the country. Don’t miss your chance to partner with this dynamic group of marketers as they help solve today’s higher ed challenges.
Conference Highlights
Peer-Reviewed Content
Designed by a committee of your peers, this event focuses on innovative best practices to ensure you receive the most relevant and impactful learning experiences.
Interactive Workshops
Arrive early to engage in pre-conference workshops focused on topics that tackle today’s most pressing trends and equip you with actionable techniques to elevate your marketing strategy.
Intentional Collaboration
Tap into a dynamic community where higher education marketers can network, share common challenges, and unlock invaluable benefits through enriching connections and insights from like-minded professionals.
Solution Providers
No event has more higher ed solution providers in one place. Explore an expansive exhibit hall to connect with top companies and discover innovative solutions that will significantly enhance your institution’s impact.
Professional Certified Marketer® Attendees Can Earn CEUs
The AMA Symposium for the Marketing of Higher Education is an opportunity for a Professional Certified Marketer® to obtain Continuing Education Units (CEUs) to keep your skills fresh and retain your certification. After the event, aggregate your sessions and CEU total within the certification portal. Each session attended equals 1 CEU and can all be logged under one event: Higher Ed.
Event Location
Gaylord National Resort & Convention Center
201 Waterfront Street
National Harbor, MD 20745
Phone: (301) 965-4000
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Room Rate
We’ve secured an AMA room block at a special rate of $329.00 single/double occupancy per night (excluding taxes and applicable fees, which are currently 18%, but are subject to change).
Reserve your room here.
Or call (877) 382-7299 and reference AMA Symposium for the Marketing of Higher Education.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.
The reservation cut-off date is October 6, 2025 or when rooms sell out.
Please know that any hotel room booked outside the AMA negotiated block may not be eligible for the discounted rate. Those reservations may also have a different cancellation policy and will not be eligible for reimbursement in the case of event cancellation.
Additional guests can be added for $20.00 per person, per night.
A $27.00 Resort Fee will be added to the guest room rate per night (excluding tax, currently 6%, but subject to change). The Resort Fee includes (amenities subject to change):
- Resort-wide internet access
- Sunrise Yoga
- 24-hour access to the fitness center
- Access to the indoor Jr. Olympic-sized pool
- Transportation on the National Harbor Circulator Bus
- Two bottles of Aquafina water in-room
- Complimentary cookie or fruit at Potomac District Café & Market
- Welcome cocktail for two people at Harbor Social
- Up to 20 black and white photo copies at FedEx
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Area Attractions, Events and Tourism
- National Harbor
- Potomac Water Taxi
- Destination DC
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ADA
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center at (800) AMA-1150. A member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.