February learning: brand credibility, transforming marketing with AI, and becoming future-ready
Chicago, IL—This February, the American Marketing Association (AMA) has several learning opportunities aimed at helping marketers learn new skills. AMA’s learning events are designed to meet marketers where they are, whether it’s looking to deepen expertise or explore the latest trends shaping the future of marketing, the goal is to enable marketers to expand their knowledge base.
For additional information and registration details on virtual trainings, bootcamps, and conferences, visit AMA.org. If you have questions about any of AMA’s learning opportunities, please reach out for more information.
Virtual Trainings, Bootcamps & Webinars
Close the Trust Gap: Tactics for Brand Credibility
February 3, 2026 | 10:00 am CT
Virtual Training
Consumer trust in marketing and information channels has eroded significantly, making brand credibility essential for long-term sustainability. This session will explore why establishing your brand as a credible authority should be a top priority and how it directly impacts your ability to connect with audiences and drive meaningful business results. Learn how to solidify core elements of brand position and messaging, as well as understand AI’s growing influence on how consumers evaluate credibility. Join this session to gain practical strategies for optimizing your brand’s presence in AI-generated results and responses, through both online and offline tactics.
Transform Your Marketing with AI: Hands-On Workshop Series
February 4 – 25, 2026 | 4 weeks
Virtual Training
Transform your marketing approach with practical AI skills in this hands-on workshop series. Across four live workshops and instructor-led activities, you’ll learn how to use AI to research, plan, create, and measure your marketing. By the end, you’ll have a working strategy with marketing content built using tools like ChatGPT, Claude, Perplexity and others.
Connect with Younger Generations through Meaningful Marketing
February 5, 2026 | 10:00 AM – 12:00 PM CT
Virtual Training
This session will focus on understanding the deeper motivation and perspectives of younger generations (Millennials and Gen Z) and how their generational lens shapes their consumer mindset. Attendees will leave with a comprehensive grasp of these two key target audiences and explore ways to craft marketing that resonates, motivates, and moves younger generations. Focusing on building stronger relationships through understanding, this session will help attendees see generations as more than just labels or consumer categories.
Marketing Predictions for 2026
February 12, 2026 | 1:00 PM – 2:00 PM CT
Sponsored Webinar
In a time of major digital transformation, marketers are still struggling to turn new innovations into action and measurable results. So what trends will truly drive success in 2026?
Join us and discover which innovations will actually move the needle in the new year, including: new ways to globalize digital events; repurposing webinars and events into fresh content; new strategies for building audiences through social channels; and turning small physical events into compelling digital experiences.
Executing Smarter Marketing: Tools That Drive Speed, Alignment, and Reach
February 24, 2026 | 12:00 PM – 1:30 PM CST
Sponsored Webinar
Join us for a practical session that explores how today’s marketing teams plan work, manage content, and activate campaigns with precision. The event kicks off with a keynote on what it takes to move from ideas to impact in an increasingly complex marketing environment. From there, you’ll see live demos from leading marketing technology providers showcasing tools designed to improve cross-team alignment, streamline content operations, and ensure your campaigns reach the right audiences.
Future-Ready: The Trends Shaping the Marketing Industry (Members Only)
February 26, 2026 | 12:00 PM – 1:00 PM CST
AMA Members Only Webinar (explore membership)
Join AMA for a member-exclusive conversation with four contributors to the 2026 Future Trends in Marketing Report. In this interactive webinar, panelists will share their perspectives on the forces shaping the marketing profession over the next five to ten years—from autonomous agents and shifting consumer discovery to portfolio careers, sustainability, and brand trust in a fragmented world.
LinkedIn Learning
AMA’s Generative AI for Marketing Professionals Certificate course is available on the LinkedIn Learning platform. Generative AI is revolutionizing marketing and content creation. This new learning path equips marketers with the essential skills they need to harness AI tools responsibly, from prompt engineering fundamentals to creating authentic content and developing strategic AI implementation plans. Learners will acquire practical applications that will help boost productivity and drive innovation in their work.
Generative AI for Marketing Professional Certificate by the AMA
Online | 4 Hours | Beginner
Upcoming Conference
2026 AMA Winter Academic Conference
February 13 – 15, 2026
Madrid, Spain
Bridging at the Frontiers: Marketing for a World in Transition
Bridging at the Frontiers highlights marketing’s unique role in connecting diverse ideas, geographies and priorities while exploring the boundaries of innovation and practice. In today’s world of transition—marked by geopolitical tensions, within-country polarization and ideological contests, environmental challenges and the transformative impact of AI—marketers must navigate complex trade-offs and seize opportunities to create meaningful value. Join us to explore these pressing questions and opportunities, from rethinking how marketing helps to balance resilience and efficiency in rapidly evolving markets to leveraging emerging technologies to address societal challenges.
Register here for the 2026 AMA Winter Academic Conference
Why learn with the AMA? The AMA is the premier community for marketing professionals offering training, research, and industry guidance. Continue your journey with Digital Marketing courses and professional credentials.
The AMA is dedicated to helping marketers advance their careers through expert-led courses that deliver the latest trends, insights, and actionable skills. Our courses offer the flexibility and depth marketers need to thrive in an ever-evolving industry. Explore more AMA learning opportunities.
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About the American Marketing Association (AMA)
As the leading global professional marketing association, the AMA is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The AMA is home to five premier scholarly journals including: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, and Journal of Interactive Marketing. Our industry-leading training events and conferences define future forward practices, while our professional development and PCM® professional certification advance knowledge. With almost 70 chapters and a presence on 350 college campuses across North America, the AMA fosters a vibrant community of marketers.
The association’s philanthropic arm, the AMA’s Foundation, is inspiring a more diverse industry and ensuring marketing research impacts public good. The AMA Foundation strengthens and elevates the marketing profession by advancing knowledge, building a global community of marketing leaders, and supporting marketing initiatives that drive innovation and societal impact.
AMA views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about AMA’s learning programs and certifications, conferences and events, and scholarly journals at AMA.org.