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MicroVideo: How Does DEI Impact Brand Perception?

It’s worth considering the positive impacts of diversity, equity and inclusion (DEI) on how consumers perceive corporate brands. Review this quick recap of statistics that confirm the advertising appeal and marketing power of DEI.

Length: 1:03

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This video is part of our larger DEI MicroVideo Library for AMA members. It’s full of 1-5 minute videos, curated by The Diversity Movement, to help you learn best practices for inclusion, leadership, allyship and more.

As the Preferred Diversity Resource Partner for the American Marketing Association, The Diversity Movement is providing marketers the tools and training to help them be more inclusive and genuinely engage with diverse customer groups to grow in the modern marketplace.