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2024 AMA Winter Academic Conference

February 19, Virtual | February 23-25, St. Pete Beach, FL

Unlocking Our Potential

As marketers, we have only just begun to embrace our potential. Our conference theme casts a wide lens on the many ways we, as marketing academics, can unlock our collective potential to be more impactful, more inclusive, appreciate diversity in thoughts and ideas, conduct research with a broader societal focus and embrace innovative methodological approaches to research. As we continue to explore newer topics (e.g., social media) and tools (e.g., machine learning) to address emerging challenges, a lot of work remains across domains that can benefit from our attention.

Initiatives undertaken by our AMA journals and associations over the past decade have started to shift mindsets and encourage researchers to expand their topical and methodological boundaries. These initiatives include:

  • The AMA-EBSCO-RRBM Annual Award for Responsible Research in Marketing
  • Journal of Marketing and Public Policy’s Strategic Vision for Rigor, Relevance, and Inclusivity
  • Journal of Marketing’s Better Marketing for a Better World initiative
  • Journal of Marketing Research’s issue on Mitigation in Marketing

Yet we have just scratched the surface of our potential as market researchers.

Mark your calendar and plan to attend the 2024 AMA Winter Academic Conference hosted at the newly renovated TradeWinds Island Grand Resort in St. Pete Beach, FL. This event will demonstrate how we, as global, diverse, innovative market researchers, craft value for firms and consumers through our research on consumption, market spaces, and firm practices to effect positive change within the marketplace, the wider society and within our academy.

View the conference co-chair’s statement about the 2024 conference location and venue.

In-Person Pricing

(Sessions Take Place February 23-25 in St. Pete Beach, FL)

All in-person registrations include access to the online portion of the event taking place on February 19.

Academic Professional Ticket

AMA Member

Early-Bird (Ends January 17): $589

Standard: $689


Early-Bird (Ends January 17): $739

Standard: $839

Doctoral Student Ticket

AMA Member

Early-Bird (Ends January 17): $369

Standard: $469


Early-Bird (Ends January 17): $449

Standard: $549

Virtual-Only Pricing

(Sessions Take Place February 19)

Virtual registration includes sessions on our virtual event platform and on-demand access for 30 days following the event.

Academic Professional Ticket

AMA Member




Doctoral Student Ticket

AMA Member



Standard: $219

Location Details

The 2024 conference will be hosted at the TradeWinds Island Grand Resort. This newly renovated resort is situated on 25 acres of vibrant, white-sand beachfront and offers attendees direct access to a wide array of restaurants and many picturesque social hubs to network and connect with other conference participants.

Conference Co-Chairs

Samantha Cross

Samantha Cross

Iowa State University

Alok Saboo

Georgia State University

TradeWinds Island Grand Resort

5500 Gulf Blvd.
St Pete Beach, FL 33706
Phone: (727) 367-6461


Room Rate:

We’ve secured an AMA room block at a special rate of $249.00 single/double occupancy per night (excluding taxes and applicable fees which are currently 13%. Taxes and fees are subject to change).

To make reservations, please call the Hotel at (800) 808-9833 and reference the AMA Winter Academic Conference. Reservation link coming soon.

Please reserve your overnight accommodations early as there are a limited number of AMA special rates available. The discount rate cut-off date is January 22, 2024.

Please know that any hotel room booked outside the AMA negotiated block may not be eligible for the discounted rate. Those reservations may also have a different cancellation policy and will not be eligible for reimbursement in the case of event cancellation.

Learn More about Hotel Accessibility and the Hotel’s Cashless Policy.


Area Attractions, Events and Tourism

Please explore Visit St. Pete/Clearwater for destination information:



The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center at (800) AMA-1150. A member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

Awards Luncheon Sponsor

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Welcome/Poster Reception Sponsor


Room Sponsor

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2024 AMA Winter Academic Conference