Digital Marketing

Digital marketing is the use of digital or social channels to promote a brand or reach consumers. This kind of marketing can be executed on the internet, social media, search engines, mobile devices and other channels. It requires new ways of marketing to consumers and understanding the impact of their behavior. Here you will find a collection of research insights and Marketing News articles regarding digital marketing.

Why Retailers Should Rethink Their Online Review Strategy

Consumers consider average product ratings and number of reviews more than individual reviews because they are more accessible. Retailers should consider these behaviors in their marketing and positioning strategies.