Learn the signs of rainbow washing and what to look for in a business that genuinely supports LGBTQ+ people. Also, learn how to identify this harmful marketing technique, which is used to attract the buying power of the LGBTQ+ community and its allies without providing authentic or meaningful support.
Length: 1:46
Get Access to This Video With AMA Membership
Ready for More?
This video is part of our larger DEI MicroVideo Library for AMA members. It’s full of 1-5 minute videos, curated by The Diversity Movement, to help you learn best practices for inclusion, leadership, allyship and more.
As the Preferred Diversity Resource Partner for the American Marketing Association, The Diversity Movement is providing marketers the tools and training to help them be more inclusive and genuinely engage with diverse customer groups to grow in the modern marketplace.