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MicroVideo: How Does Alternative Text Make Visual Content Accessible?

Examine how alternative text, or “alt text” for short, allows web page visitors with low vision to access visual content with the help of a screen reader.

Length: 1:48

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This video is part of our larger DEI MicroVideo Library for AMA members. It’s full of 1-5 minute videos, curated by The Diversity Movement, to help you learn best practices for inclusion, leadership, allyship and more.

As the Preferred Diversity Resource Partner for the American Marketing Association, The Diversity Movement is providing marketers the tools and training to help them be more inclusive and genuinely engage with diverse customer groups to grow in the modern marketplace.