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MicroVideo: How Inauthentic Marketing During Pride Month Damages the LGBTQ+ Community

Inauthentic marketing during Pride Month gives the appearance of support for the LGBTQ+ community without being backed up by any true actions. Learn why performative allyship causes harm and how you can contribute to meaningful change as an organization.

Length: 1:58

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This video is part of our larger DEI MicroVideo Library for AMA members. It’s full of 1-5 minute videos, curated by The Diversity Movement, to help you learn best practices for inclusion, leadership, allyship and more.

As the Preferred Diversity Resource Partner for the American Marketing Association, The Diversity Movement is providing marketers the tools and training to help them be more inclusive and genuinely engage with diverse customer groups to grow in the modern marketplace.