Building a Brighter Future for Higher Education
November 9-12, 2025 at the Gaylord Resort in National Harbor, MD
Chicago, IL— The American Marketing Association (AMA) is hosting the 2025 Symposium for the Marketing of Higher Education at the Gaylord Resort in National Harbor, MD, November 9-12, 2025. This year’s event will include peer-reviewed content, interactive workshops, solution providers, and several networking opportunities. Beyond the sessions and presentations, the Symposium offers a collaborative space where ideas turn into action and innovation drives progress.
“The 2025 Symposium is an incredible opportunity for higher education marketers to come together, share insights, and change the trajectory of higher education. This event isn’t just a conference or networking opportunity; it’s about community. It’s a dynamic space where knowledge meets action, serving as a valuable resource capable of sparking significant change,” said Bennie F. Johnson, CEO of the American Marketing Association. “I look forward to welcoming our community to the Symposium in November.”
Dates and Location
- November 9 – 12, 2025
- Gaylord National Resort & Convention Center, National Harbor, MD
- Register here
Keynotes Speakers
- Todd Henry, Host of ‘The Accidental Creative’ Podcast, Providing Weekly Tips For Staying Prolific, Brilliant, and Healthy
- Raymond Day, Vice Chair, Stagwell
- Vanessa Lea Otero, CEO & Founder, Ad Fontes Media
- Kevin McClure, Professor of Higher Education and Chair of the Department of Educational Leadership, University of North Carolina Wilmington
Keynote Panel
Topic: The Intersection of Leadership, Revenue, and Reputation in Higher Ed
- Ted Mitchell, President, American Council on Education
- David Hawkins, Chief Education and Policy Officer, National Association for College Admission Counseling
- Sue Cunningham, President & CEO, Council for Advancement and Support of Education
- Kara D. Freeman, President & CEO, National Association of College and University Business Officers
Highlights
The AMA will host several enriching sessions on:
- Peer-Reviewed Content: Designed by industry peers, this event highlights innovative best practices to provide you with relevant and impactful learning.
- Interactive Workshops: Join pre-conference workshops focusing on current trends and actionable strategies for enhancing your marketing strategy.
- Intentional Collaboration: Connect with a dynamic community where higher education marketers can network, share common challenges, and unlock invaluable benefits.
- Solution Providers: Explore an expansive exhibit hall to connect with top companies and discover innovative solutions that will significantly enhance your institution’s impact.
- Senior Leaders Experience: Engage with top campus marketers, share challenges, exchange ideas and make connections to build a lasting support system.
Agenda and full list of speakers is available here.
Register now to join fellow marketers in shaping the future of higher education, fostering growth and ensuring vitality! More information is available on AMA.org.
###
About the American Marketing Association (AMA)
As the leading global professional marketing association, the AMA is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The AMA is home to five premiere scholarly journals including: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, and Journal of Interactive Marketing. Our industry-leading training events and conferences define future forward practices, while our professional development and PCM® professional certification advance knowledge. With 70 chapters and a presence on 350 college campuses across North America, the AMA fosters a vibrant community of marketers. The association’s philanthropic arm, the AMA’s Foundation, is inspiring a more diverse industry and ensuring marketing research impacts public good.
AMA views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about AMA’s learning programs and certifications, conferences and events, and scholarly journals at AMA.org.