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DEI MicroVideo Library

Learn how to strengthen organizational culture and practice inclusive leadership with microlearning. Together with our Preferred Diversity Resource Partner, The Diversity Movement, we’re providing these 1-5 minute video lessons for AMA Members. 

Gain insights, tips and best practices for inclusion, leadership, allyship and more from this curated library of subject matter experts.

Introduction to Inclusive Marketing

  • Woman in orange top against white background

    Length: 1:44

    Inclusive marketing addresses consumers from all backgrounds and demographic groups. Reflecting the growing diversity of the world helps you grow your brand, avoid performative inclusion and create authentic connections that benefit your bottom line.

  • Woman in orange top against peach background

    Length: 3:06

    Inclusive marketing is a highly effective business approach that will help your organization make a positive social impact, attract new markets and retain existing consumers.

  • man in black shirt against a crimson background

    Length: 1:03

    It’s worth considering the positive impacts of diversity, equity and inclusion (DEI) on how consumers perceive corporate brands. Review this quick recap of statistics that confirm the advertising appeal and marketing power of DEI.

How to Do Inclusive Marketing

  • Woman in orange top against blue background

    Length: 1:41

    Two key components of inclusive marketing are inclusive language and diversity in imagery. Understand how to employ these components to create a respectful and effective inclusive marketing campaign.

  • Woman in orange top against navy blue background

    Length: 2:44

    Every day, more and more companies are seeing the business imperative for inclusive marketing. Here are four steps to creating smarter marketing strategies that will help you grow cultural competency and deliver a greater share in your target markets.

  • woman in green shirt being interviewed in an office setting

    Length: 3:18

    Understand how performative commitments and DEI efforts can damage a brand. And learn what branding efforts are more authentic and effective.

  • Woman in blue and black top standing against a white background

    Length: 2:44

    Learn how to grow your business by appealing to a more diverse client or customer base. These 5 steps will help you get started.

Unconscious Bias

Inclusive Language

  • Woman in gray top standing against blue background

    Length: 1:25

    Analyze what’s meant by “inclusive language,” perhaps more deeply than you have before. Consider how inclusive language differs from being “politically correct.” Learn how this valuable communication method can help you better honor, engage and connect with others.

  • Man in blue checked shirt standing against green background

    Length: 1:55

    Understand how inclusive language differs from political correctness and why it is a more effective communication style for strengthening your workplace culture.

  • Man in white shirt standing against orange background

    Length: 2:05

    Benefit from this insightful definition of inclusive language and how it helps people to feel safe, included and valued. Recognize the damage caused by non-inclusive language. Learn about links between inclusive language and employee productivity and loyalty.

  • Man in pink shirt standing again navy blue background

    Length: 1:45

    Learn why inclusive language is important and how it drives business growth. Explore real-world examples and suggestions for application.

  • Woman in gray stop standing against gray background

    Length: 1:16

    Be prepared to repair the damage caused by communications problems with this valuable, expert advice. Know what to do next to make things right if your company has unintentionally offended employees or clients by something you’ve said — or failed to say — in your corporate communications.

  • woman in green shirt being interviewed in an office setting

    Length: 4:42

    Hear why having a team of diverse editors (along dimensions including age, race, ethnicity, gender and more) is so important for inclusive writing of all styles.

Disability Inclusion and Accessibility

  • Man in black work jacket and blue collared shirt against a green background

    Length: 1:29

    Learn how to make your digital content accessible to people with disabilities. Confirm that the benefits of digital accessibility for your organization go far beyond legal compliance with the Americans with Disabilities Act (ADA).

  • woman in animal print top against white background

    Length: 2:36

    Web Content Accessibility Guidelines (WCAG) are a set of standards for digital accessibility that help make sure people with disabilities have access to digital information like websites, images, videos, digital systems and applications.

  • man in glasses and blue shirt against a green background

    Length: 2:13

    Take advantage of technical advice to ensure your web content is accessible to all, particularly people with low vision or blindness. Learn why color contrast is important to make your content both visible and detectable by screen readers and other assistive technologies.

  • man in suit sitting in a black chair with a white background

    Length: 1:48

    Examine how alternative text, or “alt text” for short, allows web page visitors with low vision to access visual content with the help of a screen reader.

  • five pictures of various office desktops and analytics dashboards

    Length: 2:43

    People with disabilities make up a larger portion of the U.S. population and an even larger portion of the world population. Neglecting this market segment is a miss for all companies. Learn why inclusive marketing is so important and how to implement it properly.

LGBTQ+ Community

Race

As the Preferred Diversity Resource Partner for the American Marketing Association, The Diversity Movement is providing marketers the tools and training to help them be more inclusive and genuinely engage with diverse customer groups to grow in the modern marketplace.

Learn More about The diversity movement

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