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AMA and the AMA Foundation Celebrate Marketing Scholars and Professionals Innovating Marketing’s Future

AMA and the AMA Foundation Celebrate Marketing Scholars and Professionals Innovating Marketing’s Future

Awardees to be honored at the 2024 AMA Winter Academic Conference in St. Pete Beach, FL

Chicago, IL—The American Marketing Association (AMA) and the AMA Foundation are pleased to recognize this year’s marketing award winners who will be celebrated at the 2024 Winter Academic Conference held in St. Pete Beach, Florida on February 24, 2024.

“This extraordinary group of scholars and professionals are moving marketing forward, they are sharing new insights, and changing how marketing is not only viewed but interpreted. Congratulations to all of this year’s award winners,” said AMA CEO, Bennie F. Johnson.

This year’s winners are:

Linda L. Price Wins 2024 AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award

Linda L. Price is Professor of Marketing and Dick and Maggie Scarlett Chair of Business Administration at the University of Wyoming, her alma mater. She has been a participating member of AMA for over 40 years and currently serves on the AMA Foundation Board and was on the AMA Academic Council from 2012–2018, serving as President from 2016–2017. Her long history of AMA service includes an active role on numerous award committees, task forces, chairing conference tracks, and serving on Editorial Review Boards for AMA journals. 

Price is also the recipient of AMA awards including CBSIG Lifetime Achievement, AMA Fellow, and the V. Kumar Doctoral Student Mentorship award. Her theory and multimethod research is published in top marketing journals, and many of her articles are considered seminal, introducing new constructs to the field with applications for services marketing, brand relationships, customer experiences and sustainability.

Price’s record of service to the discipline extends beyond AMA. She also served on the Sheth Foundation Board from 2014–2020 and continues service on the advisory board. In addition, Price served as President of the Association for Consumer Research in 2014 and Editor of Journal of Consumer Research from 2018–2020. She has chaired several conferences for the Association for Consumer Research and Consumer Culture Theory Consortium and chaired several doctoral symposiums and consortiums. She also served on the Board of Governors for the Academy of Marketing Science.

The AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award honors living marketing educators for distinguished service and outstanding contributions in marketing education.

Read more about Linda Price.

Katherine White Named 2024 William L. Wilkie “Marketing for a Better World” Award Recipient

Katherine White is the Senior Associate Dean and Professor of Marketing and Behavioural Science at the Sauder School of Business, University of British Columbia. She is a research leader in societal issues, especially those related to prosocial marketing and sustainability. White has contributed over 50 peer-reviewed publications, with an h-index of 42, indicating her high impact on the development of this area. For example, her 2019 Journal of Marketing article, “How to SHIFT Consumer Behaviors to be more Sustainable: A Literature Review and Guiding Framework,” has already has been cited over 1,200 times, and is the single most viewed and downloaded article from all Sage management journals in the last 30 years. 

Through her role as Academic Chair of the Peter P. Dhillon Centre for Business Ethics, she has been instrumental in fostering collaboration and dialogue between academia, industry, and government, and bridging the gap between research and practice. And, in addition to her academic editorial roles and visiting faculty positions globally, White has educated and inspired many students to use their research to shape a better world and has worked to facilitate opportunities for research in this domain. In 2014, White cofounded the Decision Insights for Business and Society (DIBS) research group, through which she has conducted many “behavior change for good” research projects with local government agencies and trained government and industry workers in the Behavioural Insights certificate program that she co-created. She has also created and organized the bi-annual Behavioural Insights into Business for Social Good (BIBSG) conference, the fourth instance of which will occur in 2024, bringing together academics and industry working on research for social good.

The William L. Wilkie “Marketing for a Better World” honors marketing thinkers who have significantly contributed to our understanding and appreciation for marketing’s potential to improve our world, and from whose work notable advances have ensued—in the mold of Bill Wilkie of the University of Notre Dame.

Read more about Katherine White.

Alixandra Barasch Receives the 2024 Erin Anderson Award for an Emerging Female Marketing Scholar and Mentor

Alixandra Barasch earned her PhD in marketing from The Wharton School, University of Pennsylvania. Previously, she was an Assistant Professor at New York University and a Visiting Associate Professor at INSEAD. She studies how new technologies are fundamentally reshaping consumer behavior and well-being. Her research has been published in a variety of top journals in marketing (Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing) and psychology (Journal of Personality and Social Psychology, Psychological Science). She is currently an Associate Editor at the Journal of Consumer Research and the Journal of Marketing, and serves on the editorial review board at Journal of Marketing Research, Journal of Consumer Psychology, and Journal of Personality and Social Psychology

Before starting her graduate studies, Barasch worked at MDRC, a non-profit dedicated to education policy research. She was also selected as a Fulbright Scholar, and spent a year teaching at the University of Macau and doing research at the Hong Kong University of Science and Technology.

The Erin Anderson Award recognizes emerging female marketing scholars and mentors, while honoring and celebrating the life of Erin Anderson. Erin was a widely respected mentor and scholar whose research made significant contributions to the marketing discipline. To honor Erin and support her passion for encouraging women in academe, the Erin Anderson Award recognizes a female marketing scholar we anticipate becoming a leading marketing academic in the mold of Erin Anderson.

Read more about Alixandra Barasch.

Laura Colm Wins the 2024 Robert Lusch Career Research Award

Laura Colm is Associate Professor of Practice in Marketing and Sales at SDA Bocconi, Bocconi University’s School of Management, in Milan (Italy). Her research activities focus on B2B and industrial relationships marketing, services marketing, and service-based business models (e.g., solution selling, everything-as-a-service), as well as the interface of marketing and sales (e.g., e-commerce and sustainable omnichannel strategies). She is Head of Core Team of SDA Bocconi’s Mobius Lab on future mobility, as well as a member of the Commercial Excellence Lab (CEL). She has authored articles, books, international book chapters, and teaching cases, and her work has been published in Journal of Marketing and Journal of Service Research, among others.

The Robert Lusch Career Research Award aims to recognize a scholar who has published an article early in his/her career in an AMA Journal (Journal of Marketing, Journal of Marketing Research, Journal of International Marketing, Journal of Interactive Marketing, or Journal of Public Policy & Marketing). The selected article pushes boundaries and introduces novel theories and/or conceptual frames to better understand consumers, markets, and marketing actions.

Read more about Laura Colm.

Ozge Demirci Wins the John A. Howard/AMA Doctoral Dissertation Award 

Ozge Demirci is the winner of the 2023 John A. Howard/AMA Doctoral Dissertation Award for her dissertation, “Can Gender-Blind Algorithmic Pricing Eliminate the Gender Gap?” Demirci is a postdoctoral fellow at Harvard Business School (HBS). Before joining HBS, she received her PhD in Economics at the University of Warwick. She holds bachelor’s and master’s degrees in economics from Bogazici University. Previously, she was a research analyst at the International Monetary Fund in Washington, DC.

Her research focuses on quantitative marketing, and she is interested in digital technologies such as Generative AI and the ways they affect the behavior of consumers and firms. Some of her recent work investigates the impacts of regulations targeting algorithmic bias. Her research has been recognized by several awards, including the Best Dissertation Award by the American Statistical Association, the Emerging Scholar Award by the Diversity, Equality, and Inclusion Research Network, and the CESifo Distinguished Affiliate Award, which is given to a promising young economist in the area of digitization and technology.

The John A. Howard/AMA Doctoral Dissertation Award recognizes excellent marketing doctoral dissertations.

Read more about Ozge Demirici.

Nancy Harhut Receives Leonard L. Berry Marketing Book Award 

Nancy Harhut is the Co-founder and Chief Creative Officer at HBT Marketing and her winning book—“Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses”—illustrates the application of behavioral principles to marketing. Her specialty is blending best-of-breed creative with behavioral science to prompt response. She and her teams have won over 200 international and national awards for marketing effectiveness. Along the way, she’s helped generate $68 million in incremental revenue for Nationwide, establish seven controls for the GM Card, and create one of H&R Block’s most successful campaigns.

Recognized for her work in B2C, B2B, and nonprofit, Harhut’s been named one of the 10 Most Fascinating People in B2B Marketing, a Social Top 50 Email Marketing Leader, and a Top 40 Digital Strategist. A frequent speaker at marketing conferences, she’s shared her passion with audiences in London, Sydney, Moscow, Madrid, Stockholm, Sao Paulo, Berlin, Dubai, and all over the US, including several return engagements at SXSW. Prior to cofounding HBT Marketing, Harhut held senior creative management positions with agencies within the IPG and Publicis networks. 

The Leonard L. Berry Marketing Book Award recognizes books that have had a significant impact in marketing and related sub-fields.

Read more about Nancy Harhut.

Harald van Heerde, Ron Hill, Robert Leone, Lisa Scheer, Venkatesh Shankar, and Vanitha Swaminathan Named AMA Fellows 

The distinction of “AMA Fellow” is given to members in good standing of the AMA who have made significant contributions to the research, theory, and practice of marketing, and/or to the service and activities of the AMA over a prolonged period of time. The AMA Fellow designation is intended to recognize marketing academics’ achievement, but it is also designed to create a space for fellowship, discussion, collaboration, and continued contributions to the discipline.

This year’s AMA Fellows:

  • Harald van Heerde (PhD, University of Groningen, the Netherlands) is a Research Professor of Marketing at the University of New South Wales (UNSW), Sydney. Harald specializes in econometric models to improve marketing decision-making.
  • Ronald Paul Hill, PhD in business administration from the University of Maryland, is the Dean’s Professor of Marketing and Public Policy at the American University Kogod School of Business. He has authored over 200 journal articles, books, chapters, and conference papers on topics that include impoverished consumer behavior, marketing ethics, corporate social responsibility, human development, and public policy. 
  • Robert P. Leone received a BA in Mathematics and an MBA from the University of Texas at Arlington and a PhD in Marketing from Purdue University. Prior to joining TCU in 2008, Leone was a Chaired Professor at The Ohio State University (1992–2008) and The University of Texas at Austin (1978–1992).
  • Lisa K. Scheer is Emma S. Hibbs Distinguished Professor at University of Missouri’s Trulaske College of Business and Professor of Strategic Business-to-Business Management at University of Graz (Austria). She earned her PhD in Marketing at Northwestern University and a BSBA and MBA at the University of Missouri.
  • Venkatesh (Venky) Shankar has been recognized as one of the World’s Most Influential Scientific Minds, Top 1% of Marketing Scientists, Top 10 Innovation Scholars, and Top Retail Influencers. His areas of specialization include AI, digital business, marketing strategy, retailing, international marketing, and pricing.
  • Vanitha Swaminathan is Thomas Marshall Professor of Marketing at the University of Pittsburgh and the Director of the Center for Branding at the University of Pittsburgh’s School of Business. Her research focuses on branding strategy, with a particular emphasis on digital branding.

Read more about the AMA Fellows.