The American Marketing Association (AMA) and the American Marketing Association Foundation (AMAF) are pleased to announce Johann Melzner as the winner of the Robert Lusch Early Career Research Award for his 2023 Journal of Marketing Research article, “The Sound of Music: The Effect of Timbral Sound Quality in Audio Logos on Brand Personality Perception,” coauthored with Priya Raghubir.
University of Miami
Johann Melzner is an Assistant Professor of Marketing at the University of Miami Herbert Business School. Johann received a PhD and a M.Phil. in Marketing from the New York University Leonard Stern School of Business. Before joining NYU Stern, Johann worked at the LMU Institute for Market-Based Management and received an M.Sc. in Economic, Organizational, and Social Psychology from the Ludwig Maximilians Universität Munich (Germany), as well as a B.Sc. in Psychology from the Paris Lodron Universität Salzburg (Austria).
Melzner’s work focuses on auditory information processing, audio branding, communication modality, consumer interactions with technology, and information privacy. His research has been published in top-tier academic journals, such as Journal of Experimental Psychology: General, Journal of Marketing, Journal of Marketing Research, and Management Science.
About the American Marketing Association (AMA)
As the leading global professional marketing association, the AMA is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The AMA is home to five premier scholarly journals including: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, and Journal of Interactive Marketing. Our industry-leading training events and conferences define future forward practices, while our professional development and PCM® professional certification advance knowledge. With 70 chapters and a presence on 350 college campuses across North America, the AMA fosters a vibrant community of marketers. The association’s philanthropic arm, the AMA’s Foundation, is inspiring a more diverse industry and ensuring marketing research impacts public good.
AMA views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about AMA’s learning programs and certifications, conferences and events, and scholarly journals at AMA.org.