Learn how to strengthen organizational culture and practice inclusive leadership with microlearning. Together with our Preferred Diversity Resource Partner, The Diversity Movement, we’re providing these 1-5 minute video lessons for AMA Members.
Gain insights, tips and best practices for inclusion, leadership, allyship and more from this curated library of subject matter experts.
Introduction to Inclusive Marketing
What is Inclusive Marketing?
Inclusive marketing addresses consumers from all backgrounds and demographic groups. Reflecting the growing diversity of the world helps you grow your brand, avoid performative inclusion and create authentic connections that benefit your bottom line.
Why Does Inclusive Marketing Matter?
Inclusive marketing is a highly effective business approach that will help your organization make a positive social impact, attract new markets and retain existing consumers.
How Does DEI Impact Brand Perception?
It’s worth considering the positive impacts of diversity, equity and inclusion (DEI) on how consumers perceive corporate brands. Review this quick recap of statistics that confirm the advertising appeal and marketing power of DEI.
How to Do Inclusive Marketing
The 2 Key Components of Inclusive Marketing
Two key components of inclusive marketing are inclusive language and diversity in imagery. Understand how to employ these components to create a respectful and effective inclusive marketing campaign.
4 Steps to Inclusive Marketing
Every day, more and more companies are seeing the business imperative for inclusive marketing. Here are four steps to creating smarter marketing strategies that will help you grow cultural competency and deliver a greater share in your target markets.
Thinking Differently About Employer Branding
Understand how performative commitments and DEI efforts can damage a brand. And learn what branding efforts are more authentic and effective.
How Do I Diversify My Client Group or Customers?
Learn how to grow your business by appealing to a more diverse client or customer base. These 5 steps will help you get started.
What is Unconscious Bias?
Understand the mechanics behind unconscious, or implicit, bias and how it manifests in the workplace.
How to Mitigate Frontline Bias in Your Organization
Mitigating frontline bias in your organization is an ongoing process that includes understanding bias and challenging our own unconscious assumptions to practice everyday inclusion.
What is Inclusive Language?
Analyze what’s meant by “inclusive language,” perhaps more deeply than you have before. Consider how inclusive language differs from being “politically correct.” Learn how this valuable communication method can help you better honor, engage and connect with others.
Is Inclusive Language Different From Political Correctness?
Understand how inclusive language differs from political correctness and why it is a more effective communication style for strengthening your workplace culture.
Why is Inclusive Language Important?
Benefit from this insightful definition of inclusive language and how it helps people to feel safe, included and valued. Recognize the damage caused by non-inclusive language. Learn about links between inclusive language and employee productivity and loyalty.
Why Does Inclusive Language Help You Grow Your Business?
Learn why inclusive language is important and how it drives business growth. Explore real-world examples and suggestions for application.
How to Fix a Communication Error
Be prepared to repair the damage caused by communications problems with this valuable, expert advice. Know what to do next to make things right if your company has unintentionally offended employees or clients by something you’ve said — or failed to say — in your corporate communications.
Principles of Inclusive Writing
Hear why having a team of diverse editors (along dimensions including age, race, ethnicity, gender and more) is so important for inclusive writing of all styles.
Disability Inclusion and Accessibility
What is Digital Accessibility?
Learn how to make your digital content accessible to people with disabilities. Confirm that the benefits of digital accessibility for your organization go far beyond legal compliance with the Americans with Disabilities Act (ADA).
What is WCAG (Web Content Accessibility Guidelines)?
Web Content Accessibility Guidelines (WCAG) are a set of standards for digital accessibility that help make sure people with disabilities have access to digital information like websites, images, videos, digital systems and applications.
Why Color Contrast is Important and How to Test It
Take advantage of technical advice to ensure your web content is accessible to all, particularly people with low vision or blindness. Learn why color contrast is important to make your content both visible and detectable by screen readers and other assistive technologies.
How Does Alternative Text Make Visual Content Accessible?
Examine how alternative text, or “alt text” for short, allows web page visitors with low vision to access visual content with the help of a screen reader.
Inclusive Marketing for People with Disabilities
People with disabilities make up a larger portion of the U.S. population and an even larger portion of the world population. Neglecting this market segment is a miss for all companies. Learn why inclusive marketing is so important and how to implement it properly.
As the Preferred Diversity Resource Partner for the American Marketing Association, The Diversity Movement is providing marketers the tools and training to help them be more inclusive and genuinely engage with diverse customer groups to grow in the modern marketplace.