The AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award honors living marketing educators for distinguished service and outstanding contributions in marketing education. All marketing educators who have made sustained contributions to marketing over an extended period of time are eligible.
The AMA Foundation is pleased to announce that J. Jeffrey Inman has been selected as the 2026 AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award recipient!
J. Jeffrey (Jeff) Inman is the Albert Wesley Frey Professor of Marketing at the University of Pittsburgh School of Business. He earned his PhD from the University of Texas at Austin. An internationally recognized scholar, his research focuses on consumer-relevant issues such as factors that influence consumer–technology interaction and consumer decision making. He has published over 70 peer-reviewed articles, industry reports, and book chapters, and his research has been cited over 22,000 times. He received the University of Pittsburgh Chancellor’s Research Award in 2022, lifetime achievement awards from the AMA RAPSIG and AMA CB SIG, and he was named a Fellow by the Society for Consumer Psychology in 2020 and by the American Marketing Association in 2023. His research has either won or been a finalist for many awards, including the AMA/Marketing Science Institute/H. Paul Root Award.
Inman served as Associate Dean for Research and Faculty at the Katz School of Business for 16 years (2008–2024) and has chaired numerous PhD dissertations. He was Journal of Consumer Research Editor in Chief and Associate Editor at both Journal of Marketing Research and Journal of Marketing. He has also served as President of the Society for Consumer Psychology as well as President of the Association for Consumer Research, and he has cochaired the three most prestigious conferences in the field of marketing: the INFORMS Marketing Science Conference, the ACR Annual Conference, and the AMA Winter Academic Conference. He enjoys skiing, running, and gaming.
A brief excerpt from Jeff’s nomination letter states:
Unlike most consumer behavior researchers, who specialize in a given topic or research approach, Jeff might be seen as a Renaissance man, with a wide variety of research interests and expertise and the ability to break silos…Few scholars have this breadth of influence and the ability to draw on methodologies ranging from econometrics to controlled experiments. His work uses psychological theories to inform questions of managerial relevance, and he routinely publishes with coauthors from areas outside consumer behavior, including quantitative and strategic perspectives.
Besides being a boundary spanner, Jeff is a leading authority on retailing, such as in-store
decision making and shopper marketing. He is able to take a broad conceptual view as well as narrower empirical one. For instance, his most cited paper (over 3000 Google Scholar citations) is a review paper in the Journal of Retailing (2015), coauthored with P. K. Kannan and Peter Verhoef, which outlines an impactful agenda for future research. His second most cited paper (over 1000 Google Scholar citations) is an empirical paper in the Journal of Marketing Research, coauthored with Hans Van Trijp and Wayne Hoyer, which tests hypotheses based on a field study of Dutch consumers. These papers are illustrative of the breadth of his coauthors and approaches.In evaluating Jeff’s extensive contributions, his role as a mentor and advisor to doctoral students must also be highlighted. At Katz, Jeff has chaired 14 doctoral dissertation committees and served as a member on numerous others. Among our doctoral graduates, Jeff’s students have secured some of the best placements at prestigious universities. These placements include faculty positions at Boston University, Boston College, Syracuse University, the University of Kansas, and the University of Houston. We know that his former doctoral students have a very high regard for Jeff and keep in touch with him for career advice and guidance on research. Jeff is also an excellent, award-winning teacher. He has won the Katz Excellence in Teaching Award. He has also taught courses at the undergraduate, MBA, and PhD levels. In fact, the breadth of his teaching includes marketing management, consumer behavior, marketing research, retail/shopper marketing, and marketing strategy.
Jeff will be honored at the 2026 AMA Winter Academic conference in Madrid, Spain.
Selected Publications
A few highlights of Jeff’s research are below. View his full Google Scholar profile here.
Peter C. Verhoef, P.K. Kannan, and J. Jeffrey Inman (2015), “From Multi-Channel Retailing to Omni-Channel Retailing,” Journal of Retailing, 91 (2), 174–81.
Hans C. M. Van Trijp, Wayne D. Hoyer, and J. Jeffrey Inman (1996), “Why Switch? Product Category–Level Explanations for True Variety-Seeking Behavior,” Journal of Marketing Research, 33 (3), 281–92.
J. Jeffrey Inman, Russell S. Winer, and Rosellina Ferraro (2009), “The Interplay Among Category Characteristics, Customer Characteristics, and Customer Activities on In-Store Decision Making,” Journal of Marketing, 73 (5), 19–29.
Elham Yazdani, Anindita Chakravarty, and Jeffrey Inman (2025), “Racial Inequity in Donation-Based Crowdfunding Platforms: The Role of Facial Emotional Expressiveness,” Journal of Marketing, 89 (4), 140–60.
Elham Yazdani, Anindita Chakravarty, and Jeff Inman (2024), “(Mis) Alignment Between Facial and Textual Emotions and Its Effects on Donors Engagement Behavior in Online Crowdsourcing Platforms,” Journal of the Academy of Marketing Science, 53 (4), 968–88.
J. Jeffrey Inman, Robert J. Meyer, David A. Schweidel, and Raji Srinivasan (2024), “Do Great Powers Come with Great Responsibility? Opportunities and Tensions of New Technologies in Marketing,” International Journal of Research in Marketing, 41 (1), 18–23.
Venkatesh Shankar, J. Jeffrey Inman, Murali Mantrala, Eileen Kelley, and Ross Rizley (2011), “Innovations in Shopper Marketing: Current Insights and Future Research Issues,” Journal of Retailing, 87 (1), S29–S42.
J. Jeffrey Inman and Hristina Nikolova (2017), “Shopper-Facing Retail Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns,” Journal of Retailing, 93 (1), 7–28.
J. Jeffrey Inman, James S. Dyer, and Jianmin Jia (1997), “A Generalized Utility Model of Disappointment and Regret Effects on Post-Choice Valuation,” Marketing Science 16 (2), 97–111.
Maureen Morrin, Susan M. Broniarczyk, and J. Jeffrey Inman (2012), “Plan Format and Participation in 401 (K) Plans: The Moderating Role of Investor Knowledge,” Journal of Public Policy & Marketing, 31 (2), 254–68.