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DEI MicroVideo Library
Learn how to strengthen organizational culture and practice inclusive leadership with microlearning. Together with our Preferred Diversity Resource Partner, The Diversity Movement, we’re providing these 1-5 minute video lessons for AMA Members.
Gain insights, tips and best practices for inclusion, leadership, allyship and more from this curated library of subject matter experts.
Inclusive marketing addresses consumers from all backgrounds and demographic groups. Reflecting the growing diversity of the world helps you grow your brand, avoid performative inclusion and create authentic connections that benefit your bottom line.
It’s worth considering the positive impacts of diversity, equity and inclusion (DEI) on how consumers perceive corporate brands. Review this quick recap of statistics that confirm the advertising appeal and marketing power of DEI.
Every day, more and more companies are seeing the business imperative for inclusive marketing. Here are four steps to creating smarter marketing strategies that will help you grow cultural competency and deliver a greater share in your target markets.
Analyze what’s meant by “inclusive language,” perhaps more deeply than you have before. Consider how inclusive language differs from being “politically correct.” Learn how this valuable communication method can help you better honor, engage and connect with others.
Benefit from this insightful definition of inclusive language and how it helps people to feel safe, included and valued. Recognize the damage caused by non-inclusive language. Learn about links between inclusive language and employee productivity and loyalty.
Be prepared to repair the damage caused by communications problems with this valuable, expert advice. Know what to do next to make things right if your company has unintentionally offended employees or clients by something you’ve said — or failed to say — in your corporate communications.
Learn how to make your digital content accessible to people with disabilities. Confirm that the benefits of digital accessibility for your organization go far beyond legal compliance with the Americans with Disabilities Act (ADA).
Web Content Accessibility Guidelines (WCAG) are a set of standards for digital accessibility that help make sure people with disabilities have access to digital information like websites, images, videos, digital systems and applications.
Take advantage of technical advice to ensure your web content is accessible to all, particularly people with low vision or blindness. Learn why color contrast is important to make your content both visible and detectable by screen readers and other assistive technologies.
People with disabilities make up a larger portion of the U.S. population and an even larger portion of the world population. Neglecting this market segment is a miss for all companies. Learn why inclusive marketing is so important and how to implement it properly.
As the Preferred Diversity Resource Partner for the American Marketing Association, The Diversity Movement is providing marketers the tools and training to help them be more inclusive and genuinely engage with diverse customer groups to grow in the modern marketplace.