Building Bridges and Resilience
Chicago, IL— The 2025 AMA Marketing and Public Policy Conference will take place in Washington, D.C., June 20-22, 2025 with a theme of, “Building Resilience by Building Bridges: Business, Marketing, and Policy for Societal Well-Being.” The conference is an opportunity for professionals from government, industry, and academia to examine the intersection of marketing and public policy.
The event focuses on fostering collaboration between business and policy leaders to develop evidence-based strategies that drive resilience and societal impact. Discussions will explore marketing innovation, policy development, and real-world applications that contribute to public well-being.
“The AMA’s Marketing and Public Policy Conference showcases the intersectionality of marketing and public policy,” states AMA CEO Bennie F. Johnson. “The AMA creates these spaces for thought-leaders to share and grow, to advance knowledge, and to focus on advancing marketing’s role in addressing critical policy issues.”
“This event would not be what it is without the co-chairs, Chris Berry (Colorado State University), Eva Kipnis (University of Bradford) and Riley Krotz (Florida State University). The AMA is grateful to be working with such dedicated leaders who are helping to grow the profession,” said Johnson.
The special sessions highlight the rapidly developing intersection of marketing, public policy and global concerns. These challenges create an ever-changing landscape, putting pressure on a key mechanism for societal well-being: collective action and collaboration between governance, corporate, and civil society actors.
- Political Values and Consumption: Navigating Complexity in Marketing Research
- Explore emerging perspectives on political values in marketing, highlighting what we know vs what we don’t about political values in marketing and what kind of research is needed to meet future needs of policymakers, practitioners, and the public.
- Implications of Neurodivergence in the Marketplace
- Examine the rise in adult neurodivergent diagnoses and their impact on consumer well-being and policy. This expert-led session explores neurodivergent consumer experiences and inclusive marketing strategies while fostering collaborative discussions to advance inclusivity in consumer policy and practices.
You can view the full conference program and register for the 2025 AMA Marketing and Public Policy Conference at AMA.org. For media questions, please contact Amy Gwiazdowski, VP of Communications.
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About the American Marketing Association (AMA)
As the leading global professional marketing association, the AMA is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The AMA is home to five premier scholarly journals including: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, and Journal of Interactive Marketing. Our industry-leading training events and conferences define future forward practices, while our professional development and PCM® professional certification advance knowledge. With almost 70 chapters and a presence on 350 college campuses across North America, the AMA fosters a vibrant community of marketers. The association’s philanthropic arm, the AMA’s Foundation, is inspiring a more diverse industry and ensuring marketing research impacts public good.
AMA views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about AMA’s learning programs and certifications, conferences and events, and scholarly journals at AMA.org.