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MicroVideo: What is Inclusive Marketing?

Inclusive marketing addresses consumers from all backgrounds and demographic groups. Reflecting the growing diversity of the world helps you grow your brand, avoid performative inclusion and create authentic connections that benefit your bottom line.

Length: 1:44

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This video is part of our larger DEI MicroVideo Library for AMA members. It’s full of 1-5 minute videos, curated by The Diversity Movement, to help you learn best practices for inclusion, leadership, allyship and more.

As the Preferred Diversity Resource Partner for the American Marketing Association, The Diversity Movement is providing marketers the tools and training to help them be more inclusive and genuinely engage with diverse customer groups to grow in the modern marketplace.